Featured Posts

How To Write Effective Copy Writing For Business Letters That Is So Compelling….

  (It Draws Your Best Customers To You like A Magnet!)

Have you ever noticed how some effective copy for business letters, websites and or email messages,  just seems to literally jump off the page and grab you (and I) by the eyeballs, while other copy seems to literally put you to sleep?

Effective copy writing (whether) for business letters, postcards, websites, podcast or slideshare titles or emails etc. All follow the basic proven copy writing fundamentals.

Unfortunately, the same can be said for certain speakers that you listen to via a tele-seminar or during a live event. Don’t you agree?

The challenge seems to be that some speakers and writers just don’t seem to have any enthusiasm for what they’re doing, and (sadly) that comes across as they attempt to convey their message. And the net result is their presentation comes across incredibly flat or just plain old boring.

A real yawn fest if you will. One of the reasons that happens with the printed word is because they are not writing (enough) from their readers point of view.

For ex; take the five following statements-below- and watch how one simple change almost seems to super charge their overall effect. Continue reading

Make list building your # one priority!

(Especially If You’re Clueless About List Building Strategies And You’re Working With An Extremely  Limited Budget!)

If you’ve been online anytime at all or you’ve read any type of reputable marketing books.

Then you’ve probably already know that you should be constantly list building, right?

And you’ve heard the phrase at least a gazillion times “the money is in the list!”, correct?

Sure, everybody’s heard it. Of course you rarely get the nitty gritty details of how you actually do it. Yea, they usually only share that in their paid version of their ebooks and or pricey courses etc.

Anyway, let’s quickly explore an incredibly brain dead simple way for any serious profit seeking business owner and or service to provider to quickly build and profit from, without the use of any type of hard to understand super techie stuff! Continue reading

So How Does A Struggling Cash Starved Small Business Computer Repair Business Owner Increase Their Profits By At Least 25% Even During A Crushing Recession? Part One

The following case study is for marketing illustration purposes only.

Introducing Three Incredibly Brain Dead Simple Ways To Increase Your Computer Repair Business Customer Base – By At Least 25% In The Next 180 Days Or Less!

Ladies & Gents you are about to be exposed to a rare insiders look at how an actual small business owner, (who by the way) just happens to be a real consulting client.

And how quickly you (and or) your major competitors,can begin to build their/your long term profits.

Simply by inexpensively and strategically targeting a previously untapped segment of his (and or your) current and future customer base.

(Note: As you read and study this text book like, hypothetical marketing example. Try to see and concentrate on the overall marketing concepts that are being conveyed and not just the specific ‘how to’ examples! Otherwise you’ll limit your true long term profit possibilities.) Continue reading

Success tips are proven through the actions of winners!

      Can You Really Expect To Succeed Long Term If Your Commitment To Long Term Success  Is Measured In The  90 Days Or Less Mind Set?

How many times have you seen or heard about some ‘must have’ type of marketing strategy or system?

And of course through its use, it will supposedly allow you to quickly gain a foot hold in your particular niche and or industry within 90 days or less?

These type of claims and or systems are all over the place, especially on the Internet, correct?

Heck, you’ve even seen headlines written by yours truly touting that type of success!

However, let’s really take a real hard look at this type of success tips claim, and see (what) if any type of long range perspective (regarding) long lasting success of any kind,  might be helpful, and truly allow you/us to put these kind of overly ambitious aspirations in their proper perspective.

Every successful person that you know or have read about, did not get where they are overnight, agreed? It took (and takes) a lifetime of relentless ongoing commitment(s) on their part.

Of course the truly great ones, (all too) often make it seem or appear easy, (don’t they?) But rest assured it most certainly is not. Continue reading

Does Internet marketing for small business really make sense?

If you’re a local offline small business owner, (and or service provider)you may be wondering if Internet marketing for small business owners and or service providers, really makes economic sense for you to be pro-actively involved in?

It most certainly does, provided you know the (subtle) yet real differences between actually building a successful online business, or simply doing Internet-and or- social media marketing of any kind.

Because (rest assured entrepreneur), there most certainly is a major difference between the two approaches. Continue reading