When you or your major competitors initially look around. It seems like consistently or systematically getting the word out can be or quickly become a rather expensive proposition, does it not? Well if you’re not careful or creative.
Before you or your major competitors realize it. An awful lot of money will have gone out the door. And not nearly as much will have come in. So it’s definitely in your best interest to “discover” how to get the the word out.
And not have almost emptied your bank account in order to do so. In fact even if you’re totally convinced your traditional current advertising or promotional budget is not nearly enough in order to be or relatively quickly become competitive.
More than likely this is when and where you or your major competitors need to be or become slightly more creative with your front end advertising approach. Continue reading