So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays?
So are you an NFL fan? Or are you an avid football fan of any kind?
Be it Pop Warner (Jr. HS) , HS or college and or the NFL or Canadian football league.
If you are, then you probably recognize the name of one of football in general (and the) NFL in particular’s oldest plays,that being what’s very often referred to as the “play action pass.”
Now without boring the non sports fans to tears! Here’s the short version.
Basically, whenever the quarterback wants to buy a few extra seconds, in order to give his intended receivers a chance to get open.
He will pretend to hand the ball off to one of his running backs as he ‘s back peddling in order to set up to throw the ball down field.
And the crafty running back will move forward and pretend to receive the ball in order to help sell the illusion to the defensive team. Continue reading
Think Direct Marketing: If You’re Really Serious About Out Promoting Your Big Buck Competition!Part Two
Turns out that think direct marketingis more than just some bland campaign slogan, right? As you previously discovered in part one of this series, strategic direct marketing is a proven way of by passing the outrageously expensive traditional advertising mediums.
So let’s dive into the sequel. But first, there’s something you definitely need to keep in mind.And that is the typical retailer aggressively likes to do things traditionally, even if the result aren’t too good.What’s up with that?
Primarily because it’s usually a safer more comfortable train of thought.! And the traditional advertising route, while typically more expensive, is a whole lot easier to convince your typical small business owner to go along with.
Even if their results are dismal at best. Go figure. So the real challenge, especially in the beginning is to try and persuade your typical small business owner and or service provider, to think just a little outside the box.
But the really good news is, ones that are mentally and financially prepared to do so, can and typically become your best positive word of mouth and mouse goodwill ambassadors. Continue reading
Think Direct Marketing: If You’re Really Serious About Out Promoting Your Big Buck Competition!
Do you think direct marketingis one one of those fancy type of so called marketing strategies that only certain types of business owners and or service providers,should proactively be using? If so, entrepreneur (please) asap, adjust your thinking cap. Better yet strap it on tight and prepare to discover how these battlefield tested, low cost high impact marketing strategies and or tactics, can and will not only help you pad your bottom line, but while you so, you’ll also simultaneously out promote and out market your much better financed major competitors too.
If you read (and hopefully you did) a previous post about how to increase sales in retail, you discovered how an extremely savvy local high end gourmet coffee retailer, strategically went about out promoting their big buck major competitors.
And they did so on just north of the proverbial shoestring budget, correct? Rather than refer to this post as part two, instead this post will come at the exact same subject, but instead of viewing it as a continuation from the coffee retailers point of view!
It will focus on at least two more local extremely savvy think outside the box small business owners…. Continue reading
Three Simple Online Marketing Lessons You Can Learn From Former Boxing Great Sugar Ray Leonard!
Entrepreneur did you know former boxing legend Ray Charles Leonard (aka) Sugar Ray Leonard, that his first and middle name was inspired by the late great music legend Ray Charles Robinson! (aka ) Ray Charles! Yep! (It was his mom’s favorite singer!)
Just a bit of trivia for you. And right about now you’re probably wondering (or at least ) you should be, what if anything does that have to do with any type of so called online marketingsuccess?
Turns out, it’s plenty, as you will soon see. But for now, just recognize the fact there are lots of similarities between a former boxing great, whose now a hall of fame-r! And the rough and tumble world of business! Continue reading
The Three Major Overlooked Advantages Of Direct Mail Marketing!
Entrepreneur are you familiar with the term “Goggle slap?” basically, it’s when Google decides that your adwords Pay Per Click (PPC) ad campaign (for) whatever reasons, has violated one or some of their policy terms & conditions etc.
Sometimes it might be something as simple as, your website (and or) WordPress blog, loads too slow! But whatever the actual reason(s), that’s why you need to look into the major advantages of direct mail marketing.
The Three Major Advantages Of Direct Mail Marketing!
1.) Major advantage # one: Entrepreneur, believe it or not. Even in this Internet (social media) marketing age, there are still a certain portion of your future potential customer base, that doesn’t cruise Facebook and they aren’t that Internet savvy!
But guess what? They can and will read your carefully written direct mail piece! Especially when it’s a postcard!
2.) Major advantage # two: During a nagging recession, while you’re emailing your customers and or clients etc. While they may not always read your emails! And they are far more likely to read your text!
You can always periodically keep in touch, with an inexpensive direct mail post card marketing campaign! Just because you’ve got to cut back on rather expensive local TV,radio and or newspaper ad campaigns etc.
There’s simply no reason “why” you can’t contact them once a month (or more) via an inexpensive post card campaign!
3.) Major advantage # three: But the other really big (and often overlooked) major advantage, to strategically using inexpensive post cards, to keep in touch. You never ever have to worry about being hit with the dreaded “Google slap!”
Granted, if you send your campaign via second class mail, you may have a problem with it being delivered! But that’s easily remedied, simply by using first class! While these three major advantages of direct mailmarketing, are easily overlooked, they can and will help you make more money and be more productive in the long run. Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
My guest appearance on the mega popular Sharkpreneur podcast. Which currently averages a very respectable 200,000 plus downloads per episode.
My Certification for graduating from master blogger Jon Morrows Guest Blogging course.
My guest podcast appearance on the outrageously popular Winning On Main Street podcast. Formerly hosted by the one and only Gordon Henry.
My guest podcast appearance on Kerry Lutz’s extremely high rated Financial Survival Network podcast. Currently averaging 225,000 downloads per episode.
My fabulous guest podcast appearance on my coach and mentor Adam Hommey’s “The Brilliance Plus Passion” podcast.
My guest podcast appearance on The Leafy Legal Services podcast: Episode 87
Here’s my guest podcast appearance on the Smart Agents podcast. Hosted by the dynamic Michael Walters.
Here is my guest podcast appearance on the Money Talks podcast. Hosted by the one and only Hugh Meyer.
Here’s my guest podcast appearance on the Alternative Investing Advantage podcast. Hosted by alternative investing expert Alex Perny.
Here is my guest podcast appearance the Founders 365 podcast. Hosted by the amazingly charismatic Steve Haggerty himself.
Here’s my guest podcastappearance on the dynamic Mitchell Slaters Finally, Marketing That Works podcast.
Here is my guest podcast appearance on the Mavenwit podcast.
Here’s my guest podcast appearance on the dynamic Joey Pinz’s Discipline Conversations podcast.
Here’s my guest podcast appearance on the dynamic Rob Oliver’s Learning From Smart People podcast.
Here’s my guest podcast appearance on The Marketing Nomad podcast. Hosted by the brilliant Prithvi Madhukar.
Here’s my guest podcast appearance on the vivacious Christina (Blue) Hooper’s Entrepreneurs Taking Action podcast.
Here’s my guest podcast appearance on “Magic” Brad Gudim’s podcast.s
Here’s my guest appearance on The Jimbo Paris Show. Episode # 92.
Here’s my guest podcast appearance on the “Fox Talks Business” podcast. Hosted by the forever lively Tanya Fox herself!
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