Direct Mail Marketing Tips

How to make money with surveys without spending more money!

       (Without Spending A Dime Too Do So !)

Who else wants to know step by step how to make money from surveys?

Isn’t it odd, how simple it can sometimes be to really move ahead financially, especially when take your financial blinders off.

Case in point, far too many times you’ll look for expensive outside help (namely) fancy consultants and the like, when in reality, the real answers are right in front of you.

Take for example; your current on or offline (resource challenged) small business and or service.

Practically everyday, you have the golden opportunity to discover exactly what it is your valued customers/ clients (and equally important) first visitors want or don’t want.

But you’ve got to take the time to (both) listen; that is to say, hear exactly what their trying to convey to and respond appropriately to them.

Otherwise my friend, your not only leaving a ton of potential long term profits on the table, but your risking your competitors gobbling it up.

And with more and more consumers cutting back and tighten their belts, can you really afford to continue down that path? Continue reading

How to write feature articles that rank on Googles front page really fast!

As you previously discovered in part one of this explosive series about how to write feature articles that get ranked on Googles first page, (really fast) without paying for expensive (PPC) Pay Per Click ads.

Your content (no matter) what form it takes, needs to effectively communicate to Googles spiders (their highly sophistated software) that you understand how the (SEO) (search engine optimization) game is played and more times than not, your website,blog and or content in general, be it by video and or written featured articles etc; will consistently get ranked incredibly fast, and on Googles first page.

(Note: Of course you understand there is a little more to it than that, but for the most part, what you learn here and apply will put you light years ahead of your typical online competitors.)

 How To Write Feature Articles That Gets Ranked On Googles First Page Really Fast!

Before you dive head long into the exact step by step (proven) SEO blueprint strategies, you need to (at least) partially understand five incredibly powerful SEO concepts and how they relate to consistently getting your content no matter what form it takes, consistently getting ranked on Googles front page extremely fast.

In reality, you need to get up to snuff on how to do proper (effective) keyword research.

Because your main keywords that your trying to rank any particular content for; is ultimately 90% of your battle.

You get this part of your process wrong and you’ll never come anywhere near Googles first two pages of search engine results, without paying for them!

The other really important little known secret for you to become aware of is this. As a practical matter, every free (organic) listing on any search major search engine, after the first page (for all practical purposes) is virtually worthless, when it comes to generating any type of consistent traffic!

Because (as a practical matter) every free (organic listing after # ten (meaning) free organic listing # eleven and on, generates practically no consistent traffic to speak of!

Which means every free organic listing from page two and on is practically worthless to you!

(Note: That’s not to say if your currently listed # one or two on Googles second page, you may be able to elevate yourself to page one; but if you can’t effectively move over to page one for any keyword(s) your trying to rank for, stick a fork in it because your pretty much done.)

You read that right cadets. Which is a nice segway into these five critical SEO concepts. Keep in mine, by themselves, non of these five vital concepts applied as a single strategy will put you over the top.

But if you’re not applying all of them in a synergistic manner, your better informed competitors will continue to beat you like eggs.

The other thing regarding proper keyword research is this, (statistically speaking) 90% of the keywords that you select to try and rank for (for all practical purposes) are completely worthless.

Because they will generate virtually no consistent traffic for you. Which means, the remaining 10% are your (so called) money (key) words.

The other thing regarding these 10% remaining money keywords is this; because they generate less traffic, because they get searched less, they by and large are what are referred to as “long tail keyword” phrases.

Because there’s far less competition for these less searched “long tail keyword” phrases; your properly optimized content will rank up to 500% faster than the highly competitive (much) sought after more popular one -two keyword phrases.

Which also means, that in order to consistently generate enough highly targeted free (organic) traffic from the major search engines. You’re going to need to consistently rank high on Googles first page for tons of (lower traffic generating) “long tail” keyword phrases.

In a nutshell, if your not prepared to roll up your sleeves and get to work. Leave this blog now and move on. Otherwise, stick around, because what you’re about to discover, (and hopefully) diligently apply, is more than worth the effort.

Introducing Five Basic SEO Concepts You Simply Can’t Do Without Understanding!

1.) Basic SEO concept # one: Recent statistics clearly indicate that (on average) a staggering 91% of all Internet users heavily rely on one of the major search engines like Google, Yahoo or Bing, in order to conduct searches.

2.) Basic SEO concept # two: And a staggering 83% of all world wide searchers rely on the mack daddy “Google” to find whatever their currently searching for.

Which means, you had better tailor your SEO strategies to accomodating Google!

3.) Basic SEO concept # three: Are you sitting down for this next one? A staggering 94% of all Google searchers, only view the first page results!

That’s why you don’t want to waste your precious time and waste your extremely limited financial resources, targeting keywords that are so competitive, that you can only rank on pages two or beyond!

4.) Basic SEO concept # four: Another little known fact you may want to think about is this. Even if your content ranks on Googles coveted first page, a staggering 63% of all the daily clicks to actual links, will be on the first three listings.

Sometimes referred to as the ” Golden triangle.”

5.) Basic SEO concept # five: Two of the most overlooked factors regarding your contents overall page rank are:

A.) Learning how to use the best paid keyword research tools in order to conduct proper keyword research, in order to avoid spinning your wheels and creating content that vitrually has no chance of ever ranking on Googles first page and or any other major search engines first page.

B.)  Learning how to create proper back links, in order to boost your contents current ranking. You’ll discover more on this all important concept in the third installment of this explosive series on how to write feature articles that gets ranked on Googles first page really fast!

 Understanding Basic Keyword Research Is 90% Of Your Battle!

(Note: One of the best paid keyword marketing tools on the market comes free of charge with your paid monthly membership to the premiere online educational site dedicated to teaching you how to successfully dominate your chosen niche.)

This one particular paid keyword research tool is totally responsible for helping yours truly land on Googles coveted first page for countless (less researched) “long tail Keywords” phrases, within the much coveted “Golden triangle” the first one to three listings on the first page.

As always, if you got any value out this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. And help you increase your profits by 25% in the next 90 days or less.

It’s a $97 dollar value and it’s free!

How to interview experts and make money doing it!

   (Introducing The Little Known And Rarely Revealed Secret To Earning Money And Building  Bank Account  Building Credibility Just By Interviewing An Expert!)

Would you have a problem with discovering how the ultimate insiders (finally reveal) how to interview experts for free and still make money? Is that not an interesting topic?

And have you noticed how the ratings for (both) local or national TV or radio programs (practically always) seem to invariably spike upwards, whenever an expert and or local respected authority of a particular subject gets interviewed?

Which means people in general (and your) ideal prospects in particular, absolutely love listening to (via) radio and or watching on TV, respected authorities and or acknowledged experts.

With that said, the question bears asking, why haven’t you added this low cost high powered  mega proven (long term) bank account filling marketing to your marketing arsenal?

How To Interview Experts For Free And Still Make Money!

(Five Extremely Powerful And Profitable Reasons Why You Should Be Effectively Leveraging This Low Cost High powered Marketing Strategy!)

Ladies & Gentlemen, you often hear the term leverage (and or) marketing leverage thrown about here and there. And certainly the term has been used pretty extensively throughout this blog, but if ever there was a time when it really applied, it’s regarding this particular post.

So (please) pay close attention, and you will discover five incredibly powerful reasons (and strategies), they will help you out promote your major big buck competitors and provide up to a whopping 50% more value to your market place.

For a fraction of the traditional costs.

First of all, think about your own life (to this point) and whatever it is that you currently do (no matter) how trivial or insignificant you may think it is.

Whatever skill or talent that has brought you some type of notoriety to this point in your life, that you can be labeled an expert (or highly) skilled and knowledgeable, because of it.

Think about all the continuous effort that you’ve put into it. All the combined sacrificing in order to master it and or become highly skilled at it. Now think about the various recognized local experts in your offline community and or within your particular industry and or specialty niche.

Remember, these recognized experts do not have to be professionals (like) local chiropractors or Doctors or CPA’s etc. But whoever they are, these men & women have gone the extra mile in order to hone their particular skills, just like you have.

And as a result, they’ve earned the status of expert and or respected authority. Which means (on some level) they have an extremely loyal (and sometimes) large following and or circle of influence.

And you 9especially) if you’re just starting out, can really leverage their expert status by securing (either) a single and or series of free 30-60 minute interviews (for free) and still make money for years and years to come.

But first, let’s breifly layout five incredibly powerful benefits to interviewing experts for free.

1.) Benefit # one: Whenever you interview a local expert (especially) one that’s authored a book or several books or regularly appears on local (or national) TV or radio programs, or their featured in local or national publications (such as) the Wall St. Journal and or Newsweek etc.

They obviously already have an established following, which means you can easily tap into an existing group of pro supporters. Which also means, instead of you trying to build credibility one potential prospect at a time, you came to so with a semi pre qualified group.

This one advantage alone can literally shaves years off your credibility establishing curve.

2.) Benefit # two: Your next (super huge) advantage, instead of trying to convince a complete stranger, instead you’re prospecting a group that’s already favorably pre- disposed to your recognized authority, so part of the trust that your expert has established with them partly transfers to you, because you’re interviewing them.

So unlike your major competitors, that are burning through tons of capital on expensive traditional ads, in order to zero in on the ideal prospect, you already have, been securing interviews.

3.) Benefit # three: You’re also very subtly positioning yourself as an expert as well. Think about it, if your the man or woman asking internationally known and mega Superstar “Tony Robbins” the questions.

Doesn’t that mean (even if) your not currently a household name yet,you obviously have some value. You bet. And the exact same principles apply to interviewing recognized local expert authorities as well.

Only not to the same degree.

4.)  Benefit # four: And the people that follow the local or nationally recognized expert, are already extremely interested in this particular subject matter and or industry.

Which means, as long as your interviewing process provides meaningful value, they’ll most certainly be interested not only now, but in your future input as well.

5.) Benefit # five: And last but certainly not least. You can effectively monetize those interviews in at least three incredibly simple ways.

A.) You could of course offer a part of it (or) the entire entire series for free as part of an effective lead generating strategy. Record the podcast with a free service such as Free conference calls dot com.

B.) Or you conduct a series of recordable interviews, where you strategically offer the first one in the series free, in order to lead generate and sell the remaining ones for a discount of course. Or else if you wanted to really turbo boost your profits you could?…..Hmm?

C.) Or you could offer the entire interview series as a powerful free bonus gift valed at X, in exchange for specific bank account filling testimonials, describing at least one major benefit they received as a direct result of one of your products or sercices.

And that my friend, is how to interview experts for free and still make thousands of dollars, for years and years to come.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you increase your long term profits by at least 25% in the next six months or less!

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

How to get really great testimonials.

 (Especially If Your Brand New And Just Starting Out And You Haven’t Exactly Become A Household Name Yet!)

Who couldn’t use a ton of really great testimonials? Especially if you generated them for literally pennies on the dollar, and you generated them by capitalizing on current untapped opportunities.

Let’s face it, people are overly skeptical these days about practically everything, and if you, your business, product or service is totally brand new, then my friend, you’ve got some extremely hard (not to mention) time consuming ice breaking to do.

Would you not agree? In fact picture this scenario, it’s an extremely dark night, and as your driving your car (alone) on a street with extremely bad lighting and no visible sign of people anywhere, as you pass by a rather dark drive way leading into an alley, (suddenly) an unfamiliar voice cries out, for help!

Keep in mind, you can’t see a thing, but the cries for help are steadily becoming louder and louder. Even though the good Samaritan part of you wants to stop and see exactly what’s going on, the practical side of you warns (and rightfully so) that you’re probably better off simply calling 911 or just continuing on your way.

While that rather creepy (and slightly) over the top dramatization goes a bit far, this is the exact same type of natural skepticism that your potential new customer and or client has regarding any new product and or service, including yours.

As much as your new prospect would love to be added to your (hopefully) ever growing list of happy new customers, they simply can’t get past their naturally built in skepticism.

And rather than you simply starting from scratch, and fighting through a ton of other noisy (not to mention) overly pitchy entrepreneurs, all trying to build all important bank account filling credibility, you can simply creatively (and rather inexpensively) leverage several in place rarely tapped opportunities and get to results up to 25% faster than at least 85% of your well meaning competitors.

Introducing Three Incredibly Simple Ways To Generate Some Really Great Testimonials!

The real beauty of creating some of those long term bank account filling testimonials is, you generate (or create) them once, and they simply pay you for years and years to come.

They never go out of style, they never call in sick, they never go on strike or ask you for a raise.

As opposed to, you constantly depleting your limited cash resources and spending a ton of money for expensive on or offline advertising strategies that hopefully lead to new customers and other long term money making opportunities etc.

The following three non techie battlefield tested marketing strategies, for generating great testimonials, will work for your business, product or service, whether your looking to increase your online profits, or your traditional offline profits as well..

1.) Strategy # one: If you have any type of service where you or some of your valued associates can offer (long or short term) back end consulting of any kind.

For ex; you might offer a free 15- 30 minute one on one power consultation as part of  one of your marketing strategies, let’s say you run a free drawing, and your grand prize winner “wins’ a free 60-90 minute one on one power consultation valued at X.

You can do two things as part of your all important follow up process.

A.) You follow up (either) by inexpensive email and or relatively inexpensive follow up post card snail mail and give all your runners up, 25% off a 30 minute consultation.

B.) Plus, you’ll give them an additional 30 minutes free for an all important (bank account ) filling testimonial, simply for describing three specific benefits they gained from you as a direct result of their consultation with you and or one of your top associates.

2.) Strategy # two: The next way you can start proactively leveraging what your doing currently, is to offer the first X amount of people that give you a power testimonial specifically describing at least one specific benefit that they got as a direct result of attending a free or paid workshop and or seminar that you or one of your valued associates spoke at.

Again, you might inexpensively test offering (either) a free 15-60 one on one power consultaion vs offering them one of your best market tested free DVD’s and or CD or MP3 recordings in exchange for their long term money making testimonial.

3.) Strategy # three: And finally, if you have a blog (and if you don’t currently have one) you should seriously consider looking into learning the ABC’s of building a state of the art WordPress blog, and letting the one and only Don Campbell be your tour guide.

You might run a contest, where you offer the top ten (or X number of visitors) that leave a positive (testimonial) comment  in your blogs comment section (again) you’ll offer them some valuable free ‘how to’  problem solving goodie that helps them solve one of their problems.

You give away the free bonus(es) once, but every new subsequent visitor from now on, sees all of this positive feedback.

So as you can clearly see, three previously untapped (long term) marketing opportunities for you to create some really great testimonials for pennies on the dollar.

As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.

Because it will help you master your effective communication in marketing skills, and help you increase your profits by at least 25% in the next six months or less.

It’s a $97 dollar value and it’s free!

Potential big money in company newsletter ideas.

As recall in part one of this series on strategically turning your company newsletter ideas into a whole lot of money.

There is an absolute ton of ways for you to create (both) short and long term profits (whether) the company newsletter you use to market in is written by you or someone else.

In fact, it doesn’t really matter, provided the newsletter truly adds value to the subscribers. Which brings up another very important point. A basic  one, but never the less, it needs to be stressed over and over again.

Your Company Newsletter Ideas Will Ultimately Belly Flop If It’s Just A Glorified Pitch Fest!

Ladies & Gentleman, nothing  will turn off your potential customers and clients more than any type of (so called) newsletter and or association, that is 85%-95% sales pitch and 5%-15%  helpful content.

In other words, make sure if you’re attempting to joint venture with any other vendor, that their newsletter contains at least 80% relevant,useful helpful content as opposed to simply a glorified sales tool that does nothing more proposition the subscribers.

Let’s talk about five more major benefits of newsletter publishing.(Whether it’s your company newsletter or not.)

Of course it  goes without saying, that if its your newsletter, you ultimately  have way more control.

1.) Major benefit # one: Here is your first major benefit of having a loyal subscriber to  (either) your own person in house company newsletter or your opt in email list.

You can always send them special VIP promotions and or time sensitive coupon offers etc.Plus, your top JV partners best offers as well, for a fraction of the traditional costs.

2.) Major benefit # two: You can send periodic updates or special  alerts to announce  special ‘closed to the general public’ workshops (or) if your a retailer, why not inexpensively test offering special subscriber only after hours sales.

If your normally closed on Saturdays after 6pm. Why not announce on every third Saturday of the month, a special after hours sale where subscribers only!

And their special three new non subscriber guest limit. And the hours are 6:01 to 9:00 pm. Give each new guest a special 20% off their total purchase, ( no minimum purchase required) good for the next six months.

And track to see how many of these temporary customers convert into long term repeat customers, that stick around for years and years to come.

Plus, you could serve food and other refreshments and offer anybody that posts a positive comment on their Facebook page (provided) their active on social media., an additional 10% off for a grand total of 30% off.

Again, no minimum purchase required. Video tape some of your happy after hour shoppers and add the footage to (both)  your blog and Facebook fan page. This  way, new potential customers that visit your blog, will see the video footage and want in on the fun!

Translated: they’ll want to know how they can participate in your after hour sales!

You Should Be Strategically Testing Various Offers In Your Outgoing Newsletter …. (To Discover Which Vendors Should Seriously Consider Buying Ads In Your Publication.)

3.) Major benefit  three: You can also use your newsletter to proactively (and inexpensively) test various offers to your list.

For ex; suppose that you currently have 100 offline newsletter subscribers, of course your actual number of subscribers is irrelevant here, you could inexpensively testing four separate offers from (if need be) four separate local offline JV partners (trying) to determine which if any offer, produces the most response.

Play it out, 25 of your subscribers will get a specific type of relevant offer that your JV partners offer. Take the top two offers and now you know which type of industries to solicit in the future (for both) paid advertising and potential JV arrangements!

4.) Major benefit  four: Piggybacking off strategy # three: If you inexpensively test an offer to your list and you get an above average response.

Now  you could approach that vendor with the following JV arrangement. You’ll periodically run their  best market tested offer in your paid ad section for free, in exchange for 25-50% of  their first sale profits!

Now they can market to your ever growing list with little or  no upfront cost. And you in turn will approach them with the following potential JV offer.

For every business (and or) service provider that they personally introduce you to, and you successfully negotiate some type of JV arrangement with, you’ll lower your JV commission percentage by an additional 10%.

Which means, if you start out at  a 50% JV profit share percentage. After their fifth successful referral, they get to start banking 100% of (both) the front and back end of their arrangement with you!

Think about it, your top JV partners can quickly get to 100% profits, simply by flapping their lips and introducing your business, product or service to their immediate inner circle of most influential business owner associates!

5.) Major benefit  five: You could also showcase one of your top JV partners businesses each month by  simply including their best mark tested fliers (and or) index cards inside your outgoing monthly offline newsletter.

You’ll include for free their best market tested flier inside your offline newsletter, in exchange for them approaching a local charity that they consistently do business with and negotiate an arrangement where the charity offers every donor that makes a second level donation.

Will receive your free three month trial subscription valued at X! The charity gets more B level donors, and they’ll mention it to their fellow charity  heads, plus you’ll get additional free exposure to potential to long term repeat customers and clients for a fraction of the traditional cost!

And the best part is, you’ll be doing this right under your major competitors noses!Furthermore, let’s be clear here.

None of this will happen overnight. Nor will it simply fall into place on your very first try. No way!

But without a doubt, you can strategically turn your company newsletter ideas into a lot of money, for a fraction of the traditional cost.No mater what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!