At some point in your business life, who hasn’t asked (or pondered) the # one burning question, which is, should you or should you not be buying referrals?
While the correct answer is, of course you should be be strategically buying all the semi to flat out qualified referrals that you can.
And or generating them.Right?
Let’s also be brutally honest here.
There are some very good reasons why people (including) your best customers are more than just a little bit reluctant to refer friends and family to someones business and or service.Case in point: Continue reading