(Or Else Your Direct Mail Campaign Will Probably Fail!)
How many times have you gotten a direct mail piece that was addressed to someone named resident? And what did you ultimately do with it? Exactly.
The direct mail benefits probably get lost on the typical cash starved small business owners and or service providers, who constantly lose money with that type of approach.
Because for one thing, they’re probably using the ‘cold marketing instead of the proven warm marketing’ approach.
Meaning- their using inexpensive postcards with limited space to contact a complete stranger.(An extremely big an costly mistake!)
Case in point. If your cell phone rings just as you’re about to sit down to dinner and your digital screen reveals a number or name you’re not familiar with. What will you probably do? Exactly.
On the hand, if it’s a call from a close friend, relative or valued associate, aren’t you 500% more likely to answer the call? Bingo! Continue reading