Do you have the proper marketing management process working for you?

 (Plus Help You Zero In on Your Ideal Customer Or Client!)

Have you noticed how the average small business owner and or service providers, basically love (initially) the two most under performing marketing approaches, the first being the ‘tombstone ad approach”, nick named that because those type of outrageously expensive ads are pretty much dead on arrival!

The second being, the (one step) “buy my product now” approach. Sadly, far too many online marketers, think they can sell to complete strangers (on the first visit to their site) and they get a rude awakening, when less than one out every one  hundred visitors (sometimes) many more, leave without purchasing anything!

Most of which, are never ever coming back!

The Marketing Management Process And Your Long Term Success!

Sure if your business has deep pockets like Nike or Pepsi etc. And you can afford to simply pound your message into the consciousness of  the typical consumer.

That approach may eventually work for you. But not if your the typical cash starved small  business owner and or service provider.

In fact with the ever increasing cluttered marketing place, you’d be more than lucky if your intended prospects actually saw your ads in the first place.

In fact, if you take a close  look, you’ll see tons of small business owners and service providers, such as Realtor s to Independent Insurance agents, trying (in vain) to do “one step, buy my product now” approach.

 The Five Step Marketing Management Process And How It Will Benefit You!

Since you already know (or at least) you should, that people buy from people they know, like and trust. and since people are basically skeptical to begin with, and they hate having to make decisions, especially if they involve the potential of being wrong!

So your long term marketing management process needs to take these issues into consideration. And you also want to build it around the premise that you’ll give your prospects what they want.

And remember people (your prospects) on or offline, want affordable solutions to their problems! So the main job of your selling sequence, is to discover (asap) exactly what they want, give it to them, faster, and more effectively than your major competitors, and you’ll maximize your marketing results!

Let the following five steps, help you build a successful marketing management process.

1.) Step one: The problem/prospect component. The better you target your prospects, the less, time money and effort it will take to properly identify them.

Far too many beginning marketers (mistakenly) believe, that everyone with a pulse is their prospect. There are basically two fatal flaws with this line of thinking.

A.) You don’t have enough money to reach everyone!

B.) Not everyone wants or needs your product or service!

2.) Step two: Solution: product/service: Don’t made the (all too common) mistake of thinking, that just because your in love with your product or service, everyone else is too!

After you’ve properly identified your prospects unmet want or need, it’s time to determine if your product or service can satisfy their needs or wants.

A Properly Constructed Marketing Management Process Can Dramatically Increase Your Overall Conversion Rates!

3.) Step three:  Making irresistible offers: Basically you will be employing three general types of Irresistible (magnetic) offers.

A.) Magnetic offers that initially generate your ideal prospects.

B.) Magnetic offers that generate (the all important) first time customers.

C.) Magnetic offers that systematically lead to repeat sales.

You can’t just throw money at advertising venues, screaming at your prospects that sell Insurance or houses etc.

Your prospects will (however) respond to a clear concise “Irresistible offer” they simply can’t refuse!

4.) Step four: Response: your all important call to action: Far too many (otherwise) savvy marketers, make the fatal mistake of thinking, that after your prospect reads your marketing material, that they’ll know what to do. Wrong!

You must have an all important “Call to action!” Meaning- you must tell them exactly what you want them to do next!

5.) Step five: Your mediums of distribution: You match your distribution vehicles (initially) to the ones that best match your prospects normal pre consumer patterns.

`You actively employ as many of these five proven marketing avenues as possible and you’ll have an incredibly effective marketing management process.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Ready to discover how to improve conversion rate?

  (Here’s Three More Surefire Ways To Systematically Improve Your Conversion Rates!)

As you previously discovered in part one of this series about how to improve conversion rates, you really need to make it your business to focus solely on the specific needs (and wants) of your valued customer/client base, and virtually nothing else.

Especially when it comes to advertising/marketing to your subscribers via your (on or offline) newsletter and or ezine.

And also, as was mentioned in part one, do not (under) any circumstances, do you allow any type of adsense ads on your main blog site! It’s okay to place them on your other blogs, in other niches, provided your not trying to market a specific product or service, where your constantly adding new content to it!

Because when viewers see your blog plastered with (cheesy) adsense ads all over your pages, it conveys a sort of second rate (less serious) feel to your blogs content!

And that’s simply unacceptable! monetize your other blogs, that way, but not your main one, where your branding yourself and your business.

Improve Conversion Rates By Un Complicating Things!

(Three More Incredibly Simple Things You Can Do Right Now To Improve Conversion Rates!)

First of all, take a look at these amazing numbers and see how and where they fit into your future. Did you know? That a staggering 94% of all Internet users, use the Internet to send or read emails!

Another 81% use to check weather, 87% use it because the search engines, 86% use it to find directions, 75% use it to get their news.

Another 66% use it purchase products and services.

 1.) The main point is, without a doubt  email marketing is still king by far! Which means, if you really want to increase your conversion rates, then powerful systematic email marketing, has to be a main component of your overall sales/marketing funnel.

As long as your consistently marketing specific products and services that help solve your customers and clients wants and needs!

2.) Here’s another biggie, did you know recent stats indicate that a staggering 67% of all shopping carts are abandoned without completing the entire checkout process!

And one of the biggest reasons is, your  online sales process is too drawn out! in other words your asking your customers to jump through too many hoops!

Condense your final sales process and watch your conversion rates improve! You gotta inexpensively test one particular variable at a time.

3.) Also, you gotta be consistent  (meaning) if you blog, no matter what your particular blogging schedule is, stick to it. If you’re going to blog three times per week (or once a week), then commit to it and stick to it!

Your readers need to know ans see over time, that your as committed to them, as you want them to be to you! and they won’t get that impression, if your only posting new content every now and then!

These three incredibly simple strategies, will help you improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else wants to improve conversion rates?

 (Without Adding Any New Customers!)

So  what specifically would you do in the next 90 days (or less) to improve e conversion rates, by at least 25% or more.

Especially if you were pretty darn sure, you were not going to be able to add any new significant amount of customers, due the nagging recession and the increased competition within your niche.

Let’s face it, unlike the deep pocketed corporate entities, you can’t simply authorize a gazillion dollars worth glitzy (do very little) image ads, and pound your message into the general public’s consciousness, can you? Nope!

So you need to find some creative (less traditional) proven ways to get more out of what you already have.

 How To Improve Conversion Rates!

(And Improve The Overall Quality Of Your Service Too!)

In case it’s not totally obvious, when it comes to effectively marketing (not to be confused with) with constantly trying (in vain) to sell something (anything) to your targeted audience.

You can greatly improve conversion rates, simply by applying these five incredibly simple keys.

And watch your conversion rates soar.Because your overall communication with your target audience will greatly improve.

It’s a sort of overall improvement of (total sales synergy) if you will. Because they feel you are locked into what their specific needs and wants are and your consistently over delivering the overall sales sequence, they’ve come to expect.

And when you do (we) occasionally miss the mark, that unfortunately (simply) happens from time to time. You/we correct the situation asap!

 Five Simple Ways To Improve Conversion Rates By At Least 25% Or More!

For this particular example, let’s suppose that you publish some type of offline newsletter (and or) online ezine, that of course, is targeted for a specific audience.

And the reason for this is, it can demonstrate several critical sales/marketing strategies, that will help you be more successful, for less money!

1.) If your currently sell (random) advertising (meaning), as long as some vendor pays you money, they can advertise some legitimate (non controversial) product or service.

You need to make a giant mind shift right now! Stop accepting any type of advertisers and instead, only accept ads from specific vendors, that offer products and services that you (either) personally endorse), because you use them in your own business.

Or that you know your specific audience (needs) and will benefit from them! This subtle approach to marketing to your valued customer/client base, is perceived as far more exclusive.

And the fact that you “no longer” accept random ads, conveys to your audience that you value them so much, your no longer willing to simply bombard them with non related advertisements, simply to earn a few extra dollars here and there!

2.) Next, instead of allowing more expensive “solo ads”, instead (provided) of course you totally believe in the product or service and you personally use it, so you know first hand, it’s overall quality.

Become an affiliate, and then only “solo advertise” their product or service to your audience.

And by offering them (limited) exclusive periodic access to your targeted niche audience. You can probably negotiate a much higher affiliate commission percentage than normal.

Because (number one) their solo advertising with no up front out of pocket cost! And secondly, because their only compensating you, when they make an actual sale!

3.) Here’s the other thing, regarding marketing products and services (from an affiliate) sales rep perspective.

Don’t feature them in every issue! that’s another way of you delivering value to your audience!

Don’t Sacrifice Your Long Term Credibility For A Few Short Term Nickels And Dimes!

4.) Here’s another really powerful way to improve conversion rates. Whenever it’s feasible, offer (either) additional closed special training (and or) a series of training’s for your best customers and clients that purchase one of your more pricey affiliate products or services!

And throw in the fact, you (or your) business (also) personally uses and has benefited from the product or service and kaboom! You’ve got the makings of a potentially wildly successful marketing campaign!

5.) Are you familiar with the term “attrition?” It basically refers to how much lose you suffer (in this case) the overall lack of effectiveness of your outside advertisements, constantly bombarding your audiences eyeballs!

And sadly, even when you attempt to market  a really hot product or service, through your typical advertising methods (like classified or display ads etc.)

Your audience is simply immune to it, which means (sadly) attrition has set in!

The overall lesson here, don’t short change yourself or your audience for a few nickels here and there on the front end of your sales funnel.

Because you’ll miss out on a ton of real long term money  on the back end of your long term sales funnel!

(That’s why you don’t see any adsense ads on this on this blog! Your too important for those few random clicks here and there! Because that would simply lower the overall perceived value!)

And that’s how to improve conversion rates!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Sales 101 doesn’t have to mean old school sales methods!

  (Introducing Five Incredibly Simple Things You Can Do Right Now

To Close At Least 25% More Sales!)

Have you ever noticed how no matter what type of formal (or) informal sales training, you or your sales staff may have (or) may actually be in the process of taking, your prospects always seem to have taken some sort of advanced sales 101 objection course as well?

Because it seems like they always seem to come up with the most unbelievable objections imaginable, don’t they? Seriously, if your still using some of the once really popular (formal/conventional)  sales closing techniques, that were really in vogue some twenty plus years, ago, it’s time to wake up and smell the coffee.

Because although (ultimately), the real objective goal on selling (especially) face to face in the real world, gets down to getting to that all important “yes.”

If you or your sales associates are still  consistently using “old school” closing lines such as:

1.) The old “feel, felt found.” Or..

2.) The “Ben Franklin close.”

3.) Or old faithful “‘The alternate choice” close etc.

These selling methods, while really in vogue twenty plus years ago, pretty much make your sales reps (and you) quite frankly, if you’re still bothering to use them at all, they make you seem like just another (run of the mill) me too, sales rep.

And that surely is not going to help boost sales, by any stretch of the imagination.

 Closing  More Sales 101 Doesn’t Have To Be Hard Or Complicated!

One thing is blatantly obvious, as it relates to the modern one on one (face to face) selling situations, that you or your sales staff will encounter.

Teaching or advising your sales staff to cling to these old school methods of attempting to close sales, will most definitely put them (and you) at a competitive disadvantage, because your prospect’s have heard the exact same (stale) sales closing methods repeated over and over.

Not to be misunderstood here; the basic fundamentals of successful selling, have not (nor will) they change any time soon. You and your sales staff, still have to first identify your prospects true needs, then position your business, product or service, as the most viable solution etc.

Companies will always need (to some degree) or another, outside companies to provide viable solutions to their constantly changing needs.

It’s just the process, of how you go about it, needs to be adjusted for today’s high tech modern  business environment.

Which brings us full circle. The following five sales closing solutions, are not necessarily new school. Not at all!

In fact, they rely less on a (so called) secret closing method and instead rely on implementing solid fundamental problem solving basics.

That compel your customers and clients to go ahead, because your solutions get them where they want to go, quicker and more cost effectively than your competitors proposed solutions do!

Basic Closing Sales 101 Without All The Hype!

(Five Incredibly Simple Things You Can Do Right Now To Close At Least 25% More Sales!)

1.) Offer your prospects viable choices. Not to be misunderstood here. Not the old “alternate choice”  maneuver mentioned previously.

Instead, offer at least two really viable choices, for ex; you can offer one choice, which is for them to go ahead with the desired purchase, or offer a second slightly more upgraded choice, that involves a free (or greatly) reduced 30 day trail offer.

People (your prospects) love choice! given them some viable  ones, and at least 25% of them will gladly add to your bottom line.

2.) Entrepreneur, different prospects have different needs, at any given time. Here’s where your ability to recognize this undeniable fact can and will lead to a bare bones minimum of 25% more long term profits!

Because you will be proactively applying closing more sales 101. Offer payment flexibility whenever and wherever you can, because some prefer to pay by credit and or debit card, electronically via Paypal or via installments, some prefer to pay via purchase order etc.

If they truly want what you have to sell, but can’t pay for it the way they want. You lose sales! And perhaps them as a valued customer altogether!

Which also means, no repeat sales, no testimonials and no referrals!  Do the math!

3.) Make them an offer they simply can’t refuse. In other words, where’s your irresistible offer? Dramatically slash that price or dramatically include those free bonuses and extend that Iron clad guarantee by an extra 60-90 days etc. Make it extremely hard for them to say no!

4.) Look for inexpensive, yet incredibly powerful ways to “add value” in their eyes to your offer(s.) Increase value (overall perceived value) without increasing your cost!

5.) And finally.. repackage (really repackage) older products and services, by combining them altogether (at a greatly) reduced price of course, and offer them along with some new time sensitive brand spanking new bonuses, that your joint venture partners gladly supplied and offer them to your best ex customers, in order to reactivate them!

Apply these five brain dead simple, surefire methods to your marketing arsenal and without a doubt, you will definitely become a member of the “closing more sales 101 club!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

It isn’t always about the best advertising campaigns, just the most effective!

How often have you wondered about the best advertising campaigns your industry has ever used?

Well, hopefully you realize that in order to be truly effective, your advertising campaigns don’t have to be expensive.

Too many otherwise (savvy) entrepreneurs think they have to hire one of those fancy Madison Avenue type of ad agencies (which) in all likelihood, they probably can’t afford.

To help them create some giant (over the top), not  to mention outrageously expensive ad campaign, in order to effectively get the word out.

And in far too many cases, a struggling cash strapped small business owner and or service provider will run out of money, long before their ad campaign pays off if it ever does. Continue reading