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Are you effectively utilizing your customer lifetime value formula to make more money?

 (And How The Ultimate Insiders Make An Absolute Fortune By Utilizing It!)

So why so much fuss over thoroughly understanding the all important customer lifetime value formula, and how it can and will effect your overall bottom line?

Because when you can truly appreciate this incredibly powerful and universally accepted (must understand) proven marketing concept. You can systematically begin to run marketing circles around your would be competitors.

Case in point; let’s take an overall broad view of the anatomy of a successful information marketing business. And how that broad term pertains to how you might successfully go about marketing various ‘how to’ information products and services (that greatly) vary in price, to a very specific niche audience.

 Why The Customer Lifetime Value Formula Is So Darn Important To Your Long Term Success!

First of all, take a look at how many actual customers you will need to buy from you, depending on what the price of your product or service is.

Watch how much concerted time & money resources you have to allocate in order to be successful. Meaning- in order to reach your stated goal.

For ex; suppose one of  your long range goals is to earn at least six figures annually ($100,000 ) dollars selling various how to’ information products and or services. Take a serious look at what actually lies ahead, depending on the actual price point that you enter your specific niche market at.

1.) If the price of your initial how to product (or service) cost your consumer $100 dollars (or as a proven market tested ) price point of $97 dollars.

In order to reach your long range goal of grossing $100k per year from this one activity alone, then you’ll need at least 1,000 separate consumers to spend $100 dollars each. ( Your $100 dollar product x 1,000 individual consumers = $100,000 dollars in gross income.)

2.) If the price of your ‘how to’ information product or service costs, $250 dollars, then in order to reach your long range goal of earning $100,000 dollars in gross income, then you’ll only need 400 separate consumers to buy something.

(Note: None of these preliminary initial front end purchases take into account any potential add on/upsell products or services.)

Once You Do The Math And Discover With Pin Point Accuracy What Your Best Customer And Clients Are Actually Worth To Your Business…(It’s A Whole Lot Easier To Plan A Long Range Realistic Marketing Budget!)

3.) If the price of your product or service costs $500 dollars, then you only need 200 individual consumers to buy it. Look at where you are (to this) point vs where you started out.

Your first price point of $100 dollars requires at least 1,000 consumers, where as price point # number three, only requires 200 individual consumers to reach the exact same goal of grossing $100,000 dollars.

4.) If your ‘how to’ information product or service costs $1,000 dollars, then you only need 100 individual consumers to purchase it.

5.) If your ‘how to’ product or service cost each consumer $5k, then you only need twenty individual consumers to purchase it, in order to reach your long range goal of grossing $100k per year.

6.) And finally, (not really), if your ‘how to’  information product or service costs your consumers $10k each, (congratulations), you’re now officially a real life guru and or guruette!

In which case, you only need ten serious people to purchase from you per year.

Of course this incredibly broad overview doesn’t take into account, that as your price point increases,  you’re going to need to be extremely good at converting those subscribers to your (all important) opt in list into eventually buyers.

And you’ll also need to be very good at consistently generating highly targeted traffic (initially) to your lead capture page and then consistently following up with them,via inexpensive email.

And ultimately persuading a certain percentage of them to become long term customers and clients.

How Understanding The Long Range Lifetime Value Of Your Customers And Clients Puts You Light Years Ahead of Your Would Be Competitors!

Not wanting to beat a dead horse here, but there is an incredibly successful online marketer that makes a ton of money in the (wide open) female fertilization niche.

This information marketing entrepreneur truly gets it. Because she (collectively) markets ‘how to’ information products and services to her enormously receptive opt in list, covering all price points.

For example she expertly markets the following ‘how to’ information products and services. She sells tons of, audio CD’s, low front end introductory ebooks and DVD’s.

She has beginning, intermediate and advanced home study courses on the subject. She hosts incredibly popular offline events like 1-5 day pricey boot camps.Not to mention pricey get away retreat events as well.

She routinely hosts free  online 90 minute “No holds barred” Q& A sessions with her subscribers.

And she pays through the nose to bring on special guest -medical- experts to answer specific questions & concerns that her targeted niche audience may have. She also routinely has these experts appear at her incredibly popular offline live events as well.

She also routinely interviews world renown experts and freely gives the interviews away to her lists as special free pre-signup bonuses for doing this or that! You go girl!

All in all (she privately) admits that her ever growing ‘how to’ information marketing empire, grosses a staggering 2.5 million dollars annually. And there is simply no end in sight.

So hopefully you can see, with this extremely watered down  (real life) example, why the customer lifetime value formula,  is so darn important and incredibly profitable, when properly implemented.

Don’t you agree? As always,  if you got any value of of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Are you getting your share of Joint venture benefits?

(And Dramatically Lower Your Upfront Out Of Pocket Cost!)

As you previously discovered in part one of this post about profiting from the joint venture benefits that are practically available to any serious cash starved struggling small business owner and or service provider.

Just by learning how to skillfully leverage another savvy entrepreneurs various business assets, like their (on or) offline database, (their list) or leveraging their good name (their reputation) or piggybacking off their current and past customer lists etc.

A ton of previously unforeseen profit centers can be maximized.Don’t you agree? Continue reading

Wanna really get your share of joint venture benefits?

    (And Simply Blow Your Major Competitors Away!)

Who doesn’t (constantly) crave for more bank account filling, joint venture benefits? 

Especially when you can get them for practically pennies on the dollar.

(That’s not to suggest there’s no work or serious effort involved on your part.)

Because quite the opposite is definitely true.

But first let’s consider how and why these type of virtually untapped (long term) marketing strategy opportunities often present themselves in the first place.

Plus, it always helps when you can start to develop (with) a little practice of course, the opportunistic -marketing- mindset, that goes with it.Really god things are just around the corner. Continue reading

How to increase sales volume for pennies on the dollar!

      (Without Adding Any New Customers!)

So who doesn’t want to discover how to increase sales volume, without adding any new customers? Is that not interesting?

Of course (you already) realize there’s no mystery here. It’s simply a matter of discovering and them properly utilizing a previously untapped marketing opportunity. Would you not agree?

Case in point; think of a teeter totter for just a moment. As one side is up, the other side is in the exact opposite direction,right? And both sides can’t occupy the exact same position at the same time correct?

Meaning- as one side is at it’s peak, the other side is in the exact opposite direction. Of course (right about) now, your probably scratching your head and wondering, what if anything, does this has to do with increasing your sales volume,correct?

Well it’s actually very, very simple.And all a matter of perspective.

Think of how your marketing strategies work. If you inexpensively A/B split test power headline A against power headline B and power headline B wins hands down.

Meaning- if power headline B produces a 237% increase in response rates (the teeter totter) at it’s highest position, would it not make total sense to completely eliminate the lower performing headline from all future marketing campaigns?

Exactly, so to really simplify things (and say) it another way. After you (inexpensively A/B split test) some marketing strategy against another, and you discover which one produces the most bang for your buck, that lower performing strategy simply gets replaced.

So that ultimately over time, your only consistently using the winners.And this applies to every aspect of your entire sales funnel.

How To Increase Sales Volume Without Adding Any New Customers! (And Out Promote Your Major Competitors For Pennies On The Dollar!

Hopefully you followed that rather simple analogy. Anyway, consider this; any time you can leverage (that is to say) find a relatively inexpensive way to improve your results (in this) particular case, improve your overall gross sales volume without spending anymore money, and or adding any new customers. Do it.

These next three incredibly simple marketing strategies, fit the bill nicely. This first incredibly brain dead simple and (mega proven), long term money making strategy, has to do with effectively utilizing your email marketing campaigns.

1.) Strategy # one: this first email marketing strategy presumes two things upfront.

A.) That your paid autoresponder email service (at a minimum) has the ability to track both your open & click through rates. Otherwise this first money making email marketing strategy is basically worthless to you.

(Note: the term click through rate (CTR) simply refers to the percentage of your subscribers that actually click on any of the links within your emails. And obviously your open rate applies to the number of your valued subscribers that actually open your emails.)

B.) Next, its presumed that you have the ability to segment your list, between prospects and buyers. If not, perhaps you should seriously consider a  paid email service provider that is more versatile.

Now then, anytime your tracking your emails open rates and you discover any subscribers that for whatever reasons, haven’t opened your last X number of emails.

My friend, marketers with incredibly deep pockets have already proven, that if you simply change (test) various new subject lines (main power headlines) if you will.

A certain percentage of those previously unopened emails will get opened and your links to your offers will get read more often. Ultimately leading to more sales.

And you didn’t increase your overhead by one thin dime! Test it and see for yourself.

Without A Doubt Once You Know What To Look For You Can Discover A Higher And Better Use For Any Asset In Your Business!

2.) Strategy # two: This next one is incredibly powerful (long term) so pay close attention. Strictly for illustration purposes. Suppose you market some type of online paid monthly membership affiliate program, that teaches its members how to effectively market online to any niche.

And like yours truly, you currently receive $250 dollars per hour, for your one on one power consultations.( Not including your minimum discount group rates of ten or more people of course.)

Why not offer an incentive bonus(es) to any subscriber that joins your affiliate program. For as long as their a paid member of your paid monthly membership affiliate program.

Any time they wish to personally consult one on one with you, you’ll only charge them half price (or in this particular case) they only pay $125 per hour (or X.)

They save a whopping 50% off your normal consulting rates, plus you’ll net an ongoing affilate sale percentage every month they remain a paid member.That’s win/win.

And again, you’ve increased your sales volume without adding any new customers.

3.) Strategy # three: And finally, Any time you have trained sales associates that (both) answer the phones and handle the sales closing process.

Be sure you always  inexpensively A/B split test the way they answer the phone and which bonuses they include in the sales closing process.

Because as you inexpensively test and track which (greetings) and responses they use with your first time callers and first time walk ins, as well as the specific bonuses they use to help close more sales etc.

Over time you’ll know which extended warranties, maximum number of days guarantees as well as which stipulation(s) to either revise or totally eliminate altogether.

And the net result is, you’ll know to the penny exactly how to increase sales volume, without adding any new customers!

Can you live with that? As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure that you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing series.

It’s a $97 dollar value and it’s free!

Apply these five proven principles for sales copy writing success!

  (Violate These Five Essential  Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)

Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?

Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.

And no matter what their particular niche is,  and no matter whether they sell low front end or large back end ticket items etc.

They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.

Violate these five basic proven email/ sales letter marketing principles and strategies on  a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.

Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!

This first proven sales copy writing principle (while) not on the list is still vitally important.

That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.

Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.

Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.

And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.

And that page  highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)

And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.

Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.

Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.

Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives  you the most overall bang for your buck.

And over time, you’ll ultimately discover which changes attract that particular niche audience the most.

And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.

Follow The Proven Path To Sales Copy Writing Success!

1.) Whenever possible, always lead with some type of  free (or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.

While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.

Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.

One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non  competitive retailers and other small business service providers are periodically holding.

Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.

Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.

And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?

2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.

If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and  via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”

Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and  periodic email  messages etc.

3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.

(And or educational seminar/workshop etc.)

Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)

That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.

Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!

4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.

If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.

Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.

Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.

And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.

You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers  & clients etc.

There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!

5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.

Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!

Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!

As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!

In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.

Will lead to long term sales copy writing success, agreed?

Okay, you know the drill about sharing this via Digg or twitter, right? And you won’t forget to grab your free 22 step small business marketing idea kit series, right?

And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!