Your instant profit booster catergory gives you simple, powerful step by step instructions on how to systematically increase your overall short and long term profits by utlizing a little known marketing strategy often referred to as an upsell or bump.
You need to be aware of the three most common professional web design company mistakes! ( And how to avoid them!)
Have you heard it said that you basically only need three things in order to succeed (long term) online?
And when it comes to your professional web design company and the all important layout of your site.
You’d better know which website design strategies to embrace and which to avoid or your failure is certain.Agreed? Continue reading
You can strategically profit long term from closeout merchandise.
How many times (can you count) where you have walked into one of the major retailers like (Walmart, Kmart or Target) and they have strategically placed in the store some type of closeout merchandise (and or) clearance sale item(s) at a greatly reduced price and tons of their customers are taking advantage of the incredibly low prices?
You’ve probably sen (and or) been apart of a scene like that many times,correct? Especially right at (or) directly after the holiday season,right?
Well, (FYI) the clearance sale item (and or) out of season sale marketing strategy works extremely well as a way for you to generate (the all) important first time customers as well. Huh?
1.) Your first big advantage comes from recognizing that most (probably) 99% of your would be competitors will simply take some discontinued item and (either) mark it way down (perhaps) at or even below their original cost, just to make room for some newer, faster selling items.
Or just so they can generate some (much needed) quick cash in order to purchase some other more advantageous product and or merchandise. Here’s how (hopefully) moving forward, you will profit (long term) from either out of season and or closeout merchandise.
Suppose that you run a fairly successful small Mom & Pop appliance store and you have a particular brand of microwaves that are being discontinued by the manufacturer or you have an item that is simply going out of season for the year.
Instead of just offering it to your current custimer base at an attractive discount, (depending) on how many that you actually have in stock. Allow your top (3-5) joint venture partners to offer the item to their customers via a powerful free drawing.
Think about it for a second. What you’re actuallly doing is, inexpensively lead generating for pennies on the dollar. You’ll get a list of a ton of highly targeted new potential long term customers and clients ( and) of course their referrals that you can inexpensively market to via both inexpensive postcards and or email for peanuts.
Let’s be clear here. The vast majority of these new leads (probably) 75% or more,will merely come to your store (and or) visit your website and or blog (for the) time, strictly to take advantage of some specific sales offer.
And the vast majority of them are not coming back. So be it. However, it’s the remaining 25% that will not only become repeat customers and clients, but (depending) on how many actual months or years that they remain a steady customer and or client, they’ll refer new first time customers and clients to you as wll.
So when you actually put a pencil to how much money that this one incredibly (brain dead) simple marketing strategy can potentially be worth to you over the long haul.
You’ll quickly discover why it may be more that worth it to let your JV partner(s) simply have the discontinued item(s) and you’ll both share the leads. You’ll build your long term follow up list and they’ll build long term customer goodwill by offering their customers something nice via a free drawing.
2.) Here’s another big advantage to strategically using this type of marketing ploy. You could also use it (in house) in your offline bricks and mortar business, by sending everyone that enters your free drawing a follow up postcard that offers them a valuable second prize (just for) entering your free drawing.
Offer them a special VIP discount of 10% off any purchase (no mimimum) purchase requirements, provided they do so by a certain date.
However, you’ll automatically increase to 25% off provided they go to your special lead capture page and opt in (subscribe) to your list. Now you’ll have both their on & offline contact info and rather than spending tons of money on postage and typesetting etc.
You can just send them inexpensive periodic follow up emails, now rather than lose money on your typical postcard mailings, that same dismal 1-2% response to your email marketing will be profitable.
3.) An finally. Here’s another really big advantage that you can gain from closeout merchandise marketing. Once you have your new leads contact info. Especially their email address.
Both you and your top JV partners can now inexpensively strategically cross promote each others grand openings of your second stores and or special VIP menbers only (closed) to the general public sales!
Or whatever you wish o call these type of events! the point is this; if 5-10 of you each promote vi email the other ones special sales events, and collectively you have 14,354 opt in subscribers on an email list and just six percent of those subscriers respond to any particular offer.
That means that means an additional (860) physica lbodies (credit card) nd or cash in hand are at your store front! Can you say kaching! (14,354 opt in subscribers x .06% response rate = 860 buying cusomers.)
Q.) Which one of these three advantages will benefit you the most in the next 60 days or less?
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Know your lifetime customer value stats!
How many times (recently), let’s say within the last few months have you gotten either a post card or an email from a local company.
And for whatever reasons, you or one of your immediate family members has (temporarily) or permanently stopped doing business with them?
If you’re in business, right here is an excellent opportunity for you to put a pencil to the numbers in order to quickly discover the real long term profit potential available to your business and or service.
Simply by understanding and taking advantage of the overall lifetime customer value each and every one of your customers, clients, valued employees and or associates is really worth to you. Continue reading
Proven example of customer testimonials making you more money!
If you recently moved to a new town and your car suddenly needed some repairs and you did a local Google search and basically saw two listings. One that just offered a listing and the companies phone number and another one that had a ba-zillion testimonials referencing it.
Which one do you think you’d call first? Bingo! Simple proven examples of customer testimonials and how they will easily add at least 25% more gross profit to your bottom line, is the purpose of this particular case study.
A local consulting client of mine who also happens to be a JV (joint venture) partner as well.
He runs a very successful local computer repair business, that is currently in the expansion phase. Recently he was able to spare me (both) the inconvience and aggravation of trying to secure a refund on a very expensive and sophisticated piece of software that was purchased, but wasn’t working correctly.
As a direct result of his companies expertise, they got the software working properly and spared me the nightmare of trying to secure a refund from a company, which is located outside the US.
Had his company not been a consulting client, this timely service would normally have cost $150 dollars! (Yea, it definitely pays to know the right people!)
However, because this client recently shared with me (both) on and off camera that simply by implementing just one of my recommended (non) techie marketing strategies, his company now routinely grosses an extra $500- $1,000 dollars more per week!
One simple brain dead strategy mind you! My client didn’t have to purchase any additional equipment of any kind in order to start successfully implementing this strategy.
So in order to demonstrate my gratitude, I wrote his company a sizzling testimonial on his Google local listings page. And that’s when the light bulb went off!
Q.) If you were walking down a hill with a slight incline and someone came up behind you and gave you a slight nudge. Do you think you’d be able to resist moving forward?
A.) Probably not. Of course your wondering, what if anything, does that question have to do with your company systematically gathering bank account filling money making testimonials?
Simply this; and here is the initial strategy that my computer repair business client will test first, in order to start systematically creating long term money making testimonials.
From now on, whenever a paying customer comes into the shop to pick up their repaired computer, the company will offer the customer an instant cash discount percentage of X percent (meaning) they will test in order to discover which percentage produces the most bang for their buck.
If the customer will go online right on the spot and write a positive review of their service. In other words, the customer receives an instant discount for providing a long term money making testimonial.
You might test offering a slightly bigger percentage discount in exchange for a video or audio testimonial. Keep in mine, your typical customer/client has a natural reluctance of getting in front of a video camera.
The real point is this; by compelling your happiest and most influential customers and clients to provide a testimonial right on the spot in exchange for some type of incentive (bribe), just like the example of the person walking down a hill.
It will be all but impossible for a certain percentage of them to take you up on your extremely generous offer! You’ll exchange a short term discount in exchange for them providing you with a long term money making testimonial!
Think about it for a second; those testimonials (unlike) advertising you have to pay for over and over, will provide your company with long term credibility from now on!
Surely that benefit is worth some type of slight discount. Don’t you agree?
Q.) How many creative ways will you be able to start systematically implementing a (low or) no cost power testimonial generation program for your business within the next 30 days or less?
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Be sure you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value! And for an extremely limited time, it’s free!
Selling information products made easy.
Let’s face it, who doesn’t want to inexpensively increase sales volume (during) any economic climate, but especially during a crushing recession.And remember, your typical competitor has no idea that (on average) it cost them about 500% more to create a new first time customer and or client.
Think about that statement for a second. Your typical cash starved struggling small business owner, is spending (on average) a whopping 500% more in order to create that new first time customer.
The main reason being, your first time customer has to be effectively persuaded by tons of in your face type of outrageously expensive traditional methods.
If you’ve had a chance to price either local newspaper advertising or good old radio & local TV ads etc.
Then you already have a pretty good idea the type of money far too many cash starved struggling small business owners are routinely spending in order to create that first new customer.
Then it starts to be crystal clear why a staggering 88% of them are destined to fail within five short years or less.
For some odd reason(s) far too many small business owners overlook an incredibly simple long term wealth building opportunity and (as is) typically the case. This one like so many others, is right under their nose.
Do you know (or realise) that selling additional products or services to your existing customers,whether they be your own products or those of your top (JV ) joint venture partners is:
A.) Up to 500% less expensive.
B.) You can typically gross up to 60% or more in overall profits; because every additional sale that you make after your first one, instead of trying to recoup your up front expenses, instead your earning gross profit on every sale thereafter.
C.) You also move to overall gross profits sooner by implementing a proven referral generating program.
Given the opportunity, you always want to sell both you and your top JV partners additional products & services to your existing customers. It’s typically up to 500% less expensive and usually up to 60% or more profitable.
Ladies & Gentlemen, one of the things your going to figure out really quickly, is no matter how you primarily market your business (on or) offline.
Selling to your existing customers in order to increase your sales volume, flat out makes good sense.
So with that in mind, let’s take a look at three incredibly (brain dead) simple marketing strategies that will increase your profits by a bare bones minimum of 25% or more.
1.) This simple money making concept is often referred to as a “bounce back” offer. Here’s how it works. Let’s say your offline customer is about to leave the cash register, right after you or your sales associate hands them their receipt, always be sure that you also hand them some type of hand stamped discount coupon card.
And of course your discount offers the biggest percentage for them returning to your store within 5 days or less. For ex; they’ll get 20% if they return within five days of the date stamped on the back of your business card.
And 10% off their total purchases if they return with the card any time after the fifth day (or whatever) number of days that you inexpensively test in order to discover which number days produces the most bang for your buck.
2.) This next strategic use of the “bounce back” money making concept will easily help you out promote your wanna be competitors.
Anytime you mail out an order to your existing customers. Always be sure that you include one of your best market tested discounted offers that’s relevant to whatever their main purchase was.
Because it’s a statistical proven fact, a certain percentage of your purchasers will take advantage of a great (meaning) discounted price for and additional product or service!
(That’s the other sneaky little known marketing secret! By offering a discounted initial price for an on going service, a certain percentage of your customers will subscribe plus an even smaller percentage will keep their subscription active for years!)
And if you’re being paid some type of ongoing affiliate commission, your long term passive back end profits can really add up.
3.) This next extension of this powerful money making concept is so brain dead obvious, (to a savvy marketer) like you, that it ought to be criminal. Once you’ve established (by testing) your best discounted “bounce back” offer.
Do a little simple market research and find two- ten (or more) local offline potential JV partners that are non competing with your businesses, product or service.
And offer to split some part of your up front profits with them by adding your index card or one page sales letter in their outgoing mail, whenever their mailing out orders to their existing customers.
The net result is, you just inexpensively found a brand new untapped potential pool of new customers and clients (plus) their referrals, for years and years to come for peanuts!
Q.) Which of these three brain dead simple,proven marketing secrets will you start implementing within the next 60 days or less?
As always, if you got any value out of this post, please Digg or tweet this. Thanks! Be sure that you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!
For an extremely limited time it’s free!
Click the image for the secret!
