Featured Posts

Put the proven sales letter copywriting formula to work for you now!

(To Zero In On Your Best Prospects!)

This particular post is part of a previous installment of the proven sales letter copy writing formula; in the ongoing (and never) ending continous process of discovering how to effectively use laser targeted power headlines in order to zero in on your absolute best prospects (leads.)

And pre qualify them and eliminate up to 98% of the (time consuming) and resource draining tire kickers as well.

This post will delve even deeper into the actual how to meat & potatoes and the art of and ( the psychology), if you will of effectively attracting your best prospects to your business, products or services via the written word.

And it doesn’t matter if you’re doing so via the web, an offline sales letter, postcard, business card, classified ad, display ad, PPC (Pay per click) ad campaign, yellow page ad and or a radio ad etc.

(Nor does it matter what your particular niche is.)

By constantly applying these eleven little known, (and rarely) used proven customer magnetic copy writing techniques.

They will definitely help you to instantly start increasing your overall response rates, in some cases by as much as a whopping 500% or more! Continue reading

How to do article marketing that makes you money now!

Who else wants to discover (step by step) how to do article marketing that easily helps you out promote your big buck major competitors, especially if your starting out with a shoestring budget!

Most of you already realize why you need to be doing some type of consistent article marketing correct?

Especially if you’re a professional of some kind (like) a newly licensed CPA, that’s working with an extremely limited budget.

What better way to expertly position yourself, than by demonstrating your expertise through a series of high profile  -how to- articles, that address your target markets main issues.

You can strategically use your articles to do at least three simple long term (money making) things:(As you’re about to discover.) Continue reading

Your sales letter copy writing skills makes all the difference!

Never Ever Forget That Your Ideal Prospect On Or Offline Is Desperately Looking For The Answer To One Simple Question!

Have you ever stopped to consider, how your sales letter copy writing skills can drastically lower your overall cost of sale?

Just because your sales material answers one burning question.

Yes my friend; you correctly answer your ideal prospects # one burning question, and you will forever (or at least until) one of your major competitors does it better.Hold the key to their attention vault!

So (here’s the key for you) from now on. Whenever you and your team set out to create any type of marketing material that’s intended to attract your ideal prospect/lead.

Ask yourselves this one simple question. “Does this marketing piece answer my ideal prospects # one burning question?”

If it doesn’t, throw it out and start over until it does! Seriously!

Laser Focus On Solving Your Ideal Prospect Or Customers Most pressing Wants! (And You’ll Definitely Command their Full Attention!)

And again, it does not matter if you’re creating a ‘how to’ article, designing (or having a ) website, and or state of the art WordPress blog designed etc.(And no matter what your particular niche is.)

Be it a post card, index card, yellow page ,TV or radio ad etc. Be it your sales letter, business card and or flyer/brochure etc.

The only question that your marketing piece it had better answer for your ideal prospect is. “What’s in it for me?”

Otherwise you are literally throwing your hard earned money away, not to mention you’re (repelling your ideal prospects) and on top of that you’re wasting your intended prospects precious time! Continue reading

Lifetime Value Of A Customer Formula:How To Know Upfront What Your Best Customers Are Worth To Your Business! Part One

Even Before You Spend One Thin Dime Trying To Acquire Them…..

Have you mastered the lifetime value of a customer formula?

If not you really should, because it will definitely make you a ton of money faster!

Plus continuously help you avoid implementing a potential losing ad campaign.

Ladies & Gentlemen, study and master this next powerful marketing concept and not only will you be light years ahead of your wanna be competitors.

But you’ll never ever have to to settle for simply spinning the dice when it comes to trying to accurately determine how much you can safely (and realistically) afford to invest in order to acquire a brand new first time customer, client and or patient etc.

Even  though they may not teach you this basic (proven) and battle field tested marketing principle at the fancy MBA Business schools like “Wharton” , you’ll still be light years ahead of  both your major competitors on & offline once you master this basic (vital) and proven marketing principle. Continue reading

How to put the proven sales revenue formula to work for you now!

Why Your Typical Mass Media Image Advertising Ad Campaign Is Doomed From The Start…

As you learned in a previous post, the all too painful reality is that the typical non specific appeal of spray & pray mass marketing mediums.

Offer very little, realistic hope of you implementing a profitable sales revenue formula of some kind.

Because these highly untargeted publications, such as your (way too un targeted audience), local newspaper or the local throwaway guides, otherwise referred to as penny savers etc.

(Are not the place for a savvy small business owner to be allocating your extremely limited cash resources.)

Although these non specific mass appeal audience publications offer the immediate allure of reaching a  large amount of eyeballs.

Their real problem for you, (the typical cash strapped small business owner is)  that on any given day, (your needle) in the proverbial haystack ad may or not be seen by the extremely small amount of people that  may or may not need or want your product or service at this specific moment. Continue reading