Who else wants to know how to create content that attracts like a magnet!

 (Or Else You’ll Probably Lose Money!)

Are you wondering how to consistently create content that attracts, instead repels your ideal target audience.

Well, believe it or not, your probably doing at least 80% or more of what you should be doing.

But it’s the other 20% that’s costing you at least 80% of your intended results! Yep.

How To Create Content That Attracts Instead Of Repels Your Ideal Prospects!

Your biggest challenge, believe it or not, is too write in such a simplified manner, that it’s practically impossible for your intended target audience, not to understand, exactly whatever it is, that you’re trying to convey.

Sounds simple enough,correct? But you’d be surprised.

Case in point; take a look at some incredibly shocking statistics. Brian Clark of copyblogger fame. (An excellent source by the way, if your looking for proven online marketing strategies.)

Brain released a totally excellent report on how to consistently create content that attracts your ideal prospects.

And inside the report revealed some incredibly shocking stats, revolving the typical online web surfer.

Take a look at this. First (the study revealed) that on average more than 50% of college students at a four year schools, and more than 75% at two schools in the United States: Could not!

A.) Understand the arguments of a newspaper editorial.

B.) Or interpret a table about exercise and blood pressure.

C.) And finally… adequately compare credit card offers with different interest rates and annual fees. (Your not to the bad part yet!)

Here’s the really sad part; these students are more literate (by far) than the average US adult! Because the vast majority of US adults have far less education.

So the moral of the story is? Keep it simple, be specific as you can and always seek simplicity first!

Because as Brain (likes) to pint out, when it comes to creating effective content (on or ) offline. “No one will ever complain that your writing is too easy to understand.”

How To Create Content That Sets You Apart……

(From Your Lost In The Sauce Major Competitors! Introducing Five Simple Copy Writing Mistakes To Avoid!)

1.) Copy writing mistake # one: The typical small business owner and or service provider, far too often will create  content that belongs in play from William Shakespeare!

Instead of writing to a crowd that (not) only did not attend a prestigious Ivy league school, but really (for all practical purposes), could care less about you, your product or service!

They simply need and want to know in Mary Jane plain simple terms, how whatever you have benefits them! And you’d better cut to the chase, real fast!

Or else, their gone! Especially  online. Remember, keep your writing simple, concise and to the point. And don’t write like you attended Harvard!

2.) Copy writing mistake # two: Use lots of bullet points in your copy. Creating lists are extremely effective. Besides your target audience loves to know (or discover!) X number of ways to do something.

Or, they love top X number of something lists. So copy write mistake number two is, failing to use concise bullet points in your on or offline copy.

And stimulate the natural curiosity of your readers.

Your Copy Writing Is A Powerful Tool And Major Business Building Asset! (Make Sure You Use It That Way!)

3.) Copy writing mistake # three: Since you already know that a compelling (main) power headline, will affect 80% of your written materials success or failure.

And if you don’t capture them in just five short seconds or less (with) your best market tested compelling headline (on or) offline.

That they won’t stick around to read the main body of your material. That being said, as the they quickly skim your copy, (that’s) why you need really good (straight) to the point bullets!

They will also head directly to your all important P>S. at the end of your sales piece. So don’t drop the ball here! If your sales piece, doesn’t have any P.s’s, then you’d better start using them yesterday!

But even if you do routinely use them, make some last (“what’s in it for me?”) compelling point in your P.S! don’t just add it for the sake of doing so! like far too many of your wannabe competitors!

4.) Copy writing mistake # four: Failing to spend 80% or more of your time, trying to create compelling opening main power headlines, in order to attract your target audience initially.

The body of your sales piece, article or blog post etc; has got to deliver on your main power headlines big promise, alright!

But without (inexpensively) testing various main power headlines, in order to attract them initially, you’ll never get to them reading anything.

So spend at least 80% or more of your time (entrepreneur) learning how to create compelling main power headlines!

5.) Copy writing mistake # five: And finally… This one is critical. Your not investing enough time immersing yourself in your craft! Huh?

meaning- where’s your totally comprehensive swipe files on your various subjects! study the masters! These men & women (like) the aforementioned Brian Clark of Copyblogger, they’ve already walked the walk!

They know exactly what it takes! Get on their list(s) Follow their proven advice and invest in their knowledge!

Hey; Brian (at last count) only had 150,000 opt in subscribers to his blog! How’s that match up with your current numbers?

Well, there you have in in a nutshell entrepreneur. Five simple ways for you to create content that totally rocks!

Simply by avoiding, these five incredibly simple copy writing mistakes

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

How to correct three common mistakes small business owners make!

   (Especially When Your First Starting Out!)

How many serious small business owners do you personally know (other) than yourself, that at one time or another, suffered from temporary burn out? Pretty common occurrence  when your the one ultimately responsible for keeping the lights on and putting food on the table. Don’t you agree?

Far Too Many Dedicated Small Business Owners Suffer From Temporary Burn Out!

Mainly because (in the beginning) anyway, they are the ones that routinely work 12-18 hour days, once you total everything up. Especially when it comes to a traditional (offline) bricks and mortar (small) Mom & Pop type of enterprise.

And long before the doors actually open and often, long after the doors close, they are as busy as beavers, trying to make sure they can survive into the next week or quarter etc.

Plus, typically, in the beginning, they don’t have readily available access to deep pocketed (Wall St.) venture capitalist, nor do they have an unlimited line of credit with their local home town bank.

Truth told, their bankers are usually far too conservative with (both) their lending and credit practices, as it refers to your typical cash starved and resource limited small business ownersare concerned.

What Savvy Small Business Owners Typically…..

(Lack In Terms Of Deep pockets, They Often Compensate With Outstanding Customer Service Skills!)

Just because your (they) are unable (in the beginning anyway) to float a ten million dollar bond or get Goldman Sachs to issue 25 million dollars in venture capital, doesn’t mean your enterprise can’t adequately provide excellent customer service to your chosen niche.

Typically, your biggest hurdle, is simply one of constantly stretching your razor thin cash flow.

Which causes lots of sleepless nights and other daily anxieties to boot. But (make no mistake about it) they are three other (constantly) nagging factors that plaque far too many would be successful entrepreneurs.

And if you can’t successfully overcome these three specific (and all too common) small business owners challenges, them I’m afraid (my friend), there is a very good chance, within five short years or less (emphasis) on the less, your business (along) with all your dreams of small business ownership, will evaporate.

Three Common Mistakes Far Too Many Small Business Owners Make! (And How To Correct Them!)

Sadly, these three (all too) common mistakes, apply to far too many small business owners, whether you primarily market your business on or offline.

1.) Common mistake # one: In the beginning, especially when your cash flow is extremely tight, you have a tendency to focus on one primary form of successfully marketing your business.

Just because you primarily market online, doesn’t mean you shouldn’t at least inexpensively test some of your viable offline marketing opportunities and vice versa.

2.) Common mistake # two: The “Super hero complex.” Meaning- one of the main reasons your small business (along with everything else) that comes with small business ownership is driving you crazy!

Is because you are the one that supplies all the creative marketing ideas, do the bookkeeping, opening and  closing etc. Three simple words of advice. “Get over it!’

You’ve got to to quickly develop the (skill) and ability to hire or develop within your business, qualified personnel that you can successfully delegate and or assign certain needed tasks within your business.

Or else, you’ve just traded one job for another. And severely limited your chances for future business growth. And now you’ll start to have the time needed to work on your business, instead of just in your business.

3.) Common mistake # three: Of course you realize this list could (and probably) should have been expanded to at least five suggestions or more.

Anyway, failing to adequately focus on over servicing your current valued customers and clients, instead of constantly marketing and advertising, trying to create new ones.

This (all too) common mistake is huge, for at least two additional reasons.

A.) As you’ve previously discovered, on average it cost your typical cash starved small business owners a whopping 500% more in up front out of pocket cost, just to create that new (barely) profitable first time customer.

B.) Instead by strategically over servicing your existing customers and clients, because they’ll be far more likely to come back (and spend) more money, plus gladly and consistently  refer others!

Thus saving you time and money.

Don’t Think Like A Small Business Owner Just Because You Are One!

They are also 300% more likely to positively mention your business product or service on one of the viral social sites, such as Facebook or twitter etc.

And they are also 500% more likely to give one one of those mouth watering, long term bank account filling testimonials, that you can use from now on!

Basically, there you have it entrepreneur. Three common mistakes (otherwise) savvy small business owners make. And how to correct them.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else is looking for the best small business ideas?

  (Simply Because Your Marketing Focus Is Not Laser Focused Enough!)

Have you ever noticed of some the best small business ideas, are literally right under your nose, once you take a step back and really focus on the tasks at hand.

Often times some of your best marketing creativity comes about when all or most of your readily available conventional methods, are either greatly reduced or cut off altogether.Have you noticed this all too common occurrence as well? Continue reading

Introducing three of the best small business marketing tips, you can use right now!

  (Because Their Low Cost And Proven Effective!)

Are you just a slight bit curious about how three of the best small business marketing strategies (currently) available to you, are now non techie, non expensive, and  extremely simple to do?

Ever notice how, (especially) when it comes to (long term) success in business, that (often) it’s the really simple things that (truly) can and will make all the difference?

Case in point: the typical cash starved entrepreneur (sadly) when invests outrageous sums of money on really non essential things, like a paying thousands for a  glitzy four color brochure, when a (far less expensive), simple black and white brochure will adequately do the job.

Or, they focus on purchasing  (basically) ineffective mugs, pens or other costly marketing items, when instead they should be focusing on (inexpensively and or creatively getting their highly targeted (niche d) message to their ideal niche market.

Because that’s the type of proven long range marketing activity, that ultimately leads to the best small business marketing results.

(Note: watch this video to see how an incredibly experienced and successful marketer explains a fairly complicated subject, in extremely simple terms. Continue reading

Who else wants to know how to create a blog post that totally rocks!

Okay, so you have a really cool WordPress blog,  you still have to be wondering, how to create a blog post that gets results,right?

Because, let’s face it, without steady (highly) targeted traffic, ready willing and eager to spend money on your products and services, over and over again, then you may as well not even have a profit seeking WordPress blog.

On to the challenge at hand…

How To Create A Blog Post That Totally Rocks!

(Meaning It Produces Real Results!)

When it comes to consistently creating content that really produces bankable results, why struggle trying to re-invent wheel? Meaning- Why rack your brain trying to constantly come up with fresh (results producing) content.

Instead, why not leverage what your target audience is currently responding to.

In other words, frequently visit the top five blog sites within your chosen niche. See what subjects they’re blogging about that really play to your current strengths,and then create your own unique content about the subject matter.

For ex: here is a recent headline that appeared on Yahoo’s home page.

(This is just a paraphrase mind you.) It went something like this: A Recent Study Finds Men With Brown Eyes Are More Trustworthy.”

How To Create A Blog Post That Really Gets Results!

First, let’s look at how many different fresh pieces of content a savvy marketer such as yourself could create off (just) this one headline. (Of course you’d be publishing all this fresh content on several different article directories, not just your own blog.)

Of course, you’d need to be in the industry that targets this particular niche. Anyway:

Take a look at this  different headline templates.

1.) Five (or X) Simple Reasons Why Men With Brown Eyes Are More Trustworthy!

2.) How To Tell If You Can Trust A Guy! (Even If He doesn’t Have Brown Eyes!)

3.) Three Simple Reasons Why You Can trust A guy! (Even If He Doesn’t Have Brown Eyes!T

4.) The Number One Reason Why You Shouldn’t Trust A Guy (Even If Does Have Brown Eyes!)

5.) Take This Simple Test To Discover If You Can Trust A Guy! (Whether His Eyes Are Brown Or Not!)

Here’s the point entrepreneur: Those five pieces of leveraged content can easily be leveraged into (at least) five more short “how to” videos, on the exact same content.

Now you’ve got at least ten pieces of fresh content. Your starting to develop a reputation, as a respected source, when it comes subject X.

How To Create A blog Post That Leverages Socially Proven Content!

Hopefully, your leading the readers of your content (on the various article marketing directories) and or those watching your videos, (on the various video sharing sites) are being led to head over (to either) your lead capture and or your WordPress blog.

And your blog has some sort of targeted freebie giveaway above the fold, in the upper right hand corner of your blog.

Because (most of us) read from left to right.

(FYI: the term “above the fold” basically refers to the portion of your computer screen, that your visitors can see, without having to scroll the page.)

And that entrepreneur, that’s basically how to create a blog post that really gets results!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!