How to correct three common mistakes small business owners make!

   (Especially When Your First Starting Out!)

How many serious small business owners do you personally know (other) than yourself, that at one time or another, suffered from temporary burn out? Pretty common occurrence  when your the one ultimately responsible for keeping the lights on and putting food on the table. Don’t you agree?

Far Too Many Dedicated Small Business Owners Suffer From Temporary Burn Out!

Mainly because (in the beginning) anyway, they are the ones that routinely work 12-18 hour days, once you total everything up. Especially when it comes to a traditional (offline) bricks and mortar (small) Mom & Pop type of enterprise.

And long before the doors actually open and often, long after the doors close, they are as busy as beavers, trying to make sure they can survive into the next week or quarter etc.

Plus, typically, in the beginning, they don’t have readily available access to deep pocketed (Wall St.) venture capitalist, nor do they have an unlimited line of credit with their local home town bank.

Truth told, their bankers are usually far too conservative with (both) their lending and credit practices, as it refers to your typical cash starved and resource limited small business ownersare concerned.

What Savvy Small Business Owners Typically…..

(Lack In Terms Of Deep pockets, They Often Compensate With Outstanding Customer Service Skills!)

Just because your (they) are unable (in the beginning anyway) to float a ten million dollar bond or get Goldman Sachs to issue 25 million dollars in venture capital, doesn’t mean your enterprise can’t adequately provide excellent customer service to your chosen niche.

Typically, your biggest hurdle, is simply one of constantly stretching your razor thin cash flow.

Which causes lots of sleepless nights and other daily anxieties to boot. But (make no mistake about it) they are three other (constantly) nagging factors that plaque far too many would be successful entrepreneurs.

And if you can’t successfully overcome these three specific (and all too common) small business owners challenges, them I’m afraid (my friend), there is a very good chance, within five short years or less (emphasis) on the less, your business (along) with all your dreams of small business ownership, will evaporate.

Three Common Mistakes Far Too Many Small Business Owners Make! (And How To Correct Them!)

Sadly, these three (all too) common mistakes, apply to far too many small business owners, whether you primarily market your business on or offline.

1.) Common mistake # one: In the beginning, especially when your cash flow is extremely tight, you have a tendency to focus on one primary form of successfully marketing your business.

Just because you primarily market online, doesn’t mean you shouldn’t at least inexpensively test some of your viable offline marketing opportunities and vice versa.

2.) Common mistake # two: The “Super hero complex.” Meaning- one of the main reasons your small business (along with everything else) that comes with small business ownership is driving you crazy!

Is because you are the one that supplies all the creative marketing ideas, do the bookkeeping, opening and  closing etc. Three simple words of advice. “Get over it!’

You’ve got to to quickly develop the (skill) and ability to hire or develop within your business, qualified personnel that you can successfully delegate and or assign certain needed tasks within your business.

Or else, you’ve just traded one job for another. And severely limited your chances for future business growth. And now you’ll start to have the time needed to work on your business, instead of just in your business.

3.) Common mistake # three: Of course you realize this list could (and probably) should have been expanded to at least five suggestions or more.

Anyway, failing to adequately focus on over servicing your current valued customers and clients, instead of constantly marketing and advertising, trying to create new ones.

This (all too) common mistake is huge, for at least two additional reasons.

A.) As you’ve previously discovered, on average it cost your typical cash starved small business owners a whopping 500% more in up front out of pocket cost, just to create that new (barely) profitable first time customer.

B.) Instead by strategically over servicing your existing customers and clients, because they’ll be far more likely to come back (and spend) more money, plus gladly and consistently  refer others!

Thus saving you time and money.

Don’t Think Like A Small Business Owner Just Because You Are One!

They are also 300% more likely to positively mention your business product or service on one of the viral social sites, such as Facebook or twitter etc.

And they are also 500% more likely to give one one of those mouth watering, long term bank account filling testimonials, that you can use from now on!

Basically, there you have it entrepreneur. Three common mistakes (otherwise) savvy small business owners make. And how to correct them.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else is looking for the best small business ideas?

  (Simply Because Your Marketing Focus Is Not Laser Focused Enough!)

Have you ever noticed of some the best small business ideas, are literally right under your nose, once you take a step back and really focus on the tasks at hand.

Often times some of your best marketing creativity comes about when all or most of your readily available conventional methods, are either greatly reduced or cut off altogether.Have you noticed this all too common occurrence as well? Continue reading

Introducing three of the best small business marketing tips, you can use right now!

  (Because Their Low Cost And Proven Effective!)

Are you just a slight bit curious about how three of the best small business marketing strategies (currently) available to you, are now non techie, non expensive, and  extremely simple to do?

Ever notice how, (especially) when it comes to (long term) success in business, that (often) it’s the really simple things that (truly) can and will make all the difference?

Case in point: the typical cash starved entrepreneur (sadly) when invests outrageous sums of money on really non essential things, like a paying thousands for a  glitzy four color brochure, when a (far less expensive), simple black and white brochure will adequately do the job.

Or, they focus on purchasing  (basically) ineffective mugs, pens or other costly marketing items, when instead they should be focusing on (inexpensively and or creatively getting their highly targeted (niche d) message to their ideal niche market.

Because that’s the type of proven long range marketing activity, that ultimately leads to the best small business marketing results.

(Note: watch this video to see how an incredibly experienced and successful marketer explains a fairly complicated subject, in extremely simple terms. Continue reading

Do you have a proven marketing action plan?

As recall  in Part Two of this series, about successfully implementing a workable marketing action plan you discovered that by carefully tracking and monitoring your offline visitors impulse item purchase tendencies.

You discovered which impulse items you could use to systematically create long term profits.

Because remember (when you) allow your best repeat customers to purchase certain items at your actual costs and lock them in for the next 6-12 months etc; you will systematically earn more profits over time and it won’t cost you the traditional fortune to get them to come back each time!

And with the right (market tested) discounted price, they’ll be more than happy to!

Often Times A Powerful Marketing Action Plan Is All You Need!

There is simply no way (offline) to effectively (and legally) monitor what your prospects are reading and which actual pages or chapters (within your book)  they read or how long they actually remained on any given page etc.

It’s Far Easier To Feed A Starving Crowd Than It Is To Create Demand For Your Food Product.. ( And Far More Profitable Too!)

Just for the sake of driving home this extremely crucial point.

Let’s say that as a result of your market research you discovered on average that 57.35% of  the readers of  your latest Best Selling book read page 38 (the most) in chapter three.

Wouldn’t knowing this powerful market researched fact give you a tremendous marketing advantage?

Because now you’d know exactly where to place your best market tested lead generating offer.

Meaning– now you’d know exactly where to place your best market tested Direct Response Marketing type ad, instructing your readers to be one of the first 1,000 people to call your toll free number or to go to your special opt in lead capture page in order to receive your best market tested free lead generating giveaway CD,DVD or how to special report etc. (Or to enter your free drawing.)

Doesn’t it stand to reason that if they’re reading your books or listening to your audio programs ( or attending your introductory free workshops) that they would be extremely interested in learning more?

So even though (legally) you can’t track and monitor offline these specific nuggets. You sure as heck can monitor them online!

Google Analytic s and Google Optimizer are two free tools that you have to add to your online marketing arsenal.(get a geek on fiverr.com to help you with any technical issues.)

These two powerful market research gathering tools are yours free when you sign up for a Google Adsense account.

(Note: Adsense is a form of paid advertising; where you receive an affiliate commission from Google whenever an online visitor clicks on one of the relevant links that Google places on a webmaster’s (your) site.)

You or your web master can add these two powerful free tools to your site by simply cutting & pasting the necessary code. And don’t worry if your not the most techie type, because your webmaster or fee lance web designer will know exactly what to do for a minimal cost of course.

Google Analytics And Google Optimizer Give You The Keys To The Long Term Profit Vault….

And once you add these  two free powerful tools to your site; here are at least four simple things that you will discover.

1.) You will now know where at least 98% of where your free (organic) traffic is coming from. Typically Google Analytics will list your top three free traffic sources.

2.) How long your typical visitor is remaining on your site per visit.

3.) Which specific pages that they visited. (That’s huge!) Because now you know strategically which other pages to add your opt in box to.

4.) How much daily traffic your actually getting.

Bonus:

5.) How many total number of different pages that your typical visitors are actually viewing.

Your Main Marketing Message Always Needs To Answer Your Ideal Prospects Number One Burning Question….

Which is ” What’s in it for me?” By the way; do you know your ideal customers favorite radio station and or web address?

Their favorite radio station is; WIIFM FM which stand for; What’s in it for me? FM.

And their favorite web site is; www.howwhateveryouhavebenefitsmeperiod.com huh?

Translated: that’s simply www. how whatever you have benefits me period dot com.

A Powerful Marketing Action Plan Is Simply A Must!

Always make sure that your main marketing message via your main headline, be it on your  business card, post card, index card, on or offline sales letter, both classified and display ads, radio ads or yellow page ads, website or blog etc; answers that main burning question.(Because that’s a proven marketing action plan.)

Otherwise your potential prospect will ignore it. And you will have wasted your time and money trying to reach them in the first place.

In conclusion: Hopefully now you can see and appreciate how knowing the two most important secrets about your ideal online visitor can and will fill up your bank account.

And equally important; where on your website or blog to place these powerful revelations.

Because of your low cost power marketing research; you’ll not only be light years ahead of your would be competitors, but you’ll also make at least 25% more long term profits for a whole lot less! Don’t you agree?

And remember: on average only a measly two percent of the eyeballs reading this (and other) proven marketing techniques will actually do anything of significance! Meaning – the other 98% will do little or anything  significant.

As always, if you got any value out of this post, please tweet this. Thanks!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.

shouldn’t you be using one of the best online marketing strategies!

   (Even Though It’s Incredibly Easy To Implement!)

Okay, you’re definitely tired of struggling online looking for the absolute best online marketing strategies to use, in order to grow your business, correct?

Welcome to the club! This next  proven strategy (is extremely) low cost and will help put your list building efforts on steroids.

So just what is this so called secret list building strategy, that will help put some of your very list building efforts on steroids? Continue reading