How’s your current marketing action plan working so far?

  (That You Can Implement Right Now And Start Making Money ASAP!)

Is your current marketing action plan  going to add an additional 25% in the next 90 days or less?

Picking up where your story left off; hopefully you can and do appreciate the incredibly

powerful insights to be gained from your next visit to both your local library and or Barnes & nobles.

Just for a moment, let’s apply some of these same proven marketing research insights to your offline business.

As you recall you started carefully monitoring the actual buying habits of your best walk in customers and here’s what you quickly discovered.

Are You Ready For A Powerful Marketing Action Plan That Really Work?

As always you must adhere to the following disclaimer. Because some of you ( God bless) take everything literally!

And if you happen to read something online that says do X, Y and Z, then you (unfortunately) are not creative enough or have enough marketing savvy to know that this just means, that until you actually test it and ruthlessly track your results and tweak this and that.

No long term benefit will come of it! You have to add that disclaimer!

Otherwise you get these lazy wannabe’s emailing you or negatively commenting on your blog,  (or elsewhere) how they (sort of tried  one time) this particular marketing strategy that you advocated and (surprise) they got little or no bankable results!

Anyway, you discovered that on any given day (38%) of your typical walk in customers (with kids) ages 5-10 , seem to purchase these two main impulse items at the checkout counter.

And that 43% of your adult single female purchasers (30 and over) seem to impulse purchase product X during these certain days and or time of the year.

And that a staggering 63% of your college student customers (primarily) young guys seem to impulse purchase product X at the checkout counter.You can take advantage of these buying tendencies by implementing a good marketing action plan.

Testing And Tracking Will Yield Big Results…

Because after you discover these specific buying tendencies, you have two extremely simple low cost ways to test out their  long range profit potential to your business.

1.) The first way to test these impulse purchase items long term effect on your bottom line is to allow these (hopefully) long range (meaning ) repeat customers to start purchasing that or other repeat purchase products at your actual cost, by issuing them a special VIP discount card of some kind.

And they can purchase it for either six months or one year at a time , for some relatively low cost and then they just present the card at the time of purchase and they get that specific repeat impulse item at your actual cost, for the next 6-12 months.

This way you start training some of your best repeat customers to start frequenting your place of business more often.

And this particular long term marketing action plan can be applied to practically any business, product and or service.

Start Segmenting Your Customer Base And You’ll Uncover Some Serious Long Term Untapped Profits…

Let’s say you have a Mom & Pop corner grocery store and you want to take advantage of a particular segment of your customer base. Like say Senior citizens or college or HS students or if there happens to be a local bar or huge apartment or housing development or bowling alley  (or a huge pool of county or state workers) near your place of business etc.

You could place a well crafted huge sign near your coffee pot; announcing your brand new “Coffee Club” for seniors or (anybody) really. Inexpensively test it, to find out which approach gives you the most bang for your buck!

Anyway, you allow the Seniors to purchase a special 12 month VIP “Coffee Club” discount card for say just $7.00 dollars.

And now instead of paying the normal retail price of $2.19 for a large cup of Java, Tea (or hot Cocoa) during the cold winter months (if that scenario) applies, instead a large cup cost them just .69 cents for the next 12 months!

They’ll come in more often and they’ll also spend more money (on average) each time because they’re saving so much money on something they purchase all the time. And your real goal (long term) is not to lose money on one lousy cup of large coffee, tea or cocoa etc.

Instead it’s to get them to frequent your place of business more often and spend a little more each time! And you could also combine this (brain dead simple) marketing ploy with few other proven winners and in short order your cash register would start to sing!

That’s the undeniable power of a good long term marketing action plan.

Your Marketing Action Plan Doesn’t Have To Be Complicated!

As another example: suppose you run a Mom & Pop printing business,(inexpensively price test) by allowing your new first time customers to purchase a special (low priced) discount card that allows them to purchase unlimited amounts of color copies (with no minimum) purchase requirements at your actual cost, for the next 12 months.

This simple technique locks in some of your best repeat customers for the next 12 months (and if they wish) they can just pay the small annual renewable fee again next year in order to continue the savings.

But again: your real long term benefits are, they won’t simply come in to get the special discount on your color copies, they’ll bring in additional more profitable projects as well.

So for literally peanuts, you’ve created long term profits. By strategically locking in (and rewarding) some of your best long term customers.

Now in Part Three you’ll discover how next local visit to Barnes & Nobles holds the the key to your long term online success! So stay tuned.

 Your Must Complete Homework Assignment is:

1.) List at least two simple ways that you apply the price lock in strategy to your

current business, product or service in the next 90 days.

2.) Come back to this blog and share at least two insights with your fellow marketers, how

you plan to start tracking the buying habits of both your customers (on or offline.)

And please don’t forget to Digg or tweet this. Thanks!

Also, make sure you grab your explosive free 22 step small business marketing  idea kit series.

Because it will help you master your effective communication in marketing skills. And help you increase your profits by at least 25% in the next 90 days! no matter what your particular niche is.

It’s a $97 dollar value and it’s free!

how are you making out with your web marketing strategy?

Are you looking for an affordable (non complicated), simple web marketing strategy, that you can implement right now? And start to see bankable results within the next 60 days or less?

Well congratulations, you are exactly in the right spot. however, let’s be clear right up front. This particular group of strategies, will not take you from zero to hero overnight.

No way. in fact, as you start to fully implement them, you may well find that individually, each particular strategy, only adds a few percentage points to your overall bottom line.

Introducing A Proven Web Marketing Strategy You Simply Can’t Afford To Ignore!

However, even with that being said, if you were to implement seven new marketing techniques, and each one only yielded a five percent increase (collectively) my friend, that’s still an overall improvement of 35%.

And an extra 35% increase in gross profits, is nothing to turn your nose up to, don’t you agree?

So first off, keep i mine, when it comes to inexpensively improving your online sales conversions, consider this one incredibly simple change, as it relates to your actual online sales page.

Be sure your only attempting collect, only the specific information that’s totally necessary to complete the same.

Because the statistics are overwhelming here. The more info you ask for, the lower your overall conversion rates will be!

Another Overlooked Web Marketing Strategy! (That A Staggering 98% Of Your Competitors Are Not Taking Full Advantage Of!)

This next one is huge, so pay close attention. Some of you may recognize the name Mark Joyner.

Mark is simply the gurus “guru”, because way back in the day; Mark was one the first savvy online marketers to use the all important “Thank you” page as an additional way to generate for  long term profit potential.

Mark would allow (both) his army of affiliates and his joint venture partners to add one his best market tested banners to their “thank you” pages, so their customers could request one of mark’s most popular free lead generating special reports.

The net result is, over several years, he built his opt in list by millions! that my friend is the undeniable power of a proven web marketing strategy.

A Proven Web Marketing Strategy Offers Incredible Leverage!

just for a second, think about how many different opportunities that you have to apply this exact same marketing concept your offline business.

For ex: what if you offer a really cool free gift valued at X (that you) get from one of your offline joint venture partners, every time one of your customers orders during a traditional slow period for your particular business and or industry.

Or if they order something that’s traditionally out of season. A really practical cool free gift, can go a long way towards inducing them to buy.

 Use The Web To Help Reduce Your Upfront Out Of Pocket Costs!

You can relatively inexpensively create (using) a paid autoresponder service (such as) aweber, an event email campaign.

Where as soon they subscribe, they receive an email alerting them X number of days until a specific sales (and or) closed to the general public, special liquidation sales event.

No typesetting, no postage fees to incur and no chance of physical mail being dumped and never delivered!

all in all, when you put a pencil to it, a proven web marketing strategy, is more than worth it’s weight in  gold.

Don’t you agree? And can easily help you out promote your big buck major competitors.

No matter what your particular niche is.

Please Digg or tweet this, if you got any value out of this post. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series.

Because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Are you serious about discovering some proven tips for small business success?

  (Introducing Five Powerful Low Cost Mega Proven Marketing Strategies That You Can

Use Now To Instantly Increase Your Profits By A Bare Bones Minimum Of 25%!)

Are you ready for five incredibly simple tips for small business marketing success?

Could your business use a long term  bare bones minimum profit

of an extra 25%? Of course right.

How And Why You Must Constantly Use The Second Most Powerful Four Letter Word In Your Sales Process..

Well, that being the case, doesn’t it makes sense that your small business should be utilizing (arguably) the second most powerful four letter word in marketing?

Of course you already realize that (FREE) is the number one most powerful four letter word in marketing,agreed?

The strategic use of the word free in your long term marketing plan, can and will lead to a ton of additional long term profits.

For now let’s focus on how the other lesser known and far less publicized (money making) four letter word can easily increase your short and long term profits by a bare bones minimum of 25% (or more!) In case your still not sure what this little known four letter word secret weapon is, not to worry.

It’s your inexpensive ability to regularly (A/B split test) various components of your entire sales process, from beginning to end, both on and offline in order to help you discover where and how you can improve the overall quality of your interactions with your much valued customer base.

No matter what type of business that you have; be it a product or service.And no matter what your particular niche market is.

And no matter what size your company is, or whether you’re just starting out or you’re already an established  heavyweight icon within your respective industry.(My friend, you simply have to (periodically) and systematically A/B split test various components of your sales process.

In order to discover what truly gives you most the bang for your buck.

Otherwise, you’re simply speculating at best. These are the kind of tips for small business  marketing success, that you definitely need to pay attention to!

Inexpensively Testing Will Help You Discover How To Strategically Out Promote Your Competition For Peanuts..

By strategically and systematically testing various components within your specific business

model, you can and will easily increase your overall long term profits by a bare bones minimum of

25%! Because without a doubt entrepreneur, it’s one of the most powerful tips for small business  success.

Introducing Five Really Simple Tips For Small Business Marketing Success!

1.) Tip # one: Find out (asap) from your top three vendors, what they do (or probably) don’t do with their ex- customer lists. Because more than likely, they simply forget about them!

You should propose sending their customers (preferably) an email (or an inexpensive) piece of snail mail (direct postcard) from your vendor, directing their ex -customers to visit your store for the very first time, in order to receive your special VIP new customer only discount of  X percent.

And tell their ex customers, that’s it’s simply the vendors way of saying “they miss their business!” and want them back asap!

2.) Tip # two: along the same lines, you need to constantly have your best vendors inform you when, one of their customers is  (sadly), going out of business!

So that you might contact the company’s owner(s) directly and suggest, they allow you to hold a free drawing, by placing a display of some kind within their store.

You collect some new leads and follow up and offer to profit share anywhere from 50-75% with the company going out of business!

Of course, the companies product or service should compliment and not directly compete with yours!

Because, you’ll simply net all the additional sales, referrals and testimonials from now on!(And that will surely equal big bucks over time!)

Some Time Really Simple Tips For Small Business Marketing Success Can Make All The Difference!

3.) Tip # three: Have your top vendors distribute one of your best market tested introductory products or services, via some type of special new customer only VIP discount coupon, that they give away to the employees of some of their best customers!(And their own valued employees and or associates!)

4.) Tip # four: Constantly be on the look out for local companies that you to can join joint venture with and cross promote each others (periodic) discount coupons to each others loyal customer base and valued employees as well!

5.) Tip # five: Whenever possible, create a periodic contest (within) your company, where you reward your valued employee and associates for passing out the most new customer VIP coupons, within a week, month or quarter etc.

Maybe have three levels of rewards, first, second and third.

But use the coupons of your local JV partners as reward prizes!

It’s a great way( not to mention) inexpensive way to reward the faithful! Plus cross promote some other local resource strapped entrepreneurs as well!

Those five simple tips for small business marketing success, will easily help you out promote your big buck major competitors.

(FYI: Three final thoughts:

A.) Will these incredibly simple, non techie marketing strategies take time to fully implement? Yep. 2.) Are they really worth perusing? Absolutely. 3.) Are you competitors actively using them? Probably not.

As always, please Digg or tweet this, if you got any value out of this post. Thanks!

and be sure you grab your explosive free 22 step small business marketing idea kit series.

That way you can increase your profits by at least 25%, in the next 90 days or less.

Plus, master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Are your current small business marketing ideas really working?

Are you finally ready to discover how some really simple business marketing ideas can and will pay some big dividends really fast?

Have you ever wondered how some of your major competitors, always seem to know exactly what their best customers and clients really want?

Ever wonder “what their secret is?“

How To Effectively Spy On Your Major Competitors Without Breaking The Law!

Have you ever been tempted to actually spy on them or maybe even (tempted ) to hire someone to do so?

Well if your answer is yes! Relax! Fortunately you don’t have to resort to such drastic measures. Because now you can simply let some proven business marketing ideas  do most of the heavy lifting for you.

In fact there is an incredibly powerful and effective way for you to legally spy on your competitors and (guess what?) it is also completely legal, moral and totally ethical!

In fact, your major competitors will even provide the much sought after information that you crave for free!

It’s true. of course right about now your skepticism meter is gyrating wildly. But fear not, this is not some sort of sinister thing at all.

No: It’s really quite simple and that’s what makes this your incredibly powerful under the radar,  low cost secret weapon.

Your Major Competitors Are Supplying You With A Proven Road Map In Order To Effectively Compete With Them…

Hopefully you are already familiar with a (FAQ) page,correct? For those of you that aren’t, those letters just stand for frequently asked questions.

Are you starting to smell the long term profits yet? It’s simple, the way that you effectively (and legally) spy on your competition in order to gain new market share for literally peanuts, is by going to the top ten websites/blogs of your major competitors and consistently reviewing/researching their FAQ pages.

The reason being, these -frequently asked questions – are the major concerns and or issues/challenges facing their much valued customer base.( And your ticket to prosperity!)

And their customers desperately want, need and crave simple practical ‘how to’ solutions to these and other problems that they face.

And here is how you will strategically leverage their research and resources from now on.And really make your small business marketing ideas style=”text-decoration: underline;”>  really pay off.

This is the proven low cost way you will cash in (big time) by supplying their audience (ultimately your leads) with various how to information products and services that will help position you as the ‘go to expert’ within your particular industry/niche.

This way you take advantage of peoples (your prospects) over whelming need and never ending desire for powerful, practical problem solving ‘how to’ information! And you can literally do it for peanuts!

This is how you get your small business marketing ideas  to really pay off.

Your Small Business Marketing Ideas Can Make A Big Splash!

Remember: a staggering 98% of all online browsers are desperately searching for information to solve some specific problem or issue. That’s the original reason that they come online.(It’s not to be sold initially via your sales page!)

So instead of you bum rushing them with your overly aggressive sales page right off the bat, ( let your clueless and soon to be broke competitors do that) instead (you be) the professional solution provider!

By Offering Free Proven Solutions To A How To Information Starved Crowd You Will Standout Like Fully Clothed Person In A Nudist Colony!

Because it’s like offering crystal clear cold water to someone dying of thirst in the desert! Don’t you agree?

Your market place will instantly be draw to you like the solutions magnet that you are! Are will soon become!

Your client and long term customer base will explode and both your word of mouse and mouth will go viral!

And all because you decided to consistently do the following simple (although not necessarily easy) three things.

1.) You started positing yourself as an industry expert by consistently sharing the solutions that help your target audience effectively deal with their main issues and concerns.

2.) You leveraged your five major competitors research and ad dollars by simply researching their FAQ pages and started consistently using low cost high powered special ‘how to’ information products and services ( in other words solution marketing) in order to “attract” your ideal customers and clients to you like a magnet!

All for pennies on the dollar! And finally…(H ow’s that for small business marketing ideas  that pay off really fast?)

Use Simple Small Business Marketing Ideas To Position Yourself As The Go To Expert Within Your Particular Niche!

3.) You positioned yourself as the ‘go to expert’ in your respected industry, by offering easy,practical solutions to your target market, through various on & offline proven long term marketing strategies such as online 60-90 minute (information packed) webinars, offline 60-90 minute introductory workshops and or seminars.

By conducting and giving highly informative interviews etc. And then simply strategically positioning yourself to offer additional paid help (via hourly coaching or ongoing consulting) if they need or want it (and rest assured they will) when you follow this brain dead simple marketing overview strategy you will cash in long term!

And that’s how you make your small business marketing ideas  pay really big dividends! No matter what your particular niche is.

Your must complete homework assignment:

Start consistently researching (ethically spying) on your top ten major competitors sites that have FAQ pages and or forums. And look for any recurring major theme or issues, challenges and or concerns that they have.

In other words find out what issues your market place needs help with now! Then start creating various informational types of ‘how to’ solution orientated products or services in order to help them solve their problems and you have just discovered the long term key to their profit vault!

And finally, list your top three discoveries and or insights and how you plan on implementing them in the next 90 days or less on this blog. this will both help and encourage your fellow readers/subscribers! Now get to work!

Be sure you grab your explosive free 22 step small business marketing idea kit series. After you Digg or tweet this. Thanks!

Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

How To Increase Sales Revenue Fast!

  (Even In A Really Sluggish Economy!)

Who doesn’t want to know how to increase sales revenue really fast?

Especially in a totally sluggish economy.

At a time when even your best customers and clients are pulling back and overall sales within your particular niche are down.

Isn’t it nice to  know: Continue reading