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How to interview experts and make money doing it!

   (Introducing The Little Known And Rarely Revealed Secret To Earning Money And Building  Bank Account  Building Credibility Just By Interviewing An Expert!)

Would you have a problem with discovering how the ultimate insiders (finally reveal) how to interview experts for free and still make money? Is that not an interesting topic?

And have you noticed how the ratings for (both) local or national TV or radio programs (practically always) seem to invariably spike upwards, whenever an expert and or local respected authority of a particular subject gets interviewed?

Which means people in general (and your) ideal prospects in particular, absolutely love listening to (via) radio and or watching on TV, respected authorities and or acknowledged experts.

With that said, the question bears asking, why haven’t you added this low cost high powered  mega proven (long term) bank account filling marketing to your marketing arsenal?

How To Interview Experts For Free And Still Make Money!

(Five Extremely Powerful And Profitable Reasons Why You Should Be Effectively Leveraging This Low Cost High powered Marketing Strategy!)

Ladies & Gentlemen, you often hear the term leverage (and or) marketing leverage thrown about here and there. And certainly the term has been used pretty extensively throughout this blog, but if ever there was a time when it really applied, it’s regarding this particular post.

So (please) pay close attention, and you will discover five incredibly powerful reasons (and strategies), they will help you out promote your major big buck competitors and provide up to a whopping 50% more value to your market place.

For a fraction of the traditional costs.

First of all, think about your own life (to this point) and whatever it is that you currently do (no matter) how trivial or insignificant you may think it is.

Whatever skill or talent that has brought you some type of notoriety to this point in your life, that you can be labeled an expert (or highly) skilled and knowledgeable, because of it.

Think about all the continuous effort that you’ve put into it. All the combined sacrificing in order to master it and or become highly skilled at it. Now think about the various recognized local experts in your offline community and or within your particular industry and or specialty niche.

Remember, these recognized experts do not have to be professionals (like) local chiropractors or Doctors or CPA’s etc. But whoever they are, these men & women have gone the extra mile in order to hone their particular skills, just like you have.

And as a result, they’ve earned the status of expert and or respected authority. Which means (on some level) they have an extremely loyal (and sometimes) large following and or circle of influence.

And you 9especially) if you’re just starting out, can really leverage their expert status by securing (either) a single and or series of free 30-60 minute interviews (for free) and still make money for years and years to come.

But first, let’s breifly layout five incredibly powerful benefits to interviewing experts for free.

1.) Benefit # one: Whenever you interview a local expert (especially) one that’s authored a book or several books or regularly appears on local (or national) TV or radio programs, or their featured in local or national publications (such as) the Wall St. Journal and or Newsweek etc.

They obviously already have an established following, which means you can easily tap into an existing group of pro supporters. Which also means, instead of you trying to build credibility one potential prospect at a time, you came to so with a semi pre qualified group.

This one advantage alone can literally shaves years off your credibility establishing curve.

2.) Benefit # two: Your next (super huge) advantage, instead of trying to convince a complete stranger, instead you’re prospecting a group that’s already favorably pre- disposed to your recognized authority, so part of the trust that your expert has established with them partly transfers to you, because you’re interviewing them.

So unlike your major competitors, that are burning through tons of capital on expensive traditional ads, in order to zero in on the ideal prospect, you already have, been securing interviews.

3.) Benefit # three: You’re also very subtly positioning yourself as an expert as well. Think about it, if your the man or woman asking internationally known and mega Superstar “Tony Robbins” the questions.

Doesn’t that mean (even if) your not currently a household name yet,you obviously have some value. You bet. And the exact same principles apply to interviewing recognized local expert authorities as well.

Only not to the same degree.

4.)  Benefit # four: And the people that follow the local or nationally recognized expert, are already extremely interested in this particular subject matter and or industry.

Which means, as long as your interviewing process provides meaningful value, they’ll most certainly be interested not only now, but in your future input as well.

5.) Benefit # five: And last but certainly not least. You can effectively monetize those interviews in at least three incredibly simple ways.

A.) You could of course offer a part of it (or) the entire entire series for free as part of an effective lead generating strategy. Record the podcast with a free service such as Free conference calls dot com.

B.) Or you conduct a series of recordable interviews, where you strategically offer the first one in the series free, in order to lead generate and sell the remaining ones for a discount of course. Or else if you wanted to really turbo boost your profits you could?…..Hmm?

C.) Or you could offer the entire interview series as a powerful free bonus gift valed at X, in exchange for specific bank account filling testimonials, describing at least one major benefit they received as a direct result of one of your products or sercices.

And that my friend, is how to interview experts for free and still make thousands of dollars, for years and years to come.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you increase your long term profits by at least 25% in the next six months or less!

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

How to get really great testimonials.

 (Especially If Your Brand New And Just Starting Out And You Haven’t Exactly Become A Household Name Yet!)

Who couldn’t use a ton of really great testimonials? Especially if you generated them for literally pennies on the dollar, and you generated them by capitalizing on current untapped opportunities.

Let’s face it, people are overly skeptical these days about practically everything, and if you, your business, product or service is totally brand new, then my friend, you’ve got some extremely hard (not to mention) time consuming ice breaking to do.

Would you not agree? In fact picture this scenario, it’s an extremely dark night, and as your driving your car (alone) on a street with extremely bad lighting and no visible sign of people anywhere, as you pass by a rather dark drive way leading into an alley, (suddenly) an unfamiliar voice cries out, for help!

Keep in mind, you can’t see a thing, but the cries for help are steadily becoming louder and louder. Even though the good Samaritan part of you wants to stop and see exactly what’s going on, the practical side of you warns (and rightfully so) that you’re probably better off simply calling 911 or just continuing on your way.

While that rather creepy (and slightly) over the top dramatization goes a bit far, this is the exact same type of natural skepticism that your potential new customer and or client has regarding any new product and or service, including yours.

As much as your new prospect would love to be added to your (hopefully) ever growing list of happy new customers, they simply can’t get past their naturally built in skepticism.

And rather than you simply starting from scratch, and fighting through a ton of other noisy (not to mention) overly pitchy entrepreneurs, all trying to build all important bank account filling credibility, you can simply creatively (and rather inexpensively) leverage several in place rarely tapped opportunities and get to results up to 25% faster than at least 85% of your well meaning competitors.

Introducing Three Incredibly Simple Ways To Generate Some Really Great Testimonials!

The real beauty of creating some of those long term bank account filling testimonials is, you generate (or create) them once, and they simply pay you for years and years to come.

They never go out of style, they never call in sick, they never go on strike or ask you for a raise.

As opposed to, you constantly depleting your limited cash resources and spending a ton of money for expensive on or offline advertising strategies that hopefully lead to new customers and other long term money making opportunities etc.

The following three non techie battlefield tested marketing strategies, for generating great testimonials, will work for your business, product or service, whether your looking to increase your online profits, or your traditional offline profits as well..

1.) Strategy # one: If you have any type of service where you or some of your valued associates can offer (long or short term) back end consulting of any kind.

For ex; you might offer a free 15- 30 minute one on one power consultation as part of  one of your marketing strategies, let’s say you run a free drawing, and your grand prize winner “wins’ a free 60-90 minute one on one power consultation valued at X.

You can do two things as part of your all important follow up process.

A.) You follow up (either) by inexpensive email and or relatively inexpensive follow up post card snail mail and give all your runners up, 25% off a 30 minute consultation.

B.) Plus, you’ll give them an additional 30 minutes free for an all important (bank account ) filling testimonial, simply for describing three specific benefits they gained from you as a direct result of their consultation with you and or one of your top associates.

2.) Strategy # two: The next way you can start proactively leveraging what your doing currently, is to offer the first X amount of people that give you a power testimonial specifically describing at least one specific benefit that they got as a direct result of attending a free or paid workshop and or seminar that you or one of your valued associates spoke at.

Again, you might inexpensively test offering (either) a free 15-60 one on one power consultaion vs offering them one of your best market tested free DVD’s and or CD or MP3 recordings in exchange for their long term money making testimonial.

3.) Strategy # three: And finally, if you have a blog (and if you don’t currently have one) you should seriously consider looking into learning the ABC’s of building a state of the art WordPress blog, and letting the one and only Don Campbell be your tour guide.

You might run a contest, where you offer the top ten (or X number of visitors) that leave a positive (testimonial) comment  in your blogs comment section (again) you’ll offer them some valuable free ‘how to’  problem solving goodie that helps them solve one of their problems.

You give away the free bonus(es) once, but every new subsequent visitor from now on, sees all of this positive feedback.

So as you can clearly see, three previously untapped (long term) marketing opportunities for you to create some really great testimonials for pennies on the dollar.

As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.

Because it will help you master your effective communication in marketing skills, and help you increase your profits by at least 25% in the next six months or less.

It’s a $97 dollar value and it’s free!

Is the low cost of social media marketing costing your business?

As you previously discovered in part one of this series, the low cost of social media marketing might be more of a burden on your small business and or service than you (currently) really appreciate.

Because without a doubt, if your business isn’t currently actively using some form of social media, your missing the boat big time my friend.

Case in point ; as most of you already realise, during a nagging (ongoing) recession, both businesses and consumers recognize that they need to become more flexible and adjust.

And likewise, job seekers also need to recognize how they need to become more creative in order to jump start their working careers.

How The Low Cost Of Social Media Marketing Can Lead To Big Long Term Profits For Your Small Business!

You must realise that in this current (recession dragging) economy, there are an absolute ton of men & women looking for jobs, that have a ton of social media marketing skills (in general) and facebook marketing in particular.

And with the economy sort of being in the crapper, you as a savvy employer can (and should) proactively reach out to them and offer them the opportunity to work for you and your network of employers (more on that powerful concept) later on, so stay tuned for that.

During an extended bad economy, both employers and employees recognize the need for flexibility. Which means, as a savvy employer, you can offer more part time (high paying) 100% commission only work projects to recent college graduates and a whole lot more of them will be open to it, just because nice cushy salaried positions are a lot more harder to come by during a recession.

But here’s the real kicker to this particular type of long and short term employment strategy. First and foremost, as a potential employer, you may not have to offer these potential job applicants (initially anyway) your standards benefit package.

Plus, by employing them on a 100% (high paying) part time (that may) eventually lead to full time employment status. You can really tap into their creative marketing side.

Because these potential job applicants totally get and understand social media marketing in general and facebook marketing in particular.

Why not hire them on a part time 80-100% commission only basis, and allow them to build your social media marketing campaigns.

They understand how to build highly effective fan pages (as well as) quickly increase your friends base to the current maximum levels, without violating any of facebooks current terms and conditions of service policies.

You Can Hire 100% Commission Only Part Time Employee/Associates And Allow Them To Be Your Social media Marketing Consultants…

There are tons of unemployed or under employed men & women that totally get facebook. They’re on the site daily, adding friends, tweaking their fans pages and basically using social media to share tons of information with friends, family and the world.

So why not allow them to do the exact same for your cash starved struggling small business and or service, on an 80- 100% commission only basis.

You could probably contact one of your college/Universities graduate programs and arrange to address some of the students there, that will soon be trying to earn a living and start paying off some of their accumulated debt.

Offer the savviest and most entrepreneurial among them, the chance to put their social media skills to work for your business, on an upfront trial 90 day basis.

And pay them basically just above minimum wage (to start) however, based on the results (new profits) they generate for your business, (you agree upfront in writing) to pay them 25% of the additional long term profits they generate.

In fact, do you think that other non competing local businesses wouldn’t leap at the chance to attend local offline workshops or purchase three part minute webinars that teach them A-Z step by step, precisely how profit from social media in general, and online marketing in particular.

Let’s say twenty five local companies decide to participate in your 6 week educational series valued at $697 dollars.

You pay your part time commission only social media marketing consultant a grand total of $3,000 dollars for the entire six week course.

That works out to a mere $500 dollars gross per week. Not bad for a partime gig, right out of school, don’t you agree? ($3,000 divided by 6 weeks = $500 dollars gross per week.)

You on the other hand, groosed a mere $17,425 dollars ($697 x 25 local companies) = $17,425 dollars. So you can easily afford to pay them, plus rent the classroom and advertise the course etc.

You’d also have enough left over to send your social media marketing consultant to the top educational workshops around the country in order to to equip themselves with the very latest cutting edge social media marketing strategies and techniques.

Plus, they could start speaking at certain events and alow them to keep 100% of the commission only consulting fee income they receive as a direct result of speaking at the various conferences.

Obviously, there are any number of creative ways that you may decide to take advantage of the cost of social media marketing, to help you grow your business.

These were just a few marketing ideas to help jump start your very own creative juices. As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Also, be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

The real cost of media marketing.

Let’s be honest, who hasn’t wondered (out loud) how they can effectively use the low cost of social media marketing to add a few more dollars to their bottom line.

In fact, the entire social media explosion has led to the creation of a entire new specialty niche of online marketing in and of itself.

And with it a brand new multi billion dollar industry with it.

So much so, you now have entire offline conferences and workshops devoted to it.

And practically overnight an entire industry of savvy social media marketing experts, consultants and specialists, who have written numerous books, special reports (aka) white papers, MP3 recordings and paid membership sites etc.

In fact several of these social media marketing consultant specialists have built extremely lucrative six & seven figure businesses, revolving around the social media craze.

So it really shouldn’t be any surprise that practically any serious small business owner and or service provider, should constantly be on the look for some really inexpensive ways to profit (both) short and long term from the low cost of social media marketing.

The following two battlefield tested (proven) marketing strategies will help any serious small business owner and or service provider (such as yourself) to inexpensively cashing in using social media. Continue reading

A proven sales letter copywriting formula.

Has your most recent attempt at effective sales letter copy writing, lead you to conclude that you can’t do it unless you (either.)

(A.) hire a rather expensive copywriter or (B.) Attend one of those rather expensive three day power copy writing boot camps.

Cheer up my friend, because luckily you don’t have to resort to either of those pricey alternatives.

Unless of course, you truly have a desire and large financial resources, which will allow you to do so.

And you also have the much needed time and patience, inn order to properly develop your sales letter copy writing skills. Continue reading