Lead Generation Strategies

   (Especially Since There’s Literally A Ton Of Untapped Marketing Possibilities All Over The Place!)

So I’ll let you in on why I published this particular post. I recently received a “DM” (Direct Message) from a follower of mine.

He’s account, who recently struck out on his own. But was finding it a little rough. Trying to grow his own practice. (No real surprise there, correct? Plus he mentioned he still hadn’t defined his specific niche yet.

(Which also explains “why” (he or you!) May be currently struggling. So I wrote this particular post.

In dedication of the fact. (Even though he or you may be reluctant to book a free 30 minute strategy session.) I asked the burning question in the title of this particular post. (As well as in the one I published on Linkedin too.)

Is this any way to  try and run a successful accounting practice? Continue reading

     (And Have You At Least Inexpensively Tested It In The Real World?)

What immediately comes to mind? Wherever you hear the heavily used term lead magnets? To the marketing creative such as yourself. Almost anything which over delivers value for your/our clients goes, correct?

Case in point. Have a closer look at the featured image with this particular post. That gift basket. Could easily be used. Via some strategic A/B split testing.

To see if giving it away in a monthly or quarterly free drawing attracts more of your ideal customers. Or if using certain products which make up the entire gift basket.

Might actually wok better as free or at cost upsell products. Or as free bonus gifts worth X. For either referrals or as ethical bribes for posting positive reviews on their social media accounts. Before the/your customers or clients leave you and or your major competitors store. May sense, does it not? Continue reading

   (Because Sometimes It Can Be Or Become Far More Lucrative Than You Currently Realize!)

You are familiar with the term back end marketing, correct? But have you had the opportunity to utilize it yet?

Can you see how you might be able to utilize it in the not so distant future? There are literally tons of profit seeking small business owners and or service providers.

Who could if nothing else. Start proactively utilizing their businesses or services to generate additional side income. And just depending on how proactive they (or you) wish to be or become.

The income generated could be used in many different ways. Are you open to discovering how? Continue reading

  (Plus Some Crazy Positive Word Of Mouth Buzz Too!)

So let me share how the real world inspiration came about for this particular post. While recently surfing YouTube. I came across a video from this incredibly talented hand portrait artist Joseph Thomasart.

And he created the awesome hand portrait of mega Hollywood celebrity “Angelina Jolie.” He’s got some serious skills, right? So as I watched the entire video below.

I immediately thought about “how” much fun it would be to help him or you! Successfully market and promote his impressive hand portrait artist skills.

(Clearly he’s being proactive by promoting skills via the various social media platforms he’s currently on, right?

Via some constant, positive viral word of mouth and mouse buzz. Because he can and hopefully is consistently generating a ton of new and repeat business. If not he definitely should be! Don’t you agree? Continue reading

   (Even When It’s Literally Right In Front Of You!)

So even if something. And this particular something being potentially lucrative, previously untapped opportunities of all kind. Is literally right in front of you.

If you can’t see it. Does this entrepreneurial blindless. Speak more to your lack of creative vision? Or the inability of your physical eyes.

So it’s very possible and your/our lack of creative vision may actually be at the heart of you/us periodically missing out on various opportunities.

In any event let’s have a closer look at a particular situation or two. Then you be the ultimate judge, fair enough? Continue reading