(Which Is An Evergreen Marketing Strategy And Never Goes Out Of Style!)
Some of you definitely remember one of late night cable TV’s all time great, real estate investment gurus. The one and only Dave Del Dotto, correct? (Who also made a hefty fortune in the evergreen “how to” information publishing industry as well.)
During the mid to late 80’s and early 90’s. ( In America.) There wasn’t a day that went by. Where sometime between 1 am – 5am. You couldn’t turn on cable TV. Without seeing either one of Dave’s outrageously successful, 30 – 60 minute info-mercals.
Or see one of his most successful contemporaries proactively marketing their “how to” information products or services a well. Dave along with his constantly growing team of expert information marketers.
Quickly figured out “how to” monetize being of service. And the evergreen lessons which are still applicable today. Are definitely worth exploring further. Don’t you agree? Continue reading