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01Jan 2013

 

Tips for small business.

Introducing five vital tips for small business success!

If you had to (and luckily) you don’t, could you easily identify five vital tips for small business  success?

That are inexpensive (non techie) and you implement them within the next 30  days or less.

Are you familiar with the line from an old pop song that said “little things mean a lot!” Meaning- lots of times, you can perform a series of incredibly small (yet) extremely powerful processes, and whined up with a home run of an outcome.

Of course it doesn’t always work out that way, but more times than not, you can make extremely great strides on tiny (consistent) incremental forward movement.

That’s why your sure to find several ways to benefit from the next five proven tips for small business  success.

Introducing Five Vital Marketing Tips For Small Business Success!

1.) Vital success tip # one: This first tip is incredibly huge, because it simply doesn’t happen enough. And it has to do with promptly calling your new hot leads.

Savvy entrepreneur! Take a look at this earth shattering statistics. And ask yourself, if it makes sense for a serious business owner (especially) a small cash strapped small business owner and or service provider, to pay attention to these stats.

According to the most recent research conducted, did you know that simply by calling your fresh new leads within the first two minutes after receiving their phone number, that you can increase your overall conversion rates by a whopping 350% or more! Say what?

(Is reading all that email or browsing on Facebook an extra half hour really potentially worth more than that?)

Studies have also shown that calling your leads (not calling them) between the hours of 4-10 pm, can also increase your conversion rates by an additional 41%

And just by dialing their number on a Saturday afternoon can also yield an additional 58% in overall conversion rates.

2.) Vital success tip # two: Remember, growing your business long term is like carefully nurturing a garden. Meaning- at least 95% of your prospects will not close on the first attempt. Especially with regards  to (so called) big ticket items.

So having  an effective (on or offline) follow up sales process is a must. Because typically, it will take an additional 5-12 contacts, before they’re actually ready to part with their hard earned money.

Proven Marketing Tips For Small Business Success!

3.) Vital success tip # three: Can’t stress this one idea enough. Collaborate (aka) joint venture with other (on or) offline small business owners and service providers.

Brainstorming together, helps everyone see beyond the bricks and mortar of their own walls! You’ll  both be able to see the forest beyond each others trees!

You’ll spot gaps in each other operations and you’ll come up with much better solutions as well.

4.) Vital success tip # four: Whenever possible, always let the main focus of any new ideas or promotions, that you seriously entertain. Let them center around whether or not they enhance your customers and clients overall experience with your business, product or service!

In other words, don’t seek to be creative, simply for the sake of creativity! Big mistake! Let improving your customers buying experience be the catalyst behind all of your innovative thinking. let these types of vital marketing tips for small business  success, guide your thinking.

5.) Vital success tip # five: And finally… Entrepreneur do you realize, that the vast majority of Major League baseball players that are inducted into the “Hall Of Fame”, did not get there because of their ability to hit massive home runs.

The way legendary players like Babe Ruth, Hank Aaron or Barry Bonds did. Nope.

Instead, about 6)5 or more are in, because they were able to amass 3,000 hits over a twenty plus year career. In other words, learn to be good (not necessarily) great at lots of little things, and you’ll (more times) than not, accomplish great things!

Apply these five vital marketing tips for small business  success, and most of the battle is won!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.

It’s a $97 dollar value and it’s free!

31Dec 2012

Master card customer service.     You don’t really believe that the only way you can provide outstanding customer service, is by being a Master Card customer service  rep do you?

Hopefully not. In any event, what you say to the following real world numbers. Because hopefully, they will open your eyes to an incredibly untapped market (that sadly) to this point, you may not be fully taking advantage of.

Or worst yet, through no fault of your own, you may in fact be totally ignoring. Most of you are familiar with the incredibly popular online dating site (match.com) correct?

If you’ve ever watched any of their frequent TV ads, you’ll notice they make you aware that 20% of most new beginning personal relationships, now initiate online.

Which means (entrepreneur) no matter how you slice it, that’s an awful lot of people, don’t you agree?

Of course right about now, your wondering how (if at all) those figures relate to being a Master card customer service  Superstar?

Hold on, that will be covered shortly. In the mean time, chew on these eye opening stats as well.

Because they may very well lead to a new previously untapped mega profit center.

You Don’t Have To Be A Master Card Customer Service Maniac!

(In order To Provide Outstanding Customer Service!)

Would you agree that, if there were a segment of your current market base that represented at least 20% of your total gross revenues, and for whatever reasons, you weren’t currently tapping into it.

That you’d be (undoubtedly) missing the boat? Well, whether you realize it or not, but (on average) about one in five or a whopping 20% of your loyal daily (offline) foot traffic, is a mentally challenged patron.

And their total gross revenue base equals (believe or not) a staggering 150 billion (yes) you read that right! A 150 billion dollars in annual revenue!

To those (on and offline) patrons that are savvy enough to cater to them.

Because some of your peers (believe it or not) are purposely going out of their way to ignore this incredibly huge (virtually) untapped market base.

Three Simple Reasons Why You Don’t Have To Be A Master Card Customer Service Rep In Order To Stand Out In The Minds Of Your Best Customers!

Honestly, how hard is it to care enough to go out of your way to see to it, that a 20% of your daily loyal customer base ( a mentally challenged individual) gets extended the same exact common courtesy, that you extend to the other 80%?

You don’t really need to be a certified Master Card customer service rep, in order to do that, do you?

With that said, here are three incredibly simple, non expensive ways, for you/all of us, to seize the moment and provide really good customer service.

Because good to outstanding customer service, is definitely one of the most important keys to consistently growing your business, for (literally) pennies on the dollar.

 1.) Customer service tip # one: On or offline but (especially) online. Entrepreneur, be available to customer, clients, but especially your potential customers!

In other words, don’t hide behind the technology of the Internet, instead, use it as a way to reach out and connect with your customers.

Frequently check and return those emails.Because you never know what long opportunities, a few email correspondences can ultimately lead to!

2.) Customer service tip # two: Learn “how to” show genuine empathy for (both) your valued customers and or employees. Hear what they’re trying to convey to you.

Because both of those valuable assets, have keen insights into where your dropping the ball and coming up short! Their powerful free input can and will ultimately lead you to success! (No matter what your particular niche is.)

3.) Customer service tip # three: Leverage the powerful feedback and insights your best most loyal repeat customers/clients and valued employee/associates provide.

Create a contest, for (both) your customers and another for your valued employees.

And  (really) reward the top three suggestions they provide.

Not sure what rewards to provide? This is where having some non competitive joint venture partners, can really come in handy! Because the good ones, will be more than happy to provide you with some valuable free or low cost goodies to spread around.

So you see entrepreneur, you really don’t have to be a Master Card customer service  maniac in order to provide outstanding customer service!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!

30Dec 2012
Small business tips.

here are three small business tips you simply can’t ignore!

Okay, who couldn’t use three extremely proven (market share driven) small business tips, that have (and will) continue to make savvy entrepreneurs such as yourself a whole lot of money.

And you’ll consistently be able to do it for a whole lot less than your major competitors. This first concept you should already be thoroughly familiar with by now.

Because it’s the proverbial back bone of your on or offline success pipeline.Strategic list building offers at least three powerful long term benefits.

A.) By strategically listing building you get to systematically reach the vast 80% -95% of your ideal target market that isn’t actually ready to purchase from you just yet, but will be relatively soon.

And when they are you’ll be positioned to take advantage of it.

B.) After you capture your target niche markets (all important) email, text message (and or) physical address info. Think about this incredible advantage.

While most people (at least 80% or more) watch TV in group settings, like watching the Super Bowl.(And mercilessly ripping on the losers.)

99% of them read their opt in email messages, text messages (or direct) snail mail that’s properly addressed to them personally. They typically read that alone. Agreed?

C.) If your email, text message(s) or direct mail truly interests them they’ll notice when they don’t receive it.

Unlike a local small business that for whatever reasons  has to stop their local advertising campaigns. Continue reading

29Dec 2012
Lead magnets

Are your lead magnets really working?

As you learned (via) the overall concept in a previous post, about using  powerful free lead magnets, you can build a serious income and add a ton of low cost gross profit to your business by utilizing a little known and rarely used marketing concept that is often referred to as Back ending.

(FYI: Which simply refers to all the additional sales and income you derive from your customers, after your initial sale.)

As you recall, whenever you sell your initial product or service to your first time customer; typically at a substantial (create a new first time customer) discounted price.

Use Powerful Free Or Discounted Price Lead Magnets To Create That All Important First Sale!

In order to get your sales process rolling, that first sale is often referred to as your low cost initial front end sale. If you actually lose money on the first sale – which in the case of a digitally produced product-you would not necessarily need to do because its virtual.

But if your business, product or service is marketed primarily offline and you routinely lose money on that first sale -like Walmart and some other really deep pocketed corporate retailers do, in order to net a ton of additional -back end- sales from those repeat customers, for years and years to come.

Then every sale after your initial (lead loss) sale is now considered part of your ongoing long term Back end marketing funnel.

And when done correctly, your back end sales process can literally explode your long term profits, practically overnight for peanuts! That’s why strategically using powerful free or deeply discounted lead magnets  is so effective.

(It’s how 97% of the successful late night cable TV info marketers make most of their money.)

Because you can strategically position your business so that you can literally out promote your big buck major competitors and increase your overall market share and increase your bottom line profits while simultaneously slashing your upfront marketing/advertising costs by as much as 50% or more! Oh yea!

So without further ado; let’s get to it.

Why Strategically Using Powerful Free Lead Magnets Multiply Your Profits So Fast!

The following two examples are for illustrations purposes only.

This first example (which is actually) based on a powerful real world case study; will aptly demonstrate how to strategically position your business product or service for maximum long term profits, without breaking the bank.

The two major players are a savvy veteran ( and extremely successful) online information marketer and an expert marriage counselor consultant, who had previously attempted to publish a offline hard cover book on building, and successfully repairing and preserving personal relationships.(An incredibly huge ever green market by the way.)

Because the expert relationship repair counselor was not  an expert marketer,his attempt at getting a book published  and successfully marketed through traditional means, fizzled at best!

The net result was a lot of time and money wasted on non productive publishing activities.

Enter: the savvy experienced online marketer, who successfully negotiated a long term strategic alliance between the two also referred to as a (JV) Joint Venture.

The JV basically takes advantage of both participants main strengths; the successful online marketer will now focus on aggressively marketing/promoting the book, primarily online in digital form only.

(Note: Which also means that another offline savvy marketer, could re-release the text and use their proven distribution channels to make it a success this time around.)

And for his efforts he would now receive 100% of the upfront profits – minus all of his marketing/advertising costs of course.

And the expert relationship repair specialist will now receive 100% of the back end hourly consultation profits generated by offering a series of personally customized one on one relationship counseling sessions at a mere $250.00 dollars per hour for everyone that purchases the ebook.

Sold in increments of three hour sessions or a gross profit of $750.00 dollars per every three sessions.($250 PH x 3 hours minimum = $750 in gross profits.)

The purchasers are now directed to a special lead capture page in order to receive a powerful free special report on how to restore,repair and preserve your relationship before its too late.

Insight: Can you see how this particular JV (Joint Venture arrangement) allows both participants to capitalize on their individual strengths?

Strategy: Look for the opportunities in your current business, product or service, where you can do one of two things.

A.) Allow other entrepreneurs on or offline to sell your front end product or service ( perhaps a low cost ebook , CD or DVD) and receive a lion shares of the front end profits (if not) 100% and you pocket the lions share (if not) 100% of the back end profits from now on!

B.) Especially if your business product or service has the potential of ongoing monthly income, like a paid monthly or quarterly membership site of some kind, you could allow both your on and offline JV partners (commissioned only sales affiliates) meaning they only receive some form of compensation when an actual sale is completed.

You could allow them to sell a special 30-60 day trial membership to their customers at a special (market tested) discounted price and keep 100% of the front end profits and you net 100% of the remaining membership dues, after you test in order to discover how long your typical customer remains a paying member.

Insight: Before you dive head long into the final example of this powerful mega proven low cost marketing gem, make sure that you see this (super easy) and brain dead additional potential profit opportunity that’s staring you in the face, that a staggering 98% of your wannabe competitors will never see; let alone be able to capitalize on.

If you have (or are) currently in the process of creating some type of  high quality low cost front end information product such as an ebook, CD, DVD, audio or Video product and no matter how you plan to market it, on or offline.

Why Aren’t You Using Powerful Free Lead Magnets To Create at Least 25% More Profits Now?

Your Must Complete Homework Assignment: Seriously consider allowing select well positioned JV partners to sell your information product and keep 100% of the front end profits and you can make some serious long term back end passive income in one of two ways.

A.) As long you have additional products or services that you can offer your newly acquired customer(s), you can cash in big time from all of the additional long term back end profits for peanuts!

B.) Be sure that you include your best market tested affiliate links inside your digital info products, because a certain percentage of those readers of your info product (whether) they purchased it or not, will purchase some of those products or services and your bank account will go kaching!

In fact you might seriously consider creating a powerful free low cost high quality info product for the sole  purpose of allowing all your JV partners and their customer base to to keep 100% of the front end profits and you just soak up 100% of the passive back end profits!

(That’s how you use powerful free lead magnets to create at least 25% more profits now.)

Hint: That’s why you are highly encouraged to download, read and prosper from the powerful free Nine page special report and discover the little known powerful secrets about successfully using back end marketing.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less. (No matter what your particular niche is.)

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

28Dec 2012

Small business tips.

Seven small business tips that really work!

    (No Matter What Your Current Economic Or life Conditions Are!)

So else wants to know, seven proven small business tips (more like) guiding principles, if you will, that will help you, not only in your entrepreneurial journey, but in life as well.

This is one of the few times, that it’s okay to have a certain amount of overlap. Because let’s face it, no matter what type of business, product or service that you have.

Every one in business faces certain commonalities such as fierce (and ever growing) competition, new regulations, key personnel changes,  offline re-locations, temporary slump in sales volume and on and on, right?

Which means, day in and day out, you need to adopt your overall guiding principles and or business philosophy, to help guide you through, whenever things get just a little bit rocky.

As every serious entrepreneur (instinctively knows) they surely will. Before it’s all said and done. And that’s really the basis of this particular post.

Think of it as your emotional and philosophical (inner pep talk) to help keep you grounded whenever your (emotional anchor gets tested.

Seven Small Business Tips And Enduring Life Principles That You Can Always Count On!

Just remember entrepreneur, the definition of a small business, doesn’t mean that your thinking has to be or stay  small!

1.) Small business and life philosophy  tip # one: The late great “Jim Rohn” used to say, ” Your personal philosophy is the greatest determining factor in how your life works out!”

So before you go out of your way to blame this and that for your life or business failure(s), be sure you look in the mirror (internally) and honestly access yourself.

2.) Small business and life philosophy tip # two: “Don’t belittle,be big!” (Especially in your giving and service to others!)

3.)  Small business and life philosophy tip # three: “Learn to say no to good… So you can say yes to great!” (Look for your daily opportunities to do so!)

4.)  Small business and life philosophy tip # four: “Be loyal!” (To others and they in turn, (the ones that really count) will be loyal to you!)

5. Small business and life philosophy tip # five: “”Combine your knowledge.”…..(Because savvy entrepreneur) “None of us is smarter than all of us!” (In other words, resource share (aka) joint venture.)

6.)  Small business and life philosophy tip # six: ” Welcome greatness….(for) “It lives all around you!” (But it takes a keen eye and open mind to see it!)

7.)  Small business and life philosophy tip # seven: “Be enthusiastic!” (Because everybody- including your competition- loves to associate with a winner!)

Bonus tips!: Four More Small Business Tips..

8.)  Small business and life philosophy tip # eight:”Don’t blow your own horn… or you might miss the music!” (Amen to that one!)

9.)  Small business and life philosophy tip # nine:”Develop the ability to find the ability in others! It’s priceless!” (Of course this one is a life long journey to  acquire that particular skill!)

10.)  Small business and life philosophy tip # ten:”Get your ego out of the way!’ (Okay, but it’s gonna take some time!!)

11.)  Small business and life philosophy tip # eleven: “Be an exception, not an exemption!” (Other wise your’e just being a pain!)

Well there you have it entrepreneur, in no certain order mind you. But seven powerful small business tips, plus the four bonus tips, that can help you achieve and lead a more exemplary life.

Of course, no ones suggesting that your/we are robots here. Just apply as much of them as you can, as often as you can. And your gonna hit more than your fair share of home runs in business and life! Guaranteed!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.(No matter what your chosen niche is.)

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

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