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you can really increase your profits by knowing the lifetime value of a customer!

Do you have a favorite offline local (family) restaurant and or ice cream parlor that you like to frequent?

Tons of local small businesses inadvertently benefit from the total lifetime value of a customer concept, without necessarily really understanding it.

Meaning- because their particular small business (and or) service has been in the family for several generations and over that time they’ve really gotten to know several of their patrons and their immediate family members (meaning) kids and grandkids etc.

They’ve been able to bond and continue to pay the bills.

And (hopefully) grow their enterprise as a direct result of the steady cash flow generated by all those additional generations of family patrons that continue to shop where (both) Mom & Dad and their grandparents before them did as well.

Sears is a great example of this concept in action.(Although sadly, as of late, Sears is a mere shell of what it once was.)

This post is going to offer five incredibly simple ways to extend,stimulate and capture up to 25% more of your ideal customers/clients disposable income by giving them more (and ) better incentives to spend more money,than your major competitors currently do. Continue reading

Build your email contact list or starve!

As you previously discovered in part one of this series about your email contact list.

Strategically growing and nurturing your VIP opt in email list is simply one of the fastest, surefire ways to increase your online profits bar none.

In part two of this  powerful series.

You’re going to discover how the ultimate insiders (so that) means you.

Actually go about strategically building their list, even if they don’t currently have their own products or services to market and promote yet! Is that not interesting? Continue reading

Your online email contact list helps you out promote your online competitors!

    (And Make Your Online Business So Much Easier To Be Profitable!)

Have you ever met someone really nice at the mall (especially) during the hectic Xmas holiday season rush hour?

And after a really nice 15-20 minute conversation, thought to yourself, “Gee this would be a great time to propose marriage?” Yea right!

Proposing marriage to a complete stranger that you met 15 minutes ago in a mall (makes) about much as sense as you trying to sell something (especially) online to a complete stranger! Translated-  a first time visitor!

You don’t each other from Adam Apple and yet there you are asking your first time visitor to trust you and buy something (anything), good luck. This is where your email  contact list comes in real handy. Continue reading

Your business email format can and will produce results fast! When you apply these five secrets!

    (Or You’re Leaving A Ton Of Money On The Table!)

Have you ever heard the saying, “Any fool can make  soap,it takes a clever man to sell it.”

That simple statement really applies to your business email format as well.

Meaning, “Any fool  can  write and send an email, it takes real copy writing skills to make it work.”

In other words, consistently produce some bankable results.

So that’s why this post is dedicated to imparting five basic (must have) elements, all of your on & offline sales copy definitely should have.

The more often you apply these five proven elements, the more often you’ll have a winner. Continue reading

You’ll enjoy the direct mail benefits, once you learn the ropes!

  (Or Else Your Direct Mail Campaign Will Probably Fail!)

How many times have you gotten a direct mail piece that was addressed to someone named resident? And what did you ultimately do with it? Exactly.

The direct mail benefits probably get lost on the typical cash starved small business owners and or service providers, who constantly lose money with that type of approach.

Because for one thing, they’re probably using the ‘cold marketing instead of the proven warm marketing’ approach.

Meaning- their using inexpensive postcards with limited space to contact a complete stranger.(An extremely big an costly mistake!)

Case in point. If your cell phone rings just as you’re about to sit down to dinner and your digital screen reveals a number or name you’re not familiar with. What will you probably do? Exactly.

On the hand, if it’s a call from a close friend, relative or valued associate, aren’t you 500% more likely to answer the call? Bingo! Continue reading