Featured Posts

Use your creative writing techniques list to make more money now!

  (That Systematically Produces More Fresh Content Ideas Than You Could Possibly Handle!)

Who says that your proven underground ninja writing techniques list, fresh content generating strategies are over rated?

Those people are struggling to create ever green fresh content for sure.

The main reason being, there not nearly as opportunistic as you are. Case in point.

How would you like to systematically turn your normal visit to the grocery store into a marketing  research project? Continue reading

How are you strategically improving your sales process stages?

As you previously discovered in part one of this series on how to dramatically improve your sales process stages. As you recall, in our fictitious case study, country music Superstars, Faith Hill & Tim McGraw hired yours truly on a performance based commission only basis.

In other words, they readily agreed to positively spread the word around (both) on & offline, if yours truly could increase their long term passive back end income. They readily agreed to you yours truly on a sliding scale of 25-50% of the increase in profits.

They’ll pay 50% if they don’t proactively spread the word about their increase in profits. Or they’ll gladly share 25% of the performance based profits (provided) they create a powerful via a video testimonial (that) yours truly gets to post on my blog and blast all over good old youtube! Continue reading

You really can improve your sales process stages!

Who else wants to systematically improve your sales process stages, without hiring a big time Madison Avenue ad agency or a MBA Harvard graduate? Great. Because you are in exactly the right place.

Ladies & gents, for this particular post (let’s pretend) strictly for illustration purposes. That the dynamic Superstar country music heavyweight power couple, Faith Hill & Tim McGraw, hired yours truly on a performance based commission only basis, to help them increase both their on and offline profits,  and (hopefully) create some long term passive back end residual income as well.

Introducing The Ultimate Beginners Guide To Effectively Improving Your Sales Process Stages.(Without Hiring A Fancy Harvard MBA!)

Since Faith & Tim are (already) savvy entrepreneurs, the first thing that will be pointed out to them is that anytime they can dramatically lower upfront out of pocket costs and or dramatically leverage a current asset that’s not being fully optimized, for little or no increase in upfront cost.

They can effectively increase their overall gross revenues, without actually earning more money! And they (and hopefully) you as  well, should be up for that, correct?

In order to zero in on where these brain dead  simple marketing strategies will take them. Let’s first focus (from a) marketing perspective on the way they (and sadly) a staggering 98% of their peers in the music business, earn money whenever they tour.

One More Powerful Reason Why You Simply Have To Proactively List Build!(On Or Offline!)

Let’s say Tim & Faith  embark on an 18 month world tour.And strictly for the sake of example. Suppose they average 25,000 screaming fanatical fans at every stop (give or take).

Which means, after 18 months on the road. You can bet they’ll be exhausted and ready to get back home. They’ll basically be exposed to a grand total of (give or take)  fanatics! (25K  per live show x 3 shows per week x 72 months  = 1,800,000  raging maniacs!

Now then, the first long term marketing hole, they’ll plug is to start offering each paid attendee, as soon as they enter the concert.The ticket booth attendants will hand them a  special lead capture page business card that instructs the attendee to enter a free drawing! ( Oh goody.)

Because four incredibly lucky fans, one male, one female later on after the concert, and two people in attendance that night are  going to win some incredibly cool cash prizes!

The other two winners will be drawn by  Tim & Faith after the concert and from then on, each and every live show, four people as described earlier, will get the chance to win $10K each! Which means, every live, Faith & Tim are giving away at least $40k to four of the faithful!

Plus, every winner will also receive by mail a $100 dollar gas card, for the next six months! Just so, they’ll yap it up both on and offline about the free drawing!

Also,the two guaranteed winners that are chosen during each live concert . One male, one female, will win an additional $$2,000 dollars in  gift cards! To be delivered to them by mail. The winners will be announced each night during the shows intermission. On the giant screen on stage.

Just think of the youtube footage and long term social media buzz this type of  guerrilla marketing promotion will create.

And lets suppose that at least 85% of the total 1,800,000 decide to enter the free drawing. That means, when it’s all said and done, they’ll have a email list of paying customers that is a whopping 1,530,000 strong! (1,800,000 x .85% = 1,530,000 extremely valuable opt in subscribers.)

But of course the real benefit to Faith & Tim is, now they’ll be strategically capturing the email addresses of some of their most loyal customers. Power list building 101.

Turbo Boosting And Fully Monetizing Your Sales Process Stages And More!

Now then,here is Tim & Faiths chance to capture some serious passive back end residual income, that’s staring them in the face. They start periodically sending emails to their list offering an incredible seven hours of live concert footage that would normally retail for $39.95 per concert,

Now as a one time only “OTO” VIP members special offer. The fans on their VIP email list can purchase seven dynamic  hours for just a one time only cost of just $67 dollars! That’s a real savings of 77% off  the normal retail price!

Again, strictly for illustration purposes, lets say that 70% of their list of 1,530,000 take them up on this incredibly generous one time only offer.

That means that a (mere) 1,071,000 fanatics order. You can do the math yourself! ($67 each x 1,071,000 = enough!)

So Faith & Tim agree, that it’s found extra income, courtesy of yours truly! And as a result, they generously give yours truly a 25% performance based joint venture split!

(Remember, it’s the overall concept you have to grasp here,  not the specific  numbers!) Nor does it does it matter what your particular niche is.

Five Simple Ways For Tim And Faith To Explode Their Long Term Passive Income For Peanuts!

Now then, let’s get  serious! The next thing they need to do asap, is create an affiliate sales team of inner circle VIP customer affiliate evangelist!

By offering some really cool daily,weekly, monthly and yearly prizes for their top sales producers. For ex:

1.) In order to really create some serious (and powerful) long term positive word of (both) mouth & mouse buzz. Each day they will award a $100 dollar gas card to each affiliate that produces the most affiliate sales!

Everyone that registers for the free drawing will be directed to a special affiliate link, where they can register for their free affiliate site and learn all the exciting details.

2.) Each week, the top affiliate for the week, will also win a $100 dollar gas card, plus an additional $100 dollars  deposited into their free paypal account.Plus be featured as the affiliate of the day,week, month or year on Tim & Faiths facebook fan page! Cool!

And if by chance, they happen to have also been one of that weeks daily affiliate sales winners as well. They will also win the daily double! Which means their winnings automatically gets doubled!

3.) The top affiliate for the month automatically wins a $200 dollar gas card, plus $200 dollars in cash deposited into their free paypal account.

4.) To really help kick the long term positive word  of mouth buzz into  full gear, Tim & Faith are also going to annually reward their affiliates, by sending their top 50 affiliates a coupon good for a $25 dollar turkey at “Thankgiving” courtesy of  Walmart’s, plus, they’ll each get a $50 dollar gas card to boot.

5.) Here’s the real kicker! At the end of the year, say two weeks before Xmas. Tim & Faith will pay for an all expense , round trip extravaganza for their 50 top affiliates of the year!

They’ll fly you out and pick you up by limo, plus put everybody up in a four star world class hotel (somewhere) near their home town! And they’ll also pick up  the tap for barbecue and other goodies as well. (You must be over 18!)

You’ll get full access to them (both) Saturday & Sunday between the hours of 11 am  -7 pm. You can take pictures with them, shoot video! Ask them your most burning (non personal)  questions!

Plus, they’ll perform during a special mini concert on Sunday, with one or two unannounced mystery performers as  well! You can post these really cool pics on  your facebook fan pages, plus tweet about the weekend as well.

The real point is, can’t you see how this type of underground ninja affiliate marketing will cause a ton of Tim & Faith  fans to want to be part of all the fun?

Each affiliate earns 25% of their gross sales and their sales credits are earned daily! In part two of this powerful series on strategically improving your sales process stages, you’ll discover at least two more powerful money making secrets! So stay tuned!

As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive  free 22 step small business marketing idea series kit. It will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Lower your marketing budget percentage.

   (And Add A Ton More Spendable Cash To Your Bank Account Now!)

As you previously discovered in part two of this explosive series on strategically lowering your marketing budget percentage.

You are probably sitting on a untapped goldmine of passive long term residual income.(Refer to the residual income formula post for all the exciting specifics.)

In part three of this series, you’re going to discover step by money making step, how to strategically (and inexpensively) leverage another expert’s knowledge and parlay it into some serious bankable income.

How To Dramatically Lower Your Upfront Marketing Budget Percentage! (And Still Make A Fortune In The Process!)

As you recall in part two of this series, you started looking for an extremely competent undergraduate (and or) recently graduate college student that majored in Internet marketing and or someone that has provable expertise in (both) SEO (Search Engine Optimization) strategies as well as social media capabilities as well.

And you offered to let them become (either) your low paid apprentice (or) if they had already graduated and desperately needed a job in order to start earning some type of income.

You were prepared to offer them the following long term (potentially) profitable apprenticeship type opportunity. You would be more than willing start them off at a rather meager (low end) salary,but  for every bankable dollar their SEO rankings (and social media marketing expertise) brings in over some agreed upon starting point (baseline.)

You would JV revenue split with them 25-50% of the upfront generated gross profits, on top of their salary. However, you’d also like them (at some point) in the hopefully, not so distant future.

To begin teaching local adult education classes, (once per month) specifically aimed at other local struggling small business owners and service providers.

Now then, strictly for illustration purposes only. They could structure the classes as a three part introductory into all the basic fundamental concepts involved in proven (on & off page) SEO principles and strategies etc.

Say they charge $27 dollars per 90 minute class, plus an additional 30-45 minutes at the end of the power point presentation, for any & all additional unanswered questions etc.

Help Your Apprentice(s) Fill Their Bank Account And It’s Guaranteed They’ll Help You Fill Yours!

Here’s the real marketing twist to this powerful (proactive) education based marketing strategy. Let your apprentice keep 100% of all the upfront generated profits after  you deduct your cost to advertise the classes and rent the room etc.

Plus, they’ll be able to offer a super upfront discount to any business owner that readily appreciates the value after class one and immediately wishes to pre – register for the two remaining classes. But instead of paying the current retail price of $54 dollars for the two remaining classes. ($27 dollars per class x two remaining classes = $54 dollars. A grand total of $81 dollars.)

Instead, as long as they pay with cash or credit card that day only, (of course they’d b using your website’s shopping cart and or paypal service) to accommodate any credit card sales. Until they get their own account setup.

They’ll receive a 40% discount,( which is a one time only “OTO” offer) which means it will only cost them $32.50 (that day only) for the intermediate and advanced SEO/Social media marketing classes.($54 x .60% = $32.50)

Again, let your rookie marketing apprentice (who) hopefully is now beginning to smell the real long term profit potential here!

They’ll gross another $32.50 per attendee! On top of the initial $27 dollars each attendee (minus) the advertising  costs and room rental.

Of course,if any of the small business owners or service providers just happens to have access to a  free or low cost  room that they will provide for the classes, your apprentice will gladly reduce the price of the entire course to more than make it worth their while!

 Here Is Where Your Apprentice Starts To Really Grow Up! (And Become A Certified Marketing Genius!(With Your Help Of Course!)

If your apprentice is worth their salt! Before the entire three part introductory series is over, they should be approached by some of the attendees (small business owners)about hourly, weekly or monthly personal or group one on one power consulting opportunities.

Here’s a simple pricing structure your apprentice can begin testing. They can inform the attendees that (currently) their one on one personal consultation fees are $150 dollars per hour or X.(They’ll need to test!)

But every person that signs up for all three classes in the series, (automatically) qualifies for a special (lifetime) VIP  consulting fee discount price of just $97 dollars per hour (or X.)! With a minimum of the first three hours purchased in advanced!

So they’ll gross (either) an additional $150 per hour (or X) or they’ll gross $291 dollars per potential new consulting client upfront! ($97 dollars PH x three hours minimum purchased upfront = $291 dollars.)

(Not be for a person that was previously pounding the pavement and constantly floating their resume!)

Again, you’ll let them bank 100% of that as well! You’ll see why in just a second. But for now, let’s quickly run through the math.’

You’ve taken some totally unsophisticated (green as grass) college student and or recent grad student. Who to this point, has probably been doing all the traditional frustrating stuff to find a job, like going on countless dead end interviews.

And you finance them (hopefully temporarily) upfront to put them into a long term position to earn some serious income, in at least four additional ways, that a staggering 99% of them would never have figured out on their own!

1.) They teach low cost introductory SEO and or effective Social media marketing strategies (primarily Facebook marketing  strategies) that help local small business owners and service providers maximize profits.In a three part series. A.) Class one -Introductory B.) Class two- Intermediate C.) Class three – Advanced.

2.) You teach they how to strategically use upsells (aka) add on sales to sell the two additional remaining classes for at a 40% discount (after the first  class) and bring in even more spendable cash now!

3.) You teach them how to strategically leverage (both) the attendees of the classes contacts by getting one of them to find or donate a meeting room (or unused co-op advertising) space to advertise their classes and save money on both  on room rental fees and upfront out of pocket costs for advertising.

4.) You also teach them how to create a 300% increase in paid upfront consulting fees by (ethically) bribing every attendee that purchases all three classes upfront, they automatically get a special VIP lifetime discount hourly consulting fee price of $97 dollars per hour (or X.)

Provided the attendee buys the first three hours upfront and pays by either cash or credit card only! Then each additional hour they purchase from then on, they pay your super discounted rate of X. Or….?

Now Then Let’s Finally Talk About The Really Sophisticated Stuff! (After All This Is Where The Really Big Money Truly Is!

Of course you already realize that 98% of the people (meaning) your potential apprentices will never ever get this far! And that’s okay!This is only for the tiny two percent.

And the other thing you’d better readily accept (upfront) is this, at least 98% of the students or recent graduates that you speak with (interview), will absolutely have an employees mind set and will not be able to grasp the powerful (long term) potential money making opportunity being presented to them.

That being the case. Here’s the real kicker (and) the all important, “what’s in it for you?” factor. The real reason why you’re going to allow your apprentice to keep 100% of all the upfront profits that these local classes will generate is this.

After they get their feet wet,you’re going to slowly start letting them finance 100% of their upfront out of pocket expenses. Plus, they will offer every attendee (small business owner) that they consult with the opportunity to JV revenue split with them!

Meaning- the attendee (small business owner) will pay your apprentice on a sliding  scale of 25-50% of every dollar generated over their agreed upon starting baseline amount. As opposed to  paying them by the hour to consult.

Every time the small business owner refers at least one new customer that takes all three classes and buys at least three hours upfront and or one hour at their current hourly (non VIP) special rate.

That business owner will now JV revenue split at 25% gross profits instead of 50%. What do you think the small business owner would rather do? Give up 50% of their increased gross profits or (simply) share their good fortune with another local small business owner or two.

Plus, for originally setting this budding entrepreneur up, they will now start performing your SEO and or social media marketing strategies for free!

But here’s the real kicker. They agree that if (or when) they decide to move on (or branch out) on their on. They’ll go back  to the college and share their success story of how their currently earning a high five figure and or six figure income, without hustling a resume and or  going on countless, time consuming (dead end) interviews!

In short, they agree (in writing) that  before they move on, they will actively recruit five to six new potential apprentices to start training to eventually take their place.

Of course they’ll retain a 10% residual income fee. But hopefully, you can really appreciate how you can use the expertise of a local professional and dramatically lower your marketing budget percentage, while simultaneously increasing  your long term gross profits. No matter what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive  free small business marketing idea kit series.

In order to improve your effective communication in marketing skills. It’s a $97 dollar value and it’s  free!

Are you working smart to lower your marketing budget percentage?

As you previously discovered in part one of this series on decreasing your marketing budget percentage. There are seven key areas for you to gain (and create) some powerful long term marketing leverage and explode your long term profits in  the process.

Simply by systematically lowering your upfront out of pocket costs (your marketing budget percentage) while simultaneously increasing your overall gross profits.

But first, as you call from part one, you need to concentrate heavily on improving your persuasive copy writing skills. Because, effective copy writing is another practical area where you can dramatically increase (leverage) your bottom line for pennies on the dollar.

Concentrate On Improving These Five Basic Elements Of Any Sales Letter And On Or Offline And You’ve Probably Got A Surefire Winner!

1.) As you recall from part one, you’ve got to constantly test your main  power headlines against one another. No need to further recap here.(Please refer to part one of this series on marketing budget percentage for the specifics.)

2.) Be sure you load (literally)  your main sales (body) copy up with a lot of you’s & yours style copy. And as much as possible avoid (like the plague) the I,we, me syndrome!

Because (once again)  it’s a statistical proven fact. The I,we, me type of (surefire) failure copy writing that your all too typical clueless competitor does.

It repels your prospects in droves, while the you & your problem solving “what’s in it for me” style of copy writing, you had better learn to master,attracts them in droves! Which result do you prefer?

3.) Use your best market tested, most concise client centered bullet points (3-5) to convey specifically (or as close as possible) depending on the amount of space that you have, how your product or service (or) affiliate product or service benefits your prospects, customers and clients.

4.)  Make sure you end your sales letter with your all important P.S. This is (for all practical purposes) your very last chance to convey how & why your prospect needs to act on your offer now! Today!

5.) As a piggyback off # four. It’s okay to test using more than one P.S. However, Please do not lose sight of your main goal. Which to compel them to take  some specific action now!

Just before your prospects eyes leaves your (on or offline) sales letter.

Your powerful best market tested P.S. can and must convince them to take the intended action you need (now) in order to stay in business.

Which means you might reiterate the extremely valuable free bonuses and or special limited time price reduction they will receive (provided) they order by some specific date or they are one of the first X number of people to order etc.

Remember, typically at least 80% of your ideal prospects are five times more likely to read your body copy, if your main power headline offers a solution their really interested in.

And next, they’ll quickly skim your body copies bullets points. Which is why you wanna stay away from the three deadly profit killing words, I,we, me!

And finally they’ll quickly scan your P.S. Again, looking for the “what’s in it for me” factor.

Always keep those five main basic points in mine as you create your all important sales copy. And don’t forget to visit copyblogger for more proven copy writing,sales and marketing tips in general.(No that’s not an affiliate link.)

 Introducing Four More Proven Areas To Lower Your Marketing Budget Percentage…

6.) This first proven marketing concept has to do with the way you subtly position your business and or your offers. Because, lots of times the ultimate overall success of your offer has more to do with  how you position it as opposed strictly how you present it.

For ex; did you happen to notice that in part one of this series. You were informed about seven separate areas that you could incrementally improve your business, by leveraging certain under performing segments.  And you discovered the first five areas in part one,correct?

However, your were told here in part two, that you’d discover four more little known secrets! Translated: your going to get two special bonus tips!

Q.) Do you have a problem with two free additional helpful bonus tips? On the other hand, see how it affects your overall sales percentages whenever you promise five free bonus this or that, but only deliver three! All _ _ _ _ something has  been known to break loose!

7.) Leverage, leverage, always leverage your repeat sales potential to your existing customers.And your top JV partners existing and ex- customers!

Why? Because as you’ve already previously discovered (throughout ) this blog. It’s 500% more expensive to create a new first time  customers as opposed to selling to any existing one.

Because your existing customers (or even) your ex -customers are cheaper to market to than a complete stranger, who has no clue about you or your business.

And since 90% or more of your major competitors are completely unaware of these type of vital statistics, they ultimately wind up going broke, within their first five years or less.Or at best, are nowhere near as profitable as they could or should be.

Bonus tip # one: Whenever possible (be sure) you leverage your profits by strategically using add on sales (aka) upsells in order to increase the average dollar amount that your best customers spend with you (on) or offline.

Bonus tip # two: Because you are a savvy marketer,you already know that whenever you mail out a fulfillment order to one  of your existing customers, that you need to always include some type of proven sales generating ‘bounce back’ sales letter (and or coupon) discounted offer!

And as long  as the product or service is a quality product or service that’s relevant to whatever they ordered. Statistically  speaking. You’ll average anywhere from 10-40% response rates!

But here’s how you take this (already) battlefield proven marketing strategy to the next money making level! Anytime you mail out physical information products to your customers.

Meaning- whenever your fulfilling one of their orders. Include a powerful free sample of (yours) or one of your top joint  venture partners special free reports. And watch your sales response rates really jump. Because, if your sample chapter is at least 85% problem solving, cutting edge information and only 15% or less sales hype!

Your customers will want to know more. And will be compelled to take advantage of your VIP special limited time only offer, along with powerful free bonuses that are included with their order. And finally!

Introducing An Extremely Powerful Way The Ultimate Insiders Lower Their Marketing Budget Percentage! (And Buy A Whole Lot More Proven Expertise For A Whole Lot Less!

Warning! This next mega proven low cost, high powered marketing strategy. Is only designed for serious cash flow seekers only!

And as (it is) with most things, it’s extremely brain dead simple. Yet oh so powerful, when properly executed.Take your average (but extremely) well educated college student junior or senior that’s majoring in Internet marketing.

But specializes in proven SEO (Search Engine Optimization) concepts. Why not contact (either) one of the Professors at the local tech college or major Universities (and or) one of the heads of student affairs at one of these institutions.

Or run a paid ad (if that’s allowed) in one of the on campus student newspapers. Looking for any student(s) that wants to train (in the real world) as your SEO/Social media apprentice!

They get to add their real world experience (they gained from the experience) to their resume and you (just might) get  your site and your blog posts permanently ranked really high in the major search engines like Google!

But (as always) here is the real world marketing twist, that you  can hold out as the elusive potential marketing bait. Offer to create a beginning baseline at the start of their commission only (pay for results) only apprenticeship.

And for every bankable dollar their proven expertise creates for you over the starting baseline. You’ll personally guarantee them a 25-50%  JV revenue split!

Plus, you’ll be their first real world testimonial that they can & will  happily wave around to any future customers and clients.And you can also (personally) introduce them to the VIP’s in your JV inner circle.

Who knows, they may just decide they can make a lot more money working on a performance based commission only bases.

But here’s the other thing,, once you  get this type of apprentice arrangement solidly worked out. Couldn’t you do the exact thing (with) another student apprentice that specializes in social media in general and Facebook in particular.

Can everybody smell the long term profits here? Great. Well there you have it. Five more solid ways to effectively lower your marketing budget percentage. No matter what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a  $97 dollar value and it’s free!