How to write a sales letter that really gets results!
(So That You Can Zero In On Your Best Prospects And Draw Them To You Like A Magnet!)
If you’ve ever wondered how to write a sales letter that really gets results, then this particular post was written specifically for you.
You’ve heard it and read it over a gazillion times before, but (sadly) it bears repeating! The most important part of your website/blog, lead capture page (A.K.A. ) squeeze page, your offline sales letter, classified ad, display ad, business card, post card, TV ad, radio ad and or index card etc.
(That Will Enable You To Quickly And Inexpensively Make More Money Now!)
Okay, without a doubt, you can’t mention successful online marketing without segmenting into effective email strategies, correct?
In fact, even if your just starting out and you have no product and or service, you can and should still be using low cost (high powered) email marketing strategies, in order to increase your (on and) offline profits. How you ask skeptically?
Your kidding right? Seriously, just by you effectively using a quality paid email marketing system like (either) aweber, constant contact, infusion soft, get response or icontact etc.
You can instantly and systematically keep your valued opt in subscribers in the loop (both) on and offline, about different events, private grand openings, VIP online webinars, tele conferences etc.
In fact; the main purpose of your initial online email marketing strategy (in the beginning) anyway is to simply inform your subscribers about offline local events that your joint venture partners are hosting.
And the list goes on & on.
How To Strategically Combine The Service Angle And Your Email Marketing Strategies To Hit It Out Of The Park!
If you don’t currently have any particular product or service yet, think about ‘how’ you can strategically use your email marketing strategies (simply) to be of service (in a big way) to your valued opt in subscrib For ex; suppose you are a rather small (but) fairly successful offline retailer. And you currently employ eight people. Five full timers and three part timers.
Of course you’ll be periodically emailing your subscribers whenever you get new inventory or your holding some (can’t miss) blow out sale, and the price mark downs are simply not be believed etc.
Or whenever you need to survey them for their all important feedback or to announce your grand opening of a brand new second location etc.
This next rarely used (little known) super underground (ninja) marketing strategy, allows you to go deep under cover and (simply) out promote your big buck major competitors for (literally) pennies on the dollar!
1.) Strategy # one: This first rarely revealed (under utilized) marketing strategy will help to build permanent long term trust with your subscribers for peanuts!
Suppose you start diligently networking (aka) joint venturing with other small to mid sized offline (local) small business owners and or service providers, and you all agree to inform each other (so that) in turn each of you that’s participating can inform your subscribers.
About any non competing business and or service provider that is doing one of two things.
A.) Holding a “Everything must go” going out of business liquidation sale! Your subscribers will love to be on the A list for that one service alone!
B.) Their announcing a second location “Grand opening sale!”
And everyone that has this special VIP X % off discount coupon gets 20% off any purchase, plus an extra 10% off for each person they bring with them to the grand opening, (over 18) that’s not currently a customer.
Maximum of two new people. Think about this powerful strategy for a moment. Suppose there are twenty local small business owners (currently) participating in this massive cross promotion.
If each participant has just 1,000 total on and offline subscribers on their respective lists. Which means any time they email their list, a grand total of 20,000 opt in subscribers will receive their email announcement about some upcoming local event.
If just 2% of the subscribers decide to participate, that means an additional 400 customers show up. (20,000 x .02% = 400.)
And if 40% of those 400 bring at least two additional people with them, that equals an additional 160 people! (400 x .40% = 160.)
Just because their on your list and you’re savvy enough to use a quality paid email marketing service.
2.) You can always add a huge display inside your retail outlet (and or) add your best market tested lead capture page style business card inside every purchasers bag.
And invite them to join your list in order to receive $1,000 dollar worth of super “new customer only” discount coupons from various other offline local JV partners that are currently participating in your massive cross promotion venture.
Simple Email Strategies That Flat Out Work!
3.) You could offer a free drawing, where once (each month or once every quarter) you offer two guaranteed grand first prize winners.
The chance to win one free 30 minute one on one power consulting session (either) once per week one free 60 minute session per month. And all they need to do is join your list!
Of course you can always simply be a affiliate sales rep that lead generates for another expert (of some kind) that currently offers one on one power consultations of some kind.
And merely receive a certain percentage (like) 25% of any paid hourly consultation fees or an ongoing paid monthly residual amount of 15% for any individual that upgrade and sign up for a 12 month monthly maintenance program of $200 dollars per month.
So at just 20% per month, you’d still receive $60 per month as long as the client remained in the program. Just ten clients that you bring them that remain active for 12 months equals $600 per month in ongoing residual income for you!
4.) They could also opt in on a special lead capture page on your paid self hosted blog (which) is hopefully a WordPress blog.
You could also record all 12 or 48 (one per week) sessions. And do one of two things with them.
A.) Use them as a powerful free risk reversal bonus whenever anyone purchases a more expensive product of yours and or one of your top JV partners.
B.) You could discount the perceived retail value by a whopping 70% to anyone that joins your list and or gives you a bank account filling testimonial!
Or you could sell the resell rights to someone and pocket thousands off a retail product you just discounted by an incredible 70%!
Re- read that last one, because it’s one of those little known rarely revealed marketing strategies that the six, seven & eight figure earners use to make thousands of dollars every year in passive income!
In other words (let’s say) they currently charge $500 dollars per hour to consultant with their customers and clients. Which means 12 monthly one hour sessions (typically) would cost $6,000 dollars. ($500 PH x 12 monthly sessions = $6,000 dollars.
Now they record each sessions (have it transcribed) and add five to six incredibly popular bonuses valued at X, that they get to keep even if they decide to ask for a refund of the recorded sessions.
They discount the recordings by at least 70% off the normal retail price, which means everyone pays just $1,800 dollars!
Then they turn around and sell a mater license to the recordings for $10k each! Which means every person that pays ten grand, not only gets to keep 1oo % of the $1,800 purchase price, but they also get to pocket 100% of the $2,500 dollar license fee that they sell to others!
Pretty slick huh? You bet!
Proven Email Strategies Can And Will Take Your Business To The Next Level!
5.) And last, but certainly not least; you can do like a ton of other super successful online beginners have done.
You leverage those online marketers ahead of you and you both win! You might offer their free 30-90 ‘how to’ webinar as a free opt in lead generator to your target niche audience.
You build your subscriber list, they get additional free viral marketing exposure and your valued subscribers discover things they didn’t previously know!
Chronic underemployment creates long term opportunities!
(How Thinking Like An Entrepreneur Can Help Transform Your Best Employees And Associates Into Incredible Assets Right Now!)
Who else wants to discover how to turn the advantages of being an entrepreneur into an incredible asset?
Every business (including) yours has hidden or previously untapped resources. Even if you’re just starting out. Say what?
This particular post is going to try and address Joint Ventures (JV) arrangements, in a way (an angle) if you will, that you may not have ever seriously considered before.
For ex; suppose you have been consistently building your list (on or offline) for a while.
And you’re making some sales and you’ve even managed to put together a few mildly successful joint venture ( strategic alliances.) Good for you! But here is the real point.
Even though you are definitely on the right track. There is still a potential untapped goldmine that’s currently hidden in your business and or service. The following example is for illustration purposes only. Continue reading
You definitely don’t necessarily need to automatically increase your ad or promotional budget dollars, in order to create 25% more business.Right?
Of course it goes without saying, that if you do have more expendable dollars to begin with, you’re probably able to widen your exposure to your particular target group.
This follow up post will reveal at least three more incredibly simple, (non techie) ways for you and or your major competitors to systematically increase your market share.
Without (necessarily) having to constantly incur a whopping 500% more in typical retail advertising and or promotional costs.
Each time you want to expand your customer and or client base.(Like the vast majority of your major competitors do.)
As always, it will simply involve you merely re-structuring how you currently do things, (and tracking) the results, until you discover the strategy (or combination) of strategies that yields the best overall return, for the least amount of time, money and effort.Sound like a plan? Continue reading
My guest appearance on the mega popular Sharkpreneur podcast. Which currently averages a very respectable 200,000 plus downloads per episode.
My Certification for graduating from master blogger Jon Morrows Guest Blogging course.
My guest podcast appearance on the outrageously popular Winning On Main Street podcast. Formerly hosted by the one and only Gordon Henry.
My guest podcast appearance on Kerry Lutz’s extremely high rated Financial Survival Network podcast. Currently averaging 225,000 downloads per episode.
My fabulous guest podcast appearance on my coach and mentor Adam Hommey’s “The Brilliance Plus Passion” podcast.
My guest podcast appearance on The Leafy Legal Services podcast: Episode 87
Here’s my guest podcast appearance on the Smart Agents podcast. Hosted by the dynamic Michael Walters.
Here is my guest podcast appearance on the Money Talks podcast. Hosted by the one and only Hugh Meyer.
Here’s my guest podcast appearance on the Alternative Investing Advantage podcast. Hosted by alternative investing expert Alex Perny.
Here is my guest podcast appearance the Founders 365 podcast. Hosted by the amazingly charismatic Steve Haggerty himself.
Here’s my guest podcastappearance on the dynamic Mitchell Slaters Finally, Marketing That Works podcast.
Here is my guest podcast appearance on the Mavenwit podcast.
Here’s my guest podcast appearance on the dynamic Joey Pinz’s Discipline Conversations podcast.
Here’s my guest podcast appearance on the dynamic Rob Oliver’s Learning From Smart People podcast.
Here’s my guest podcast appearance on The Marketing Nomad podcast. Hosted by the brilliant Prithvi Madhukar.
Here’s my guest podcast appearance on the vivacious Christina (Blue) Hooper’s Entrepreneurs Taking Action podcast.
Here’s my guest podcast appearance on “Magic” Brad Gudim’s podcast.s
Here’s my guest appearance on The Jimbo Paris Show. Episode # 92.
Here’s my guest podcast appearance on the “Fox Talks Business” podcast. Hosted by the forever lively Tanya Fox herself!
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