Are you effectively using your lead magnets?
Have you noticed how the really successful seminar/workshop promoters effectively use low cost high powered lead magnets to systematically increase (both) their short and long term profits? Not to mention the big time paid premium TV execs as well.
And now it’s your turn.(Please refer to a previous post in this series for even more specific details on effectively using lead magnets.) Continue reading
Are your sales strategies examples worth pursuing?
By now, who hasn’t heard the term over and over (again) marketing leverage? The following three sales strategies examples, are sure to open your mind to the long range untapped potential that’s available to any serious small busines owner and or service provider.
And of course (as always) it simply doesn’t matter what your particular niche is. Because these mega proven low cost high powered marketing strategies will work for you right now!
Of course (truth told) you may need to modify them just a bit here and there in order for your business to maximize its true long term profit potential.
That being said:
Before you dive head long into these powerful (battlefield) tested strategies, let’s first set the proper setting, by correctly defining (both) financial and marketing leverage.
Let’s tackle standard (monetary) financial leverage first. Have you (bothered) to notice, how the largest most successful banks and Insurance companies in the world, skillfully and routinely borrow (leverage) hundreds of millions (if not) billions of dollars upfront from the unsuspecting general public?
In other words,they routinely borrow money from (in the case) of successful Insurance companies, the ones that sell policies that have a feature often referred to as “cash value.”
They borrow money at 1-3% and turn around and re-loan (and or) invest those exact same premiums and receive (or yield) anywhere from 9-14%!
Did your long term profit light bulb just go off? It should have, because anytime you can borrow large sums of money money (in the case of) Insurance companies, your literally talking (billions of dollars) at an extremely low rate ( like say) 1-3%.
And safely re-invest it and routinely yield anywhere from 9-14%! Dude or (Dudette) your gonna do okay! Likewise my friend.
When you start to safely and rather skillfully learn how to apply the many surefire ways to creatively produce and profit from low cost high powered marketing leverage. Your on your way to bright and prosperous future.
Now that the stage is adequately set. Let’s take a much closer look at three powerful illustrations of sales strategies examples in action. What da ya say?
This first example is freaking huge so pay close attention to see how you might apply the exact same overall concept to your specific business, product and or service. Because remember, this is merely the general concept being conveyed (strictly) for illustration purposes, by way of some powerful money making examples.
In other words, try to see past the specific examples in order to grasp the overall real intent.
1.) Untapped marketing leverage example # one: Let’s face it (with) the current economy sputtering along, is it any wonder everywhere you look these days, you see these traveling nation wide 2-3 day “Home Business Expo’s’ show case seminars coming to town left and right?
And with all the constant layoff notices (due to) either downsizing and or off shore job out sourcing, Millions of people are literally turning to the “work from home” industry for answers. Can you smell the long term marketing leverage opportunities? Huh?
Think about it for just a second. Those national seminar companies spend outrageous amounts of money upfront on (not only) expensive traditional (local) TV ads, but local radio, newspaper ads and expensive direct mail campaigns etc.
Which means they rent huge (expensive) direct mail lists. They rent huge auditoriums to hold their events.
They also often pay through the nose for extremely popular (lead magnet) key note speaker personalities like “Tony Robbins” Colen Powell” and a who’s who list of others.
But when all the smoke clears, guess what? They really could use some help trying to fill those seats in order to sell enough products and services, to not only recoup their enormous initial investment, but earn a substantial profit as well.
So it behooves you (frankly) all of us, to get our best market tested lead generating freebies into the hands of those local attendees on a national level!
Because on average (whether) you realize it or not. Sadly, only about two percent of the people that actually buy and or download your free lead generating information, will ever do anything meaningful with it! Nod your heads cadets, it’s true!
But you’ll still simultaneously (not to mention) passively build an enormous follow up list, plus periodically earn a few passive back end sales to boot!
Not to mention gain a few bank account filling testimonials along the way, that you get to use from now on! Plus, generate a referral or two in the process!
All that additional free long term profit because your smart enough and savvy enough to network with a few of the traveling “Home Business Expo” companies and allow them to either sell and keep 100% of all the front end generated profits and or use your free lead generating freebies as a way to help get bodies in the seats! Yep!
2.) Untapped marketing leverage example # two: Asap! Find yourself a local (and extremely) reputable phone service company that basically answers other local (small to mid sized companies) phone calls.
Typically they will offer their service free for 30 days on a temporary trial bases. And they always manage to convert a certain percentage of those initial prospects into long term customers.
Of course, no matter how good their product and or customer service is. A certain percentage of those trial subscribers will not become full fledged paying customers,correct?
That sobering fact shouldn’t prevent you and 3-7 others from putting together your best market tested bundle of free additional products and services (that are) extremely relevant of course.
And start offering them to the phone service company as a powerful competition crushing free bonus package valued at X! The higher the overall total perceived value the better!
And allow the phone service to simply give them away at the very beginning of the trial customers 30 day grace period, however, make it abundantly clear from the get it go, that those powerful free bonuses valued at X, are theirs to keep (no matter what!)
Even they decide at the end of 30 days(or less!) to discontinue their trial subscription!They get to keep the valuable free bonuses as their special gift, just for giving the phone service a try!
Think about how this one simple marketing technique will strategically position them in their market place.
Plus, help recession proof their business in a down economy. Not to mention the fact, these free bonuses (which) preferably are digital, cost them nothing!
Of course every business (including ours) unfortunately from time to time will experience the occasional cancellation and or refund request etc. Nothings 1oo%!
Meanwhile, look on the bright side,you and the other cash challenged (marketing savvy) local entrepreneurs are inexpensively lead generating like crazy!
3.) Untapped marketing leverage example # three: Piggybacking off of concept # two.Think of all the less marketing savvy cash starved local small business owners (and or service providers) that are prime potential long term joint venture partners for all the aforementioned small business owners.
Once you strategically tested and you know which specific bundle of free lead generating products and services, create the most response.
Now you can approach these other potential joint venture partners and offer your valuable free bonus package valued at X. And allow those companies to give them away as powerful free inducement bonuses in order to re-activate X and old inactive customers/clients!
Believe or not, there is a ton of long term untapped money making potential in this one powerful (and way) too often overlooked and underutilized battlefield tested marketing strategy alone!
I’ts a multi billion industry unto itself! Hopefully, these three powerful sales strategies examples have opened your eyes to the long term untapped money making possibilities!
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And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master youreffective communication in marketing skills.
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Are you maximizing your direct sales tips?
Is it really any secret that the businesses large and small that really do well (over time) learn to master proven direct sales tips? Your business is no exception.
However, let’s be extremely clear here. You simply cannot afford to continue to wing it. You’ve got to get a practical workable (short & long) term marketing plan in place.
Or else you’ll constantly be at the mercy of your customers, employees and or a temporary down turn in the economy etc.
You also have to begin slowly incorporating the low hanging fruit marketing strategies first. And after you’ve had the opportunity to inexpensively test and more importantly (track) your results.
Then you can go about deciding which strategies to continue and which to discontinue altogether.
Obviously some of these direct sales tips are going to have to be inexpensively tested (tracked) and modified in order to be applicable to your particular business, product or service.
And unless your particular niche doesn’t rely on paying customers, lead generation tactics, proven referral generating strategies and or inexpensive testing of main power headlines etc.
Then these seven battlefield tested marketing techniques are easily adaptable to any business, product or service -including yours.
1.) Proven direct sales tip # one: This first example might apply to any on or offline newsletter publisher that sells three month and or discounted annual subscriptions. Especially a brand new start up newsletter publisher that really isn’t established yet.
The first mega proven direct sales tip you can use to increase your newsletters long term profits by at least 25% in the next six months or less, is by including at least two free complimentary three month trial subscriptions that your paying customers/clients can give away to one of their friends and or valued associates.
Of course don’t forget that you can and should give away free three month trial subscriptions that you offer as a secondary gift to everyone that enters your free drawing to win a free 12 month subscription, with other free bonuses of course.
Also along those same lines, you can and should allow other cash starved entrepreneurs to give away your free three month trial subscriptions (and or memberships of some kind) to their valued customer base as a special free bonuses for:
A.) Supplying them with long term bank account filling testimonials of some kind. That they can use from now on.
B.) They can use it as a free upsell bonus to get their customers to upgrade and spend a little bit more money. When they run the numbers they may discover that 10-40% of their customer base (or more) is extremely open to this type of proven long term marketing strategy.
C.) Of course their business, product or service could probably use those all important referrals as well. So why not let them give away your free three month trial subscriptions to every customer and or client that refers any new customers.
Because keep in mine, every one of those potential customers, whether they upgrade to a full fledged paying customer or not. You still have them as part of your on or offline database. Power list building 101.
2.) Proven direct sales tip # two: This next direct sales tip is for an outside service and or tech reps that go directly to peoples home and or place of businesses in order to provide ongoing service for them.
This type of setting offers enormous untapped profit potential. For ex; let’s take your local outside service cable tech.
Once they satisfactorily complete the task at hand. This is the perfect untapped sales opportunity for the tech rep to offer an (upsell) type of VIP customer discount premium service that the customer doesn’t currently have.
3.) Proven direct sales tip # three: Another incredibly powerful untapped potentially profitable direct sales marketing opportunity, is with the airline industry.
Think about this for just a second. As an airplane is preparing to land,the Captain comes on the PA system and announces to the crew (meaning) the stewardess to please prepare for landing.
And the stewardess ask that you “please” return your seats to the upright position. And then (the good ones anyway) begin offer connecting flight gate information etc.
Why not ask any passenger that’s remaining local to please press their overhead light and have the stewardess come around and offer two things:
1.) A special index size card that has the airlines lead capture page where the passengers go to and opt in in order to receive special VIP 24 hour advanced notice flight cancellations!
This way they can receive huge last minute discounts on various flights to practically any destination within the country.
2.) They’ll also start systematically surveying their customers and ethically bribing them to do so, in order to discover what their top ten local offline products and service needs are and start lucrative joint ventures with vendors, by passing out special new customer only special discount cards and coupons for them to use at some point locally, after they exit the plane.
4.) Proven direct sales tips # four: Any time you mail out any type of physical catalog or workbook of some kind. Start inexpensively strategically testing various offers by including some type of one page 8.5 x 11 single sided sales page insert from one of your top JV partners.
Offer some product or service that’s being closed out to the general public. As long as the discounts are reasonable and the product or service is relevant to their main purchase. You’ve probably just discovered another underutilized income stream.
5.) Proven direct sales tip # five: Next, you can and should see how your products or services (and or) a bundle of several other local entrepreneurs products and services can be creatively bundled together in order to create a higher perceived value of X, and let local charities offer them to their top scale donors as powerful free bonuses.
You not only get to keep 100% of any additional long term profits as a result of the customers upgrading to long term repeat customers, but you get the benefits of all their future referrals and their bank account filling testimonials as well.
6.) Proven direct sales tip # six: This one is more of a powerful long term joint venture type marketing situation, but it deserves mentioning.
Suppose you run a fairly successful mid sized local auto mechanic repair shop. Why not find a few local car garage parking/rental space companies.
And approach the owner about giving every employee of the parking garage staff a special lifetime discount card of X% off their car repairs in exchange for you being able to give away X number of discount repair cards to the first X number of people that pay their weekly or monthly garage rental bills.
7.) Proven direct sales tip # seven: This last strategy really has the potential to make a local night club owner lots of cash for a very long time.
Every time they experience maximum capacity (and simply) as both a safety issue and legal concerns.
Instead of just begrudgingly turning people away! Why not post a few of your best customer service type employees on the door and pass out really nice womens earrings and bracelets that you get (at cost) from your local joint venture partner jeweler.
Because remember, long after that night, those ladies will be asked where they got that bracelet and or those earrings. And when they mention some specific night club. Where do you think all the other ladies will wish to be from now on? Yep!
Where there they are in a nutshell cadets. Seven incredibly simple direct sales tips.
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Really cool incentive ideas for employees.
As you previously discovered in part one of this post series on powerful low cost peak performance based incentive ideas for employees. Recognition (on many) levels is one of the best ways to (both) inexpensively improve and stimulate long term peak performance in both your business and personal life as well.
As promised in part one. Here are the five remaining incentive ideas for employees, in order to stimulate and reward peak performance.
Picking up where part one of this series left off.
3.) You can and should find some low cost inexpensive way to systematically reward your valued employee/associates that have perfect attendance ever 30 days. Give them perhaps a ten dollar gift card to a local retailer like Target and or Walmart etc.
(Or JV with one of your offline local small business owners and or sevice providers. Every one of your employees tat has perfect attendance (you define how they meet that criterion) and give them some sort of gift coupon that rewards them, plus make so they receive an even bigger discount for bringing at last one new potential customer with that’s over 18.)
And by the same token, reward 60 – 90 days perfect attendance. Do something really nice after 90 days perfect attendance like, having one of your top local joint venture partners allow you to purchase two large pizzas, wings & two large sodas for cost.
Plus,maybe your business do something really awesome for them as well, for those valued employees that go an entire year without calling out!
Think about it for a second. Your employees that don’t miss work for an entire year, greatly help add to your bottom line by assisting your valuable new customers,long term repeat customers and clients etc.
Plus, they help assist all the referrals from the aforementioned categories. Don’t you think all that additional long term profit deserves some type of really cool incentive(s!)
Here’s where both you and your local JV partners might combine efforts to really reward that segment of your employees base that don’t miss a day for 90 days to one year!
Get creative and solicit your work force. And be sure you reward the people that come up with the best suggestions!Like so many extra days off with pay or so many hours at time and a half etc.
4.) You should do something really nice on your employees birthdays and wedding anniversaries. An X dollar gift card supplied by one (or ) several of your local JV partners for their birthdays.
And maybe you find a local JV partner that owns a nice Mom & Pop family style restaurant and you create a JV and or cross promotion where on certain days and or certain times of the year, like summer and or winter etc.
The restaurant or whatever the particular business happens to be, agrees to pass out special VIP new customer only discount coupons to your business in exchange for you being able to offer their coupons to both your valued employees and vendors, who of course will share them with their valued employees and their vendors etc.
Just to expand on the vendor concept for just a second. Consider this. Every business, including yours, has some type of established relationship with several other offline local vendors.
Such as a cleaning company, a drinking water supplier, in the case of a commercial building complex, you need the trash bins emptied. Maybe there is a parking car garage business involved as well.
All these vendors (have) both valued employees and other customers, do they not? Which means for sure some of them probably need your products and or services, right? Well, what the heck are you waiting for?
Start networking(joint venturing) already!
5.) You can and should look for low cost high perceived valued ways to reward “most improved employee and or department(s)” etc.
While certainly it’s always nice to be told how many days in a row your department went without making any errors.
They’ll appreciate it a whole lot more, when you find a way to reward them by having your top JV partners supply you with some really nice gift cards and or discount coupons of some kind etc.
6.) You can and should reward your customer service as a whole (but) especially any individuals that are personally singled out by name by your valued customer/client base.
Again, maybe the customer service award of the month, quarter and year awards. Plus, allow any person in customer service that wins any award twice within the same year.
Automatically double their winnings! How cool is that? Meaning- say they won the outstanding customer service employee of the month award twice!
Then make it so whatever their reward is, they automatically receive double. Plus, they are allowed to reach into your grab bag,where they get the chance to really cool instant prizes.
Like fifty to one hundred dollars in cash! Or fifty to one hundred dollars in grocery store coupons to one of the local Supermarkets.
Or a fifty to one hundred dollar gas card etc. Get creative, ask both your employees and your top JV partners for their valuable input. And be sure you reward any employees/associates that come up with suggestions that you ultimately implement!
Of course you should let every employee/associate that doesn’t call out for the entire year, have ago at your grab bag as well. Maybe in front of everybody else during one of your company meetings!
Because without saying a word, the subliminal message will be conveyed! Don’t call out and next time this could be you!
7.) Of course you want to adequately reward certain dedicated years of service, such as one year, five years, ten years and beyond etc.
Most valued employees/associates get or expect nothing and orvery little for being dedicated! You be different and watch your bottom line soar as a direct result of you rwarding it! And no it doesn’t matter what your particular niche is.
These seven simple suggestions/strategies will work for your business, product and or service.
Well there you have it my friend. A total of seven inexpensive ways for you to benefit from incentive ideas for employees.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure to grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Seven simple incentive ideas for employees.
Who else wants to discover how powerful low cost, high powered (state of the art) incentive ideas for employees can dramatically improve your bottom line, without you necessarily spending a whole lot more money? Sound good?
Ladies & Gentlemen, have you heard about this entirely strange deal,where apparently every year a bunch of multi millionaire (men & women) gather in a five star hotel.
And dress up in their best clothing and watch with baited anticipation to see who among them will get this shiny piece of plastic, (that get this) rumor has it, cost no more than a lousy twenty bucks!
Say what? What gives here? Any of these people (some of whom) are millionaires (a gazillion times over) could easily afford to not only buy each person in that room, one of these plastic gizmos, but also easily afford to buy everyone in their immediate family one, including the dog!
And still have plenty of money left over. So why all the fuss then? Because. It’s a statistical (undeniable) proven fact; that good ole recognition, cuts right to the soul!
And whenever you (meaning) the employer/entrepreneur. Take the time to truly recognize the VIP’s in your life, meaning, your spouse, relative(s), kids, siblings and or significant other etc. They in turn will consistently give you 110% in effort every time.
By the way (just for the record) that lousy twenty dollar piece of plastic these multi millionaires are craving, is called an Oscar! Any questions?
Now then let’s quickly shift gears and focus on:
First of all, this in no way is suppose to be some end all be all list of seven proven performance enhancement suggestions. No way!
Instead, if you’re not currently using them and or any particular variation there of, think of them as merely a starting point.
Designed to hopefully stimulate your creative marketing juices and propel you to start a profitable conversation with your valued employees/associates in order to come up with some powerful, low cost (yet meaningful) peak performance based incentives.
Granted, depending on what type of small business and or service you currently have. And what stage your in. Obviously some of these proven suggestions may not currently be practical for you.
That being the case, look for other creative ways to systematically, (both) recognize and more importantly strategically reward your valued employee/associates. (And or your best vendors) for their outstanding contributions to your long term wealth creation and success!
Your valued employees will feel better, perform better (more often.) Call in far less often and your best customers and clients will have a much better overall experience with your company.
Which ultimately means they’ll spend more money, remain a loyal customer longer, you’ll have less employees turn over, plus you earn more money (for less effort) over time. Any questions?
1.) Practically every savvy small business owner and or service provider (even) cash strapped start ups, can or should be able to afford springing for pizza (or wings) on your employees birthdays and or wedding anniversaries.
And or giving them some sort of coupon on the announcement of the birth of a child! And it doesn’t hurt if you give a mention in the monthly/quarterly company newsletter as well!
But let’s go just a little bit deeper here, okay? While patting someone on the back is nice. Let’s face it already,your valued employees/associates, have to live too. Right? Absolutely.
So, creating some powerful (on or) offline joint ventures (JV’s) with other local small business owners and or service providers, really make sense!
(Ask your valued employees to supply a list of the top most necessary products or services they simply can’t do without. And look for some type of recurring theme.)
And those are the small business owners and service providers that you approach first.
That way (not only) are you saving money whenever you strategically reward your best employees for peak performance(s), but you’re also helping to grow your joint venture partners business, for a whole lot less!
Because their systematically being exposed to (both) your best customers and clients and your valued employee/associates. And all their contacts as well! Think about the explosive long term viral marketing leverage for a second!
Think in reverse as well. Huh? Meaning, you can actively start looking for other local small business owners and or service providers to start offering your special “VIP first new customers only” discount coupons to both their valued employees and associates to as well.
Over time,this extremely low cost, mega proven marketing strategy could easily increase your long term profits by an additional 25% or more. Especially, as you begin to joint venture (power network) with several of the larger local employers and their networks! Can you say mother lode?
2.) This one always works to some degree. So let’s get it out of the way. Gift cards to local businesses like (but certainly) not limited to Target, Walmart or the local movie theater etc.
Employees love to brag to friends and family about what their company/employer did them, (or their) spouse/significant other for whatever reasons etc.
In the interest of space. You’ll discover the five remaining peak performance enhancers in part two of this series on using powerful “Incentive ideas” for employees.
And make no mistake about it, these powerful (long) term peak performance enhancement marketing strategies will work no matter what your specific niche.
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Be cause it will help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!
Click the image for the secret!
