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Are you really serious about creating customer loyalty?

    (For Pennies On The Dollar!)

Are tired of constantly struggling trying to find some simple, inexpensive (not to mention) effective ways of creating customer loyalty, for pennies on the dollar?

If so, you’ve come to the right place.

You’re about to discover five incredibly simple ways of creating customer loyalty, that will help your business, service and or product, stand head & shoulders above your competition.

And the best part is, you don’t have to have extremely deep pockets and or any advanced marketing degrees of any kind! Just a little creative “think outside the box” idea leverage.

Because remember, once you spend on average, the typical 500% or more in normal upfront out of pocket costs, just to (first) identify that all important, (potential) first time long term repeat customer/client.

You can’t just drop the ball like a staggering 95% -or more- of your major competitors do!

Meaning- you barely and or ineffectively follow up with them over time. You don’t properly nurture them like you would a garden, in order to reap the (long term) benefits of their continued patronage for many years to come.

 Introducing Five Incredibly Simple Ways Of Creating Customer Loyalty! (For Pennies On The Dollar!)

Bare in mine, the startling (eye opening) statistic that says (on average), a staggering 66% of your ex- customers, become ex-customers because of indifference on the part of the typical cash starved small business owners and or service providers, down right  cavalier attitude toward them.

too bad, that attitude is costing them a ton of lost income over time! look at all  their future marketing leverage they miss out one.

First, they don’t get the benefit of those customers ‘bank account’ filling testimonials! they don’t get the benefit of any future referrals, nor do they benefit from those customers upgrading to more expensive products or services etc.

When you actually put a pencil to it, you simply can’t afford to lose long term repeat customers and clients for such a small minor thing, that’s so easily adjusted, don’t you agree?

And don’t lose sight of the fact that while typically (especially) in the highly competitive restaurant business, while repeat customers, typically only account for 15% of of your overall customer base.

They can usually account for about a third of  your total revenue! And according to the researchers at Harvard, they found that simply be increasing your repeat customer percentage (by as little) as just 5%, you raise your total gross profits by as much as 25-125%!

Amazing, would you not agree? With that said, let’s now turn your focus to five low cost, proven ways of effectively creating customer loyalty! 

1.) Strategy # one: With this first strategy, let’s suppose you run your typical Mom & Pop family style restaurant. You might inexpensively test two incredibly simple non techie marketing strategies, to create and keep long repeat customers.

A.) Inexpensively price test, by creating a monthly ‘birthday club” and here’s how it would work. Everyday, as your customers are paying for their meal(s), have your staff, offer them a small business card that directs them to your special lead capture page, where they simply enter their first & last name, phone number and the month and day ( but not the year!) in which they were born.

And every month have one of your staff choose a grand prize winner and notify them via the phone &  email about being that month’s “grand prize” winner!

They get free desert with any meal, plus, if they bring at least one adult over 18, that’s not currently a customer, they both get unlimited free drinks and the ‘birthday’ winner gets 75% off the cost of their meal and the friend gets 25% off theirs!

A little inexpensive price testing, will quickly point you in the right direction!

Plus, the friend automatically gets one of the restaurants best “bounce back’ offer discount coupons, that saves them X% off their nest visit, provided they return within 5-7 business days or less!

The sooner they return, the higher the percentage savings!

Systematically Using Low Cost High Powered Ethical Bribes Is A Great Way Of Creating Customer Loyalty!

B.)  Create a simple rewards/incentive program, where as long as any two adults spend over X amount of total dollars on any visit, they can automatically bring up to three kids under twelve, and the kids entire meal (including drinks, plus desert) cost what the kids weigh!

2.) Strategy # two: here’s another really powerful  long term marketing strategy, for creating customer loyalty, for pennies on the dollar.

Any time your customer spend over X amount of dollars, give them a huge ‘big gulp’ plastic cup, and they can bring it back with them and pay just .39 cents for any beverage of any kind! Breakfast, lunch or dinner!

Think about it, if they know your normal retail rates for large beverages is $2.19, but with the “big gulp” cup they bring with them, it’s just .39 cents!

Where do think they’er most likely to go for breakfast, lunch or dinner!

And that’s just a small sample (my friend) of how you strategically go about creating customer loyalty for pennies on the dollar. No matter what you particular niche market is.

In part two of this series, you will discover the remaining three concepts. So hold on until then!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be you grab your explosive free 22 step small business marketing idea kit series.

Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

As you previously discovered in part one of this series about how effectively using incentives  to get your best long term customers and clients to take the immediate action you want; better known as your all important “call to action”,  is one of the best market proven strategies you can employ.

No matter what particular niche you happen to currently be in.

Without a doubt, if your not strategically using incentives to tip the scales in your favor (my friend) you are simply losing money; and lots of it!

How And Why You Should Be Effectively Using Incentives To Create At Least 25% More Profits Right Now!

As you recall in part one of this series about strategically using incentives such as offering a really nice discount price for promptly taking advantage of an “early bird” special discount offer.

Suppose the promoters were to go one or two steps further and really sweeten the pot. Remember, this type of offer would only be available to the first 25 people (or X ) number of people that took advantage of the “early bird” special offer.

The following proven strategies (while) slightly more advanced and just a little bit more sophisticated than the typical type of surefire marketing strategies that you’d normally be exposed to here.

These are specifically designed for the all important two percent. What’s this two percent reference, you ask?

Entrepreneur, it’s a well known (and rarely) publicly revealed fact, that on average, no matter what subject is being taught/marketed.

On average (only) a dismal two percent or less of the paid participants (did you catch that figure?), will ever make any real money, using all the techniques,secrets, strategies and tactics that their annually spending upwards of a staggering 277 billion dollars to be exposed to!

Hard to believe, but sadly it’s true! Which means, from this moment on, whenever you here that some super successful online marketer has a staggering number 71,427 registered (for free) affiliates. Or whatever the actual number is.

Just keep in mine that (on average) only a dismal two percent of them (or 1,428) will ever consistently make a dime! Sadly, the other 98% will not!(71,427 x .02%=1,428 real go getters.)

Nod your head cadets, it’s true. The flip side is, 1,428 serious players (meaning) 100% commission only affiliates, constantly socially bookmarking your blog posts, driving tons of highly targeted traffic through Pay Per Click (PPC) ads, adding your blog address to their email follow up series etc.

All that helps raise the marketers site(s) in the Google page rank wars! So the question begs asking, that being the case, “Mark why in the world would you consistently giveaway such valued insider stuff, that others have (and will continue) to pay good money for, for free?  So glad you asked!

You Should Also Be Effectively Using Incentives To Create Value For Your Target Audience!

For the exact same reason previously mentioned. Huh? You see, as the eyeballs (free traffic) continues to build for this blog, as a direct result of you consistently bookmarking the content (blog posts) on sites like, twitter, FB, stumbleupon and Digg etc.

Thank you by the way, it’s greatly appreciated! All of these powerful back links consistently coming from highly respected authority sites, such as those previously mentioned.

They serve as positive votes in Google’s (and the other major search engines) eyes and as a result, Google moves that site up in the all important free (organic) search engine rankings!

And obviously, the higher you rank for any given set of keyword phrases, the more free traffic, you get! the more free, traffic, the free bookmarks, the opt ins, the more sales, the more JV’s (joint ventures) the more lucrative paid single one one and paid group power consultations etc, etc.

So it’s all good! Everybody wins! You consistently get exposed to practical how to marketing secrets, techniques and proven strategies that others pay extremely good money to be exposed to.

And yours truly gets more valuable free social book mark back links! Any questions about how & why you should consistently be using incentives?

Ready to discover how using incentives really works?

With that said, let’s quickly focus on how to really maximize this “early bird” discount special marketing concept.

 Why Using Incentives Really Works!

Getting back to the example illustrated in  part one of this series, let’s say a promoter (A), they prearrange to get one of the main keynote speaker/marketers to do a special pre-workshop/seminar for all 25 (or X) number of people that took advantage  of the “early bird” special discount offer.

So the savvy keynote instructor/marketer agrees up front to do a special “No holds barred” 90-120 minute Q & A session.

The savvy promoters record it, and have the session transcribed as well. Guess what? Now they have a brand new product to market, do they not?

And here’s just part of what they can do with it! ( But first!) A disclaimer caution is in order here! Please do not make the long term (pre profit) killing mistake of only being able to see the specific examples examples being illustrated, and not the overall general marketing concept(s!)

Anyway, they can easily do at least three simple things and earn a ton of money from now on!

A.) They can and should release the first 15- 30 minutes of the special pre-seminar workshop session on youtube and of course direct the visitors to special lead capture page that offers a four -seven part video boot camp series and become a master affiliate for the savvy keynote instructor/marketer.

And the marketer will agree to give the promoters 80% commissions on that all important first sale, because they will have inexpensively identified a group of paying customers (a percentage) of whom, will eventually upgrade to more expensive $5-$25 K advanced training/coaching/mentoring program of some kind!

B.) Next, the promoters can also offer the entire 90- 120 special Q & A session (as a powerful free bonus gift) to any registrants that purchase paid banner advertising (on either) their site and or in their offline newsletter, provided they spend over X amount of dollars per month, quarter or year etc.

Of course they can also sell the entire product outright for it’s full typical retail price as well.

They’ll (you’ll) simply need to inexpensively price test in order to discover which price combination, plus free bonuses, produces the most bang for your buck!

C.) Any finally… this is the really more advanced sophisticated marketing stuff, primarily reserved for the precious two percent of the (ever growing) daily unique eyeballs frequenting this blog.

Both the savvy promoters and the savvy instructor/marketer agree up front to allow the promoters to sell (both) resell and master resell licenses to the promoters audience.

This is just a fancy way of saying, the promoters can basically make two layers of additional long term profit off the special recorded Q & A sessions.

First, every time they sell a standard resell license to one of their customers, they get to keep anywhere from 50-80% of the sale. And typically a standard resell license can amount to lower or upper thousands!

Just depending on who the specific keynote speaker/marketer is. As might expect, highly recognized personalities  such as ‘Tony Robbins” standard resell rights will amount to $5-$10 k & up!

And secondly, whenever they sell a master re sellers license to one of their customers, that means (no matter) what price they sell the standard re-sellers license for, they (meaning the promoters) get to keep 100% of the profits!

That’s why people buy them! but why would a savvy instructor/marketer agree to such a seemingly one sided arrangement you ask?

Very simply, they want the free mass viral exposure! because remember, it’s their name (aka) brand that’s really being mass marketed!

Plus, from a pure numbers standpoint, the savvy instructor fully realizes, they (not the promoters) will net 100% of the long term back end profits! For years and years to come!

Which brings us full circle again. You see the jpeg image of the special free report, right?

Well, when you opt in, you not only get that powerful free nine page special report, that will teach you step by step, how to turn a lowly one time sale  of $24.95 into a $3,500 dollar gross profit!

You will also automatically receive 100% master resell rights absolutely free! Meaning, you get to sell (and or) giveaway this free report at your own discretion!  Or sell it on ebay (if you want to) and keep 100% of the profits!

Plus, you’ll  also receive an explosive free 22 step small business marketing idea kit series! And that my friend is the skinny on effectively using incentives to increase your profits by at least 25%!

So what the heck are you waiting for?

The sooner you opt in, the sooner you’ll discover how to master your effective communication in marketing skills!

It’s a $97 dollar value and it’s free!

(Especially If Money Is Really Tight!)

Have you ever really considered using incentives to help you create at least 25% more profit right now? If you haven’t you really should.

Case in point: picture this, your looking at two separate  condos, your seriously considering leasing. Both have all the particular amenities that you want.

However, condo association B is offering free satellite dish services for an entire year! Then it’s just $99 dollars per month!

Obviously, free satellite service for one year is not going to float everybody’s boat,(neither will) free whatever, but you can be sure, that a certain percentage of the prospective tenants that answer their ad, will be enticed by that  type of offer.

So that’ why you absolutely should be creatively using incentives  to out promote your big buck major competitors.

Which brings you full circle, you absolutely want to inexpensively test using low cost high powered incentives to increase your long term profits by at least 25%!

How Creatively Using Incentives Can Lead To 25% More Gross Profits!

Have you ever considered signing up for some type of workshop/seminar? Suppose you were seriously considering attending two different workshops that (unfortunately) were both happening on the same day.

And both were about the same price, and both covered subject matter that really interested you.

Which one would you decide to attend?

Well, what if  the savvy promoters for workshop (A) offered the first 25 attendees that signed up early, three free DVD’s, plus two free workbooks  on subject X.

And altogether this totaled a $127 dollar value! Plus, if you happen to run any type of  small business and or service, they’ll give you one free banner ad (worth) at least $75 dollars (or X.)

And it will rotate along with at least 25 other small business owners, for the next ten days!

The other way you could offer an incentive to generate a higher response rate, would be to create a free drawing among the first X amount of people that respond to your “early bird” special offer!

For ex: not only will the first 25 (or X) amount of people that purchase their “early bird” tickets to the event, receive 30% off the normal retail price!

They will also automatically be entered into a free drawing for a  chance to have their entire purchase price totally refunded!

Plus, they will also be eligible to choose any number of free digital courses that total $497 dollars! And of course the other 24 runner up entrants will receive some of your best market tested free goodies (bonuses.)

(Not to worry if you don’t currently have any free bonuses of your own yet, there are plenty of savvy entrepreneurs that would be more than happy to supply you with some for free!)

Now contrast this particular offer to the other workshop promoter (B) that simply snail mails and emails their sign up sales letter (minus) any type of free bonus incentives to this list of subscribers.

Honestly, of those two offers, which one would you choose? Exactly! Using incentives  really work.

Take a look at the jpeg image below. It’s just one of the free incentive bonuses you get when you become an inner circle subscriber.

Using incentives really work.

So click on the link now! And you’ll quickly discover why using incentives really work!

And you’ll get at least two fabulous free bonus incentives:

1.) First, you’ll receive a free nine page special report, that will teach you step by how to turn a one time sale of $24.95 into a $3,500 gross profit! (Even if you don’t currently have a product or service worth $3,500 dollars!)

2.) You’ll also receive a free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!

Now, you can offer this powerful free special report as a special incentive bonus, anytime you want your best customers and clients to give you a testimonial or participate in one of your surveys etc.

Plus, once you can download it you can even sell it on ebay and keep 100% of the profits! Without paying a nickel for resell rights and or master resell rights! (Now that’s a bargain!)

You’ll earn money and yours truly will get tons of free exposure!

Hey, membership does have it’s privileges, don’t you agree?

So hopefully, you can see why & how using incentives  , will help you increase your profits by at least 25%!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And you already know you need to subscribe in order to receive your explosive free 22 step small business marketing idea kit series.

Because it will help you master your effective communication in marketing skills. It’s a $97 dollar value and  it’s free!

Are you ready to maximize your idea innovation funnel?

     (So That You Constantly Make More Money For Less Total Effort!)

So how do you actually go  about consistently feeding your all important idea innovation funnel?

What specific steps do you take (on the regular) to insure that your innovation funnel  is constantly working overtime?

You may or may not currently realize it, but a lot of the processes and procedures that you currently see and participate in on a daily basis.

(And totally) take for granted,are the direct result of some savvy entrepreneurs effectively utilizing their idea innovation funnel.

For ex; how often have you (during the course) of your extremely busy day, used the drive through window of a popular fast food restaurant, in order to save time? Continue reading

Who else want to know how to increase retail sales! Even in a nagging recession?

   (Even In The Middle Of A Nagging Recession!)

Have you ever wondered how to increase retail sales, even in a nagging recession, just like the ultimate insiders do?

And you probably never thought your local Post office could teach you a thing or two about increasing your sales, without increasing your expenses, did you? Well they can.

Case in point; the next time you visit your local Post office, pay close attention to this incredibly subtle (yet) oh so powerful ‘add on sale’ technique they use to incrementally improve their bottom line, without adding one dime to overhead.

Which means  entrepreneur, you should be doing the exact same thing. As often as you can. Here’s what do, suppose it’s the busy holiday season and your mailing a package to friends or family.

As your about to pay for it, the clerk will non threateningly ask, ‘Did (or do) you need stamps with that?” And (believe it) or not, about 60% of the time or more. The customer will respond with a yes.

Which means, without increasing their costs, the Post office just added to their bottom line.

Now contrast that with the all too typical struggling retailer and or service provider. In order to get more business, they constantly spend on average (about) 500%, trying to attract new first time customers.

And hope they return at some point, instead of learning how to (subtly) and strategically compel a certain percentage of their daily paying customers to incrementally spend a little more money.

How To Increase Retail Sales Without Spending More Money!

Add on sales (aka) upsells are extremely profitable, provided you take the time to properly train your sales/associates staff, how to use them.

But you should also be aware of how to increase retail sales, especially when your battling a fierce combination of increased competition and a nagging recession.

Because both of these factors can potentially contribute to lagging sales volume.

Introducing Five Incredibly Simple Ways To Increase Your Retail Sales Volume By A Bare Bones Minimum Of 25% In The Next 90 Days or Less!

of course it needs to be pointed out, right from the get go, non of these (proven) low cost, high powered marketing strategies, all by themselves, can rescue your business, if other overriding factors, such as:

1.) A poorly developed and or poorly executed overall day to day, week to week, month to month marketing plan etc.

2.) A consistent lack of follow through on your part.

3.) Or lousy customer service on top of simply being out performed by your major competitors.

These five (long term) non techie marketing techniques, will work, provided, your business, product or service, is already performing at close to it’s maximum efficiency levels. Others, all these strategies do is further demonstrate your companies overall lack of performance.

Keep in mine (as you read this techniques), and you ponder how to increase retail sales?  Try not to  just conceive the specific examples, but try to understand the overall general  marketing concept that’s being presented as well.

That way you can (hopefully) over time, stimulate your own creative (marketing) juices as well.

1.) Strategy # one: There is a ton of long term profits to be had any time you can participate in “Closed to the general public” sales events.

Face it, the general public and your customers love “exclusivity!” That’s why VIP (this and that) and or “Inner Circle” this and that memberships (of all kinds) are always so incredibly popular, not to mention expensive to join.

If it’s not currently feasible for your particular business to have such events. By all means, find yourself a (non competing) joint venture partner, and work out some kind or arrangement, where some of your lower end products or services (somehow) get showcased at some of their events.

And agree (upfront) to some type of mutually beneficial profit share arrangement.

2.) Strategy # two: Another variation of strategy # one, is to periodically hold (Not on the rack) private sales! You might only make these particular events available to customers and clients that are (either) on your offline database list and or your online opt in email subscribers list.

Simply (inexpensively) test included a special business card that you include in each customers bag, directing them to a special opt in page, to be alerted to these special closed to general public, prestigious after hours events!

3.) Strategy # three: Another way to really increase sales, while simultaneously increase (long term) customer goodwill, for pennies on the dollar.

Try periodically hosting “Bring a friend” events! Translated, you give your  customers and clients an additional X % off their total purchase for every friend they bring over 18, that’s not currently a customer.

No minimum purchase required! Serve food, take pictures, conduct customer/client interviews and add the video footage to both your facebook fan page and upload portions to good old youtube.

Remember To Try And See The Overall Marketing Concept Not Just The Specific Examples!

4.) Strategy # four: If you happen to sell rather expensive (yet) practical  software to various businesses and or the professional industry.

Like say accountants, CPA firms or engineers etc.

You might inexpensively test offering highly intense training’s, where your best sales reps, come in for 1-2 days (or more) if needed and effectively demonstrate, how all the bells & whistles work  and all the advantages of your software, over your competitors similar products.

The extra hands on approach, often times, can adds tons to your long term bottom line, via more frequent repeat sales, more referral endorsements and of course, better customer/client testimonials etc.

How to increase retail sales, is really not a mystery, just need to think outside the box a little. And put your customers and clients, needs above you own. And watch your bottom line start to soar!

5.) Strategy # five: This last strategy involves using good old joint ventures, but it’s more to open your eyes to the tons of current untapped possibilities, that exist within your particular niches.

Suppose you sell clothes in your local market (and) currently you own a rather small, but successful retail store.

And you inexpensively survey your best long term customers and discover they would love to attend a private sales event of some kind.

So you decide to sponsor a -closed to the general public- “Not on the racks yet!’ Bring a friend VIP sales event! Why not contact an upscale (reputable) local jeweler and have them showcase some of their most popular pieces at your event as well!

And they agree to email and or snail mail their current customer base about the even as well! They agree to profit share 25% of their gross with you and you agree to do the same with any of their customers that purchase at the event!

It’s an incredibly simple, non techie way for you both to stop wondering, how to increase retail sales?

Even in the middle of a nagging recession! Any questions?

Be sure you Digg or tweet this. Thanks!

And don’t forget to grab your explosive free 22 step small business marketing idea kit series.

So you can master your effective communication in marketing skills! It’s a $97 dollar value and it’s free!