Lead Generation Strategies

It’s Definitely Okay To Be Creative When You’re Creating Lead Magnets!

(Even Though Marketing Creativity May Not Be Listed On Your Assets Sheet! But It’s Still Potentially Valuable!)

Have you struggled lately or at all, when it comes to creating lead magnets of any kind? don’t make doing so too or overly complicated.

Because remember your target audience is nowhere near as hung on it as you are. Seriously, they/we crave viable solutions. Make it your focus. So you can finally start to get out of your own way. Initially that don’t want. Nor do they need your 89 page free list building ebook.

You can definitely them solve one of their major challenges with either a 3-5 page special report. Or with a 5-7 minute video. You provide enough front end value. And a percentage of those exposed to your proven expertise. And you’ll be on your way. Sound good? Continue reading

Given The Choice Make Viral Marketing Campaigns Your Strategy Of Choice!

So while you definitely shouldn’t turn down or avoid systematically generating some type of positive word of mouth buzz. But given the choice ladies and gentlemen. You and I will potentially be far better off consistently generating some type of viral marketing campaigns.

Because these are a whole lot more processed based. As opposed to the sort of hit and miss variety of word of mouth or mouse. Any or every time you or your major competitors can compel or ethically bribe a customer or client to consistently say really positive things about your business or service.

By all means continuously do so. Does that make sense? Continue reading

You’re Probably Still Under Estimating the Benefits Of Partnering!

Ladies and gentlemen you really can help your bottom line. Along with other local, non directly competing vendors.

Once or as soon as the both of you readily embrace the benefits of partnering. Because you or your top Joint Venture (JV) partners can help each other systematically reduce your overall risks.

In various ways. Or you can strategically leverage each others various assets and or resources. And increase your overall front and long term back end gross profits. As always for literally pennies on the dollar. Are you up for that? Continue reading

(Especially When You Can Successfully Do So For Literally Pennies On The Dollar!)

For the most part you should probably avoid your traditional mass marketing strategy at all costs. Because typically it’s far too expensive. And untargeted to boot. That’s why you definitely wanna avoid those outrageously expensive, dismally performing local billboard ad campaigns.

The money you waste using untargeted mass marketing. Could easily be used to both build your laser targeted opt in email list. As well as relatively inexpensively build your targeted customer base as well.

Otherwise you could end up doing neither. But still ultimately be out a ton of money. Ever been there? Continue reading

Viral Marketing Campaigns: It Really Isn’t All That Expensive To Create Them!

So right now if you absolutely needed to create a series of fairly successful viral marketing campaigns. What or how would you go about it? Remember networking to networking is an incredibly viable marketing strategy.

Because it’s both affordable and extremely effective too. This about yourself for just a moment. Have you ever? Or when’s the last time a respected friend, colleague, in – law, bestie, neighbor or spouse recommended some product or service.

Which you’ve been using routinely ever since. Does that particular scenario sound all too familiar? Continue reading