Have you noticed how little time and little effort the average (cash strapped) small business owner devotes to figuring out, how to lower your refund rates ?
This is really odd (especially) when you consider how vitally important the refund process is to (both) your long term cash flow and equally important, the long term relationship with customer/client(s.)
Of course it’s always nice to implement tactics and utilize strategies that will increase your online profits.However, it’s also equally important that you devote a portion of your energy to (both) reducing your refund (charge back) rates and retaining your customers over the long haul.
All businesses (no matter) what your particular niche is, at some point experience refund requests. It’s simply a part of doing business. Continue reading