Direct Mail Marketing Tips

How Some Really Tiny Gestures Can Lead To Massive Customer Satisfaction!

When is the last time you’ve had, (or someone) you really respect, told you about an  extremely bad experience they had with a particular company?

Large or small? Does any thing (and or) any particular company, on or offline readily  come to mind?

Because what’s amazing, is that often it really takes some relatively inexpensive   (good faith) gestures, in order to generate and create some truly massive customer  satisfaction!

Have you noticed that too? Typically, whenever there’s any type of dispute with a  company and or service provider, as long as someone in the upper echelon of the  company, reaches out to the temporarily disgruntled customer/client within a  reasonable amount of time.

Preferably within the first 72 hours or less, and they show some true empathy and listen to the full complaint.

Typically, the company in question can fully resolve the issue, without digging to deep into their cash flow. And by doing so, that consumer, is far more likely, to not only stick around longer!But begin recommending the business to others!

And positively talking them up on social media as well.

How’s that for a nice twist of fate.The remainder of this post will illustrate at least two rather inexpensive ways, some extremely savvy entrepreneurs, routinely go about building massive customer satisfaction, for literally pennies on the dollar! Continue reading

How To Use Your Expert Coaching Skills To Launch Information Products!

So “why” haven’t you seriously considered cashing in big time with your expert coaching skills?  Seriously, you’ve literally got a stock pile of “how to” knowledge currently locked away in your head.  And the Internet has and will continue to have tons of eager buyers that would love to pay you, in order  into tap into your expertise.

Because you definitely understand your subject matter extremely well and on top of that, you really love  to teach it as well. “How” many times have you been told that your passion for your subject is  contagious?

That my friend, is a potential recipe for some serious short and long term profits.

So, that means you’re probably sitting on a potential untapped goldmine. Because with just a little  strategic keyword research, with the help of your secret weapon, (that being) Market Samuria to help you pin point exactly where you need to place your strategic keyword research efforts.

In any event, the remainder of this post is dedicated to demonstrating “how” your expert coaching skills , might just lead to some extremely profitable information products and or services.
Continue reading

So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays? Part Four

After reading (and hopefully) studying the first three previous installments in this ongoing series about, how one of the NFL’s oldest plays, can and will teach today’s incredibly savvy entrepreneurs, a thing or two about powerful back end marketing strategies and semi fancy sales funnels etc.

Are you -finally- ready to temporarily- step back- and switch creative -think outside the box- marketing gears and reconstruct this entire marketing scenario and come at it from an entirely different sales funnel marketing angle (and hopefully) during the process, uncover at least five previously untapped and potentially lucrative cash flows?

Say yes! Great!

Because that’s exactly what part four is going to attempt to demonstrate, because far too often this term marketing (and or) so called “guerrilla marketing”, sort of gets lumped altogether and this really dangerously generic -way too broad to seriously be effective- marketing mindset point of view, blurres the lines and you literally miss a ton of potential major and minor sub cash flow funnels!

And entrepreneur, that just isn’t cool! Don’t you agree? So part four is going to reconstruct this sales funnel and attempt to zero in on at least five (or more!) potential major and or sub cash flows, that if nothing else ought to be inexpensively tested and tweaked before they’re overlooked and or abandoned altogether!… Continue reading

So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays? Part Three

So did you read the first two installments of this ongoing series about “how” extremely savvy marketers (such as) yourself, can and should learn from one of the NFL’s oldest plays ?

 That of course would be the extremely evergreen “play action pass” play.Now as you are aware this entire series revolves around the fact, that a certain very well known (and extremely) successful online marketer, recently published a new book on (what else?), how to successfully market online.

And he’s currently promoting it in various proven ways.

And one particular  proven marketing strategy, involves some of his top mentoring and mastermind student/customers, sending an email of an extremely well done HD promo video, where marketing guru Mr.X offers his book, that is no longer currently being offered in bookstores BWT, but instead of charging you and I the normal suggested retail price of $17.95.

He will gladly send it to (you/us) for just $7.95, in order to cover shipping and handling.(What a guy!)

However, his extremely short order sales form requires you to submit a valid phone number. (Hint: Your first potential red flag.)

And in some of the comments I received in the first two installments of this series, several readers pointed out how, they (either) (A.) simply would not bother to  leave any number at all and see if the sale still went through. Or )B.) they would simply leave a number that went directly to some type of voice mail service.

And I in turn asked the burning question, -that being-I wonder “how” many other potential leads, that might also be genuinely interested in purchasing the book at that extremely attractive price, might try the exact same tactic?

Because remember, the whole point of this entire series, revolves around the fact that, ultimately “what” marketing guru Mr. X is really after is a valid phone number, so that his sales team can aggressively follow up and try and sell you and I some type of extremely high end coaching/mentoring program.

And that’s “how” the “play action pass” play ruse in football relates to the sophisticated marketing ploy he and his marketing team are using to promote his book.Meaning; in reality, just like the offensive team is pretending to run the ball, in order to temporarily fool the defensive team!

In order to set up a potential pass play down field! Likewise, marketing guru Mr.x is not trying to market a book for a measly $7.95! No way!

So the remainder of part three (and beyond) of this ongoing series, will revolve around at least three hypothetical marketing approaches marketing guru Mr.X could potentially use, (inexpensively test) in order to compel his target audience, to gladly supply a valid phone number!

Now that the proper back drop has been set! Let’s take a much closer look  at these three mega proven -hypothetical- marketing strategies, Mr. X (and or you) might implement, to make sure that happens! (BTW, please be sure you’ve read the first two installment first!

Otherwise, you will not have the right marketing context going forward!) Continue reading

So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays? Part Two

(Hopefully) as you previously discovered in part one of this ongoing series, about “how” extremely savvy marketers ( such as yourself) can learn a powerful marketing lesson or two, simply by carefully studying one of the oldest football plays in the NFL.

That being, the old tried and true “play action pass” play. It’s simplicity and straightforwardness is what potentially makes it such an evergreen effective offensive play! It absolutely positively never ever goes out of style!

Because no matter “what” , the defensive team has to at least slightly react and or respond to it, otherwise they can and will get burned!

Either for an extremely long gain and or the offensive team (in it’s) best case scenario, may even score a touchdown!

And by relating that exact same type of opportunistic approach to business, you saw how an aggressive, perennial eight figure a year  online earner, uses the same proven marketing fundamental principles to market a book, when (in all likelihood), what he and his incredibly savvy marketing team is really promoting, is some really high end coaching/mentoring  program of some kind on the back end of  his sales funnel!

(Please be sure and read part one first: otherwise, what you’re about to be exposed to here in part two and beyond, won’t be nearly as potentially profitable to you, as it can and should be!) Continue reading