Your small business seo strategies definitely do matter.

   (Or Else You’re Making Your Online Success  Way More Difficult Than It Has To Be!)

No matter what amount of time that you’ve actually been online, you know the more cutting edge knowledge you have of how the major search engines really work, will only enhance your small business seo strategies chances for long term success, right?

Face it, most offline local small business owners and service providers really aren’t that tech savvy. In fact, most (95%) are content to slap up a simple (although) way too expensive website of some kind.

Or maybe they have a WordPress blog, but beyond that they’re mildly active on social media platforms such as FB or twitter etc.

But by in large (because) they’re an offline local business, they really don’t see a need to be active on the Internet.

One Of The Main Reasons Most Small Business Seo Strategies Aren’t Actively Pursued!

(By Offline Local Small Business owners And Service Providers.)

Case in point; currently (believe it or not) only 50% of all offline small business owners and or service providers, don’t even have a website.

Or how about these incredibly revealing stats.

Between 82% – 97% of all shoppers at some point user the  Internet to shop and or do research.

There are at least 6.6 billion searches done per month. And that’s an increase of over 260% within just the last five years.

The bottom line is, how can any serious small business owner and service provider, ignore these startling statistics!

Understanding Small Business Seo Strategies Will Help You Dominate Your Competition!

The better you understand the following seven small business seo concepts, the easier it will be for you to leverage the enormous power of the Internet.

1.) Concept # one:Link Relevance: This very important term simply refers to whether the site (or sites) that are linking -pointing back- (primarily) to your home and or index page, the site that’s pointing back to yours, is actually relevant in some way to your site main overall subject matter.

In other words, if your site is about growing and nurturing organic fruit and vegetables, any sites that links (points back) to yours, should be some relevant to yours.

And the more relevant the search engine(s) sees the linking sites relevancy to yours.

The higher the links overall “link relevance” rating (score) will be. Link relevance is just one of many factors that the major search engines like Google take into account, when it comes to evaluating (either) a specific page and or your website in general.

Needless to say, when it comes to effective small business seo strategies, you want to pay strict attention to this issue. Even though in reality, you’ll probably have very little control over which sites decide to link (point back) to yours.

2.) Concept # two: Indexing: Basically, every page that gets published online gets “Indexed” by one of the major search engines.

Whether the site actually ranks for the those specific keywords is another matter altogether.

3.) Concept # three: Page Rank: The term “Page Rank” was originally developed by Google’s founders Larry Page and Sergey Brin at Standford University.

Basically, just to boil it all down, Page Rank refers to both the total number of links pointing to your site, and what Google and the other major search engines consider the overall quality of those links.

In other words, just because your site has 100 links pointing (back linking) to it, doesn’t automatically mean, your site will out rank another site that only has 53 back links pointing it.

Especially if 38 eight of those 53 back links are from what Google considers authority sites. For ex; sites like Microsoft or CNN etc.

Of course there’s a little more to it than that, but hopefully you get the basic idea.

Your Small Business Seo Strategies Definitely Do Matter!

4.) Concept # four: Deep linking: Very simply, the term “Deep Linking” just refers to any back link that points to a specific page on your (or anyone) else’s site. As opposed to simply linking to your sites home page (index page.)

5.) Concept # five: IP Diversity: Every device connected to the public Internet (world wide) has a unique number known as an IP (Internet Protocol) address.

Basically what the term “IP Diversity” pertains to is, a few years ago, some shady marketers would try and raise their search engine ranking by constantly back linking (pointing links) back to their site.

However, the search engines eventually figured out that those back links were all coming from the same IP address and not independent sources.

Basically, when it comes to effective “back linking”, your IP sources need to be diversified.

6.) Concept # six: Anchor Text: Basically the term “Anchor Text” refers to the visible clickable text (typically it’s a blue link), that you see on webpages.

That text tells the search engines what the overall main theme (subject matter) is of that particular page. Often one of the major SEO (Search Engine Optimization) mistakes you see lots of beginning online marketers make, is they’ll use terms like “click here or visit soon” etc.

Instead of using a specific keyword phrase, to tell the search engines what that particular page and or website is actually about.

7.) Concept # seven: Link Velocity: The term “link Velocity” refers to speed at which your site generates back links.

If the search engines determine that the links were created artificially, like through the use of some software.

Google and the other major search engines, may penalize (or worst case scenario) ban your site.

Well, there you have it entrepreneur. Seven small business seo concepts you definitely need to know and understand.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular target market is.)
It’s a $97 dollar value and it’s free!

    You don’t really believe that the only way you can provide outstanding customer service, is by being a Master Card customer service  rep do you?

Hopefully not. In any event, what you say to the following real world numbers. Because hopefully, they will open your eyes to an incredibly untapped market (that sadly) to this point, you may not be fully taking advantage of.

Or worst yet, through no fault of your own, you may in fact be totally ignoring. Most of you are familiar with the incredibly popular online dating site (match.com) correct?

If you’ve ever watched any of their frequent TV ads, you’ll notice they make you aware that 20% of most new beginning personal relationships, now initiate online.

Which means (entrepreneur) no matter how you slice it, that’s an awful lot of people, don’t you agree?

Of course right about now, your wondering how (if at all) those figures relate to being a Master card customer service  Superstar?

Hold on, that will be covered shortly. In the mean time, chew on these eye opening stats as well.

Because they may very well lead to a new previously untapped mega profit center.

You Don’t Have To Be A Master Card Customer Service Maniac!

(In order To Provide Outstanding Customer Service!)

Would you agree that, if there were a segment of your current market base that represented at least 20% of your total gross revenues, and for whatever reasons, you weren’t currently tapping into it.

That you’d be (undoubtedly) missing the boat? Well, whether you realize it or not, but (on average) about one in five or a whopping 20% of your loyal daily (offline) foot traffic, is a mentally challenged patron.

And their total gross revenue base equals (believe or not) a staggering 150 billion (yes) you read that right! A 150 billion dollars in annual revenue!

To those (on and offline) patrons that are savvy enough to cater to them.

Because some of your peers (believe it or not) are purposely going out of their way to ignore this incredibly huge (virtually) untapped market base.

Three Simple Reasons Why You Don’t Have To Be A Master Card Customer Service Rep In Order To Stand Out In The Minds Of Your Best Customers!

Honestly, how hard is it to care enough to go out of your way to see to it, that a 20% of your daily loyal customer base ( a mentally challenged individual) gets extended the same exact common courtesy, that you extend to the other 80%?

You don’t really need to be a certified Master Card customer service rep, in order to do that, do you?

With that said, here are three incredibly simple, non expensive ways, for you/all of us, to seize the moment and provide really good customer service.

Because good to outstanding customer service, is definitely one of the most important keys to consistently growing your business, for (literally) pennies on the dollar.

 1.) Customer service tip # one: On or offline but (especially) online. Entrepreneur, be available to customer, clients, but especially your potential customers!

In other words, don’t hide behind the technology of the Internet, instead, use it as a way to reach out and connect with your customers.

Frequently check and return those emails.Because you never know what long opportunities, a few email correspondences can ultimately lead to!

2.) Customer service tip # two: Learn “how to” show genuine empathy for (both) your valued customers and or employees. Hear what they’re trying to convey to you.

Because both of those valuable assets, have keen insights into where your dropping the ball and coming up short! Their powerful free input can and will ultimately lead you to success! (No matter what your particular niche is.)

3.) Customer service tip # three: Leverage the powerful feedback and insights your best most loyal repeat customers/clients and valued employee/associates provide.

Create a contest, for (both) your customers and another for your valued employees.

And  (really) reward the top three suggestions they provide.

Not sure what rewards to provide? This is where having some non competitive joint venture partners, can really come in handy! Because the good ones, will be more than happy to provide you with some valuable free or low cost goodies to spread around.

So you see entrepreneur, you really don’t have to be a Master Card customer service  maniac in order to provide outstanding customer service!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!

here are three small business tips you simply can’t ignore!

Okay, who couldn’t use three extremely proven (market share driven) small business tips, that have (and will) continue to make savvy entrepreneurs such as yourself a whole lot of money.

And you’ll consistently be able to do it for a whole lot less than your major competitors. This first concept you should already be thoroughly familiar with by now.

Because it’s the proverbial back bone of your on or offline success pipeline.Strategic list building offers at least three powerful long term benefits.

A.) By strategically listing building you get to systematically reach the vast 80% -95% of your ideal target market that isn’t actually ready to purchase from you just yet, but will be relatively soon.

And when they are you’ll be positioned to take advantage of it.

B.) After you capture your target niche markets (all important) email, text message (and or) physical address info. Think about this incredible advantage.

While most people (at least 80% or more) watch TV in group settings, like watching the Super Bowl.(And mercilessly ripping on the losers.)

99% of them read their opt in email messages, text messages (or direct) snail mail that’s properly addressed to them personally. They typically read that alone. Agreed?

C.) If your email, text message(s) or direct mail truly interests them they’ll notice when they don’t receive it.

Unlike a local small business that for whatever reasons  has to stop their local advertising campaigns. Continue reading

Seven small business tips that really work!

    (No Matter What Your Current Economic Or life Conditions Are!)

So else wants to know, seven proven small business tips (more like) guiding principles, if you will, that will help you, not only in your entrepreneurial journey, but in life as well.

This is one of the few times, that it’s okay to have a certain amount of overlap. Because let’s face it, no matter what type of business, product or service that you have.

Every one in business faces certain commonalities such as fierce (and ever growing) competition, new regulations, key personnel changes,  offline re-locations, temporary slump in sales volume and on and on, right?

Which means, day in and day out, you need to adopt your overall guiding principles and or business philosophy, to help guide you through, whenever things get just a little bit rocky.

As every serious entrepreneur (instinctively knows) they surely will. Before it’s all said and done. And that’s really the basis of this particular post.

Think of it as your emotional and philosophical (inner pep talk) to help keep you grounded whenever your (emotional anchor gets tested.

Seven Small Business Tips And Enduring Life Principles That You Can Always Count On!

Just remember entrepreneur, the definition of a small business, doesn’t mean that your thinking has to be or stay  small!

1.) Small business and life philosophy  tip # one: The late great “Jim Rohn” used to say, ” Your personal philosophy is the greatest determining factor in how your life works out!”

So before you go out of your way to blame this and that for your life or business failure(s), be sure you look in the mirror (internally) and honestly access yourself.

2.) Small business and life philosophy tip # two: “Don’t belittle,be big!” (Especially in your giving and service to others!)

3.)  Small business and life philosophy tip # three: “Learn to say no to good… So you can say yes to great!” (Look for your daily opportunities to do so!)

4.)  Small business and life philosophy tip # four: “Be loyal!” (To others and they in turn, (the ones that really count) will be loyal to you!)

5.)  Small business and life philosophy tip # five: “”Combine your knowledge.”…..(Because savvy entrepreneur) “None of us is smarter than all of us!” (In other words, resource share (aka) joint venture.)

6.)  Small business and life philosophy tip # six: ” Welcome greatness….(for) “It lives all around you!” (But it takes a keen eye and open mind to see it!)

7.)  Small business and life philosophy tip # seven: “Be enthusiastic!” (Because everybody- including your competition- loves to associate with a winner!)

Bonus tips!: Four More Small Business Tips..

8.)  Small business and life philosophy tip # eight:”Don’t blow your own horn… or you might miss the music!” (Amen to that one!)

9.)  Small business and life philosophy tip # nine:”Develop the ability to find the ability in others! It’s priceless!” (Of course this one is a life long journey to  acquire that particular skill!)

10.)  Small business and life philosophy tip # ten:”Get your ego out of the way!’ (Okay, but it’s gonna take some time!!)

11.)  Small business and life philosophy tip # eleven: “Be an exception, not an exemption!” (Other wise your’e just being a pain!)

Well there you have it entrepreneur, in no certain order mind you. But seven powerful small business tips, plus the four bonus tips, that can help you achieve and lead a more exemplary life.

Of course, no ones suggesting that your/we are robots here. Just apply as much of them as you can, as often as you can. And your gonna hit more than your fair share of home runs in business and life! Guaranteed!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.(No matter what your chosen niche is.)

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Keep investing in quality marketing courses.

So over the years, how many must have marketing courses  have you invested in over the years? Hopefully, you’ve got a ton of stuff (like) everybody else, that you either bought or downloaded.

Your hard drive should be full of stuff that you’ve (either)  barely looked at or have abandoned altogether. Which also means, you probably have a proverbial treasure house of untapped content, buried just beneath the surface of your conscious mind.

That you haven’t even begun to systematically tapped into yet. And sadly, you probably never will. For several reasons (some of which) will be covered in this post.

The main reason is, your not seeing how you can (and should) be systematically creating incredibly powerful (yet) revealing content, on how you weren’t able to fully maximize all the potential of any given marketing courses, you may have invested in.

Why Investing In The So Called Best Marketing Courses Is Not Nearly Enough!

Are you familiar with the extremely popular Video Professor “how to” informational series? They offer “how to” instruction on a gazillion different subjects, correct?

A powerful true story, yours truly invested in a few of their fabulous CD”s on “how to” build your very own website.

And man was it a disaster. The course was simply too far above my pay grade (understanding) at the time. The course generated more questions than it answered.

And that was the main problem.

Five Reasons Why Even The Best Marketing Courses And Instructional Courses Aren’t nearly As Valuable To You as They could Be! (And What To Do About It!)

 1.) Reason # one: have you ever noticed how you often come out of the box on fire whenever you invest in some new (supposed) solution to your problem of the moment?

You start out on an emotional high, but slowly, typically within 60 days or less.

Things haven’t exactly changed and as a direct result, your energy level, enthusiasm wanes and finally, you just plan quit or (better yet) start all over, going through the motions, with your brand new marketing courses.

And you never fully maximize the true potential of the material! Sound all too familiar?

2.) Reason # two: If not that, you simply download some free information thingy. Meaning- you opted into the guru or instructor X’s list.

And that’s the extent of your involvement with the possible solution. Man if there was a dollar for every time that happened, each of us would be a lot better off, don’t you agree?

3.) Reason # three: Or how about this one. You join a paid membership site.

You start attending the free weekly webinars that are included in your membership! You take a few notes (you may even) create a “to do” list.

But when it actually comes down to doing anything meaningful, on a continual basis. You don’t follow through, and one of the main reasons you don’t is because (my friend) you set the bar of achievement way too high!

Meaning- you think you have to produce Super hero type of results first, in order for you to share your current results with your particular niche.

Instead of consistently sharing mere mortal results of achievement that your target group could relate to. And the net result is, you do little or nothing and everybody (including) your target group loses.

And your nowhere near as helpful and valuable to them as you could and should be. Your target audience doesn’t expect you to hit a home run every time you blog or video post!

Just try to be as helpful and practical as you can be.

You’ll Never Get More Out Of The Marketing Courses Than You’re Willing To Put Into Them!

4.) Reason # four: Your going to struggle with this one, but (sadly) entrepreneur it’s true. Your not investing enough in quality “how to” information products and services! Say what?

It’s true! here’s the proof. If you’re constantly asking the question, “what the heck should you blog about?”

If you were consistently feeding your (all powerful) idea factory, (that magnificent brain) of yours! you’ve have tons of solid content ideas, jumping out at you!

And your real problem would be, which content should  you blog about first. Q.) How is it, no matter what time of the day that your phone rings, you can talk for at least ten minutes (or more!) non stop?

And you never (ever) struggle for words (content)? What’s up with that entrepreneur? You don’t have any type of advanced degree(s) or unusual life’s experience in order to consistently pull this off!

But some how, every time you answer your phone, you’ve got (or you) think you have, instant relevant content! You need to invest in the best marketing courses  (and or) “how to” course, so that your on quality “how to” content overload!

5.) Reason # five: Your simply not actually doing enough in the real world! Because your trying to correct your progress, before you actually start!

It’s sort of like, sitting in a car, while it’s neutral, but your trying to correct your none forward movement! Believe it or not, it happens all the time.

And there you have it, basically five solid reasons why your not maximizing the content of all the marketing courses that you can and should be investing in. (Plus, it always helps, when you can bounce your actual questions off a qualified coach/mentor etc.That one is really huge!)

As always, if you got any value out of this post, please Digg or tweet this. Thanks! 

And be sure you you grab your explosive free 22 step small business marketing idea kit series.

Because it will help increase your profits by at least 25%, in the next 90 days and help you master your effective communication in marketing

skills.  It’s a $97 dollar value and it’s free!