Lead Generation

This Is How You Strategically Give Your Brand Equity A Much Needed Boost!

Just between you and me. Your constantly wasting a ton of money on either on or offline ad campaigns. Most of which will probably fail initially. Until you get an idea of “what” you’re doing. I personally do not refer to this as outrageously expensive process as branding.

You can if you like. Instead the type of “branding” I’m referring to is. “What” both your current and future customers constantly say about your awesome products or services. Both on and off of  the various social media platforms.

So entrepreneur it’s definitely worth our time and effort to “discover” how to build brand equity without risking the chance (or increasing the odds!) of going broke in the process. Don’t you agree? Continue reading

This Is Why Some Form Of Opportunistic Marketing Is Definitely A Must! Part Two

Hopefully after initially reading part one of this ongoing series. You too now have a much deeper appreciation and much deeper understanding of “why” you definitely need to add some type of long term opportunistic marketing strategies and tactics to your marketing tool kit.

Would you not agree? Because no matter which the direction your local economy is currently headed in.

There are literally tons of previously untapped marketing opportunities for you or your major competitors to leverage. Some you can and probably use just to initially break even on the initial front end.

And like a lot of other extremely marketing savvy entrepreneurs. Turn the majority on your long term gross profits on the back end. Or in some cases you can profit on both the front and back end of your sales funnel. Take a closer look and you be the ultimate judge. Continue reading

Entrepreneur They Don’t Call It Common Sense Marketing For Nothing!

Isn’t kinda interesting, whenever you and I watch the complete marketing/promotional savvy evolution of some of the world’s most successful marketers. Because just like the rest of us. They start out green as grass at the very beginning of their entrepreneurial journey. Do they not?

At first they (just like we did!) they dabble in this and that. But once or as soon as they hit their stride. Suddenly they eliminate the 80% marketing activities which aren’t working all that well. Or not at all.

And they laser focus on the 20 or X% which consistently moves the needle in the right direction. (Regardless of how fast they’re actually or consistently moving forward.) And this is when their common sense marketing instincts really start to kick into overdrive.

And the previously untapped marketing opportunities seem to start coming at them from all and every angle. Most of which they never previously considered and or previously anticipated. Entrepreneur do those types of previously untapped marketing possibilities interest you at all? Continue reading

How Some Really Simple Activities Of An Entrepreneur Can And Definitely Will Make All The Difference!

Which of the all too common activities of an entrepreneur, would you say, definitely help move your semi cash strapped, small business or service, forward.

Is it your outrageously expensive, traditional advertising and or promotional campaigns.

I didn’t think so. And the very few times, you’ve actually bothered to A/B split test, some of the non traditional marketing strategies and or tactics, you’ve barely utilized.

What’s been your initial results. And knowing and understanding, the lifetime customer value metrics like you do.

Does it make sense, to continue on, with either the traditional or non traditional approach?

And while you’re at it. How much longer will it be, before you add some type of market tested, back end, income producing strategy, to your current sales funnel?

Have you also noticed, one of the most profitable, low cost, high impact, long term ways, for you (and or) your major competitors, to create ongoing, perpetual sales revenue.

On both the initial front and back end of your business and or service.Is to strategically leverage, (as often as possible), other non directly competing vendors, tangible and non tangible resources and assets.Have you noticed, this rarely tapped opportunity as well? Continue reading

   So in your mind, are there any valid or semi valid reasons you can possibly think, which justify, your semi cash strapped small business and or service, not at least, consistently saving anywhere 50-75% of your upfront out pocket cost?

Hopefully, you don’t feel trapped and or somehow compelled, to spend your extremely hard earned money, on outrageously expensive, dismally performing, traditional advertising campaigns, do you?

That’s a relief.Here’s the thing entrepreneur. Lots of times, (in fact), more time than you currently realize.

Yon can strategically convert a much smaller percentage, of the money you have already allocated, for other far more expensive,dismally performing, outrageously expensive, traditional advertising and or promotional costs, into some much more viable, non conventional marketing alternatives.

As you’re about to discover. Continue reading