Lead Generation Strategies

24Sep 2011

 

Web traffic generator strategisthat work.

Web traffic generator strategies that make you money!

You did happen to notice the word process in the headline,correct? Because just like in the offline world, when it comes to building a successful and profitable long term relationship with your online visitors, it also involves a process as well. Which means that whatever web traffic generator methods that you implement in order to drive highly targeted traffic to your site, you have to keep the psychology of the web in mine.

So How Is Your First Time Online Visitor And Your First Offline Dating Experience Identical?

If you or anybody you know has spent anytime lately trying to find that special someone. You know how tedious and time consuming this undertaking is,correct?

Especially if your attempting to do it online. You may spend a few hours on the weekend surfing a few online dating sites. And eventually you upload your photo, spruce up (as best you can) that all important bio, hit the upload button and wham!

Congratulations, your now officially a part of the 21st century and your now on your way to successfully cyber socializing. From this moment on (if you) watch carefully, notice how many parallels there are between good and bad dating experiences and long term online success.

Your careful observation, may just lead you to discover a revolutionary marketing breakthrough.

Your All Important First Impression (On Or Offline) Will Make Or Break Chances For Long Term Success….

Let’s just say after all the texting and a  few late night conversations, your both (finally) ready to have that all important first date!

You dined at this fancy restaurant that you’ve both always wanted to sample. And unbelievably, and  much to your surprise the night went extremely well.

And it certainly didn’t hurt that your dates ability to both listen  intently and throw in a little light humor here and there, was a real breath of fresh air.

So how is it that such a pleasant evening someone transformed into the “Date from hell!” Rated R!

As you rode back home in the car.

How Did Such A Great Beginning Turn Into A Dismal Failure?

What happened? It’s really quite simple. Your offline first date made the exact same tragic mistake that a staggering 97% of your online clueless competitors continue to make 24/7.

It all (quickly) started to go down hill when your dream ( first date) asked you the following absurd question during the ride home. They stated that even though the two of you had just met  and this was probably way too soon!

They wanted to know if you would “Marry them?” Say what?  A complete stranger wants to know if you’d like to get married  after just one date!’ Of course, your thinking, how absurd is that. And you are totally correct.

Of course after you suggest you two should probably never see each other again. You don’t leave skid marks getting out of there.

Right about now your probably scratching your head and wondering what the heck this totally ridiculous situation has to do with successful online marketing?

So What Revolutionary Marketing Breakthrough Can An Incredibly Bad First Date Teach You About Successful Online Marketing?

Your clueless competitors probably think that this totally ridiculous scenario pertains to some prime time sitcom. But they are totally incorrect in their assessment. Huh?

You see, whenever that all important first time visitor lands on site for the very first time. No matter how you try to  slice it.

The two of you are complete strangers, don’t you  agree? And just like it absolutely makes no sense (whatsoever) to propose marriage to complete stranger on a first date!

Likewise my friend, you’ll continue to starve if you try to sell (right off) the bat,  whenever that first time visitor lands on your site!

Because remember, when they first land on your site, they know zip about you or your company. And trying to shove a sales pitch down their throat on their first visit is a guaranteed long term recipe for disaster.

The proven alternative is is a process called “dating.” Meaning- you two get to know each other (and hopefully) over time, they eventually start to trust and they buy over and over again!

The short of it is this; instead of just trying to sell your first time online visitors (instead) try and get them to first opt in (join) your list and then during your all important follow process, then you eventually try to get them to  spend money with you.

After you’ve gained their all important trust! You must add the all important opt in box to your blog. Or you can simply test by sending your first online traffic to your lead capture page.

(Here’s an example of yours trulys all important lead capture page, your small business marketing idea kit.)

So hopefully (now) you can see how your first tim online visitor is a lot like an offline first date.

As always,if you got any value out of this post, please tweet or Digg this. Thanks!

Plus, be sure that you grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar value! And for an extremely limited time, it’s yours free!

 

19Sep 2011
Examples of customer testimonials

Proven example of customer testimonials making you more money!

If you recently moved to a new town and your car suddenly needed some repairs and you did a local Google search and basically saw two listings. One that just offered a listing and  the companies phone number and another one that had a ba-zillion testimonials referencing it.

Which one do you think you’d call first? Bingo! Simple proven examples of customer testimonials and how they will easily add at least 25% more gross profit to your bottom line, is  the purpose of this particular case study.

A local consulting client of mine who also happens to be a JV (joint venture) partner as well.

He runs a very successful local computer repair business, that is currently in the expansion phase. Recently he was able to spare me (both) the inconvience and aggravation of trying to secure a refund on a very expensive and sophisticated piece of software that was purchased, but wasn’t working correctly.

As a direct result of his companies expertise, they got the software working properly and spared me the nightmare of trying to secure a refund from a company, which is located outside the US.

Had his company not been a consulting client, this timely service would normally have cost $150 dollars! (Yea, it definitely pays to know the right people!)

However, because  this client recently shared with me (both) on and off camera that simply by implementing just one of my recommended (non) techie marketing strategies, his company now routinely grosses an extra $500- $1,000 dollars more per week!

One simple brain dead strategy mind you! My client didn’t have to purchase any additional equipment of any kind in order to start successfully implementing this strategy.

So in order to demonstrate my gratitude, I wrote his company a sizzling testimonial on his Google local listings page. And that’s when the light bulb went off!

Introducing An Incredibly Brain Dead Simple Way To Get Up To 75% More More Money Making Testimonials! (And Increase Your Long Term Profits By At Least 25% Or More!)

Q.) If you were walking down a hill with a slight incline and someone came up behind you and gave you a slight nudge. Do you think you’d be able to resist moving forward?

A.) Probably not. Of course your wondering, what if anything, does that question have to do with your company systematically gathering bank account filling money making testimonials?

Simply this; and here is the initial strategy that my computer repair business client will test first, in order to start systematically creating long term money making testimonials.

From now on, whenever a paying customer comes into the shop to pick up their repaired computer, the company will offer the customer an instant cash discount percentage of X percent (meaning) they will test in order to discover which percentage produces the most bang for their buck.

If the customer will go online right on the spot and write a positive review of their service. In other words, the customer receives an instant discount for providing a long term money making testimonial.

You might test offering a slightly bigger percentage discount in exchange for a video or audio testimonial. Keep in mine, your typical customer/client has a natural reluctance of getting in front of a video camera.

The real point is this; by compelling your happiest and most influential customers and clients to provide a testimonial right on the spot in exchange for some type of incentive (bribe), just like the example of the person walking down a hill.

It will be all but impossible for a certain percentage of them to take you up on your extremely generous offer! You’ll exchange a short term discount in exchange for them providing you with a long term money making testimonial!

Think about it for a second; those testimonials (unlike) advertising you have to pay for over and over, will provide your company with long term credibility from now on!

Surely that benefit is worth some type of slight discount. Don’t you  agree?

Q.) How many creative ways will you be able to start systematically implementing a (low or) no cost power testimonial generation program for your business within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value! And for an extremely limited time, it’s free!

 

 

15Sep 2011
real estate investment opportunities

Real estate investment opportunities.

Have you noticed how many extremely large and successful industries rely heavily on marketing leverage of some kind?

For ex;the ‘Nothing Down’ Real Estate investment opportunities industry has made an absolute fortune, simply by leveraging the general public’s insatiable thirst for specialized knowledge regarding successful real estate investing. Continue reading

14Sep 2011
Viral marketing strategies.

Proven viral marketing strategies

Have you heard that the typical online shopper will share their experience with at least twelve other people?

Translated; that’s 1,200% more powerful free word of mouth advertising.

So hopefully you can appreciate why and how viral marketing strategies are so profitable.

Think about how much time, money and other resources the typical cash starved small business owner and or service provider, constantly expends on the outrageously expensive traditional advertising methods.

And just by applying (80%) or more of the basic proven online marketing strategies, your online business can experience a  1,200% word of mouth viral marketing explosion.

That’s why you absolutely (have no) choice! You have to look into low cost high powered viral marketing strategies.Don’t you agree? Continue reading

14Sep 2011
creative marketing strategies

Three simple ways to profit from creative marketing strategies.

Have you heard (or perhaps) even read this incredible statistic that states on average nationwide, of the millions of people (every year) that attempt to sell their home or investment property without a licensed Realtor.

Thinking their low cost creative marketing strategies will save them potentially thousands in unnecessary Realtor commissions and other costs as well.

Statistically speaking (on average) a staggering 67% of them (or more) in just eight short weeks or less, will come to the sobering conclusion that the entire long drawn out (tedious) process from start to finish.

Is just too darn time consuming and that (in the long run) they’re probably better off, just listing their home (or investment) property with a licensed and experienced Realtor. Bingo!

How The Ultimate Insiders Strategically Cash In Big Time Using The Power Buzz Word Free! (And How You Can Too!)

Take the following example (which) as always, is for illustration purposes only. Let’s say there is an extremely successful (local) CPA that specializes  in powerful little known tax  saving strategies that help small business owners and service providers.

Especially those that currently file under S Corporation or LLC’s ( limited liability corporation) status. Needless to say-with the competition (both) on and offline, being as fierce as ever.

And after reading several small business orientated marketing newsletters. She finally decides  to bite the bullet and seriously give some of these ‘think outside of the box’ low cost high powered creative marketing strategies  an honest try.

(Besides, she rationalizes, the results can’t be any worst than the outrageously expense traditional  advertising stuff that she’s tried to this point!)

After crunching her numbers (she) quickly discovers that it typically costs her firm (on average) somewhere between $375 -$575 dollars just to acquire a brand new first time customer! ( Ah yes, the cost of lead generating!)

Of course the good news is; currently the long term ‘lifetime value’ of her firms ideal customer/client is right around $15k! Still, when it comes to systematically lowering their up front out of pocket costs, while simultaneously increasing gross profits, she is extremely motivated to do so!

Which means, any long term proven creative marketing strategies that can effectively lower her up front lead generating costs by a whopping 75% ( or more)  deserves a look.

(Think about it; if all her firm (or yours) for that matter, did was systematically lower her typical upfront cost to acquire a new customer by 75% -or more- and did the exact same amount of gross business per year.

 Her firm would still gross a higher net profit, simply by learning how to strategically acquire new customers for 75% less than the traditional cost to do so!)

So let’s say that her firm approaches two other cash starved struggling small business owners that they’ve patronized over the years and proposes the following strategic alliance (aka) joint venture.

The first is a mom & pop printing shop that they’ve done a ton of business with over the years, and the other is a small business owner that runs a P.O box mail service for both business and residential customers.

Here’s what what she has in mind and what she explains to the printing business owners. She -meaning- her firm would like to sponsor (pay for) a free drawing that (if successful) will run every 90 days.

Of course she’s aware they’ll need to inexpensively test in order to know for sure.

There will be a  total of three guaranteed  grand prize winners drawn every 90 days. And the break down will be as follows.

1.) The grand first prize winner gets a total credit of $50 dollars per month or if they prefer they can use their total of $600 dollars per year, in any combination that they wish. As long as the overall total doesn’t exceed $600 dollars. ( $50 per month x 12 months = a grand total of $600.)

2.) The second grand prize winner gets a grand total of $400 dollars credit, again to be used in any combination that they wish to.

3.) The third grand prize winner receives a $200 credit to use in any combination they see fit.

Both the CPA and the printer (or your) JV partner agree up front (in writing) if necessary to share joint ownership of the leads generated by any and all marketing strategies that you employ.

And basically this particular strategy will cost the CPA firm about $1,200 dollars (give or take) every 90 days or so. And needless to say, should cause an avalanche of local small business owners to drop their business card (and or) contact information in the giant fish bowl.

Low Cost Think Outside The Box Creative Marketing Strategies Will Fatten Your Bank Account!

She’ll also approach the mail box provider service about holding a free drawing every 90 days as  well. And they’ll also offer three types of grand prize winners.

1.) The first (small businerss) grand prize winner gets their mail box rental fee paid for a whole year!

2.) The second grand prize winner gets their mail box at a whopping 50% off for the next year!

3.) The third grand prize winner saves 25% off the normal cost for the next year!

Of course you must be sure that every small business owner that enters either free drawing, gets something really cool, just for entering!

The CPA and the mail box owner will share all leads generated and the CPA will also throw in some nice discount coupons to all of the runner ups in the drawings. Because remember, a certain percentage of those first time customers will eventually convert into long term clients and refer others as well.

How Savvy Real Estate Professionals Make Tons Of Money By Conducting Free 90 Minute For Sale By Owner Workshops!

If you recall from the opening paragragh, savvy Real Estate professionals make a ton of money by ‘thinking outside the box’ and periodically conducting free 90 minute “For Sale By Owner” workshops. Huh?

On the surface it doesn’t seem to make any sense does it? Meaning- why in the world would a licensed Realtor (who by the way) works on a commission only basis!

Why would they want to take money out of their own pocket by teaching property owners ‘how to’sell their property without paying a commission?

As you recall, a staggering 67% of those that attempt to sell on their own, will typically cave and within just eight short weeks or less!

They’ll decide to list with a licensed Realtor and get on with their life! Translated; by teaching the free workshops, the Realtor has strategically (and inexpensively) identified a prime target market! Bingo!

Q.) How soon will you able to implement a free drawing in your marketing arsenal (in order) to lead generate within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

And don’t forget to grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

And for an extremely limited time, it’s yours free!