List Building 101

How Extremely Savvy Small Business Owners Unlock Their Long Term Profit Vaults!

   (And “How” You Can Too!)

So ‘how’ many times (entrepreneur) have you heard and or read about this incredibly powerful, and or potentially profitable, long term marketing strategy, often referred to as the (so called) back end of your business and or service?

I’m guessing, probably a lot, correct? One of the primary reasons, is because, (unfortunately),a staggering amount, of semi cash strapped (and extremely ) resourced challenged small business owners, service providers, and or startup entrepreneurs, of all shapes and sizes.

Basically devote all, (and or) the vast majority of their readily available cash, credit, effort and other extremely valuable resources, into trying to create the lions share of their gross profits, on the initial sale -front end- sales funnel of their businesses. (Sound familiar?)

And while doing so, inadvertently, totally ignore the enormous, long term gross profit potential, in the severely neglected back end sales funnel component of their business.

Hopefully, after reading, studying and beginning to apply, some of ‘what’ you’re about to be exposed to in this particular post, this will no longer be the case for you.(Certainly time will tell.) Continue reading

How Savvy Entrepreneurs Generate New Customers Right Under Their Competitors Noses!

 (And “How” You Can Too!)

Have you read any of the ongoing multi part series, on ‘how’ some extremely savvy entrepreneurs, (who) truth told, are academically no smarter than you.

However, when it comes to effectively implementing proven marketing strategies in general and lead generation strategies in particular, they most certainly have a decided edge.

And it’s up to you (and only you!) to aggressively take the steps necessary to close this gap in (both) knowledge and implementation, asap.

Otherwise, as your major competitors continually develop and gradually improve their various entrepreneurial skills.And rest assured, they most certainly will, the potential income generating gap edge they currently possess, will only grow larger and larger. Continue reading

How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Seven

Most small business owners and or service providers, have at least some idea, how to do some form of lead generation, correct?

Their challenge is, how to they consistently generate, high quality leads, for literally pennies on the dollar?

This particular skill,(in a nutshell) is what ultimately separates the extremely savvy entrepreneurs among us, from everybody else. Would you not agree?

After all, practically any profit seeking entrepreneur, can buy some form of traditional paid advertising.

The $64,000 dollar question is, ‘how’ do they make doing so pay? Practically every profit seeking small business owner, and or service provider, at some point in their entrepreneurial journey, has attempted to use some form of (on or) offline, paid advertising methods, have they not?

And typically, they don’t or rarely break even, on the front end of their sales funnel.

And because, at least 90% or more of them,not only have little or no workable understanding, of how and why, their business, product and or service(s), definitely need to develop some type income producing activities, on the back end of their sales funnel.

They’re basically stuck once their front end paid advertising methods, aren’t profitable.Simply by understanding and successfully implementing, some proven lead generation strategies and or tactics, you can and definitely will, help take you business, and or service to the very next level or two. Continue reading

How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Six

So have you noticed, ‘how’ certain, extremely marketing savvy entrepreneurs, consistently go about lead generating, for literally pennies on the dollar?

While the vast majority of their current and future major competitors, spend a mega fortune.

On dismally performing, and outrageously expensive, traditional advertising mediums and methods.

For ex; some severely cash strapped small business owners, service providers and or cash strapped startup entrepreneurs, try to build their presence in the market place.

Strictly by running glitzy, traditional, local TV, radio and or newspaper campaigns of some kind.

And after systematically draining their (not exactly) deep-to begin with- corporate bank accounts, and practically wiping out their readily available credit.

They ultimately come to the sad realization, they simply can’t sustain this extremely costly approach. For several reasons.Sound all too frighteningly familiar?

On the other hand, once they begin to develop, some bankable lead generation skills, watch ‘how ‘ wide, the doors of previously untapped marketing opportunity, begin to open for them. Continue reading

How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Four

So after three installments, are you starting to see and appreciate, ‘how’ some extremely savvy entrepreneurs (no smarter than you BTW!) are able to consistently, generate some high quality leads/prospects, for literally pennies on the dollar?

And how, once you understand and calculate your ideal customer,patient and or clients, total lifetime customer value, you are in a much stronger position, to decide how to go about successfully attracting them.

Online, this value is often referred to as your ‘shopping cart’ value. Installment # four,will implement and build on some basic marketing strategies.

But of course, do so in such a creative way, so as not to readily attract the attention of your major local competitors.And put your business and or service on the fast track to success. Continue reading