Here’s five direct mail marketing tips you probably haven’t even considered yet!

When was the last time you actually applied the following five proven direct mail marketing tips to any one particular mailing that you’ve done, say within the last six months or so?

By the way, one of the ways that you  make direct mail work is by consistently staying in touch with your best customers and or clients. Which means, you need to periodically (if) nothing else, contact them (via) some sort of snail mail, at least once every 60 days or so. Even a simple (yet) highly targeted snail mail postcard, mailed to your existing customer base, can and will yield positive results.

As long as you remember, to make them a relevant incentive based (meaning) either you offer them some sort of really desirable free bonus inducements, just depending on how expensive your main “irresistible offer” is, or your extremely time sensitive VIP discounted price is so over the top, they simply can’t afford not to take advantage of it.

(For more proven direct mail tips, refer to this particular  post.) Continue reading

Are you familiar with the accounts receivable process?

   (So You Can Avoid Any Major Problems!)

If there were some serious considerations for you to take into account about the accounts receivable process, you’d want to be made aware of them before hand, would you not? Agreed.

And of course nobody has to tell you how challenging it is, (recession or not withstanding) to obtain credit, for your cash starved small business,right?

Let’s face it, in today’s precarious business environment, practically anything can be a slight impediment to your small or mid sized business having limited access to, (or just straight out) being denied available access to credit.

Which puts any future expansion hopes on hold, or squashes them altogether.Correct? Continue reading

Who says short term loans are hard to get?

So what if the time comes that you suddenly need to apply for any short term loans.

Are you in the position right now to satisfy and address your bankers number one (main) concern?

If not, what three specific steps can you take right now to dramatically increase your chances of being approved?

Is There A Secret To Securing Short Term Loans?

In a word “no”however, that won’t stop the guru and gurette’s from implying that there is, and for just $997 )or more) they’ll share their “seven proven secrets to appearing more credit worthy! (even if your just starting out, and don’t have an established customer base yet!”)

hopefully you get the point there.

In the real world,however, the person on the other side of the desk, that being the loan officer at your local bank.

They need specific answers to at least three vital (magic) questions.

And if they don’t get them, guess what entrepreneur, you do not pass go and you do not collect your $200 dollars to boot.

(That’s a card from the old Milton, Bradly board game called “Monopoly.” for those of you unfamiliar with the lingo.

Anyway, for just a moment, pretend your the local loan officer, that’s under extreme daily pressure to successfully accomplish two things.

A.) Consistently find fresh new consumers that are credit worthy enough to extend (both) short and long term lines of business and consumer credit to.

B.) and to minimize any losses suffered as a result of a credit customer, not being about to (either) completely pay the loan back on time, or not be able to pay it back at all!

That being the case, which side of the ledger, do you think your pre qualifications procedures will fall on? slightly more conservative or extremely fast & loose?

Because remember, your job hangs in the balance.

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The Three Magic Questions You Need To Know The Answers To Before You Apply For Any Short Term Loans!

Because the more accurately you can answer these three vital questions, the better your chances are of getting your loans approved.

And even before you get to the actual sit down with your potential lender, let’s be sure that you’ve covered all of your preliminary bases.

Meaning- did you get (either) your attorney or CPA’s help with constructing a very complete, yet concise business plan?

That you can present to the loan officer, to demonstrate that you are a good credit risk.

And of course let’s not forget to also include a personal financial status document, that present an even clearer (current) assets to debt service ratio.

And if this is not a start up loan (of some kind), be sure you include at least three to five years of past tax returns etc.

And depending (of course) on whether or not your seeking a secured or unsecured line of credit and for how long. These three “magic” questions will vary.

Now let’s get down to three “magic” questions, what da ya say?

1.) Critical question # one: Are you the only “principal” (owner) involved in this enterprise, as it’s currently structured? Meaning- is it a partnership, LLC (Limited Liability Corporation), or a sole proprietorship DBA (Doing Business As) etc.

2.)  Critical question # two: Do you have actual sales projections (via) a preliminary cash flow projection statement, to demonstrate your businesses ability to repay the loan back, over the projected period of time.

3.)  Critical question # three: And the biggie! Do you have a viable (translated) practical alternative to repay the loan, in the untimely  event that your expected source of revenue dries up?

Hello! In other words, entrepreneur, if your main plan doesn’t work out, like you planned, do you have a viable back up plan? And if so, they’re going to need to see & evaluate it!

Basically, these and many other challenges, is what makes securing short term loans such a challenge!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Why you need to find the best keywords for your target market!

 (And The Powerful Marketing Lessons You Can Learn From This Process!)

Would you agree, that when it comes to consistently delivering the best keywords  results for your searches, few if any can match the Mack daddy of them all? That of course being) King Google!

Ever wonder (how) and more importantly why Google strives so hard to be so darn accurate? And what powerful (long term) marketing lessons, you can learn because of it?

Then by all means entrepreneur, do read on.

The Best Keywords Results Google And You!

Ever been to a fairly upscale restaurant, ordered a fairly expensive meal and when they brought it out, it wasn’t exactly what you specified? Remember that (totally) sinking feeling you had, as you mentioned it to the person serving your table?

Remember how you felt like your needs we’rent being met, even though you were spending a pretty penny here. And worst yet, your expected to drop a gratuity as well.

my friend, believe it or not. That’s the exact same situation Google and all the other major search engines are in every day! Huh?

Meaning- you (the web surfer) type your request into Google’s text box. In essence that’s your order (request for relevant information), and Google’s robots (aka) spiders, your waiters and waitresses head off to accurately fill your order as quickly as possible.

And if their results (the pages) Google returns are too far off the mark, guess what?

You bolt and head off to another search engine. The same way you would decide never to frequent the same restaurant (or) you would decide not to frequent it nearly as often.Bingo!

So just like the restaurant has a vested interest in making (darn) sure your order is as accurate as possible. So too does Google!

Because if you leave, their long term revenues drop as well.

The Powerful Marketing Lessons You Can Learn From Google Consistently Delivering The Best Keywords Results For Your Searches!

Way back in the very beginning off Google’s rise to the top. Back when they weren’t actually concerned with monetizing all those eyeballs.

Google made it job one to consistently deliver the most accurate/relevant keyword results possible.

And by consistently doing so, word quickly spread and before long, they had millions of people doing billions of searches per day.

And when add all that (potential) long term passive back end income up, you really can’t afford to miss the mark, can you?

And that’s why Google strives to consistently deliver the best keywords for your searches!

And only after establishing a rock solid reputation, did they seek to monetize all their eyeballs.

Here’s the other vital point. Whenever a web surfer din’t find what they wanted, they search elsewhere, looking for answers.

And when you consider how many potential Pay Per Click (PPC) ad campaigns Google could miss out on, simply by being way too casual about the keyword results they provide.

You can easily see how that loss revenue could easily add up to hundreds of millions (if not) billions of dollars in annual lost revenue! If they don’t deliver the best keywords results.

Which brings us full circle. And the powerful (takeaway) marketing lesson for you/us.

And it’s simply this; your job online is to consistently attract your ideal online prospects to (either) your sales page, WordPress b log and or lead capture page.

And just like the restaurant analogy used earlier, your marketing message has to fulfill their needs as accurately as possible, or not only will you lose in the immediate short term!

But your web surfer will probably decide to not return, which means you’ll also lose out on the long term residual income effects as well!

Meaning- no referrals, no repeat purchases and no bank account filling testimonials either! That’s why Google strives so hard to consistently deliver the best keywords results for your searches!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Make constantly learning from failures job one!

Are you constantly learning from failures? If not, why not?

It’s not like we haven’t had (and won’t) continue to experience our share of temporary setbacks and or flat out failures,correct/

Of course re-living a not so pleasant event in our personal and or business life, isn’t painful.

But entrepreneur guess what? By carefully re-examining that or those less than stellar moments in our not so distant past, it’s where the seeds of some our most profound, long lasting positive changes will come forth.

Make Constantly Learning From Failures Job One!

You know the old saying about the “silver lining in every cloud’ etc. Well, it’s true.

If you really take a look at some of your (or) a respected relative and or valued business associate etc. Take a close look at some of their greatest long lasting bounce backs, and guess what you’ll find preceded it.

You’ll find a devastating divorce, personal or business bankruptcy, or both!

The devastating loss of a loved one, be it a spouse or child etc. Maybe they suffered from a debilitating disease, that not only wiped them out financially, but took a tremendous emotional strain on their marriage and or other personal relationship etc.

The point is; as hard as it was (and is), they managed (to somehow), not only put all the pieces back together,but to come back bigger and better than ever!

And that my friend, rarely happens when your riding the wings of success! How can it?

 That’s Why Constantly Learning From Failures Is So Darn Critical! (To Your Long Term Success!)

Case in point: a very famous Real Estate investment instructor, once relayed the story of how he had exactly 72 hours to make good on some checks he wrote!

Because if the check holders went to his bank to cash the checks and it turned out they were no good! He was facing some really serious consequences!

Needless to say, he made good on them! But what a predicament to find yourself in, right? Everybody faces different degrees of some type of emotional, physical and or financial crisis, at some point in our lives.

You need to be able to start to get past it, or else it will ultimately consume you!

Of course, it will take some time! But if your not moving past it, your surely moving toward it!

 Learning From Failures Is Both A Mindset And A Developed Skill!

It’s not if life will knock us down! It’s when! And when it happens, how will you/we respond?

And to consistently respond positively, you have to adopt the “can do” mindset.

There is simply no way you will crawl back from the depths of despair, unless deep down, you know and believe you can!

That’s why you must constantly be learning from failures!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!