Direct Mail Marketing Tips

31Mar 2012

 

Incentive ideas for employees

Really cool incentive ideas for employees.

As you previously discovered in part one of this post series on powerful low cost peak performance based incentive ideas for employees. Recognition (on many) levels is one of the best ways to (both) inexpensively improve and stimulate long term peak performance in both your business and personal life as well.

As promised in part one. Here are the five remaining incentive ideas for employees, in order to stimulate and reward peak performance.

Introducing Five More Low Cost Ways To Reward And Stimulate Incentive Ideas For Employees!

Picking up where part one of this series left off.

3.) You can and should find some low cost inexpensive way to systematically reward your valued employee/associates that have perfect attendance ever 30 days. Give them perhaps a ten dollar gift card to a local retailer like Target and  or Walmart etc.

(Or JV with one of your offline local small business owners and or sevice providers. Every one of your  employees tat has perfect attendance (you define how they meet that criterion) and give them some sort of gift coupon that rewards them, plus make so they receive an even bigger discount for bringing at last one new potential customer with that’s over 18.)

And by the same token, reward 60 – 90 days perfect attendance. Do something really nice after 90 days perfect attendance like, having one of your top local joint venture partners allow you to purchase two large pizzas, wings & two large sodas for cost.

Plus,maybe your business do something really awesome for them as well, for those valued employees that go an entire year without calling out!

Think about it for a second. Your employees that don’t miss work for an entire year, greatly help add to your bottom line by assisting your valuable new customers,long term repeat customers and clients etc.

Plus, they help assist all the referrals from the aforementioned categories.  Don’t you think all that additional long term profit deserves some type of really cool incentive(s!)

Here’s where both you and your local JV partners  might combine efforts to really reward that segment of your employees base that don’t miss a day for 90 days to one year!

Get creative and solicit your work force. And be sure you reward the people that come up with the best suggestions!Like so many extra days off with pay or so many hours at time and  a half etc.

You And Your Offline Local Joint Venture Partners Can Combine Resources And Create Some Really Cool Incentives To Help Each Other Grow Your Businesses!

4.) You should do something really nice on your employees birthdays and wedding anniversaries. An X dollar gift card supplied by one (or ) several of your local JV partners for their birthdays.

And maybe you find a local JV partner that owns a nice Mom & Pop family style restaurant and you create a JV and or cross promotion where on certain days and or certain times of the year, like summer and or winter etc.

The restaurant or whatever the particular business happens to be, agrees to pass out special VIP new customer only discount coupons to your business in exchange for you being able to offer their coupons to both your valued employees and vendors, who of course will share them with their valued employees and their vendors etc.

Just to expand on the vendor concept for just a second. Consider this. Every business, including yours, has some type of established relationship with several other offline local vendors.

Such as a cleaning company, a drinking water supplier, in the case of a commercial building complex, you need the trash bins emptied. Maybe there is a parking car garage business involved as well.

All these vendors (have) both valued employees and other customers, do they not? Which means for sure some of them probably need your products and or services, right? Well, what the heck are you waiting for?

Start networking(joint venturing) already!

5.) You can and should look for low cost high perceived valued ways to reward “most improved employee and or department(s)” etc.

You Find Creative Ways To Constantly Reward Upper Management….. Why Should Everybody Else That Works Hard For You Be Treated Any Different!

While certainly it’s always nice to be told how many days in a row your department went without making any errors.

They’ll appreciate it a whole lot more, when you find a way to reward them by having your top JV partners supply you with some really nice gift cards and or discount coupons of some kind etc.

6.) You can and should reward your customer service as a whole (but) especially any individuals that are personally singled out by name by your valued customer/client  base.

Again, maybe the customer service award of the month, quarter and year awards. Plus, allow any person in customer service that wins any award twice within the same year.

Automatically double their winnings! How cool is that? Meaning- say they won the outstanding customer service employee of the month award twice!

Then make it so whatever their reward is, they automatically receive double. Plus, they are allowed to reach into your grab bag,where they get the chance to really cool instant prizes.

Like fifty to one hundred dollars in cash! Or fifty to one hundred dollars in grocery store coupons to one of the local Supermarkets.

Or a fifty to one hundred dollar gas card etc. Get creative, ask both your employees and your top JV partners for their valuable input. And be sure you reward any employees/associates that come up with suggestions that you ultimately implement!

Of course you should let every employee/associate that doesn’t call out for the entire year, have ago at your grab bag as well. Maybe in front of everybody else during one of your company meetings!

Because without saying a word, the subliminal message will be conveyed! Don’t call out and next time this could be you!

7.) Of course you want to adequately reward certain dedicated years of service, such as one year, five years, ten years and beyond etc.

Most valued employees/associates get or expect nothing and orvery little for being dedicated! You be different and watch your bottom line soar as a direct result of you rwarding it! And no it doesn’t matter what your particular niche is.

These seven simple suggestions/strategies will work for your business, product and or service.

Well there you have it my friend. A total of seven inexpensive ways for you to benefit from incentive ideas for employees.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure to grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

 

 

23Mar 2012

 

Marketing audit sample.

Use your internal marketing audit sample to increase your profits now!

Does your business (currently) have a specific business plan?

If you don’t, these five marketing audit sample questions, should help you quickly discover  if your ship is trying to sail without a rudder.

Superstar Guerrilla marketing guru extraordinaire, (the late) great Jay Conrad Levinson-s, used to have a favorite saying to describe disorganized entrepreneurs, that try to wing it rather than plan.

It goes like this; “Ready fire aim!” In other words (too many) otherwise smart business owners (but) especially cash starved small business and service providers.

Often set in motion a marketing plan or often attempt to fill a void that they only perceive needs to be filled, instead of focusing on what void actually needs to be filled, in order to better serve their valued customer base. Continue reading

01Mar 2012
Simple marketing research process steps you can take now.

Utilize proven marketing research process steps.

Do you realize that the Super Bowl can (sometimes) command as many as 100 million viewers?

And the proper marketing research process steps you take can (either) lead to a successful marketing campaign or an entire waste of money, time and effort.

Sure the Super Bowl is the last meaningful football game of the year and simply the largest sporting event in the USA!

And whichever major network that’s hosting the game gets to charge outrageous prices for traditional advertising. That withstanding, all types of major corporations with extremely deep pockets fall all over themselves to get a fraction of a nano second in front of all those highly untargeted eyeballs. Continue reading

27Feb 2012

 

example of poor customer service

Example Of Poor Customer Service! Five Simple Ways This Example Of Poor Customer Service Kills Your Chances For Long Term Success!

Okay, who hasn’t seen example after example, of an example of poor customer service?

And remember that really bad example of the company who’s customer service was so out to lunch that as a direct result you or a loved one (and or) a sibling vowed to never ever do business with that company again?

Relive that rather negative experience now (and then) keep your thoughts on file,.

Because just a bit ahead you’re going to get a birds eye view of just how insidious (and potentially deadly) to your long term future success, those feelings your harboring really are.

But first, let’s revisit the fundamentals for just a second.Okay? Continue reading

06Feb 2012

Learn the ropes and start enjoying the direct mail benefits!

You’ll enjoy the direct mail benefits, once you learn the ropes!

  (Or Else Your Direct Mail Campaign Will Probably Fail!)

How many times have you gotten a direct mail piece that was addressed to someone named resident? And what did you ultimately do with it? Exactly.

The direct mail benefits probably get lost on the typical cash starved small business owners and or service providers, who constantly lose money with that type of approach.

Because for one thing, they’re probably using the ‘cold marketing instead of the proven warm marketing’ approach.

Meaning- their using inexpensive postcards with limited space to contact a complete stranger.(An extremely big an costly mistake!)

Case in point. If your cell phone rings just as you’re about to sit down to dinner and your digital screen reveals a number or name you’re not familiar with. What will you probably do? Exactly.

On the hand, if it’s a call from a close friend, relative or valued associate, aren’t you 500% more likely to answer the call? Bingo! Continue reading

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