Who else wants to know how to build a list fast?

    Why Your First Time Web Visitors And Or First Time Walk In Customers

Will Absolutely Love The Chance To Win Something Of Value For Free!

As you learned in part one of this series, about how to build a list fast. Your ideal prospect absolutely loves entering high perceived value Free Drawings! Which means even an inexperienced newbie (on or offline) can instantly start building a highly responsive long term prospect list for peanuts!

Before you dive head long into the meat & potatoes, answer this question. Given the chance, would you be willing to invest only 60% of what it would normally cost you to acquire your ideal first time new customer? Continue reading

Are you really sure these five direct mail benefits don’t apply to your business?

   (Especially If Cash Is Tight And Your Competition Is Fierce!)

With the recession dragging on endlessly, how can you as a cash conscious small business owner, not seriously consider the following five direct mail benefits.

Especially when your constantly tightening your belt in order to squeeze that last ounce of marketing/advertising income wherever you can.

Let’s face it,  most cash starved struggling small business owners and or service providers, really have no clue when it comes to effectively using direct mail (to either) grow the size of their current business.

Or how to effectively use it to compel their best existing customers and clients to:

A.) Consistently spend more money (and) in larger and larger amounts, over time of course.

B.) Or how to get them to (either) inexpensively and systematically refer brand new customers more often, or how to get them to provide those mouth watering bank account filling testimonials, as a direct result of one their relatively inexpensive direct mail campaigns. (Is that not interesting?)

Introducing Five Incredibly Simple Direct Mail Benefits You May Not Have Considered Yet! (And How They Will Help You Out Promote Your Major Competitors For Pennies On The Dollar!)

As you already discovered in a previous post about direct mail benefits , according to the most recent statistics, direct mail usage is down by at least 30%. (And the good news is the overall trend is still heading down.)

Which means, there in lies an incredible untapped opportunity for the savvy business owner (such as yourself) to glide in under the radar and gradually grow your business for a fraction of the traditional cost.

Of course this doesn’t mean (simply because) the overall direct mail usage is down, that you’ll be able to slap together some lame direct mail ad campaign and a ton of new business will soon be beating down your door. No way!

It does suggests that by merely thinking just a little “‘outside the box”, your creative use of direct mail, can lead to some new found profit centers.

Bare in mine, the following five relatively inexpensive (long range) marketing tactics, all by themselves will not put you over the top. Not by a long shot.

However, combined together (and in) various strategic combinations, you’ll definitely be on your way.(Given a little time, a little testing and tracking. And of course, consistent implementation.)

1.) Strategy # one: Let’s say you’re extremely active online (meaning) you consistently drive a ton of highly targeted traffic to one of your lead capture page style websites and or your lead capturing blog.

Meaning – that your blog has a way to capture your visitors (all important) email contact info.

If for whatever reasons, you also need your leads phone number.

Don’t attempt to capture it via your lead capture page and or your blog, especially on their very first visit.

Instead, get their all important opt in email info first, then in one of your subsequent follow up email messages, then you offer one of your most popular ‘how to’ problem solving info products, such as a free (or relatively) inexpensive CD and or DVD that you’ll send to them via direct mail, in exchange for their phone number!

Recent stats indicate, that this strategic two step approach, is up to 30% more effective!

Provided the ‘how to’ DVD addresses one of their major issues and or concerns. Inexpensively test it and see for yourself. (If need be, simply have them pay for the cost of shipping and handling in order to help offset your upfront expenses.)

2.) Strategy # two: Suppose you (or) one of your top joint venture partners  has produced an incredibly powerful DVD and or CD series on subject X.

And suppose you offer the first DVD in the three set series free via your lead capture page and or blog.

Somewhere in one of your follow up email sequences, you offer the other two remaining DVD’s in the series free,  provided they provide their confirmed phone number on a page you direct them to.

And after their number is confirmed, and they pay the small cost of 1st class shipping and handling, (typically under $7 dollars)  you’ll mail the other two DVD’s to them.

3.) Strategy # three: When it comes power list building 101. No one strategy works better than simply offering some type of periodic free drawing.

Suppose you offer one of your top JV partners seven set DVD or CD packages, that normally retails for X amount of dollars.

After you choose the grand prize winner(s.)  Send your follow up email sequence and offer two  more DVD’s in the series free (meaning they pay shipping and handling), plus an exclusive free bonus DVD interview, (or special report) where you grill the expert and or vice versa.

And you’ll mail this X dollar amount value to them, in exchange for their phone number, but they must act by some specific date!

How Many More Direct Mail Benefits Can You Think Of As A Direct Result Of This Partial List!

4.) Strategy # four: By the same token, any time you need their physical mailing address, don’t try to get it all the very first time they fill out your opt in form.

Because (again) recent stats indicate (on average) the more details you ask for initially, (when your a complete stranger to them), the less likely you are to get it.

Instead, offer one of your most popular problem solving ‘how to’ info products, that you’ll send to them, via direct mail.

In exchange for their current physical mailing address.

5.) Strategy # five: And last but certainly not least. You can always piggyback one of your best market tested free lead generating offers inside one of your local JV partners outgoing mail, to their best customers and clients.

And your offer simply directs the reader to call your business directly in order to receive one of your best free ‘how to’  problem solving DVD’s (or whatever.)

Or direct them to your lead capture page, where they can provide their mailing info.

Just be sure they understand, they’ll be paying the relatively small fee of X, in order to receive it.

You might offer a free recording on (portions of) or all of a recent 60-90 minute workshop you (or someone respected) within your industry did, addressing one of their major concerns.

Without a doubt, my friend, these five incredibly simple direct mail benefits,  are probably some you haven’t even considered yet, don’t you agree? No matter what your chosen target market niche is.

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And get your free 22 step small business marketing idea kit! That way you can start to master your effective communication in marketing skills! It’s a $97 dollar value and it’s free!

Who else wants to know how to build a list fast?

Okay, who doesn’t want to know how to build a list fast?  But first, before you put the cart too far before the horse, maybe you’d better consider these important factors as well.

First, are you trying to build a list in way that totally fits your particular personality? Huh?

In other words, you’ve heard over and over that “the money’s in the list.” Right?

But have you ever really stopped to consider, how you actually go about compiling your very own list? And does whatever method your currently using, really play to your strengths?

If not, you’d better change it, or else you’ll simply be half heartily going through the proverbial motions.

In which case, both you, your valued customer base and or your associates (and ultimately) your business will surfer the consequences.

Hey let’s face it, you’ve already got enough on your plate, trying to run any type of successful business, (on or offline) correct?

So you don’t need to further complicate things by trying to be something your not.

Which brings you to power list building 101.

The list that you create will serve you well on many levels. But the methods you use to compile it, have to be a true reflection of who truly you are, not just some wooden marketing tactic (and or) strategy that you read on someone else’s blog.

So take the following suggestions with a grain of salt.

But remember, to innovate, that is to say, try (as best you can ) to see the overall marketing concept, that’s being conveyed.

Not just the specific illustration(s) of the particular concepts and you’ll probably discover (to your) surprise, a way to apply them directly to your particular niche.

So with that said; let’s now try and figure out:

How To Build A List Fast!

The first thing you need to do is to get into the proper (long term) marketing mind set. Which means, you gotta always be thinking in terms of business leverage.

Meaning- when your first starting out and your particular (real world experiences) and resources (of all kind) are extremely limited. Well, guess what?

There’s other (already) established entrepreneurs, that already have exactly what you need. And it’s your job to find  creative (mutually beneficial) ways to tap into it.

Case in point; suppose (in the beginning) you need  a couple of inexpensive ways to start actively building your very own highly targeted list. So that you can start periodically ( and inexpensively)  following up with your best long term prospects.

Here’s a couple of really simple ideas to help get you started asap.

Let’s say that you offer pets supplies, and your business is a local offline (really) small Mom & Pop type of operation. Meaning, you currently have five employees.

Find yourself a few local (offline) cash starved struggling small business owners, that train or house pets.

Offer to add your first time “new customer only” coupon on the back of one of their flyers, and you (initially) bare 100% of the cost to do so.

Now every time they pass out a flyer, your message is going to the exact same targeted customer. Of course your thinking, why would (or should) they be willing to joint venture with a complete stranger, in this manner.

Simple, you gladly revenue share, 25% of your gross or net profit from that very first sale with them.

They need cash and you just identified a potential new long term customer and or client for peanuts!

In the beginning, it’s critical, that you only approach people in that industry, that you already have some type of established relationship with.

 How To Build A List Fast! (Without Being An Exceptional Marketer!)

Next, you can and should offer to sponsor (pay for) a free drawing for them. Meaning- you pay for one free month of their service, they choose the actual winner and you both own the leads.

And you both test sending various separate offers, plus some type of combined offer(s.) etc.

That’s how to build a list fast!  Without being an exceptional marketer! Give a shot, just remember, what ever strategy/method, that you ultimately choose.

Make sure that it actually fits your particular personality, or it probably won’t work and you won’t stick with it.

About the video below. (in case) you don’t already know, the lady featured in the short video below ids the one and only Jenny Shih.

She’s a direct marketing expert! Which means, she’s worth paying attention to! So check out her blog asap! You’ll be glad you did, because she’s got the goods! Just recently found her stuff, while cruising youtube looking for some training on using camtasia studio.

As always, be sure you Digg or tweet this. Thanks! And don’t forget to grab your explosive free 22 step idea marketing kit series. And increase your profits by at least 25% in the next 90 days or less!

Because you’ll want to master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

You are ready to discover how to build a list fast, aren’t you?

    (Your Only One Tiny Adjustment Away From Long Term Success!)

As you previously discovered in part one of this series about how to build a list fast.

Even though it was sort of the long away around the barn in part one,  it was vital that the proper

foundation was laid first. Otherwise every concept that follows is not as effective.

How To Build A List Fast!

The main two points for you to take away from part one were.

1.) You should always be building your long term ideal prospect list, no matter how you currently market your business on or offline.

2.) You should be using highly effective Direct Response Marketing techniques to zero in on your ideal prospects. because that’s how to build a list fast.

Explode Your Long Term Profits By Zeroing In On Your Ideal Prospects…

Keep in mine, what good is luxury office space and million dollar inventories and warehouses, without your customers!

And remember (this mine numbing) statistic, it’s only a mere 500% cheaper to contact via cell phone, snail mail and or email an existing prospect/lead customer as opposed to spending a whopping 500% more on traditional advertising in order to create a first time prospect and or customer!

That one stat alone is one of the main reasons that a staggering 87% of all new start up businesses fail within

the first five years or less!

With that in mine; here is an incredibly simple way for you to create an avalanche of new hungry prospects and potential customers.

Always Make Power List Building 101 Apart Of Your Long Term Marketing Strategy…

Because remember; short of brute force or putting a gun to your potential customer’s head, most cash starved struggling small business owners are truly clueless when it comes to systematically and strategically creating a highly responsive, long term prospecting list without spending a fortune to do so.

So just what is this little known secret marketing ploy that is going to cause such a magnetic response from your potential customer base, that’s low cost as well?

A ” Free Drawing” of some kind,what else? Think about it. The following proven marketing examples are for illustration purposes only.

Suppose you attended one of those free weekend  or ( low cost to enter) upscale audio and computer blow out extravaganza’s! You know the type that they advertise all over the radio and local newspapers and just a little TV, about a week before they hit town.

Some are free (others) have a very small entrance fee (usually under ten dollars) in order to help offset the $15-$50 K they spent upfront in order to advertise it.

Anyway, once inside, they have every type of fancy smancy electronic and or audio gizmo that you can imagine! And their prices range from low to extremely expensive!

They may or may not offer one complimentary (free) beverage to each attendee.

But here is the real point. What if right in the middle of the event, they had a freaking huge display for a $12,000.00 dollar state of the art (combination) home entertainment system and PC gizmo!

This thing has more bells & whistles than Santa Claus! (That’s how to build a list fast!)

You can just bet that every attendee will be able to picture both themselves and their friends and families, totally enjoying this puppy! Right?

So they will have no problem (entering) your Free Drawing! And depending on how many people actually attend, you just might have a nice (starter) list of potential long term prospects (leads) to follow up with long term for peanuts!

Your Long Term Profits Will Come Much Easier And Cheaper When You Create Your Very Own Highly Responsive List…

Just to further illustrate a point; let’s throw a few numbers around (again) just for illustration purposes only.

Let’s say that after all of that (extremely expensive) traditional advertising in newspapers and on radio etc. About 2,000 people passed threw the doors that weekend. (Not bad.)

And of course they drop some coin, but what if instead of just letting them come in (look around) and spend a little money and leave.

And having to repeat the entire (expensive) process over again, the next time they come to town.

They (instead) wised up and started power marketing their business. Huh?

What if; they made sure as you paid to enter the place, they had some carefully trained customer service reps standing there with the free drawing postcards, directing you to please fill out the cards asap.

And enter the drawing! And also inform you that every hour on the hour starting in the next blank number of minutes, they will be holding a series of small free mini drawings!

And the various prizes will include this and that! Until the final Grand Prize Mega Drawing Winners (for the day) will be announced at the end of the day!( And this happens each day of the event!)

And all three Grand Prize Winners (1st,second and third place) must be on the premises in order to be eligible! Otherwise they automatically forfeit their prizes!

Strategically And Systematically Building Your Own opt In Email List Helps You Can And Keep Ultimate Control

Can you say captive audience? After you say kaching! Hopefully you see how to build a list fast?

And how this one simple battle field tested marketing ploy accomplishes two things.

1.) By making their being eligible for the Grand Prizes contingent on them being on the premises, as the winners are being announced, this gives you a much better chance to sell additional products and services! Agreed?

2.) The Free Mega Drawings will help you create a highly targeted and super responsive long term prospects (leads) list, to follow up with for years to come for peanuts!

Bonus: The long term JV (Joint Venture) partners possibilities are truly incredible!

Think about it; all those free mini  drawing goodies that you give away (every hour on the hour) could and will come courtesy of your top JV partners, who recognize the tremendous opportunity of (investing) a fraction of their typical upfront cost to help finance your free giveaways in exchange for receiving a copy of your list!

Plus: keep in mine; ultimately only one person (or couple) can and will win your first three Grand Prizes!

Everybody else will win a valuable fourth prize of some kind. And those will be (gladly) supplied by your JV partners!

In conclusion: Here are two two more extremely powerful long term concepts to keep in mine.

1.) The next time you or a JV partner decides to hold a three day weekend blowout extravaganza ( Fri-Sun.), instead of spending a ton of money on costly hit & miss  spray & pray (outrageously expensive) traditional advertising!

What if you simply sent everyone on your list (because they went to your special lead capture page website/blog) and entered a special post sale free drawing!

For a chance to win a $5 K Home Entertainment set! Make sure you have a nice picture of it on your site! Plus video footage of the delivery truck (both ) arriving and actually setting up past winners systems in their homes or place of business etc!

This will really get them motivated to enter!! Plus, have footage of past events and show the three Grand Prize winners!

2.) As an extra  profit booster inducement; in order to be sure that the place is packed from wall to wall.

In your email, let all of your email recipients know, that on top of the normal three Grand Prize Winners, you will also being holding three other extra special unadvertised free drawings!

Periodically Hold Free Post Drawing Events To Further Boost Your Overall Response Rates!

You will also be awarding the top three people, who bring the most new (previously) unregistered people (18 and over) with them to this event! And the top Grand Prize winner will receive $3 k in cash! Plus, $500.00 dollars in audio or computer goodies!

Second place will receive $1,500.00 in cash, plus $200.00 in audio or computer goodies.

And third prize will receive $500.00 in cash, plus $100.00 dollars in audio or computer goodies.

And (here’s where) your top five JV partners can really help make this event’s profit potential explode!

If they each (meaning your) top five JV partners have either (snail mail ( or preferably) email list of  2,000 or more.

They can simply push a button and alert their list of your upcoming event and presto!

You have just eliminated a staggering 75% of your upfront traditional cost! And that’s how and why you can afford to be so generous with your free marketing goodies!

Plus; in order to really make things hum!  Your JV partners will announce that whomever on their list brings the most people, they will receive an extra 25% in cash & credit to your particular business! Yep!

That should get them a little more motivated! Don’t you agree?

Hopefully you discovered at least three powerfully simple long term marketing strategies to employ (right now) to your particular business, product or service, that will help you to increase your bottom line profits by at least 25% in the next 90 days or less.

As a direct result of learning how to build a list fast!  No matter what your particular niche is.

That’s pretty much the skinny. Be sure you tweet this. Thanks!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small  business marketing idea kit series.

So you can master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Who else wants to discover how to build a list fast?

   So How Does A Complete Newbie Start Building A Highly Responsive List

In The Next 30 Days Or Less And Save Up To A Whopping 75% In The Process?

Who else is interested in learning how to build a list fast?

How would you answer the following question? What is the most important asset in your business? Whether your just starting out or not.

The typical small business owner will say things like ” My Real Estate” or my “Intellectual Rights” or My “Inventory,or my Lobbyist”  etc.

While all of these answers have an element of truth in them, they’re all dead wrong.

The correct answer is (of course) your Customers!

Of course you’ll probably beg to differ and if so then you’re probably a candidate for the

“Survival Of The Fittest Challenge!” Your challenge is a simple one really; for the next 90 days (or  more) try and run your successful business (and or service) without your valued customers!

Well now, perhaps it’s not so easy after all! You got that right. With that said; from this day forward, vital lesson and Rule # one is simply this.

Entrepreneur, from now on (no matter) how you primarily market your business, product or service meaning-be it on or offline.

(ABYL) Always Build Your List For Long Term Follow Up Opportunities..

Always, always capture your potential customers (leads) contact information! In other words (ABYL), always build your list!

And you will be light years ahead of your would be competitors, because believe it not, a staggering 88% of them still do not adhere to this  basic proven marketing fundamental. That’s why you need to know how to build a list fast.

You Need A Squeeze Page And Or Dedicated Landing page In Order To be Really Successful Online….

If you primarily market your business, product or service online; then you want to be sure to always have something (somewhere) on (if nowhere else) your landing page/ squeeze page, some type of opt in box.

( You really need to be driving your first time visitors to your market tested lead capture page; here’s a link to a sample lead capture page; for those of you who are not yet familiar with this proven online basic marketing concept. Go here to see an example of a proven successful online niche marketing lead capture page.)

In other words a form that captures your visitors vital contact information. That being their first name and primary email address in exchange for your powerful free ethical bribe giveaway information product.

This might be a powerful free special report on powerful (back end marketing), or an interview that you (or someone) else conducted with an established and respected industry source.

Or it might be a free replay of a ‘how to’ webinar or a podcast, just something of low actual hard cost, but has a high perceived value ( like ten free how to videos) that you can ethically give away to your online visitors in order to start building your very own (long term money making) in house list, for long term follow up purposes.

Offline You Want To Use Highly Targeted Direct Response Marketing Techniques In Order To Build Your Highly Responsive List Quickly…

If you (and your soon to be) top offline JV (Joint Venture) partners still market your business primarily offline; and you  use any type of traditional advertising methods such as classified or display ads etc.

Then you absolutely must begin (from this day forward) to start applying some type of highly effective “Direct Response Marketing” strategies in order to dramatically lower your long term (traditional) advertising/marketing costs, sometimes by as much as 50%!

Plus: you will be able to create a highly responsive and laser targeted group of long term prospects (leads) to follow up with, for a fraction of the traditional costs!

For those of you are that are not familiar with the industry term Direct Response Marketing” here is a simple example; just for illustration purposes only.

Proven Direct Response Marketing Strategies Will Show You How To Build A List Fast!

Suppose that you are a Licensed Mortgage Broker; and typically your company uses traditional display ads in order to promote your products and services.

(Note: it does not matter what your particular business, product or service is; you can still apply this powerful and highly effective,proven marketing strategy.)

Instead of just running your typical dry ad; instead you zero in on your specific target market by offering them some type of powerful free problem solving information, that addresses some main concern that they have right now.

For example; if your typical potential customer (a lead) is concerned with not being able to qualify for a traditional mortgage  loan because of the recession and not so good credit..

You’ll discover this powerful insight because you’re reading both your (and  your) competitors FAQ pages ( Frequently Asked Questions page.)

So you might run this type of display ad; An Explosive Free 17 Page Special Report Finally Reveals!

Seven Little Known Low Cost Proven Ways That You Can Dramatically Increase Your Chances Of Qualifying For A First Time Home Loan Now!

( Even If Your Personal Credit Score Is Below The Industry Standard!) Call 1-800- 768-2234

For Your Explosive Free Report Today!

( And of course: if this were online, you would direct them to your special lead capture page or your blog with your opt in box offering the free info.)

Q. Who is the most likely prospect to call in order to receive your powerful free information (lead generator?)

Bingo! So hopefully you can see how proven Direct Response Marketing strategies (such as this) example, can help you zero in on your ideal target market.Plus, show you how to build a list fast.

It’s advertising/marketing that is accountable. Because it helps eliminate the tire kickers (non qualified) and qualifies your ideal prospects.

They raise their hands by responding to your immediate solution driven inducement and thus become a lead for long term follow up opportunities.

Proven Direct Response advertising offers some type of immediate solution (by way of) a free information giveaway in exchange for your  leads (all important contact) information.

And that’s how you start building a highly responsive ( and highly targeted) long term prospect list.

In Part Two ; you’ll discover seven more nitty gritty marketing details that will also help make this happen!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!