A proper small business keyword search pays off big!
Has your periodic small business keyword search yielded any real bankable results?
Are you sick and tired of struggling, trying to get your fair share of free search engine traffic?
No matter how hard you try, you just can’t seem to crack Google’s top ten or reach the second page for that matter.
Then my friend, this post was created specifically for you. Continue reading
How profitable are your lead magnets?
As you previously discovered in part one of series about effectively using powerful lead magnets. Basically because not only are they low cost and high powered, simply put, they work like gangbusters.
And while the potential marketing possibilities are endless, one thing is for sure. If (for whatever reasons) you’re not currently using them, you my friend are (without) a doubt leaving a ton of short & long term gravy train profits on the table!
Ladies & Gentlemen, this first low cost high powered marketing strategy is so brain dead simple (not to mention) straight forward, it ought be illegal (but it’s not) to charge people money to share it with them.
Institutionalizing your marketing efforts. What the heck is all that fancy gobble -D- gook about? It’s just a fancy way of saying, you do something extremely powerful and or effective once.
And or very few times (then) you sort of make it standard practice (institutionalize) it if you will. So that from this moment forward, those steps you took will continue to benefit you and yours for years and years to come.
For ex; two of of my very favorite online marketing mentors/coaches.
Both of them are currently ranked a lot higher in the search engines than yours truly is. That being the case; can you think of a better low cost (no brain er) way to leverage their high search engine rankings in Google without spending countless hours and or a small fortune to one of the SEO specialist services?
Well, how about this, after you’ve had a chance to really refine , by inexpensively testing the persuasive sales copy on (either) your lead capture page and or blog.
And you know which copy produces the most opt ins, that’s when you contact your Coach/Mentor(s) and ask how soon they will add your (honest) performance based (future bank account) filling testimonial to one of their highly ranked sites!
Provided of course your testimonial is relevant to their site. Because your lead capture page and or web address will immediately start receiving tons of free traffic, courtesy of your institutionalizing your marketing efforts!
Can you see how this simple low cost marketing strategy works to your advantage? Say yes!
Your honest performance based testimonial helps further solidify your coaches cred and ultimately helps them make more sales for less money and effort.
And you get massive free exposure to (at least) a semi qualified target audience for practically nothing!
As proof of this powerful strategy in action; check out the two sites listed below. They are two of my favorite online marketing mentors web sites and both have sparkling (honest) testimonials from yours truly! They get the cred and part of their semi targeted traffic flows to you know who!
For as long as their sites are active!
1.)The Internet Income Tutorials. Brought to you by the one & only Justin Glover.
2.) Weber Internet Marketing Classroom. Brought to you by Internet marketing Expert Steve Weber ( Pound for pound one of the best darn Internet marketing Coaches around by the way!)
Now (cadets) you’ve come to it! This is the one you’ve been waiting for! So sit back, buckle up! And open your mind (wide) to the six and seven figure marketing possibilities. Quite a build ha?
Anyway, most (if not) all of recognize the the name “Tony Robbins”, correct? And as some of you already know, Tony (aka) “Mr.Personal Power” Robbins is considered by many to be, strictly from marketing perspective (mind you) a very effective lead magnet! Huh?
Case in point; not currently sure what his current keynote speaking fees are, but not long ago, Tony could easily charge some of his top corporate clients in excess of $100,000 dollars to be their key note speaker!
On the surface that seems like an outrageous some of money to pay anyone that’s not considered a dignitary (like) a former President and or former military leader or an Internationally known world renowned leader etc.
But let’s look just beneath the surface and see what turns up.
Q.) If you were planning on attending a conference based around personal development subjects, and you had the choice of attending one that featured a local celebrity keynote speaker and or one that featured the man himself “Tony Robbins!”
Which one do you think 95% or more would probably choose? Correct! So needles to say, the conference that chose to pay Tony’s tab of (at last count) of $100,000 dollars, can logically expect at least two immediate benefits.
1.) A huge increase in (both) advanced pre – registration dollars and an overall increase in paid attendance.
2.) A huge increase in (both) on and offline future subscribers that won’t to receive a free DVD and or CD copy of the first 30 minutes of Tony’s talk!
How Professional Speakers Not Quite As Known Tony Robbins Can Use Their Lead Magnet Status To Make A Ton Of Money ( And So Can You!)
Let’s turn back the clock several years to when “Tony Robbins” was just starting to become a heavyweight on both the national & International scene.
Let’s say Tony had written a few books (but) none of them were recognized as International New York times best sellers. But having authored a book or two, still gave him a certain amount of local and national clout.
As it relates to landing prestigious speaking assignments.What if Tony (or any up and coming speaker) made the following offer to any potential corporate clients with semi deep pockets.
Instead of charging their normal speaking fee of X, instead as long as the corporate client picks up their first class air fare, first class hotel accommodations, plus adequate car rental and daily food accommodations etc.
The speaker will accept just 50% of their typical upfront fee in exchange for access to every attendees on or offline contact information.(Power List Building 101!)
Now in the case of Tony Robbins (even back in the day) as he routinely traveled the country delivering keynote speaches to ever increasing size audiences.
Hopefully, you can begin to appreciate the enormous opt in email and or offline database he could be potentially compiling.
And let’s just say (strictly) for illustration purposes, that after three years on the road he had compiled a list of avid fans that total a whopping 750,000 subscribers!
Give or take (because) it’s the overall marketing concept being conveyed here that’s important! Anyway, as soon as his next new book is about to appear in major bookstores within two weeks.
Old marketing savvy Tony sends his 750K opt in email list an advanced notice special VIP alert notice email!
And bingo! If 75% (or more)of those 750K or(562,500K) decide to take advantage of his VIP advanced notice alert “OTO” (One time Only) offer which (by the way) consists of not one , but two digital ebooks valued $27 dollars each.
Plus, a free 8 hour webinar recording from day one of one of Tony’s exclusive $5K per person three day Boot camp events!
Here’s your math; when 562,500 subscribers spend $67 -$97 dollars for something that normally retails for $1,197! You’ve probably done okay, would you not agree?
(Of course Tony’s savvy marketing team will be painstakingly A/B split price testing in order to discover which price point produces the most response!)
(Note: Don’t forget, this is just one offer! That list will continue to be a very powerful and profitable business asset for years and years to come!)
The moral of the story cadets? You’ve simply got to look into the enormous long term money making possibilities invovled in strategically using high powered lead magnets.
No matter what particular niche is! Any questions?
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your long term back end marketing skills.
It’s a $97 dollar value and it’s free!
Are you effectively using your lead magnets?
Have you noticed how the really successful seminar/workshop promoters effectively use low cost high powered lead magnets to systematically increase (both) their short and long term profits? Not to mention the big time paid premium TV execs as well.
And now it’s your turn.(Please refer to a previous post in this series for even more specific details on effectively using lead magnets.) Continue reading
Are you maximizing your direct sales tips?
Is it really any secret that the businesses large and small that really do well (over time) learn to master proven direct sales tips? Your business is no exception.
However, let’s be extremely clear here. You simply cannot afford to continue to wing it. You’ve got to get a practical workable (short & long) term marketing plan in place.
Or else you’ll constantly be at the mercy of your customers, employees and or a temporary down turn in the economy etc.
You also have to begin slowly incorporating the low hanging fruit marketing strategies first. And after you’ve had the opportunity to inexpensively test and more importantly (track) your results.
Then you can go about deciding which strategies to continue and which to discontinue altogether.
Obviously some of these direct sales tips are going to have to be inexpensively tested (tracked) and modified in order to be applicable to your particular business, product or service.
And unless your particular niche doesn’t rely on paying customers, lead generation tactics, proven referral generating strategies and or inexpensive testing of main power headlines etc.
Then these seven battlefield tested marketing techniques are easily adaptable to any business, product or service -including yours.
1.) Proven direct sales tip # one: This first example might apply to any on or offline newsletter publisher that sells three month and or discounted annual subscriptions. Especially a brand new start up newsletter publisher that really isn’t established yet.
The first mega proven direct sales tip you can use to increase your newsletters long term profits by at least 25% in the next six months or less, is by including at least two free complimentary three month trial subscriptions that your paying customers/clients can give away to one of their friends and or valued associates.
Of course don’t forget that you can and should give away free three month trial subscriptions that you offer as a secondary gift to everyone that enters your free drawing to win a free 12 month subscription, with other free bonuses of course.
Also along those same lines, you can and should allow other cash starved entrepreneurs to give away your free three month trial subscriptions (and or memberships of some kind) to their valued customer base as a special free bonuses for:
A.) Supplying them with long term bank account filling testimonials of some kind. That they can use from now on.
B.) They can use it as a free upsell bonus to get their customers to upgrade and spend a little bit more money. When they run the numbers they may discover that 10-40% of their customer base (or more) is extremely open to this type of proven long term marketing strategy.
C.) Of course their business, product or service could probably use those all important referrals as well. So why not let them give away your free three month trial subscriptions to every customer and or client that refers any new customers.
Because keep in mine, every one of those potential customers, whether they upgrade to a full fledged paying customer or not. You still have them as part of your on or offline database. Power list building 101.
2.) Proven direct sales tip # two: This next direct sales tip is for an outside service and or tech reps that go directly to peoples home and or place of businesses in order to provide ongoing service for them.
This type of setting offers enormous untapped profit potential. For ex; let’s take your local outside service cable tech.
Once they satisfactorily complete the task at hand. This is the perfect untapped sales opportunity for the tech rep to offer an (upsell) type of VIP customer discount premium service that the customer doesn’t currently have.
3.) Proven direct sales tip # three: Another incredibly powerful untapped potentially profitable direct sales marketing opportunity, is with the airline industry.
Think about this for just a second. As an airplane is preparing to land,the Captain comes on the PA system and announces to the crew (meaning) the stewardess to please prepare for landing.
And the stewardess ask that you “please” return your seats to the upright position. And then (the good ones anyway) begin offer connecting flight gate information etc.
Why not ask any passenger that’s remaining local to please press their overhead light and have the stewardess come around and offer two things:
1.) A special index size card that has the airlines lead capture page where the passengers go to and opt in in order to receive special VIP 24 hour advanced notice flight cancellations!
This way they can receive huge last minute discounts on various flights to practically any destination within the country.
2.) They’ll also start systematically surveying their customers and ethically bribing them to do so, in order to discover what their top ten local offline products and service needs are and start lucrative joint ventures with vendors, by passing out special new customer only special discount cards and coupons for them to use at some point locally, after they exit the plane.
4.) Proven direct sales tips # four: Any time you mail out any type of physical catalog or workbook of some kind. Start inexpensively strategically testing various offers by including some type of one page 8.5 x 11 single sided sales page insert from one of your top JV partners.
Offer some product or service that’s being closed out to the general public. As long as the discounts are reasonable and the product or service is relevant to their main purchase. You’ve probably just discovered another underutilized income stream.
5.) Proven direct sales tip # five: Next, you can and should see how your products or services (and or) a bundle of several other local entrepreneurs products and services can be creatively bundled together in order to create a higher perceived value of X, and let local charities offer them to their top scale donors as powerful free bonuses.
You not only get to keep 100% of any additional long term profits as a result of the customers upgrading to long term repeat customers, but you get the benefits of all their future referrals and their bank account filling testimonials as well.
6.) Proven direct sales tip # six: This one is more of a powerful long term joint venture type marketing situation, but it deserves mentioning.
Suppose you run a fairly successful mid sized local auto mechanic repair shop. Why not find a few local car garage parking/rental space companies.
And approach the owner about giving every employee of the parking garage staff a special lifetime discount card of X% off their car repairs in exchange for you being able to give away X number of discount repair cards to the first X number of people that pay their weekly or monthly garage rental bills.
7.) Proven direct sales tip # seven: This last strategy really has the potential to make a local night club owner lots of cash for a very long time.
Every time they experience maximum capacity (and simply) as both a safety issue and legal concerns.
Instead of just begrudgingly turning people away! Why not post a few of your best customer service type employees on the door and pass out really nice womens earrings and bracelets that you get (at cost) from your local joint venture partner jeweler.
Because remember, long after that night, those ladies will be asked where they got that bracelet and or those earrings. And when they mention some specific night club. Where do you think all the other ladies will wish to be from now on? Yep!
Where there they are in a nutshell cadets. Seven incredibly simple direct sales tips.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Really cool incentive ideas for employees.
As you previously discovered in part one of this post series on powerful low cost peak performance based incentive ideas for employees. Recognition (on many) levels is one of the best ways to (both) inexpensively improve and stimulate long term peak performance in both your business and personal life as well.
As promised in part one. Here are the five remaining incentive ideas for employees, in order to stimulate and reward peak performance.
Picking up where part one of this series left off.
3.) You can and should find some low cost inexpensive way to systematically reward your valued employee/associates that have perfect attendance ever 30 days. Give them perhaps a ten dollar gift card to a local retailer like Target and or Walmart etc.
(Or JV with one of your offline local small business owners and or sevice providers. Every one of your employees tat has perfect attendance (you define how they meet that criterion) and give them some sort of gift coupon that rewards them, plus make so they receive an even bigger discount for bringing at last one new potential customer with that’s over 18.)
And by the same token, reward 60 – 90 days perfect attendance. Do something really nice after 90 days perfect attendance like, having one of your top local joint venture partners allow you to purchase two large pizzas, wings & two large sodas for cost.
Plus,maybe your business do something really awesome for them as well, for those valued employees that go an entire year without calling out!
Think about it for a second. Your employees that don’t miss work for an entire year, greatly help add to your bottom line by assisting your valuable new customers,long term repeat customers and clients etc.
Plus, they help assist all the referrals from the aforementioned categories. Don’t you think all that additional long term profit deserves some type of really cool incentive(s!)
Here’s where both you and your local JV partners might combine efforts to really reward that segment of your employees base that don’t miss a day for 90 days to one year!
Get creative and solicit your work force. And be sure you reward the people that come up with the best suggestions!Like so many extra days off with pay or so many hours at time and a half etc.
4.) You should do something really nice on your employees birthdays and wedding anniversaries. An X dollar gift card supplied by one (or ) several of your local JV partners for their birthdays.
And maybe you find a local JV partner that owns a nice Mom & Pop family style restaurant and you create a JV and or cross promotion where on certain days and or certain times of the year, like summer and or winter etc.
The restaurant or whatever the particular business happens to be, agrees to pass out special VIP new customer only discount coupons to your business in exchange for you being able to offer their coupons to both your valued employees and vendors, who of course will share them with their valued employees and their vendors etc.
Just to expand on the vendor concept for just a second. Consider this. Every business, including yours, has some type of established relationship with several other offline local vendors.
Such as a cleaning company, a drinking water supplier, in the case of a commercial building complex, you need the trash bins emptied. Maybe there is a parking car garage business involved as well.
All these vendors (have) both valued employees and other customers, do they not? Which means for sure some of them probably need your products and or services, right? Well, what the heck are you waiting for?
Start networking(joint venturing) already!
5.) You can and should look for low cost high perceived valued ways to reward “most improved employee and or department(s)” etc.
While certainly it’s always nice to be told how many days in a row your department went without making any errors.
They’ll appreciate it a whole lot more, when you find a way to reward them by having your top JV partners supply you with some really nice gift cards and or discount coupons of some kind etc.
6.) You can and should reward your customer service as a whole (but) especially any individuals that are personally singled out by name by your valued customer/client base.
Again, maybe the customer service award of the month, quarter and year awards. Plus, allow any person in customer service that wins any award twice within the same year.
Automatically double their winnings! How cool is that? Meaning- say they won the outstanding customer service employee of the month award twice!
Then make it so whatever their reward is, they automatically receive double. Plus, they are allowed to reach into your grab bag,where they get the chance to really cool instant prizes.
Like fifty to one hundred dollars in cash! Or fifty to one hundred dollars in grocery store coupons to one of the local Supermarkets.
Or a fifty to one hundred dollar gas card etc. Get creative, ask both your employees and your top JV partners for their valuable input. And be sure you reward any employees/associates that come up with suggestions that you ultimately implement!
Of course you should let every employee/associate that doesn’t call out for the entire year, have ago at your grab bag as well. Maybe in front of everybody else during one of your company meetings!
Because without saying a word, the subliminal message will be conveyed! Don’t call out and next time this could be you!
7.) Of course you want to adequately reward certain dedicated years of service, such as one year, five years, ten years and beyond etc.
Most valued employees/associates get or expect nothing and orvery little for being dedicated! You be different and watch your bottom line soar as a direct result of you rwarding it! And no it doesn’t matter what your particular niche is.
These seven simple suggestions/strategies will work for your business, product and or service.
Well there you have it my friend. A total of seven inexpensive ways for you to benefit from incentive ideas for employees.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure to grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Click the image for the secret!
