Instant Profit Boosters

How well is your current customer retention strategy working?

As you discovered in a previous post about creating a powerful customer retention strategy .

Simply by pleasantly (and periodically) surprising your best loyal customers & clients.

You can and  usually will create a ton of new business and save anywhere from 25-45% off the cost of your typical out of pocket expenses.

And you want have to constantly start from scratch, while building some semi reliable cash flow.

Have you noticed these particular benefits as well? Continue reading

A proven customer retention strategy that you can employ right now!

     (Especially If Your Cash Is Extremely Limited!)

How well is your current customer retention strategy working? Have you heard the phrase originally coined by the “permission marketing guru Seth Godin, which says ” people online don’t want email, they want me mail.”

Of course (by now) hopefully, you agree that opt in email is an integral part of a successful long term marketing strategy.

Introducing A Proven Low Cost  Customer Retention Strategy That Quickly Builds Powerful Word Of Mouth Buzz!

Have you noticed that the more “positive word of mouth buzz” your company can creatively create, the less out of pocket advertising expenses you have?

Of course your not going to completely eliminate your most productive traditional advertising strategies.

It’s just, why not take advantage of the incredible (and relatively)  inexpensive viral word of mouth buzz, you can create by ethically bribing your best customers & clients.

Introducing Seven Simple Ways To Get Your Best Customers And Clients To Sing Your Praises!(And Frequent Your Business More Often!)

Imagine for a moment: that your  savvy marketing team is put in charge of revamping Kmart’s fledgling sales. You know that (even though) their current ad budget is extremely scarce, as compared to what it once was.

You still have more than enough money allocated in their monthly ad budget, to create a powerful word of mouth buzz, among Kmart’s ever shrinking customer base.

Here are seven incredibly simple ways to use relatively inexpensive (and totally) unexpected ethical bribes to get your best customers and clients talking!

Each one of these extremely powerful (and totally) unexpected ethical bribes will all but force Kmart’s most loyal customer & clients to positively spread the word.

And systematically lower Kmart’s out of pocket advertising costs. Two ways; A.) By strategically bribing their best customers and clients with really nice (and totally) unexpected word of mouth bribes. B.) And by sending (both) inexpensive offline direct snail mail and online opt in (special VIP) email alerts.

How To Systematically Send Your Response Rates Through The Roof!

1.) Customer retention strategy # one: The first 100  women (over 18) that enters the store between the hours of  8 am -3pm, M-Sat; will automatically receive $50 dollars in grocery store coupons, from one of the local grocers that Kmart is joint venturing with.

No purchase necessary.

You think they’ll tweet about this?  Hello facebook.

2.) Customer retention strategy # two: Any adult (over 18) that enters the store with kids under 12 years of age, will automatically get a coupon that’s good for 20% off any kids DVD’s.

Plus, they’ll also receive a temporary discount card that’s good for 20%  off their next three visits to Kmart’s food cart. Kmart will simply hole punch the card each time.(They have to use within 60 days of the initial date it was issued.)

3.) Customer retention strategy # three: The next 100 women (over 18) that enter the store will automatically receive a $25 dollar gas card, plus a nice woman’s bracelet that’s valued at $50 dollars.

4.) Customer retention strategy # four: Any women that enter the store that are visibly pregnant automatically receive a free 16 oz. mini sample of Kmart’s current best selling fragrance in Kmart’s cosmetics department.

Plus, they’ll get a dozen roses sent to (either) their home or place of employment.(Their choice.)

Imagine the positive word of mouth buzz that delivery will cause around the water cooler at work.

5.) Customer retention strategy # five: The next 100 women (over 18) that enter the store will automatically receive (a really nice) $100 pair of ladies earrings.

Remember (two things), first, there is absolutely no purchase necessary and second, you better believe that this type of unexpected ethical bribe will (really) get them talking Kmart up!

Ethical Bribes Are A Mega Proven Marketing Strategy! So Don’t Miss Out!

6.) Customer retention strategy # six: And not to be forgotten (or ignored) the first 100 men (over 18) that enter the store (M-Sat:) will automatically receive a special VIP discount coupon that entitles them to 10 Red Box DVD rentals (that they get to keep for five business days) with no additional  charge,for just $3 dollars total!

7.) Customer retention strategy # seven: And the next 100 men (over 18) that enter the store will automatically receive a $50 dollar gas card.

Plus, Kmart’s cashier/sales associates will also include a special business card inside every purchasers bag, directing them to enter Kmart’s free monthly drawing.

Every month, two guaranteed winners (one male, one female) will automatically win one large 20′ inch cheese pizza ( and two large sodas) delivered to (either) their job or home.

Plus, each months female grand prize winner will also receive a dozen roses delivered free of charge on their birthday, Valentines day & Mothers day (if that applies.), Plus a box of gourmet chocolates, provided they agree to have the video footage added to Kmart’s blog.

Not to be outdone, each month’s male grand prize winner will also receive a $100 dollar gas card, a nice men’s watch (valued at) at least $200 dollars and a $50 dollar grocer store coupon.

Compare this sort of non traditional guerrilla marketing approach, to simply buying outrageously expensive (local) newspaper, TV and radio ads.

Which approach do you think will yield the most effective viral word of mouth buzz? And remember, these patrons, never expected these totally unadvertised ethical bribes to begin with!

And that my friend, is the type of non techie (mega proven) customer retention strategy, you should be using to consistently break the bank! Don’t you agree?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Lifetime Value Of A Customer Formula:How To Know Upfront What Your Best Customers Are Worth To Your Business! Part One

Even Before You Spend One Thin Dime Trying To Acquire Them…..

Have you mastered the lifetime value of a customer formula?

If not you really should, because it will definitely make you a ton of money faster!

Plus continuously help you avoid implementing a potential losing ad campaign.

Ladies & Gentlemen, study and master this next powerful marketing concept and not only will you be light years ahead of your wanna be competitors.

But you’ll never ever have to to settle for simply spinning the dice when it comes to trying to accurately determine how much you can safely (and realistically) afford to invest in order to acquire a brand new first time customer, client and or patient etc.

Even  though they may not teach you this basic (proven) and battle field tested marketing principle at the fancy MBA Business schools like “Wharton” , you’ll still be light years ahead of  both your major competitors on & offline once you master this basic (vital) and proven marketing principle. Continue reading

You can build a national sales force organization.

(Even If Your Just Starting Out And You Don’t Even Have A Customer Base Yet!)

How much more successful would you be, if you built a national sales force organization, that was 100% commission only? And they readily volunteered to do so.

(Grab your  favorite beverage and prepared to be intellectually expanded like never before!)

Imagine this: as you already discovered from a previous post. There is a tremendous long term fortune to made by strategically applying the “back end” marketing concept to your business.

Just to quickly recap the scenario for you. Yours truly has authored a 160 page (physical) ‘how to’ workbook manual, that targets the ever expanding work from home crowd.(But it’s not the MLM crowd.)

Let’s face it, with each down turn in the economy and tons of companies trying cut costs, a bazillion more people (young & old) will be forced to look for alternative forms of producing long term income.

Because downsizing is not going away anytime soon. Continue reading

How to improve retail sales just like the ultimate insiders do!

   (Totally Frustrated And Unable To Land The Big Clients!)

What serious struggling professional doesn’t want to know how to improve retail sales?

No matter what their particular specialty niche is.

 (Without coming off like a pushy uncaring sales rep, instead of a highly trained concerned professional.)

And constantly blowing off, a ton of potential business in the process. Continue reading