Featured Posts

So how do you increase revenue in business?

Tired of constantly struggling (in vain) trying to figure out how to increase revenue in business?

Especially if you’ve got new competition at every turn. Well for starters, your  not going to be able to climb that mountain, simply by spending more money on outrageously expensive traditional advertising methods of any kind.

Nor are you going to be able to simply use totally free (although) highly effective marketing methods like social media sites such as linkedin, twitter or FB ect.

For sure it will take a combination of on and offline marketing methods to help you increase your total revenues.

How To Think Just Enough Outside The Box To Help You Make More Money!

However, even with that being said, you still need to think about who is your specific target market niche and which mediums, best help you reach them and effectively spread your marketing messages.

Also, which potential joint venture partner(s) might provide the best low cost access to your ideal prospects.

You also need to consider your entire sales marketing funnel, that way you just might discover previously un thought of ways  for you to better tap into your market niche.

For ex; your best customers and clients have at least three separate components to their existing buying cycle.

And these three basic components are:

A.) The all important pre buying (or) information gathering phase. This is where your prospect is (likely) asking friends family and or respected colleagues, for (both) their opinions and recommendations regarding various products and services.

They’re also actively conducting their very own research via the web. Which is another reason you want to have a clear idea of which particular keywords to target, so your properly optimized site (aka) your lead capture page and or blog with the all important opt in box,  appears on Googles first page.(Or second page at the very least.)

Preferably somewhere above the fold, so your visitors don’t have to scroll the page in order to see your particular listing.

B.) Next there is the actual sales process it’self, which (hopefully) includes some type of proven upsell (add on sales) process, plus your all important “bounce back” offers etc.

All which is statistically proven to increase your overall (long term) profit margins by at least 10-40% or more!

C.) And finally, there is the post purchase (after the initial sale) phase. And recent studies have shown, that companies that actively keep in touch and systematically follow up, in some form or fashion with their valued customers base, are 250% more likely to see those customers and clients spend more money.

As opposed to the clueless companies, that simply sell a customer that initial product or service and basically forget about them.

How To Increase Revenue In Business… (Using Three Incredibly Powerful Non Techie Marketing Strategies!)

The following three incredibly simple marketing tactics, are in no means intended to suggest, that simply by implementing these powerful three (non techie) marketing tactics will instantly grow your business by at least 40% or more, inside the next 90 days or less!

Instead, they are merely designed to try and demonstrate how simple and non techie, certain marketing tactics can and should be implemented, regularly to help you inexpensively grow your business over time.

As you are already aware, the purpose of implementing any proven marketing ploy and or strategy is to (both) increase your marketing leverage and increase your profits as you do so.

And these next three proven strategies, allow you the perfect opportunity to do just that.

Because these particular strategies are simple, low cost and extremely effective in helping you systematically increase your overall gross profits.For a whole lot less money.

1.) Strategy # one: This first strategy is incredibly simple and straight forward, which sadly (far too often) simply means, it easily gets overlooked.

Suppose you took a survey and your best customers and clients provided you with the following three pieces of vital information. Forty seven percent of them indicated they needed or wanted help with product or service X.

And another twenty nine percent said, they needed or wanted more information on product or service Y. And finally, another eight teen percent were most interested in service or benefit Z.

That being the case; (entrepreneur) those are the three major benefits that should always be listed and highlighted on your stationary, business cards, sales letters and sales letter postcards and somewhere on your lead capture page(s.)

They should be mentioned in your physical brochures. Plus (this one is huge) so pay close attention. If you have any type of written message on your physical window displays in your commercial office space. It definitely needs to be there.

For ex; how many times do see one of the many local small computer repair businesses, with certain services listed on their windows?

Chances are, they never stop to consider which specific laser targeted benefit services to list!

If your still using the yellow pages, and you have any type of outrageously expensive display ad in your local yellow pages, you need to lead with your most requested and major benefit to your ideal prospects.

This conveys that you know and understand their pain and frustrations etc.(And you can provide the result (benefits) they crave!)

2.) Strategy # two: If you have any type of pre recorded message on your answering machines, in order to take calls after you’ve closed shop for the day. Be sure that you direct all your first time callers to your lead capture page in order claim (join your list) in order to get some new first time customer only VIP discount coupon offer or special goody etc.

Or have them punch another number on your key pad in order to be directed to one of your best market tested lead capture pages.

Don’t Forget To Let Your Stationary, Window Displays And phone Messages Do Some Of The heavy Lifting!

(That way you can further pre qualify your prospects.)

3.) Strategy # three: And finally; any time you send a repair rep into the field in order to complete a service and or installation call.

This (statistically speaking, is absolutely one of the best times (and opportunities) for them to offer (upsell) your valued customers and clients, some of your best market tested, additional products and services.

Especially low cost, initial trial services (and or) monthly, quaterly and semi annual maintenance programs of some kind.

Because psychologically speaking, your customer/clients are at their most receptive mind set.

Which means, you need to be there to fulfill their needs, right then and there, before they cool off emotionally.

Once again, all by themselves, no one strategy alone, will put you over the top. However, strategically combined (my friend), this is how to increase revenue in business  without necessarily increasing your cost.

No matter what your current niche market is.

Please be sure you Digg or tweet this. Thanks! And yes, you’ll also need to grab your explosive free 22 step small business marketing idea kit series.

That way, you can start to master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Are you serious about discovering some profitable direct mail benefits?

Has your business really taken advantage of the many direct mail benefits  currently available to it? Do you suspect that direct mail is simply a huge waste of time and money?

Well, if you don’t approach correctly, it certainly has the potential to turn out that way.

On the other hand, used correctly, the immediate direct mail benefits  can dramatically lower your initial upfront out of pocket cost.

In some cases by as much as 30-75%! Obviously, the 75% figure is more of the (rarely hit) maximum, but still in all, the benefits and advantages of aggressively using direct mail to directly influence your best leads, and to systematically follow up with your best customers and clients long term, is more than worth the effort involved.

Before You Can Really Take Full Advantage Of The Following Three Direct Mail Benefits… (You Need To Totally Understand Them First!)

However, it should also be pointed out upfront, before you get too far gone into the theory and actual practice of trying to use direct mail in your- overall- current marketing plan.

You need to be sure of how direct mail fits into your current approach.

Because in far too many cases, the typical cash starved struggling small business owner and or service provider, expects far too much, simply by sending an unsolicited piece of direct mail to a total stranger and or purchasing some list from a well meaning list broker and simply rolling the dice, hoping (in vain) that just because the list was compiled by someone else, they’ll somehow make money!

And more times than not, they’re disappointed in the actual results.

Which in turn makes them extremely skeptical, overly cautious and completely turned off about using any type of sound direct mail approach in the future. Which is obviously, a huge mistake.

With that said, let’s now quickly turn your attention to:

Three Direct Mail Benefits…(You Simply Can’t Afford To Ignore!)

1.) Benefit # one: Unlike an email that’s just one of many that floods your inbox daily, whenever you (or I) or anyone else receives a physical piece of mail, especially something that appears to be a DVD, or in a small box etc.

It’s practically possible to ignore, don’t you agree? because who can simply throw out an unopened piece of mail that clearly has something with a little weight to it? In 99% of the cases, it simply ain’t gonna happen.

Curiosity wins the day.

2.) Benefit # two: That said, just be sure, that before you ever decide to send an inexpensive piece of direct mail, that your sending (either) an inexpensive postcard and or (relatively) small package of some kind to a current lead and or current customer or client!

That way, they are 300% more likely to pay close attention to it! In other words, in the beginning, do not waste your time or money, soliciting complete strangers with your direct mail pieces.

Because the receiver doesn’t know or trust you yet, and you simply don’t have enough space on a postcard, to adequately make your case!

3.) Benefit # three:  With the absolute explosion of newer more sophisticated forms of communication like , social media of all types, from twitter, FB, stumbleupon etc.

TV commercials, radio ads, mobile marketing and on and on. Things like goof old fashion B2B and or business to consumer direct mail (as of) last count, is down by at least 30%.

And tons of traditional small business owners and or service providers have simply abandoned it altogether, simply because they can’t afford to shell out thousands of dollars upfront and receive (on average) less than a measly one percent return or less.

Because remember, typically, you’ll need to contact your best prospects, about seven to ten times with your marketing message, before they even begin to warm up to it.

And even if your using (relatively inexpensive) postcards and other direct mail approaches to do so.

Those costs definitely add up. That’s why you should be using your postcards to remind your current customers and clients to (either) visit your website and or (to) invite them to your showroom and office etc.

That’s a much better, more sound approach, as opposed to trying to solicit a complete stranger using a lowly postcard and or direct sales letter.

 These And Other Positive Direct Mail Benefits Can Be Yours … (Once You Master The Basics!)

In conclusion, just keep those three keys benefits in mine as you approach future direct mail projects, and you’ll be light years ahead of your major competitors, in the direct mail marketing game. No matter what your particular niche is.

And that’s the skinny on harnessing the enormous direct mail benefits within your cash starved struggling small business.

Be sure you Digg or tweet this. Thanks! And grab your explosive free 22 step small business marketing idea kit series.

That way you can learn how to master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Also take the next 5:11 seconds to watch the following video, because small business marketing expert and direct mail results creation specialist, Josh Grillo of (dirtymarketingsecrets) fame, will teach you step by step, how to write and use inexpensive postcards to make more money now!

You are ready to discover how to build a list fast, aren’t you?

    (Your Only One Tiny Adjustment Away From Long Term Success!)

As you previously discovered in part one of this series about how to build a list fast.

Even though it was sort of the long away around the barn in part one,  it was vital that the proper

foundation was laid first. Otherwise every concept that follows is not as effective.

How To Build A List Fast!

The main two points for you to take away from part one were.

1.) You should always be building your long term ideal prospect list, no matter how you currently market your business on or offline.

2.) You should be using highly effective Direct Response Marketing techniques to zero in on your ideal prospects. because that’s how to build a list fast.

Explode Your Long Term Profits By Zeroing In On Your Ideal Prospects…

Keep in mine, what good is luxury office space and million dollar inventories and warehouses, without your customers!

And remember (this mine numbing) statistic, it’s only a mere 500% cheaper to contact via cell phone, snail mail and or email an existing prospect/lead customer as opposed to spending a whopping 500% more on traditional advertising in order to create a first time prospect and or customer!

That one stat alone is one of the main reasons that a staggering 87% of all new start up businesses fail within

the first five years or less!

With that in mine; here is an incredibly simple way for you to create an avalanche of new hungry prospects and potential customers.

Always Make Power List Building 101 Apart Of Your Long Term Marketing Strategy…

Because remember; short of brute force or putting a gun to your potential customer’s head, most cash starved struggling small business owners are truly clueless when it comes to systematically and strategically creating a highly responsive, long term prospecting list without spending a fortune to do so.

So just what is this little known secret marketing ploy that is going to cause such a magnetic response from your potential customer base, that’s low cost as well?

A ” Free Drawing” of some kind,what else? Think about it. The following proven marketing examples are for illustration purposes only.

Suppose you attended one of those free weekend  or ( low cost to enter) upscale audio and computer blow out extravaganza’s! You know the type that they advertise all over the radio and local newspapers and just a little TV, about a week before they hit town.

Some are free (others) have a very small entrance fee (usually under ten dollars) in order to help offset the $15-$50 K they spent upfront in order to advertise it.

Anyway, once inside, they have every type of fancy smancy electronic and or audio gizmo that you can imagine! And their prices range from low to extremely expensive!

They may or may not offer one complimentary (free) beverage to each attendee.

But here is the real point. What if right in the middle of the event, they had a freaking huge display for a $12,000.00 dollar state of the art (combination) home entertainment system and PC gizmo!

This thing has more bells & whistles than Santa Claus! (That’s how to build a list fast!)

You can just bet that every attendee will be able to picture both themselves and their friends and families, totally enjoying this puppy! Right?

So they will have no problem (entering) your Free Drawing! And depending on how many people actually attend, you just might have a nice (starter) list of potential long term prospects (leads) to follow up with long term for peanuts!

Your Long Term Profits Will Come Much Easier And Cheaper When You Create Your Very Own Highly Responsive List…

Just to further illustrate a point; let’s throw a few numbers around (again) just for illustration purposes only.

Let’s say that after all of that (extremely expensive) traditional advertising in newspapers and on radio etc. About 2,000 people passed threw the doors that weekend. (Not bad.)

And of course they drop some coin, but what if instead of just letting them come in (look around) and spend a little money and leave.

And having to repeat the entire (expensive) process over again, the next time they come to town.

They (instead) wised up and started power marketing their business. Huh?

What if; they made sure as you paid to enter the place, they had some carefully trained customer service reps standing there with the free drawing postcards, directing you to please fill out the cards asap.

And enter the drawing! And also inform you that every hour on the hour starting in the next blank number of minutes, they will be holding a series of small free mini drawings!

And the various prizes will include this and that! Until the final Grand Prize Mega Drawing Winners (for the day) will be announced at the end of the day!( And this happens each day of the event!)

And all three Grand Prize Winners (1st,second and third place) must be on the premises in order to be eligible! Otherwise they automatically forfeit their prizes!

Strategically And Systematically Building Your Own opt In Email List Helps You Can And Keep Ultimate Control

Can you say captive audience? After you say kaching! Hopefully you see how to build a list fast?

And how this one simple battle field tested marketing ploy accomplishes two things.

1.) By making their being eligible for the Grand Prizes contingent on them being on the premises, as the winners are being announced, this gives you a much better chance to sell additional products and services! Agreed?

2.) The Free Mega Drawings will help you create a highly targeted and super responsive long term prospects (leads) list, to follow up with for years to come for peanuts!

Bonus: The long term JV (Joint Venture) partners possibilities are truly incredible!

Think about it; all those free mini  drawing goodies that you give away (every hour on the hour) could and will come courtesy of your top JV partners, who recognize the tremendous opportunity of (investing) a fraction of their typical upfront cost to help finance your free giveaways in exchange for receiving a copy of your list!

Plus: keep in mine; ultimately only one person (or couple) can and will win your first three Grand Prizes!

Everybody else will win a valuable fourth prize of some kind. And those will be (gladly) supplied by your JV partners!

In conclusion: Here are two two more extremely powerful long term concepts to keep in mine.

1.) The next time you or a JV partner decides to hold a three day weekend blowout extravaganza ( Fri-Sun.), instead of spending a ton of money on costly hit & miss  spray & pray (outrageously expensive) traditional advertising!

What if you simply sent everyone on your list (because they went to your special lead capture page website/blog) and entered a special post sale free drawing!

For a chance to win a $5 K Home Entertainment set! Make sure you have a nice picture of it on your site! Plus video footage of the delivery truck (both ) arriving and actually setting up past winners systems in their homes or place of business etc!

This will really get them motivated to enter!! Plus, have footage of past events and show the three Grand Prize winners!

2.) As an extra  profit booster inducement; in order to be sure that the place is packed from wall to wall.

In your email, let all of your email recipients know, that on top of the normal three Grand Prize Winners, you will also being holding three other extra special unadvertised free drawings!

Periodically Hold Free Post Drawing Events To Further Boost Your Overall Response Rates!

You will also be awarding the top three people, who bring the most new (previously) unregistered people (18 and over) with them to this event! And the top Grand Prize winner will receive $3 k in cash! Plus, $500.00 dollars in audio or computer goodies!

Second place will receive $1,500.00 in cash, plus $200.00 in audio or computer goodies.

And third prize will receive $500.00 in cash, plus $100.00 dollars in audio or computer goodies.

And (here’s where) your top five JV partners can really help make this event’s profit potential explode!

If they each (meaning your) top five JV partners have either (snail mail ( or preferably) email list of  2,000 or more.

They can simply push a button and alert their list of your upcoming event and presto!

You have just eliminated a staggering 75% of your upfront traditional cost! And that’s how and why you can afford to be so generous with your free marketing goodies!

Plus; in order to really make things hum!  Your JV partners will announce that whomever on their list brings the most people, they will receive an extra 25% in cash & credit to your particular business! Yep!

That should get them a little more motivated! Don’t you agree?

Hopefully you discovered at least three powerfully simple long term marketing strategies to employ (right now) to your particular business, product or service, that will help you to increase your bottom line profits by at least 25% in the next 90 days or less.

As a direct result of learning how to build a list fast!  No matter what your particular niche is.

That’s pretty much the skinny. Be sure you tweet this. Thanks!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small  business marketing idea kit series.

So you can master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Are you looking for some truly effective and affordable lead generation ideas?

  (Even If Your Just Starting Out And Your Not Yet Considered A Guru Or Guruette!)

Quickly picking up where you left off in Part One about effectively using proven lead generation ideas.

Regarding inexpensively testing; if you run a small service type of business and you have at least two different people that answers your phones.

Have each of them  (A/B split test) two different approaches on both the daily walk-in’s and the people they speak to

over the phone.

And have them track their results for at least one week (five business days.) Then tally

their results to see what (if any) major results occur. Then you should have a much better idea of what  to say to your typical walk-in customers as well as your daily callers.

Be Sure That You Always Take Advantage Of Your Customers Long Range Referral Generation Potential….

The other thing that you must do regarding your ideal customers and their total lifetime customer value to your business is, strategically leverage their long term referral potential.

Remember that when you offer your offline paying customers the discount coupon (bounce back offer) of some kind, you can also offer them other (unadvertised) free marketing goodies to further boost your positive word of mouth advertising leverage.

How The Right Type Of Lead Generation Ideas Make All The Difference!

For example; once they return to your place of business to take advantage of your discount coupon.

That’s where you offer them the opportunity to participate in your in store daily free drawing grab bag bonus program, where they can receive some powerful free word of mouth profit boosters, that  some ofyour savvy JV ( Joint Venture ) partners will gladly supply you with, in exchange for access to your in house list!

Create a big sign that says daily “Free Grab Bag Drawing!’ with a minimum purchase of X. Meaning- they have to spend at least X amount of dollars in order to be eligible!

(Note: Do you see ‘how’ you can use a simple marketing ploy like free a ‘grab bag’ to start building a minimum purchase customer value?

And now you have a much better idea what your best customers are worth to you and therefore how much you can safely afford to spend on any type of advertising and or marketing strategies in order to acquire them?)

(Entrepreneur, you must thy customers lifetime value or else!)

Just make sure that you have some powerful giveaways that will stimulate some serious (low cost) high powered word of mouth advertising.

Bonus: This particular strategy (which is an add on concept) to the daily free grab bag drawing concept; is usually only reserved for high paying clients! So please pay close attention here. You will inexpensively ( A/B split test) this concept by having two separate grab bag promotions.

One for your typical customers, meaning -one for your typical customer that spends less than X.

And a second one for your more upscale buyers (who have) both more money to spend and probably know other people who also have more money to spend. (Plus, they’re probably way more active on social media!)

A Few Lead Generation Ideas Whose Time Has Come!…..

Just for illustration purposes only; let’s say that you have an upscale daily grab bag for your customers that spend over $75.00.  (You must price test the amounts.)

In order to discover which price point gives you the most bang for your buck!

And let’s further say that your business is an upscale Woman’s hair salon.

And one of your top JV partners is an upscale jeweler. They allow you to purchase at their real cost ten pairs of women’s expensive ear rings that normally retail for $110.00 dollars a pair.

But the jewelers actual hard cost is only $39.00 dollars each (or X.)

So they will actually cost you a total of $390.00 dollars ( 10 x $39.00 apiece.) Or whatever you can actually workout with one of your JV top partners.

But here is the real point; once you give away ten nice pairs of women s earrings (by way of your grab bag) to ten of your best  (women over 18) upscale customers that spent at least $75.00 dollars (or X) amount.

Imagine the positive (long term) powerful word of mouth advertising and tremendous promotional buzz that those earrings will provide from now on! And you only had the one time relatively low upfront marketing cost!

This is what’s  possible for your business  long term, once you start applying proven low cost, battlefield tested marketing strategies!

You could also include (in your upscale) grab bag, ten free $50.00 dollar gas cards!

Again when these ladies are talking it up on their cell phones (and filling their gas tanks), whose business do you think they’ll mention to their friends? And on their social media sites?

Now on to those remaining five concepts.

You Can Lower Your Costs And Simultaneously Increase Your Long Term Profits With The Right Marketing Strategies…

3.) Failure to use market tested power headlines in order to zero in on your ideal prospects!

Without going overboard here; basically whenever you use a postcard, index card, classified or display ad, offline sales letter, business card, website and or blog your etc.

You must have an attention getting,benefit oriented main power headline that stresses some powerful benefit that’s directed at your reader.

Basically your power main headline should always answer the one burning question that your ideal prospect has, which is, “What’s in it for me?” If your main headline doesn’t answer that one burning question!

Stop and and start over until you create a compelling headline that does! ( And be fore warned; it takes a little practice!)

In a different post you’ll discover a simple paint by the numbers copy writing instant  (headline creation) blueprint system that you can use to draw your best long term prospects to your copy like a magnet!

Because remember (according to) recent statistics, a staggering 80% of your long term success or dismal failure will ultimately be determined by how compelling both your pre-main and sub headlines are.

So for now; suffice it to say, you need to learn how to systematically create compelling (customer centered) power headlines in your ad and article copy.

4.) You should also be using low cost high powered upsells, in order to strategically increase your long term profits by at least 25% in the next 90 days or less! You’ll also hear upsells referred to as add on sales,sales multipliers or bumps etc.

The Simplest Way To Explain Bumps Is With A Real Life Example.

It’s lunch time and you’re really hungry so you walk into your local Mickey D’s ( McDonald’s) and you order a Quarter Pounder with cheese (of course) and a large soda and the cashier immediately asks you the six most powerful words in marketing.

“Would you like fries with that?” And on average a mere 30% of all their daily walk in (and drive through) traffic (world wide) responds with yes!

And that my friend is low cost high profit producing upselling at it’s best! ( Can you say kaching!)

The net result is their share holders are quite happy! Did you catch that highly sophisticated marketing ploy?

( That a staggering 95% of your would be competitors aren’t currently using!)

Simply by offering your (paying) customers the chance (right at) the point of purchase to upgrade to a slightly more expensive  (market tested) add on product or service, you can systematically increase your overall gross profits (sometimes by as much) as 40%, with virtually little or no significant increase in expenses.

Especially if your products are digital!

Hint: It really doesn’t matter what you call them, but if your not consistently using them to strategically increase your long term profits! You’re missing the boat big time!

5.) Another proven low cost instant long term strategic cash generator is;  using profit producing lock in strategies.

For example; say you run a small Mom & Pop corner grocery store/deli. And say 40% of your daily early morning traffic (7:30 Am -11:30 AM) regularly drinks a large coffee or tea. (With a donut or bagel of course!)

Why not inexpensively ( price test) by creating a coffer club, where you create some type of card that they can purchase for a really small fee on an annual basis (and pay maybe $10.00 dollars) and now they can get a jumbo cup of coffee for some ridiculously low price,like say .49 cents per cup!

Instead of the normal $2.39 per cup for a super jumbo!

For the whole year,as often as they want, they can use this laminated discount card to take advantage of this special deal.

Keep in mine your not trying to sell them one lousy cheap cup of coffee.Nope!

Instead you’re after all the additional add on purchases they will surely make with each visit!

So in other words you’re leveraging that cheap cup of coffee (or whatever) to (lock in) your customer for 12 months (or X amount of time) to keep them constantly returning to your store to take advantage of your marketing strategy.

They’ll (on average) spend more money per visit and you’ll bank (over time) more gross profit!

Plus, don’t forget that you can always inexpensively (test) other add on strategies with this one like, after their fifth purchase of coffee, they get one free!

Plus, by purchasing the card, you could allow them to come in on their birthday (and present their ID) and either get a large cup for free or for just .39 cents!

Think of the tremendous word of mouth potential to your business! Plus, for you paying clients, you could always ? Enough said!

Piggyback Your Way To Long Term Success…..

6.) Another powerful low cost little known and rarely used money making marketing strategy that’s often referred to as “piggybacking”, this strategy works extremely well when your mailing 1st class and you’re using enveloped mail.

Basically here are the two simple ways that you can profit from this powerful marketing ploy.

If you’re just starting out and your a little strapped for cash; find (no more) than three separate JV partners and allow them to pay you (say) 30 cents per piece to ride (piggyback) in your outgoing enveloped mail.

If your mailing 10,000 pieces (that figure) may be a little high for some of you who are just starting out.

And a little low for others who are more established, but it cost your JV partners just $3 k to get their message out to a semi qualified prospect. But (in this) particular case, you’d gross $9 k minus your printing and postage cost! And you might actually earn some type of gross profit (even) before your mailing goes out!

You could also (if you can afford to) let one or two of them “piggyback” for free, meaning you don’t charge them anything upfront in exchange for 25-50% of any generated profits!

Or you could go find other offline vendors that’s consistently do outgoing 1st class mailings and you propose piggybacking with them.

Cross Promotions Can And Will Turbo Boost Your Long Term Profits For Peanuts….

7.) This next proven low cost power marketing strategy (cross promoting) is actually a close cousin to what some small business owners like to refer to as Joint Ventures (JV’s ) or Strategic Alliances.

However, in this particular case it relates more to strategic concept # one (bounce back coupon offers.)

Just for a moment in order for you to really appreciate the absolute enormous potential of this incredibly powerful (low cost) mega proven marketing gem. Think about your neighborhood Target department store.

On average (just depending) on where it’s located. On any given day about 3,000 patrons  grace their floors!

So that means (on average) about 90,000 people coming and going each and every month! (3,000 people per day x 30 days = 90,000 paying customers per month.)

Here’s the kicker; so pay close attention! If a mere 30% (or X%) of those 90,000 (or a mere 27,000 people) respond to one of Targets  best (market tested) bounce back offers! Well, hopefully you get the point!

What if your offline cash starved struggling small business found at least five other struggling small business owners to offer your ( new customer) discount coupons to each others customers in the form of free upsell bonuses; and you could easily take advantage of each others daily foot traffic for peanuts!

And even though it’s on a much smaller scale.

Just like Target, you can easily make your cash register go kaching! Don’t you agree?

Your Must Complete Homework Assignment:

1.) Decide (right now) how you’re going to apply at least two of these seven proven low cost (non techie) marketing gems to your business in the next 90 days or less!

2.) Return to this blog (asap) and share your revelations with your fellow wealth seekers! Get to it!

Be sure you Digg or tweet this. Thanks!

And get your explosive free 222 step small business marketing kit series. So you can master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Who else wants to discover how to build a list fast?

   So How Does A Complete Newbie Start Building A Highly Responsive List

In The Next 30 Days Or Less And Save Up To A Whopping 75% In The Process?

Who else is interested in learning how to build a list fast?

How would you answer the following question? What is the most important asset in your business? Whether your just starting out or not.

The typical small business owner will say things like ” My Real Estate” or my “Intellectual Rights” or My “Inventory,or my Lobbyist”  etc.

While all of these answers have an element of truth in them, they’re all dead wrong.

The correct answer is (of course) your Customers!

Of course you’ll probably beg to differ and if so then you’re probably a candidate for the

“Survival Of The Fittest Challenge!” Your challenge is a simple one really; for the next 90 days (or  more) try and run your successful business (and or service) without your valued customers!

Well now, perhaps it’s not so easy after all! You got that right. With that said; from this day forward, vital lesson and Rule # one is simply this.

Entrepreneur, from now on (no matter) how you primarily market your business, product or service meaning-be it on or offline.

(ABYL) Always Build Your List For Long Term Follow Up Opportunities..

Always, always capture your potential customers (leads) contact information! In other words (ABYL), always build your list!

And you will be light years ahead of your would be competitors, because believe it not, a staggering 88% of them still do not adhere to this  basic proven marketing fundamental. That’s why you need to know how to build a list fast.

You Need A Squeeze Page And Or Dedicated Landing page In Order To be Really Successful Online….

If you primarily market your business, product or service online; then you want to be sure to always have something (somewhere) on (if nowhere else) your landing page/ squeeze page, some type of opt in box.

( You really need to be driving your first time visitors to your market tested lead capture page; here’s a link to a sample lead capture page; for those of you who are not yet familiar with this proven online basic marketing concept. Go here to see an example of a proven successful online niche marketing lead capture page.)

In other words a form that captures your visitors vital contact information. That being their first name and primary email address in exchange for your powerful free ethical bribe giveaway information product.

This might be a powerful free special report on powerful (back end marketing), or an interview that you (or someone) else conducted with an established and respected industry source.

Or it might be a free replay of a ‘how to’ webinar or a podcast, just something of low actual hard cost, but has a high perceived value ( like ten free how to videos) that you can ethically give away to your online visitors in order to start building your very own (long term money making) in house list, for long term follow up purposes.

Offline You Want To Use Highly Targeted Direct Response Marketing Techniques In Order To Build Your Highly Responsive List Quickly…

If you (and your soon to be) top offline JV (Joint Venture) partners still market your business primarily offline; and you  use any type of traditional advertising methods such as classified or display ads etc.

Then you absolutely must begin (from this day forward) to start applying some type of highly effective “Direct Response Marketing” strategies in order to dramatically lower your long term (traditional) advertising/marketing costs, sometimes by as much as 50%!

Plus: you will be able to create a highly responsive and laser targeted group of long term prospects (leads) to follow up with, for a fraction of the traditional costs!

For those of you are that are not familiar with the industry term Direct Response Marketing” here is a simple example; just for illustration purposes only.

Proven Direct Response Marketing Strategies Will Show You How To Build A List Fast!

Suppose that you are a Licensed Mortgage Broker; and typically your company uses traditional display ads in order to promote your products and services.

(Note: it does not matter what your particular business, product or service is; you can still apply this powerful and highly effective,proven marketing strategy.)

Instead of just running your typical dry ad; instead you zero in on your specific target market by offering them some type of powerful free problem solving information, that addresses some main concern that they have right now.

For example; if your typical potential customer (a lead) is concerned with not being able to qualify for a traditional mortgage  loan because of the recession and not so good credit..

You’ll discover this powerful insight because you’re reading both your (and  your) competitors FAQ pages ( Frequently Asked Questions page.)

So you might run this type of display ad; An Explosive Free 17 Page Special Report Finally Reveals!

Seven Little Known Low Cost Proven Ways That You Can Dramatically Increase Your Chances Of Qualifying For A First Time Home Loan Now!

( Even If Your Personal Credit Score Is Below The Industry Standard!) Call 1-800- 768-2234

For Your Explosive Free Report Today!

( And of course: if this were online, you would direct them to your special lead capture page or your blog with your opt in box offering the free info.)

Q. Who is the most likely prospect to call in order to receive your powerful free information (lead generator?)

Bingo! So hopefully you can see how proven Direct Response Marketing strategies (such as this) example, can help you zero in on your ideal target market.Plus, show you how to build a list fast.

It’s advertising/marketing that is accountable. Because it helps eliminate the tire kickers (non qualified) and qualifies your ideal prospects.

They raise their hands by responding to your immediate solution driven inducement and thus become a lead for long term follow up opportunities.

Proven Direct Response advertising offers some type of immediate solution (by way of) a free information giveaway in exchange for your  leads (all important contact) information.

And that’s how you start building a highly responsive ( and highly targeted) long term prospect list.

In Part Two ; you’ll discover seven more nitty gritty marketing details that will also help make this happen!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!