How To Increase Sales Revenue Fast!
Who doesn’t want to know how to increase sales revenue really fast?
Especially in a totally sluggish economy.
At a time when even your best customers and clients are pulling back and overall sales within your particular niche are down.
Isn’t it nice to know: Continue reading
Are you really sure these five direct mail benefits don’t apply to your business?
With the recession dragging on endlessly, how can you as a cash conscious small business owner, not seriously consider the following five direct mail benefits.
Especially when your constantly tightening your belt in order to squeeze that last ounce of marketing/advertising income wherever you can.
Let’s face it, most cash starved struggling small business owners and or service providers, really have no clue when it comes to effectively using direct mail (to either) grow the size of their current business.
Or how to effectively use it to compel their best existing customers and clients to:
A.) Consistently spend more money (and) in larger and larger amounts, over time of course.
B.) Or how to get them to (either) inexpensively and systematically refer brand new customers more often, or how to get them to provide those mouth watering bank account filling testimonials, as a direct result of one their relatively inexpensive direct mail campaigns. (Is that not interesting?)
As you already discovered in a previous post about direct mail benefits , according to the most recent statistics, direct mail usage is down by at least 30%. (And the good news is the overall trend is still heading down.)
Which means, there in lies an incredible untapped opportunity for the savvy business owner (such as yourself) to glide in under the radar and gradually grow your business for a fraction of the traditional cost.
Of course this doesn’t mean (simply because) the overall direct mail usage is down, that you’ll be able to slap together some lame direct mail ad campaign and a ton of new business will soon be beating down your door. No way!
It does suggests that by merely thinking just a little “‘outside the box”, your creative use of direct mail, can lead to some new found profit centers.
Bare in mine, the following five relatively inexpensive (long range) marketing tactics, all by themselves will not put you over the top. Not by a long shot.
However, combined together (and in) various strategic combinations, you’ll definitely be on your way.(Given a little time, a little testing and tracking. And of course, consistent implementation.)
1.) Strategy # one: Let’s say you’re extremely active online (meaning) you consistently drive a ton of highly targeted traffic to one of your lead capture page style websites and or your lead capturing blog.
Meaning – that your blog has a way to capture your visitors (all important) email contact info.
If for whatever reasons, you also need your leads phone number.
Don’t attempt to capture it via your lead capture page and or your blog, especially on their very first visit.
Instead, get their all important opt in email info first, then in one of your subsequent follow up email messages, then you offer one of your most popular ‘how to’ problem solving info products, such as a free (or relatively) inexpensive CD and or DVD that you’ll send to them via direct mail, in exchange for their phone number!
Recent stats indicate, that this strategic two step approach, is up to 30% more effective!
Provided the ‘how to’ DVD addresses one of their major issues and or concerns. Inexpensively test it and see for yourself. (If need be, simply have them pay for the cost of shipping and handling in order to help offset your upfront expenses.)
2.) Strategy # two: Suppose you (or) one of your top joint venture partners has produced an incredibly powerful DVD and or CD series on subject X.
And suppose you offer the first DVD in the three set series free via your lead capture page and or blog.
Somewhere in one of your follow up email sequences, you offer the other two remaining DVD’s in the series free, provided they provide their confirmed phone number on a page you direct them to.
And after their number is confirmed, and they pay the small cost of 1st class shipping and handling, (typically under $7 dollars) you’ll mail the other two DVD’s to them.
3.) Strategy # three: When it comes power list building 101. No one strategy works better than simply offering some type of periodic free drawing.
Suppose you offer one of your top JV partners seven set DVD or CD packages, that normally retails for X amount of dollars.
After you choose the grand prize winner(s.) Send your follow up email sequence and offer two more DVD’s in the series free (meaning they pay shipping and handling), plus an exclusive free bonus DVD interview, (or special report) where you grill the expert and or vice versa.
And you’ll mail this X dollar amount value to them, in exchange for their phone number, but they must act by some specific date!
4.) Strategy # four: By the same token, any time you need their physical mailing address, don’t try to get it all the very first time they fill out your opt in form.
Because (again) recent stats indicate (on average) the more details you ask for initially, (when your a complete stranger to them), the less likely you are to get it.
Instead, offer one of your most popular problem solving ‘how to’ info products, that you’ll send to them, via direct mail.
In exchange for their current physical mailing address.
5.) Strategy # five: And last but certainly not least. You can always piggyback one of your best market tested free lead generating offers inside one of your local JV partners outgoing mail, to their best customers and clients.
And your offer simply directs the reader to call your business directly in order to receive one of your best free ‘how to’ problem solving DVD’s (or whatever.)
Or direct them to your lead capture page, where they can provide their mailing info.
Just be sure they understand, they’ll be paying the relatively small fee of X, in order to receive it.
You might offer a free recording on (portions of) or all of a recent 60-90 minute workshop you (or someone respected) within your industry did, addressing one of their major concerns.
Without a doubt, my friend, these five incredibly simple direct mail benefits, are probably some you haven’t even considered yet, don’t you agree? No matter what your chosen target market niche is.
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Who else wants to know how to build a list fast?
Okay, who doesn’t want to know how to build a list fast? But first, before you put the cart too far before the horse, maybe you’d better consider these important factors as well.
First, are you trying to build a list in way that totally fits your particular personality? Huh?
In other words, you’ve heard over and over that “the money’s in the list.” Right?
But have you ever really stopped to consider, how you actually go about compiling your very own list? And does whatever method your currently using, really play to your strengths?
If not, you’d better change it, or else you’ll simply be half heartily going through the proverbial motions.
In which case, both you, your valued customer base and or your associates (and ultimately) your business will surfer the consequences.
Hey let’s face it, you’ve already got enough on your plate, trying to run any type of successful business, (on or offline) correct?
So you don’t need to further complicate things by trying to be something your not.
Which brings you to power list building 101.
The list that you create will serve you well on many levels. But the methods you use to compile it, have to be a true reflection of who truly you are, not just some wooden marketing tactic (and or) strategy that you read on someone else’s blog.
So take the following suggestions with a grain of salt.
But remember, to innovate, that is to say, try (as best you can ) to see the overall marketing concept, that’s being conveyed.
Not just the specific illustration(s) of the particular concepts and you’ll probably discover (to your) surprise, a way to apply them directly to your particular niche.
So with that said; let’s now try and figure out:
The first thing you need to do is to get into the proper (long term) marketing mind set. Which means, you gotta always be thinking in terms of business leverage.
Meaning- when your first starting out and your particular (real world experiences) and resources (of all kind) are extremely limited. Well, guess what?
There’s other (already) established entrepreneurs, that already have exactly what you need. And it’s your job to find creative (mutually beneficial) ways to tap into it.
Case in point; suppose (in the beginning) you need a couple of inexpensive ways to start actively building your very own highly targeted list. So that you can start periodically ( and inexpensively) following up with your best long term prospects.
Here’s a couple of really simple ideas to help get you started asap.
Let’s say that you offer pets supplies, and your business is a local offline (really) small Mom & Pop type of operation. Meaning, you currently have five employees.
Find yourself a few local (offline) cash starved struggling small business owners, that train or house pets.
Offer to add your first time “new customer only” coupon on the back of one of their flyers, and you (initially) bare 100% of the cost to do so.
Now every time they pass out a flyer, your message is going to the exact same targeted customer. Of course your thinking, why would (or should) they be willing to joint venture with a complete stranger, in this manner.
Simple, you gladly revenue share, 25% of your gross or net profit from that very first sale with them.
They need cash and you just identified a potential new long term customer and or client for peanuts!
In the beginning, it’s critical, that you only approach people in that industry, that you already have some type of established relationship with.
Next, you can and should offer to sponsor (pay for) a free drawing for them. Meaning- you pay for one free month of their service, they choose the actual winner and you both own the leads.
And you both test sending various separate offers, plus some type of combined offer(s.) etc.
That’s how to build a list fast! Without being an exceptional marketer! Give a shot, just remember, what ever strategy/method, that you ultimately choose.
Make sure that it actually fits your particular personality, or it probably won’t work and you won’t stick with it.
About the video below. (in case) you don’t already know, the lady featured in the short video below ids the one and only Jenny Shih.
She’s a direct marketing expert! Which means, she’s worth paying attention to! So check out her blog asap! You’ll be glad you did, because she’s got the goods! Just recently found her stuff, while cruising youtube looking for some training on using camtasia studio.
As always, be sure you Digg or tweet this. Thanks! And don’t forget to grab your explosive free 22 step idea marketing kit series. And increase your profits by at least 25% in the next 90 days or less!
Because you’ll want to master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Are you ready to discover how to increase sales in retail?
So you really wanna know how to increase sales in retail businesses, without hiring fancy Madison Avenue Ad agencies?
Because your money’s tight and your other resources are pretty scarce. And besides that, your new to this whole “think outside the proverbial box” type of guerrilla marketing mindset stuff. Does that about spell it out?
No problem, because everybody had to start somewhere, right? Continue reading
Ready for another proven example of target marketing that really works?
Wanna see a prime example of target marketing that really works?
How many times have you heard it said that you need to target a specific niche?
And (hopefully) by now, you no longer need to be convinced as to why this is the case.
Because no matter whether your using good old direct mail, the Internet and or traditional offline marketing mediums, such as local radio and or TV ads to reach your specific target market.
If your not correctly zeroing in on your prime prospects,both your (short and long term) results will probably not be as good as they could be.
Say for example, that your using low cost high powered direct mail, in order periodically communicate (follow up) with your best existing customers and clients.
(FYI: Please refer to the previous post on proven direct mail benefits, for the specific details.)
First of all, as you previously discovered from the post on direct mail benefits. There at least three major obstacles that can (and will) sabotage your direct mail campaigns, if you don’t know specifically, what to avoid.
1.) Consideration # one: First of all, it’s simply an accepted fact, that a staggering 40% of your overall (direct mail) success or failure, will ultimately be determined by how well you adequately match your target marketed list of potential prospects to the specific benefits that your particular product or service offers.
Your failure to do, greatly decreases your overall chances for long term success, using direct mail.
2.) Consideration # two: As the video mentioned in the post about direct mail benefits. your list (no matter) how targeted or current it is. By years end (on average) a staggering 15% of it or more will no longer be accurate.
In other words, just twelve short months after it was compiled, it will effectively be out of date. Another simple example of target marketing going off the rails.)
So in order to avoid this fate, don’t order your list, until your ready to actually use it, no matter what list broker may tell you.
3.) Consideration # three: Make sure you give your potential customers multiple ways to contact your business (and or) you personally.
Some recent stats indicate in a direct business to consumer (B2C) direct mail campaign, your failure to include multiple ways for your consumers to contact you, can result in an immediate drop of 20% or more, in the overall response.
And when it comes to business to business (B2B) direct mail campaigns, your failure to include multiple ways to be contacted by the other businesses, can ultimately result in a whopping 50% or less, in overall response rates!
(Who can afford that?) When you really stop to consider it all, this is just another prime example of target marketing that might have worked, if only.
As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because will help you master your effective communication in marketing skills. No matter what your particular niche market is.
It’s a $97 dollar value and it’s free!
Click the image for the secret!
