Are your lead magnets earning their keep?

 (To Flood Your Cash Starved Small Business With New Customers!)

When It Comes To Creating Effective Powerful Free Lead Magnets….To Attract Your Ideal Target Audience.

(Always Keep These Six Powerful Long Term Profit Building Suggestions In Mine.)

1.) Always, no matter how you currently market or promote your business, product or service (on or offline), using powerful free problem solving “how to” lead magnets.

Be sure to capture your potential customers (leads) all important contact information.(Power list building 101.)

If you primarily market your business offline, then you’ll want to use battlefield tested “Direct Response Marketing” in order to accomplish this. Meaning your advertisement or marketing material will offer your readers some type of powerful free insider information product in exchange for their offline mailing address.

(Just for for responding right now!)

And if you primarily market online, you’ll hopefully be driving your first time online visitors to be your lead capture page and or your WordPress blogs home page (index page) that will have an opt in box, (preferably) above the fold and located on your right hand side.

( Which also means that in order to effectively do your all important online follow up process, you are going to need a state of the art paid autoresponder service.)

By the way here is a resource link for one of the Internets most respected paid, state of the art email service  providers.)

Note: Recent (and incredibly extensive, not to mention costly) research proves overwhelmingly that your odds of capturing your online visitors contact information (opt in email) increase dramatically (sometimes by as much as 300%) when your optin box is located above the fold and off to the right hand side. ( There are exceptions of course.)

The term above the fold just refers to the part of your screen that your online visitor can view without using the scroll bar.

Why You Need A Profit Producing Lead Magnet System Right Now!

2.)  It doesn’t matter how long your actual  free lead magnet report and or information product is, don’t write a novel mind you, just be sure that your information product does tell a complete story. Obviously you don’t tell the entire story otherwise you having nothing to sell.

( In fact try to pretend that your valued information product was created specifically for a relative and or trusted and respected family friend (or relative) and that you have no intentions of charging them for it!  With that specific mind set, what type of quality ‘how to’ info products and or services would you create? )

Because that’s the one should be creating!!

3.) Always,be sure to give your powerful free lead generation information product (be it a tele-seminar, how to special report, audio and or video product etc.) a perceived value of some kind. ( Because if you don’t value it, neither will anybody else!)

For example: This is a $47.00 dollar value, but for an extremely limited time it’s yours free ( or just X) for the next 30 days!

Or test that approach against free to the first 60 people (or X number of people) that respond to this, ad, article, attend this workshop, sign up for this 90 day trail subscription or pay by money order and or credit card by this specific date etc.

Make Sure That You Seek Out The Valued Opinions Of Your Trusted Associates…After You Create Your Lead Magnet Product…

4.) After you create your valuable free lead generation information product. Ask several of your valued associates to to please answer three specific questions.

A.) Does the information product offer simple, understandable and practical solutions to the problems and or issues that the title (power headline) addresses?

B.) If you had invested your hard earned money in this information product or service, do you feel that you got your money’s worth? If not not why?

C.) What parts specifically ( if any) need to be explained better?

Their (hopefully) honest answers to those three questions and others that the two of you come up with; will allow you to ultimately (over time) create an incredibly powerful and irresistible long term future generating profit magnet.

5.) Never ever try to use a non specific mass medium like your major local newspaper, radio or local cable television ads (not including info-mercials) in order to target market using your new client magnet secret weapon.

The only exception to this general rule is if your using a professionally written press release.

Or you or someone else that has proven money making expertise in those specific mass marketing mediums.

Instead use powerful niche marketing mediums like, industry specific on and offline trade journals and or online ezines (electronic newsletters), trade shows, how to webinars and or workshops etc; in order to target a specific audience.

Mass Media’s Readership Interest Is Way Too General In Order For You To Be Effective And Way Too Costly…

Your rational here is that people who attend specific ‘how to’ workshops and or seminars or trade shows or that subscribe to industry specific newsletters and or trade journals etc. They’re looking for specific ‘how to’ problem solving information.

And far too often mass media publications such as your local newspapers, the general audiences needs are just far too general and varied in nature, in order for your highly “niche d” free lead magnet info product or service to be as effective as it (could) and should be!

( That’s not to suggest that you would turn down the opportunity to have one of your free ‘how to’ lead magnet Direct Response Marketing articles  being published!)

6.) But whatever do you do, please don’t take the time (and put forth) the effort to create any type of  so called free ‘how to’ lead magnet information product that is 85-95% sales hype and no real content!

This (sadly) is a fatal pre profit killing mistake that staggering 95% of your would be clueless competitors constantly make!  Don’t go there!

Instead over time, you’ll be able to (sell big time) by simply taking the time to educate your valued customer and client base (including those on your list) that only want the freebies!

Because you’ll quickly position yourself as one of the respected experts and you’ll also be viewed as an industry leader! ( And boy does it pay!)

Don’t take my word for it, test drive these mega proven strategies for yourself. And watch both your short & long term profits multiply faster than a rabbit farm on a hormone diet!Guaranteed!  Not so fast!

Your Must Complete Homework Assignment Is:

1.) Name at least three simple strategies that you got out of this three part series and share how you (or your JV partners) will be able to quickly apply them to your business, to help improve your bottom line in the next 60 days or less!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Do you have a proven marketing action plan?

As recall  in Part Two of this series, about successfully implementing a workable marketing action plan you discovered that by carefully tracking and monitoring your offline visitors impulse item purchase tendencies.

You discovered which impulse items you could use to systematically create long term profits.

Because remember (when you) allow your best repeat customers to purchase certain items at your actual costs and lock them in for the next 6-12 months etc; you will systematically earn more profits over time and it won’t cost you the traditional fortune to get them to come back each time!

And with the right (market tested) discounted price, they’ll be more than happy to!

Often Times A Powerful Marketing Action Plan Is All You Need!

There is simply no way (offline) to effectively (and legally) monitor what your prospects are reading and which actual pages or chapters (within your book)  they read or how long they actually remained on any given page etc.

It’s Far Easier To Feed A Starving Crowd Than It Is To Create Demand For Your Food Product.. ( And Far More Profitable Too!)

Just for the sake of driving home this extremely crucial point.

Let’s say that as a result of your market research you discovered on average that 57.35% of  the readers of  your latest Best Selling book read page 38 (the most) in chapter three.

Wouldn’t knowing this powerful market researched fact give you a tremendous marketing advantage?

Because now you’d know exactly where to place your best market tested lead generating offer.

Meaning– now you’d know exactly where to place your best market tested Direct Response Marketing type ad, instructing your readers to be one of the first 1,000 people to call your toll free number or to go to your special opt in lead capture page in order to receive your best market tested free lead generating giveaway CD,DVD or how to special report etc. (Or to enter your free drawing.)

Doesn’t it stand to reason that if they’re reading your books or listening to your audio programs ( or attending your introductory free workshops) that they would be extremely interested in learning more?

So even though (legally) you can’t track and monitor offline these specific nuggets. You sure as heck can monitor them online!

Google Analytic s and Google Optimizer are two free tools that you have to add to your online marketing arsenal.(get a geek on fiverr.com to help you with any technical issues.)

These two powerful market research gathering tools are yours free when you sign up for a Google Adsense account.

(Note: Adsense is a form of paid advertising; where you receive an affiliate commission from Google whenever an online visitor clicks on one of the relevant links that Google places on a webmaster’s (your) site.)

You or your web master can add these two powerful free tools to your site by simply cutting & pasting the necessary code. And don’t worry if your not the most techie type, because your webmaster or fee lance web designer will know exactly what to do for a minimal cost of course.

Google Analytics And Google Optimizer Give You The Keys To The Long Term Profit Vault….

And once you add these  two free powerful tools to your site; here are at least four simple things that you will discover.

1.) You will now know where at least 98% of where your free (organic) traffic is coming from. Typically Google Analytics will list your top three free traffic sources.

2.) How long your typical visitor is remaining on your site per visit.

3.) Which specific pages that they visited. (That’s huge!) Because now you know strategically which other pages to add your opt in box to.

4.) How much daily traffic your actually getting.

Bonus:

5.) How many total number of different pages that your typical visitors are actually viewing.

Your Main Marketing Message Always Needs To Answer Your Ideal Prospects Number One Burning Question….

Which is ” What’s in it for me?” By the way; do you know your ideal customers favorite radio station and or web address?

Their favorite radio station is; WIIFM FM which stand for; What’s in it for me? FM.

And their favorite web site is; www.howwhateveryouhavebenefitsmeperiod.com huh?

Translated: that’s simply www. how whatever you have benefits me period dot com.

A Powerful Marketing Action Plan Is Simply A Must!

Always make sure that your main marketing message via your main headline, be it on your  business card, post card, index card, on or offline sales letter, both classified and display ads, radio ads or yellow page ads, website or blog etc; answers that main burning question.(Because that’s a proven marketing action plan.)

Otherwise your potential prospect will ignore it. And you will have wasted your time and money trying to reach them in the first place.

In conclusion: Hopefully now you can see and appreciate how knowing the two most important secrets about your ideal online visitor can and will fill up your bank account.

And equally important; where on your website or blog to place these powerful revelations.

Because of your low cost power marketing research; you’ll not only be light years ahead of your would be competitors, but you’ll also make at least 25% more long term profits for a whole lot less! Don’t you agree?

And remember: on average only a measly two percent of the eyeballs reading this (and other) proven marketing techniques will actually do anything of significance! Meaning – the other 98% will do little or anything  significant.

As always, if you got any value out of this post, please tweet this. Thanks!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.

shouldn’t you be using one of the best online marketing strategies!

   (Even Though It’s Incredibly Easy To Implement!)

Okay, you’re definitely tired of struggling online looking for the absolute best online marketing strategies to use, in order to grow your business, correct?

Welcome to the club! This next  proven strategy (is extremely) low cost and will help put your list building efforts on steroids.

So just what is this so called secret list building strategy, that will help put some of your very list building efforts on steroids? Continue reading

Who else wants to know how to generate blog traffic?

   (Without Spending A Fortune On Expensive Paid Advertising Methods!)

If you’ve been online any time at all, and you have either a business or personal  blog (preferably) a self hosted (paid) WordPress blog.

The thought of how to generate blog traffic, has to have crossed your mind (at least) a few times, correct?

For sure, consistently generating highly targeted free traffic to your blog, is no easy task.

You can simply choose not to effectively exercise that grey matter located between your left and right ear.

And try and solve your problem by writing checks, for various paid traffic generating methods. The problem with that approach is, unless you or your company has “Joey deep pockets” money.

You may not be able to hang in there long enough to build any sustainable traction. Which ultimately leads to frustration, loss of extremely limited capital resources and plain old burn out.

So what’s a cash starved entrepreneur suppose to do? Continue reading

What are your five favorite famous motivational quotes.

  (And Help You Stay On Track!)

Okay, can you name the five most famous motivational quotes,  that you’ve heard in  the last year, that really made a truly lasting impact on you?

If not, there is very good chance, your not coming in contact with part of your long term mental development side enough.

Case in point: if your immediate gut kneed reaction to that last paragraph was, “I don’t need any of that so called motivational stuff!’ Then entrepreneur, please answer (honestly) the two following simple questions.

A.) Is your business, growing as fast as you’d like it to?

B.) Do you currently have all the success that you want? Well, perhaps part of the reason is because of the way you and I habitually think about and process the situations that occur in our daily lives.

Of Course It’s Not Just About Famous Motivational Quotes!

For sure you chant all you want or read one (so called) positive affirmation after another.

But at the end of the day, it’s truly about what specific actions you take (towards) your realistic goals. And how consistent you are or aren’t!

meaning- if you decide to kinda of sort of test one main power headline against one another, here and there.

That’s the kinda of sort of results, you’ll ultimately get.

Or if you decide to share your valued unique insights and perspectives via your blog, every now and then.

Google and the other major search engines, will pay that much attention to your blog.

Because everyday, (roughly) six point six billion web surfers go online (in search) of proven “how to” problem solving solutions. And either, your going to be one of the sites they find, or your not.

It doesn’t matter to them or Google! So just like bathing regularly.

Your mind has to be positively fertilized with (consistently) with the right types of mind food (aka) famous motivational quotes.

Otherwise, like bathing here and there, your not going to get and benefit from the full impact of the activity.

Five Famous Motivational Quotes You May Want To incorporate Into Your Daily Routine!

1.) Famous Motivational Quote # one: “As a man thinketh in his heart , so is he.” You know the source of that one, right?

2.) Famous Motivational Quote # two: “What lies before and what lies behind us, is insignificant, to what lies within us!”

3.) Famous Motivational Quote # three: “Correction does much, but encouragement does more.” Johann Wolfgang Von Goethe

4.) Famous Motivational Quote # four: “To live happy is an inward power of the soul.” Marcus Aurelius

5.) Famous Motivational Quote # five: “Keep your face to the sunshine and you won’t see the shadows.” Helen Keller.

The point is entrepreneur, lots of times, it’s not what happens (per se), it’s how you (and I) respond to it. Not fully appreciating the many (mind set) opportunities, that short term adversity and or set backs, can provide us with.

Which means, it ultimately gets down to how you (we) process things. That’s how and why these five famous motivational quotes, may be of value to you.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!