You did happen to notice the word process in the headline,correct? Because just like in the offline world, when it comes to building a successful and profitable long term relationship with your online visitors, it also involves a process as well. Which means that whatever web traffic generator methods that you implement in order to drive highly targeted traffic to your site, you have to keep the psychology of the web in mine.
So How Is Your First Time Online Visitor And Your First Offline Dating Experience Identical?
If you or anybody you know has spent anytime lately trying to find that special someone. You know how tedious and time consuming this undertaking is,correct?
Especially if your attempting to do it online. You may spend a few hours on the weekend surfing a few online dating sites. And eventually you upload your photo, spruce up (as best you can) that all important bio, hit the upload button and wham!
Congratulations, your now officially a part of the 21st century and your now on your way to successfully cyber socializing. From this moment on (if you) watch carefully, notice how many parallels there are between good and bad dating experiences and long term online success.
Your careful observation, may just lead you to discover a revolutionary marketing breakthrough.
Your All Important First Impression (On Or Offline) Will Make Or Break Chances For Long Term Success….
Let’s just say after all the texting and a few late night conversations, your both (finally) ready to have that all important first date!
You dined at this fancy restaurant that you’ve both always wanted to sample. And unbelievably, and much to your surprise the night went extremely well.
And it certainly didn’t hurt that your dates ability to both listen intently and throw in a little light humor here and there, was a real breath of fresh air.
So how is it that such a pleasant evening someone transformed into the “Date from hell!” Rated R!
As you rode back home in the car.
How Did Such A Great Beginning Turn Into A Dismal Failure?
What happened? It’s really quite simple. Your offline first date made the exact same tragic mistake that a staggering 97% of your online clueless competitors continue to make 24/7.
It all (quickly) started to go down hill when your dream ( first date) asked you the following absurd question during the ride home. They stated that even though the two of you had just met and this was probably way too soon!
They wanted to know if you would “Marry them?” Say what? A complete stranger wants to know if you’d like to get married after just one date!’ Of course, your thinking, how absurd is that. And you are totally correct.
Of course after you suggest you two should probably never see each other again. You don’t leave skid marks getting out of there.
Right about now your probably scratching your head and wondering what the heck this totally ridiculous situation has to do with successful online marketing?
So What Revolutionary Marketing Breakthrough Can An Incredibly Bad First Date Teach You About Successful Online Marketing?
Your clueless competitors probably think that this totally ridiculous scenario pertains to some prime time sitcom. But they are totally incorrect in their assessment. Huh?
You see, whenever that all important first time visitor lands on site for the very first time. No matter how you try to slice it.
The two of you are complete strangers, don’t you agree? And just like it absolutely makes no sense (whatsoever) to propose marriage to complete stranger on a first date!
Likewise my friend, you’ll continue to starve if you try to sell (right off) the bat, whenever that first time visitor lands on your site!
Because remember, when they first land on your site, they know zip about you or your company. And trying to shove a sales pitch down their throat on their first visit is a guaranteed long term recipe for disaster.
The proven alternative is is a process called “dating.” Meaning- you two get to know each other (and hopefully) over time, they eventually start to trust and they buy over and over again!
The short of it is this; instead of just trying to sell your first time online visitors (instead) try and get them to first opt in (join) your list and then during your all important follow process, then you eventually try to get them to spend money with you.
After you’ve gained their all important trust! You must add the all important opt in box to your blog. Or you can simply test by sending your first online traffic to your lead capture page.
(Here’s an example of yours trulys all important lead capture page, your small business marketing idea kit.)
So hopefully (now) you can see how your first tim online visitor is a lot like an offline first date.
As always,if you got any value out of this post, please tweet or Digg this. Thanks!
Plus, be sure that you grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar value! And for an extremely limited time, it’s yours free!