(Then Go Ahead And Make Super Marketing Leverage Work For You!)
Now that you’ve had a chance to initially read. And possibly re-read part one of this ongoing series. Are you starting to appreciate what’s possible. With the right type of strategic target marketing.
Clearly you don’t need outrageously deep pockets. But it certainly doesn’t hurt. Especially if you’re going to be or become strategic as possible in your approach. Don’t you agree?
You really can accomplish a lot. It’s amazing what type of previously untapped creativity you have, agreed?
Isn’t It A Darn Good Thing Scaling Your Efforts Has Nothing To Do With Constantly Writing Bigger Checks?
Case in point. As you previously discovered in part one of this ongoing series.
An extremely marketing savvy retail jeweler. Certainly doesn’t have to rely on outrageously expensive, hit and miss traditional ad campaigns, right?
As mentioned previously in part one. The retailer could, after forming some mutually beneficial JV (Joint Venture) partnerships with distributors of extremely high end champagnes and wines.
Make sure the owners, CEO’s, CMO’s, CFO’s and other relevant executives. Including VP’s, Co-Founders etc. And their spouses and or live in significant others. Provided they all join your opt in email list.
For doing so they all get to purchase any one piece of bling of their choice. And they can purchase any one piece with a maximum retail value. Up to $15,000 retail.
And they only pay your actual hard cost. Now imagine “how” quickly word of mouth and mouse will begin to spread.
About you and or your major competitors awesome looking bling. And you know a certain percentage of them will definitely won’t to know how they can get hooked up too, correct?
So Let’s Talk About Strategically Building Your Long Term Brand Visibility!
Of course it would definitely make sense. For the extremely marketing savvy retail jeweler. To extend their profit producing discounts to the PR firms involved with the marketing of the category of movies.
Which they target audience watches. So the presidents, VP’s of this and that. The bankers as well as the owners of the on and offline publications they occasionally or routinely advertise in.
Those executives are routinely rubbing elbows with their ideal clients, correct? So why go wide with your all too typical spray and pray approach.
And have to spend a ton of money. And barely break through the never ending noise. And have to constantly spend a ton of money. Driving your 1st time customer acquisition costs through the roof.
Instead people to peoples networks. Both their personal and professional inner circles. Offer more exciting and exponential growth potential.
For literally pennies on the dollar. Plus the long term residual impact as well. Think about the many, long term conversations.
Which will definitely keep taking place, agreed? Versus the incredibly short shelf life of any paid ad campaigns.
Some Form Of Proactive Power Networking Is Always A Proven Strategy For Success!
Truth be told fellow profit seeking entrepreneur(s.) Your retail jeweler business will probably do far better.
Especially over the long term. With 1,000 -1,500 alive individuals. Constantly strutting around wearing you and or your major competitors bling. Don’t you agree?
And remember. Every body knows at least 25 other locals, correct? (Go ahead do the/your math. 1,500 x potential prospects.
= 37,500 ) Being exposed to your bling. And you didn’t spend an additional nickel to reach them. 
And typically at least 30% of your customers professional or personal inner circle.
Will become you and or your major competitors customers. Usually within the next 90 days or less.
Plus, just depending on how potentially lucrative your long term back end is.
Or could ultimately become. Imagine allowing 15,000 influencers to purchase some of your extremely high end bling at your actual hard cost.
And expose 25 other locals to it. And at least 30% of that figure became a paying customer. (And at least 40% of them became long term repeat customers!
Entrepreneur are you finally starting to truly appreciate the long term marketing possibilities?
Once or as soon as you start consistently implementing some proven target marketing strategies and tactics. Say yes!
It’s A Good Thing Stepping Up Definitely Doesn’t Mean Wasting A Ton More Money! (On Outrageously Expensive Hit And Miss Traditional Ad Campaigns!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
