Lead Generation Strategies

The real cost of media marketing.

Let’s be honest, who hasn’t wondered (out loud) how they can effectively use the low cost of social media marketing to add a few more dollars to their bottom line.

In fact, the entire social media explosion has led to the creation of a entire new specialty niche of online marketing in and of itself.

And with it a brand new multi billion dollar industry with it.

So much so, you now have entire offline conferences and workshops devoted to it.

And practically overnight an entire industry of savvy social media marketing experts, consultants and specialists, who have written numerous books, special reports (aka) white papers, MP3 recordings and paid membership sites etc.

In fact several of these social media marketing consultant specialists have built extremely lucrative six & seven figure businesses, revolving around the social media craze.

So it really shouldn’t be any surprise that practically any serious small business owner and or service provider, should constantly be on the look for some really inexpensive ways to profit (both) short and long term from the low cost of social media marketing.

The following two battlefield tested (proven) marketing strategies will help any serious small business owner and or service provider (such as yourself) to inexpensively cashing in using social media. Continue reading

List building for free strategies really work!

 (Because They Flat Out Work, If You Work Them!)

Have you ever pre judged a particular marketing strategy (like) a proven list building for free marketing strategy?

And thought, just because it sounds a little too slick it probably has no place in your particular small business and or service provider marketing arsenal?

Let’s face it, often times as soon as you see the buzz word free.

You definitely tend to subconsciously discount it’s potential effectiveness,correct? Absolutely.

Well don’t do that here, because if you do, you’re going to miss out on some fairly simple long term profits. Continue reading

Potential big money in company newsletter ideas.

As recall in part one of this series on strategically turning your company newsletter ideas into a whole lot of money.

There is an absolute ton of ways for you to create (both) short and long term profits (whether) the company newsletter you use to market in is written by you or someone else.

In fact, it doesn’t really matter, provided the newsletter truly adds value to the subscribers. Which brings up another very important point. A basic  one, but never the less, it needs to be stressed over and over again.

Your Company Newsletter Ideas Will Ultimately Belly Flop If It’s Just A Glorified Pitch Fest!

Ladies & Gentleman, nothing  will turn off your potential customers and clients more than any type of (so called) newsletter and or association, that is 85%-95% sales pitch and 5%-15%  helpful content.

In other words, make sure if you’re attempting to joint venture with any other vendor, that their newsletter contains at least 80% relevant,useful helpful content as opposed to simply a glorified sales tool that does nothing more proposition the subscribers.

Let’s talk about five more major benefits of newsletter publishing.(Whether it’s your company newsletter or not.)

Of course it  goes without saying, that if its your newsletter, you ultimately  have way more control.

1.) Major benefit # one: Here is your first major benefit of having a loyal subscriber to  (either) your own person in house company newsletter or your opt in email list.

You can always send them special VIP promotions and or time sensitive coupon offers etc.Plus, your top JV partners best offers as well, for a fraction of the traditional costs.

2.) Major benefit # two: You can send periodic updates or special  alerts to announce  special ‘closed to the general public’ workshops (or) if your a retailer, why not inexpensively test offering special subscriber only after hours sales.

If your normally closed on Saturdays after 6pm. Why not announce on every third Saturday of the month, a special after hours sale where subscribers only!

And their special three new non subscriber guest limit. And the hours are 6:01 to 9:00 pm. Give each new guest a special 20% off their total purchase, ( no minimum purchase required) good for the next six months.

And track to see how many of these temporary customers convert into long term repeat customers, that stick around for years and years to come.

Plus, you could serve food and other refreshments and offer anybody that posts a positive comment on their Facebook page (provided) their active on social media., an additional 10% off for a grand total of 30% off.

Again, no minimum purchase required. Video tape some of your happy after hour shoppers and add the footage to (both)  your blog and Facebook fan page. This  way, new potential customers that visit your blog, will see the video footage and want in on the fun!

Translated: they’ll want to know how they can participate in your after hour sales!

You Should Be Strategically Testing Various Offers In Your Outgoing Newsletter …. (To Discover Which Vendors Should Seriously Consider Buying Ads In Your Publication.)

3.) Major benefit  three: You can also use your newsletter to proactively (and inexpensively) test various offers to your list.

For ex; suppose that you currently have 100 offline newsletter subscribers, of course your actual number of subscribers is irrelevant here, you could inexpensively testing four separate offers from (if need be) four separate local offline JV partners (trying) to determine which if any offer, produces the most response.

Play it out, 25 of your subscribers will get a specific type of relevant offer that your JV partners offer. Take the top two offers and now you know which type of industries to solicit in the future (for both) paid advertising and potential JV arrangements!

4.) Major benefit  four: Piggybacking off strategy # three: If you inexpensively test an offer to your list and you get an above average response.

Now  you could approach that vendor with the following JV arrangement. You’ll periodically run their  best market tested offer in your paid ad section for free, in exchange for 25-50% of  their first sale profits!

Now they can market to your ever growing list with little or  no upfront cost. And you in turn will approach them with the following potential JV offer.

For every business (and or) service provider that they personally introduce you to, and you successfully negotiate some type of JV arrangement with, you’ll lower your JV commission percentage by an additional 10%.

Which means, if you start out at  a 50% JV profit share percentage. After their fifth successful referral, they get to start banking 100% of (both) the front and back end of their arrangement with you!

Think about it, your top JV partners can quickly get to 100% profits, simply by flapping their lips and introducing your business, product or service to their immediate inner circle of most influential business owner associates!

5.) Major benefit  five: You could also showcase one of your top JV partners businesses each month by  simply including their best mark tested fliers (and or) index cards inside your outgoing monthly offline newsletter.

You’ll include for free their best market tested flier inside your offline newsletter, in exchange for them approaching a local charity that they consistently do business with and negotiate an arrangement where the charity offers every donor that makes a second level donation.

Will receive your free three month trial subscription valued at X! The charity gets more B level donors, and they’ll mention it to their fellow charity  heads, plus you’ll get additional free exposure to potential to long term repeat customers and clients for a fraction of the traditional cost!

And the best part is, you’ll be doing this right under your major competitors noses!Furthermore, let’s be clear here.

None of this will happen overnight. Nor will it simply fall into place on your very first try. No way!

But without a doubt, you can strategically turn your company newsletter ideas into a lot of money, for a fraction of the traditional cost.No mater what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

A proper small business keyword search pays off big!

Has your periodic small business keyword search yielded any real bankable results?

Are you sick and tired of struggling, trying to get your fair share of free search engine traffic?

No matter how hard you try, you  just can’t seem to crack Google’s top ten or reach the second page for that matter.

Then my friend, this post was created specifically for you. Continue reading

How profitable are your lead magnets?

As you previously discovered in part one of series about effectively using powerful lead magnets. Basically because not only are they low cost and  high powered, simply put, they work like gangbusters.

And while the potential marketing possibilities are endless, one thing  is for sure. If (for whatever reasons) you’re not currently using them, you my friend are (without) a doubt  leaving a ton of short & long term gravy train profits on the  table!

 A Powerful Low Cost Mega Proven Strategy To Institutionalize Your Lead Magnet Efforts That Cost You Virtually Nothing!

Ladies & Gentlemen, this first low cost high powered marketing strategy is so brain dead simple (not to mention) straight forward, it ought be illegal (but it’s not) to charge people money to share it with them.

Institutionalizing your marketing efforts. What the heck is all that fancy gobble -D- gook about? It’s just a fancy way of saying, you do something extremely powerful and or effective once.

And or very few times  (then) you sort of make it standard practice (institutionalize) it if you will. So that from this moment forward, those steps you took will continue to benefit you and yours for years and years to come.

For ex; two of of my very favorite online marketing mentors/coaches.

Both of them are currently ranked a lot higher in the search engines than yours truly is. That being the case; can you think of a better low cost (no brain er) way  to leverage their high search engine rankings in Google without spending countless hours and or a small fortune to one of the SEO specialist services?

Well, how about this, after you’ve had a chance to really refine , by inexpensively testing the persuasive sales copy on (either) your lead capture page and or blog.

And you know which copy produces the most opt ins, that’s when you contact your Coach/Mentor(s) and ask how soon they will add your (honest) performance based (future bank account) filling testimonial to one of their highly ranked sites!

Provided of course your testimonial is relevant to their site. Because your lead capture page and or web address will immediately start receiving tons of free traffic, courtesy of your institutionalizing your marketing efforts!

Can you see how this simple low cost marketing strategy works to your advantage? Say yes!

Your honest performance based testimonial helps further solidify your coaches cred and ultimately helps them make more sales for less money and effort.

And you get massive free exposure to (at least) a semi qualified target audience for practically nothing!

As proof of this powerful strategy in action; check out the  two sites listed below. They are two of my favorite online marketing mentors web sites and both have sparkling  (honest) testimonials from yours truly! They get the cred and part of their semi targeted traffic flows to you know who!

For as long as their sites are active!

1.)The Internet  Income Tutorials. Brought to you by the one & only Justin Glover.

2.) Weber Internet Marketing Classroom. Brought to you by Internet marketing Expert Steve Weber ( Pound for pound one of the best darn Internet marketing Coaches around by  the way!)

Proven Lead Magnets Can Easily Lead To A Six Or Seven Figure Income!(For Years And Years To Come!)

Now (cadets) you’ve come to it! This is the one you’ve been waiting  for! So sit back,  buckle up! And open your mind (wide) to the six and seven figure marketing possibilities. Quite a build ha?

Anyway, most (if not) all of recognize the the name “Tony Robbins”, correct? And as some of you already know, Tony (aka) “Mr.Personal Power” Robbins is considered by many to be, strictly from marketing perspective (mind you) a very effective lead magnet! Huh?

Case in point; not currently sure what his current keynote speaking fees are, but not long ago, Tony could easily charge some of his top corporate clients in excess of $100,000 dollars to be their key note speaker!

On the surface that seems like an outrageous some of money to pay anyone that’s not considered a dignitary (like) a former President and or former military leader or an Internationally known world renowned leader etc.

But let’s look just beneath the surface and see what turns up.

How To Strategically Use Proven Lead Magnets To Create Multiple Streams Of Income!

Q.) If you were planning on attending a conference based around personal development subjects, and you had the choice of attending one that featured a local celebrity keynote speaker and or one that featured the man himself “Tony Robbins!”

Which one do you think 95% or more would probably choose? Correct! So needles to say, the conference that chose to pay Tony’s tab of (at last count) of $100,000 dollars, can logically expect at least two immediate benefits.

1.) A huge increase in (both) advanced pre – registration dollars and an overall increase in paid attendance.

2.) A huge increase in (both) on and offline future subscribers that won’t to receive a free DVD and or CD copy of the first 30 minutes of Tony’s talk!

How Professional Speakers Not Quite As Known Tony Robbins Can Use Their Lead Magnet Status To Make A Ton Of Money ( And So Can You!)

Let’s turn back the clock several years to when “Tony Robbins” was just starting to become a heavyweight on both the national &  International scene.

Let’s say Tony had written a few books (but) none of them were recognized as International New York times  best sellers. But having authored a book or two, still gave him a certain amount of local and national clout.

As it relates to landing prestigious speaking assignments.What if Tony (or any up and coming speaker) made the following offer to any potential corporate clients with semi deep pockets.

Instead of charging their normal speaking fee of X, instead as long as the corporate client  picks up their first class air fare, first class hotel accommodations, plus adequate car rental and daily food accommodations etc.

The speaker will accept just 50%  of their typical upfront fee in exchange for access to every attendees on or offline contact information.(Power List Building 101!)

Now in the case of Tony Robbins (even back in the day) as he routinely traveled the country delivering keynote speaches  to ever increasing size audiences.

Hopefully, you can begin to appreciate the enormous opt in email and or offline database he could be potentially compiling.

And let’s just say (strictly) for illustration purposes, that after three years on the road he had compiled a list of avid fans that total a whopping 750,000 subscribers!

Give or take (because) it’s the overall marketing concept being conveyed here that’s important! Anyway, as soon as his next new book is about to appear in major bookstores within two weeks.

Old marketing savvy Tony sends his 750K opt in email list an advanced notice special VIP alert notice email!

And bingo! If 75%  (or more)of those 750K or(562,500K) decide to take advantage of his VIP advanced notice alert “OTO” (One time Only) offer which (by the way) consists of not one , but two digital ebooks valued $27 dollars each.

Plus, a free 8 hour webinar recording from day one of one of  Tony’s exclusive $5K per person three day Boot camp events!

Here’s your math; when 562,500 subscribers spend $67 -$97 dollars  for something that normally retails for $1,197! You’ve probably  done okay,  would you not agree?

(Of course Tony’s savvy marketing team will be painstakingly A/B split price testing in order to discover which price point produces the most response!)

(Note: Don’t forget, this is just one offer! That list will continue to be a very powerful and profitable business asset for years and years to come!)

The moral of the story cadets? You’ve simply got to look into the enormous long term money making possibilities invovled in strategically using high powered lead magnets.

No matter what particular niche is! Any  questions?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will   help you master your long term back end marketing skills.

It’s a $97 dollar value and it’s free!