You really can improve conversion rates simply by doing these three simple things!

Remember in part two of this series about how to improve conversion rates, you discovered that anytime you add a graphic (picture) of your free lead generating giveaway, that it should look a short concise, simple read?

You Can Improve Conversion Rates Without Turning It Into A Major Time Consuming Project!

Here’s another way of looking at the psychology of that situation as well.

Suppose you volunteered to do a filing job, and you were  two choices, in room A was simply a ton papers scattered all over four separate desks.

And you were asked to dig through them, then after you found just seven specific documents, them file those seven documents alphabetically.

Or room B, simply had two tiny folders on a desk, with no more than ten documents in each of them.

And you were asked to simply find a ton of three specific documents, then file them alphabetically.

Honestly, of the two tasks, which one (on the surface) anyway, seems like the simpler task to accomplish? Precisely.

And so it goes with your first time online visitors. They’re looking for (initially) something they can dig into right away, and hopefully, pick up some quick answers to what concerns them.

Shorten Their Distance To Their Solution And You Improve Conversion Rates!

So don’t scare them off by bombarding them right off the bat! Let them get their toe in the water first. Case in point. You’re here to discover some fast proven ways to safely increase your profits by at least 25% (or more!) in the next 90 days or less,correct?

That’s why you’ll want to read (asap) the free nine page special report on exactly how to do that correct? So  grab your free report on powerful back end marketing now!

It’s a fast (and oh so) profitable quick read. And besides, you’ll discover how the ultimate insiders do exactly what it is they do!

Now let’s quickly discuss something before you decide to send an email. You’re wondering what about, all those generic training platforms (that will remain nameless!), that advocate their paid  members market (their) market tested problem solving “generic” lead capture pages.

You’ve seen them, they’ll ask the visitor to opt in to get this 30-90 free training on subject X.

Here’s the inside scoop, only the really experienced marketers that know how (or pay someone else) to develop another lead capture and offer something else first to get the visitors on their lists, consistently make any real money!

You know why? Because the savvy marketers avoid looking like just another (amateur) me too marketer! Because after thousands of web surfers keep seeing the same old, same old!

It loses it’s overall effectiveness! It’s like school kids hearing a fire alarm ring everyday at a certain time, after a while, they tend to simply block it out! Plus, remember, when those generic lead capture pages were originally tested, they’re wasn’t thousands upon thousands of affiliates using them!

Which meant, they was a whole lot less exposure to them! Welcome to the real world!

Do These Three Simple Things And You Improve Conversion Rates Now!

 1.) Strategy # one: If you’re thinking about creating your very own free lead generating special report and or free audio giveaway etc. Make it short and concise! use power benefit orientated main power headlines like “Short 5 minute video finally reveals blank! Or something like free seven page special report finally reveals the # one reason why blank! Or something like free 17 minute audio finally reveals the easy way to blank!’

In other words, initially short and sweet! Hit their hot button(s) and tell them they can get instant relief now!

2.)  Strategy # two: Now this next proven tactic will sound counter intuitive to the misinformed. But here it is. Fix your customers and clients problems, as it relates to your business, product or service, asap.

And you’ll improve conversion rates. Huh? Meaning- whenever your at fault for the misstep. Fix it asap! Whether you temporarily lose money or not! Because over time, those satisfied customers and clients will positively sing your praises all over social media!

And that will lower your out of pocket cost, while simultaneously increase your gross profits!

3.)   Strategy # three: And finally….once again, it’s back to basics here.

Analyse your business and you’ll quickly discover that (like) everybody else in business, that’s successful. The 80/20 rule  is alive and well.  meaning- it’s the 20% of  your valued customer/client base that’s consistently producing (at least) 80% of your revenue!

So allocate more resources to servicing them. or to say it another way; identify your best selling products and services (including) your affiliate products and services, and allocate more resources to them asap!

And by the same token, (two extremely critical points here!) Identify your worst performing products and services and (consistently) poor performing employees/associates and get rid of them asap!

You’ll quickly free up much needed capital, reduce unnecessary overhead! Plus, you best employees/associates will have valuable to devote to your best customers and clients, as well as, have more free time to dedicate to further improving your best performing products and services!

That in a nutshell entrepreneur, is how you improve conversion rates!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)

You really can improve conversion rates simply by doing these three simple things!

   (Especially If You’re Working On An Extremely Tight Budget And Your Not The Overly Techie Type!)

As you previously discovered in part one of this series about how to improve conversion rates. 

Lots of times, it really is those subtle little things, done consistently, that can make all the difference in your overall conversion rates.

You Improve Conversion Rates Over Time!

(And Not With Expensive Push Button Courses Or Pricey Marketing Boot Camps!)

You don’t have to be a marketing genius, nor do you have to be a super techie, you just need to be consistent in studying and applying some incredibly simple, yet proven online marketing strategies. You constantly (no) make that, fanatically test, track and tweak your results.

And sooner, rather than later (or never!), you’ll start to develop a real feel for your best customer and clients, real needs and wants.

And the sooner you learn to cater to your best customer and clients, the more you’ll competition proof your business, from every “Johnny (or Susie)  come lately” competitor with a lower price or new thing a ma jig etc!

Plus, you’ll systematically lower your overall cost of doing business, while simultaneously increasing your gross profits. Yea, it really is a beautiful thing. And remember, the best part, these three proven tactics are simple to implement test and track.

Three Little Things To Improve Conversion Rates right Now!

1.) Strategy # one: First of all entrepreneur, let’s be  (really) clear here. Just like the overall theme of part one, individually, none of these proven online marketing strategies, will put you over the top. However, just like in baseball, 3,000 separate hits, and guess what?

More than likely you’ve got yourself a “hall of fame” career. That said, here’s something you really need to think about, regarding the use of your header space.

Often times, you’ll see beginning online marketers make a classic marketing mistake, as it relates to effectively utilizing (all important) header space.

They tend to make the header way too large (which) in turn, decreases the space between the fold and the header. and as a result, what often happens is, the most important things, that you need above the fold, get pushed (either) too far down your page or below the fold.

In which case, if it whines up below the fold or just above it, your first time visitor may not be around long enough to see it. The lesson: don’t put too much emphasis on your header, especially if it takes away from your real chance to effectively reach your audience, with the right benefit orientated message.

2.) Strategy # two: If you use any type of opt in (or) pop up box on your site, you might try testing (initially) no more than three to five bullet points, to entice your visitor to join your list, in order to get your free lead generating freebie.

In other words, be at concise and to the point as you can be! Especially if you know the three main issues that trouble your target audience. Time is short and they need to know that you get them! So don’t attempt to be coy, or funny! Unless the focus of your site relates to humor!

3.) Strategy # three: Here’s another online marketing “no no.” Whenever possible, try to offer your visitors instant gratification. For ex; you see this (all too common) marketing mistake, being made by certain types of service providers.

They have an opt in box (typically) located in (either) the upper left or right hand corner, (which is good), but they seem to have this bad habit of thinking that offering their readers future updates of some kind, is appealing.

It’s not! They prefer to get (instant) exclusive access  PDF file and or audio file or free video on subject X etc. But my friend, they want it now!

And asking your visitor to opt in, to get your future updates, is simply not appealing as opting in to get instant gratification, by getting instant access to your freebie now.

Here’s another thing, you can inexpensively test, if you’re  offering  free ebook/PDF file.

Try to get a graphic image that looks more like a magazine, (shorter read)as opposed to one that looks like the great american novel (a much longer boring) read!

Put these three simple strategies to work for you and that’s how you improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

You really can improve conversion rates simply by doing these three simple things!

   (And Watch Your Upfront Out Of Pocket Expenses Go Down As Well!)

Of course you can totally appreciate the fact that, how you improve conversion rates,doesn’t have to be

expensive (and or) time consuming, correct?

And far too many times, otherwise savvy entrepreneurs such as yourself, tend to over complicate things.

Meaning- you turn the simplest things into an advanced chemistry project.

Case in point:

Doing These Three Incredibly Simple Things Improve Conversion Rates!

(Sometimes By As Much As 25% Or More!)

Of course you’re not going to know just how high, the upper limits are, unless you blank? Consistently (and inexpensively test it. You got that right. testing in and of itself  is a surefire way to give your best customers and clients, the chance to honestly assess, how well you know and understand their wants and needs.

And by closely monitoring their reactions and responses (pro & con) to your marketing tactics and strategies, you begin to develop a feel  (over time of course) for what consistently produces the highest positive and negative responses, and make your necessary adjustments accordingly.

Having said that, let’s quickly turn your attention to your all important online marketing tactics and strategies, and let’s see which three incredibly simple things you can do right now, to help improve conversion rates.

You don’t need to be a techie and or a guru to to implement these three incredibly simple marketing strategies.

But if you’re not open to positive change, this will become a bit of a task. Even though, by properly implementing these three proven tactics, your bottom line could potentially improve, by as much as 25% or more (over time.)

Because of two things:

A.) First, you’ll experience an overall (slight to) dramatic increase in long term profitability.

B.) You’ll also (more than likely) simultaneously notice a (slight to) dramatic decrease in traditional up front out of pocket expenses.

In other words, you’ll be systematically, gaining more for less!

You Systematically Improve Conversion Rates And Suddenly A lot Of Other Issues Fade Away!

1.) Strategy # one: For just a second, think about your all important first time web visitor, especially if your paying for that traffic.

They in all likelihood, have no previous knowledge of who you (we) are, the very first time they land on your main blog. So in essence, you two are complete strangers, agreed?

And before they can even get their bearings, you’ve got really cool techie stuff streaming, wow!

And over there you’ve got a ton of snippets of this and that and over here even more really cool techie stuff!

Translated, you’re literally (visually) throwing up all over them! My friend, their overwhelmed to say the least. Calm your site down! And simplify things just a bit.

Because, there is simply no way, for a complete stranger to take it all in, at once! So they bolt, and even though you have (either) a pop up (aka ) light box, to try and capture their all important contact information, for follow up purposes, or you have some type of opt in form in one of the upper corners of your blog.

Your first time visitor is confused and over exposed, so they decide to get the heck out of there, and sadly, statistically speaking, 99% never return! Why you ask? Because the layout of your site is way too aggressive! visually speaking.

Think of it this way, your sitting in a room with seven well respected financial consultants, these men & women are the cream of the crop. But here’s the problem.

Their all aggressively speaking over one another! Which one will you ultimately decide to go with? Exactly! probably none! so all the effort it took for them to finally get you in that room is completely wasted! welcome to your typical online marketers main blog! Ouch!

2.) ) Strategy #two: next, let’s briefly talk about your all important free lead generating giveaway. here’s another really bad marketing mistake, that you see far too many otherwise savvy marketers make, with regards to their free lead generating offers!

Keep in mine, your first time visitor is quickly assessing whether or not, their going to stick around long enough to give your site a chance.

And since their still in the undecided camp. You decide to offer them a gazillion free  ebooks that you got from your guru. You know the old PLR (Private Label Rights) giveaway. That’s supposedly going to help you build your list really fast! Yea right!

The only thing it accomplishes is, convincing your still undecided (first time) visitor that they have no interest in downloading a gazillion more (pretty much worthless) ebooks, that their probably never going to read anyway, to their hard drive!

So they leave! Why, because you’re (so called) giving away is asking for way too serious of a time commitment on their part initially! And their not even sure if they want to subscribe yet!

You Improve Conversion Rates By Systematically Improving Your Perceived Value To Your Target Audience!

3.)  Strategy #  three: This last one tactic has to be addressed; because it might save some of you lots of time and money. Too many beginning online marketers think they can short cut (aka) fast track their way to success, simply by paying for traffic, via expensive methods like Pay Per Click (PPC) ad campaigns.

You’ve heard the phrase “Putting the cart before the horse”, right? A lot online newbie marketers pay to get their WordPress blog made.

Then, before they have a lick of original problem solving content or maybe have written or paid for a blog post or two, they pay to get traffic to a ghost town (very little original content) and they wonder why nobody’s sticking around very long or opting in?

Obviously, the real key to successfully benefiting from this third strategy is, get cracking on consistently producing valuable problem solving content for your niche audience!

Pay Per Click (PPC) in itself, is not magical. Meaning- just because you pay to send traffic to your site in general and or WordPress blog in particular etc; without any solid content, it’s a waste of time and money. Don’t “Put the cart before the horse!”

Just apply these proven online marketing strategies, and you’ll improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Do you have the proper marketing management process working for you?

 (Plus Help You Zero In on Your Ideal Customer Or Client!)

Have you noticed how the average small business owner and or service providers, basically love (initially) the two most under performing marketing approaches, the first being the ‘tombstone ad approach”, nick named that because those type of outrageously expensive ads are pretty much dead on arrival!

The second being, the (one step) “buy my product now” approach. Sadly, far too many online marketers, think they can sell to complete strangers (on the first visit to their site) and they get a rude awakening, when less than one out every one  hundred visitors (sometimes) many more, leave without purchasing anything!

Most of which, are never ever coming back!

The Marketing Management Process And Your Long Term Success!

Sure if your business has deep pockets like Nike or Pepsi etc. And you can afford to simply pound your message into the consciousness of  the typical consumer.

That approach may eventually work for you. But not if your the typical cash starved small  business owner and or service provider.

In fact with the ever increasing cluttered marketing place, you’d be more than lucky if your intended prospects actually saw your ads in the first place.

In fact, if you take a close  look, you’ll see tons of small business owners and service providers, such as Realtor s to Independent Insurance agents, trying (in vain) to do “one step, buy my product now” approach.

 The Five Step Marketing Management Process And How It Will Benefit You!

Since you already know (or at least) you should, that people buy from people they know, like and trust. and since people are basically skeptical to begin with, and they hate having to make decisions, especially if they involve the potential of being wrong!

So your long term marketing management process needs to take these issues into consideration. And you also want to build it around the premise that you’ll give your prospects what they want.

And remember people (your prospects) on or offline, want affordable solutions to their problems! So the main job of your selling sequence, is to discover (asap) exactly what they want, give it to them, faster, and more effectively than your major competitors, and you’ll maximize your marketing results!

Let the following five steps, help you build a successful marketing management process.

1.) Step one: The problem/prospect component. The better you target your prospects, the less, time money and effort it will take to properly identify them.

Far too many beginning marketers (mistakenly) believe, that everyone with a pulse is their prospect. There are basically two fatal flaws with this line of thinking.

A.) You don’t have enough money to reach everyone!

B.) Not everyone wants or needs your product or service!

2.) Step two: Solution: product/service: Don’t made the (all too common) mistake of thinking, that just because your in love with your product or service, everyone else is too!

After you’ve properly identified your prospects unmet want or need, it’s time to determine if your product or service can satisfy their needs or wants.

A Properly Constructed Marketing Management Process Can Dramatically Increase Your Overall Conversion Rates!

3.) Step three:  Making irresistible offers: Basically you will be employing three general types of Irresistible (magnetic) offers.

A.) Magnetic offers that initially generate your ideal prospects.

B.) Magnetic offers that generate (the all important) first time customers.

C.) Magnetic offers that systematically lead to repeat sales.

You can’t just throw money at advertising venues, screaming at your prospects that sell Insurance or houses etc.

Your prospects will (however) respond to a clear concise “Irresistible offer” they simply can’t refuse!

4.) Step four: Response: your all important call to action: Far too many (otherwise) savvy marketers, make the fatal mistake of thinking, that after your prospect reads your marketing material, that they’ll know what to do. Wrong!

You must have an all important “Call to action!” Meaning- you must tell them exactly what you want them to do next!

5.) Step five: Your mediums of distribution: You match your distribution vehicles (initially) to the ones that best match your prospects normal pre consumer patterns.

`You actively employ as many of these five proven marketing avenues as possible and you’ll have an incredibly effective marketing management process.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Ready to discover how to improve conversion rate?

  (Here’s Three More Surefire Ways To Systematically Improve Your Conversion Rates!)

As you previously discovered in part one of this series about how to improve conversion rates, you really need to make it your business to focus solely on the specific needs (and wants) of your valued customer/client base, and virtually nothing else.

Especially when it comes to advertising/marketing to your subscribers via your (on or offline) newsletter and or ezine.

And also, as was mentioned in part one, do not (under) any circumstances, do you allow any type of adsense ads on your main blog site! It’s okay to place them on your other blogs, in other niches, provided your not trying to market a specific product or service, where your constantly adding new content to it!

Because when viewers see your blog plastered with (cheesy) adsense ads all over your pages, it conveys a sort of second rate (less serious) feel to your blogs content!

And that’s simply unacceptable! monetize your other blogs, that way, but not your main one, where your branding yourself and your business.

Improve Conversion Rates By Un Complicating Things!

(Three More Incredibly Simple Things You Can Do Right Now To Improve Conversion Rates!)

First of all, take a look at these amazing numbers and see how and where they fit into your future. Did you know? That a staggering 94% of all Internet users, use the Internet to send or read emails!

Another 81% use to check weather, 87% use it because the search engines, 86% use it to find directions, 75% use it to get their news.

Another 66% use it purchase products and services.

 1.) The main point is, without a doubt  email marketing is still king by far! Which means, if you really want to increase your conversion rates, then powerful systematic email marketing, has to be a main component of your overall sales/marketing funnel.

As long as your consistently marketing specific products and services that help solve your customers and clients wants and needs!

2.) Here’s another biggie, did you know recent stats indicate that a staggering 67% of all shopping carts are abandoned without completing the entire checkout process!

And one of the biggest reasons is, your  online sales process is too drawn out! in other words your asking your customers to jump through too many hoops!

Condense your final sales process and watch your conversion rates improve! You gotta inexpensively test one particular variable at a time.

3.) Also, you gotta be consistent  (meaning) if you blog, no matter what your particular blogging schedule is, stick to it. If you’re going to blog three times per week (or once a week), then commit to it and stick to it!

Your readers need to know ans see over time, that your as committed to them, as you want them to be to you! and they won’t get that impression, if your only posting new content every now and then!

These three incredibly simple strategies, will help you improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!