How often are you working your local centers of influence?

As you previously discovered in part one of this powerful series about strategically maximizing the enormous unleashed potential of your local centers of influence.

Just to quickly recap: as you recall, a local (well respected) jeweler, started approaching other well respected (and highly visible) women within their local business communities.

And they allowed this highly visible women to purchase at least three of the jewelers best selling lines of bracelets, earrings and necklaces.

And all the business exec’s had to do was purchase these items at the jewelers actual cost, however, the jeweler will simply hold the exec’s certified cashiers check in escrow, just in case the items get stolen and or damaged.

And just as an added (special) bonus, the jeweler will periodically allow the exec’s (in good standing) to swap out any current piece of jewelry for another one of equal and or lesser value.

Without adding any additional funds to their escrow account. And rest assured, there will be times, when they’ll want to take advantage of your incredibly generous offer.

 You Must Strategically Work Your Local Centers Of Influence….

Getting back to your previous example in part one: as you recall, the local jeweler was inexpensively testing, hosting special  private periodic VIP events, in various upscale local hotels.

And the local centers of influence (once say) every three months or so, get to invite fifteen of their closest most respected colleagues, employees, relatives and or associates etc.

To a private and oh so exclusive VIP showing of some of the local jewelers best selling jewelry.

If the jeweler has at least three active local centers of influence in their inner circle, that means, the event should have about 45 new potential customers in attendance (not counting) the three centers of influence themselves.

Think about what’s happening here for just a second.

1.) First of all, your coming in direct contact with 45 or so (give or take) , first time potential new customers for a fraction of the traditional cost.

2.) And they are coming to with a positive predisposition, because they are being referred to you, by some of your most respected local centers of influence.

Nest, the jeweler might hold a free drawing, where ever new first time attendee gets a chance at trying to win a really cool diamond necklace that normally retails for $750 dollars.

But actually only costs the jeweler $200 dollars.

And even though only one new first time attendee will win the ultimate grand first prize, all the other runners ups, that actually entered the drawing, will of course become part of your offline database.

They will also receive a time sensitive date stamped “New customer only!’ discount coupon, that they have to use within the next ten days or less, in order to receive 25% off their next purchase. With no minimum purchase requirement.

Why Your Local Centers Of Influence Are So Darn Important! (To Important To Your Long Term Success!)

One of the main reasons why you want to constantly keep recruiting new local (more powerful and visible) centers of influence, because like anything else; people move on, pass away or eventually fall out of favor.

However, they also get promoted from district, to regional, to national this or that as well. And you want your businesses influence (and reach) to strategically grow right along with theirs, right?

That’s why you’ll constantly be on the look out for and open to the new (soon to be)  future centers of influence as well.

All in all, hopefully you can see how by strategically tapping into this incredible source for ongoing business, your local

centers of influence can quickly become a proverbial goldmine, that you can consistently mine for years and years to come. Don’t you agree?

In part three you will discover the top five ways, that you can consistently generate low cost high powered referral prospects, with or without the help of your local centers of influence!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Are you strategically working your centers of influence?

    (Or Else Your Leaving At Least 25% Of  Your Long Term Profits On The Table!)

You already realize that some of your very best referrals come from your local centers of influence, correct?

Well, you’d probably realize that fact if you were actively monitoring where the majority of some of your best referrals were actually coming from.

First and foremost your absolute best referrers are (more than likely) originating from your existing customers and clients.

Because these people have already had a positive experience with your business,product and or service.

Now that being the case, think about the math here for just a second, then make a rational business minded decision entrepreneur.

 How You Current Centers Of Influence And The 80/20 Rule Go Hand In Hand!

The savvy small business owners and or service providers (so that means you), realize they don’t have deep corporate pockets, and can’t simply throw tons of corporate money at building their business.

Instead, since capital resources are extremely limited, they have to invest a majority of their referral system generation time, with that all important 20% of their valued customer/client base, that consistently produces a whopping 80% of their long  term results.(The 80/20 Rule at it’s best.)

So the question begs asking? That being the case, why are you constantly spending (on average) at least 500% more, to create that all important new first time customer?

Because that’s what’s it’s costing you (on average) every time you run (or renew) that outrageously expensive (local) newspaper or magazine ad campaign.

Or when you create that TV ad campaign or when you purchase those local radio spots in batches of 25 at a time etc.

When right underneath your nose, your good old (local) centers of influence are already in the perfect position to easily multiply your current marketing efforts (at least) ten fold!

And for a fraction of the traditional cost! Entrepreneur, what’s up with that?

How Your Local Centers Of Influence Can Systematically Add To Your Bottom Line!

(And Dramatically Lower Your Initial New Customer Acquisition Costs By As much As 400% To Boot!)

Although your local centers of influence are traditionally referred to as your second tier (or ) tier two centers of influence, with your current customer/client base being your all important tier one group.

My friend, these so called tier two referrers, are anything but second rate.

For ex: suppose you run a successful mid sized local jewelry store. Find yourself (two or three to begin with) local influential business executives, that are highly visible and respected within your community, but especially within the business community they serve, within their respective niche areas.

Offer them a few of your most popular bracelets, earrings and necklaces: all they need to do is pay your actual cost for these items.

And you’ll basically hold their money in escrow, as a type of insurance deposit, just in case the items get stolen or damaged beyond any reasonable repair.

They’ll continue to mingle within their various circles, and before long guess what will start to happen? Yep! The other prominent ladies within their circles, will want to know where they can obtain one of those beautiful sapphire necklaces.

Or where they can get a set of those beautiful diamond earrings etc.

They’ll simply pass out a few of your two sided business cards, that says they which one of your local centers of influence referred them.

And kaboom! You just increased your bottom line by at least 25% or more! For a fraction of the traditional cost.

And as a nice bonus high end profit producing marketing strategy, you could inexpensively test,  periodically hosting  very special private VIP gatherings.

You allow your circle of influence advocates to invite fifteen of their top most respected associates, employees and or friends or female family members etc.

And you just do a private showing of some of your best (not to mention) most expensive pieces of jewelry. perhaps you rent a large conference room at one of the local upscale hotels in town.

And you serve really nice wine(s) and or champagne etc. You know, really go all out. Get those ladies tweeting and giving your company the heads up on FB etc.

The net result is, some of those first time attendees will leave their spreading the word high and low about you and your totally fabulous  business, from now on!

In part two, you’ll discover three more extremely powerful ways to strategically maximize the long term profit potential,  waiting to be unleashed by your local centers of influence!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular target market is.)
It’s a $97 dollar value and it’s free!

Does your current market research process ultimately lead to sales?

   (So You Can Stop Spinning Your Wheels Online! And Stop Wasting Your Extremely Valuable Time!)

Be honest here, how often (or how) much time and thought have you really put into understanding how the market research process, will save you time and money!

In fact (sadly) most if not the the really high end of your would be online competitors, really (and honestly) have  no clue why their online ventures are blowing out!

Because they seem to truly believe that because “they built it”, someone (meaning) a potential buyer would come. And that my friend as you may or may not have already (painfully) discovered, is simply not the case. Continue reading

Who else wants to know how to find a niche or sub niche that’s truly worth pursuing?

Okay, by now who hasn’t wondered (out loud) on more than one occasion, how to find a niche or sub niche, that’s really worth pursuing?

After all, you can waste a ton of irretrievable time, building a website and or WordPress blog, only to discover way too far down the line.

And much to your dismay, that what you thought was a really promising market, in reality turned out to be nothing more than a glorified hobby at best.

Because although you did (or do) get occasional traffic, by in large, these visitors were merely casual observers and not the passionate (ready to buy now!) online visitors you built your hopes on.

Too bad! hey, wanna know a little secret? It happens way more than you think.

And one of the main reasons it does, is because too many newbie online marketers, skip the all important preliminary stuff and cut straight to the chase.

And as a direct result, they get a huge dose of reality down the line. Ninety seven percent of which, could have been avoided, had they bothered to first, figured out, how to find a niche or sub niche, that was really worth pursuing.

You Really Need To Know How To Find A Niche!

(Or A profitable Sub Niche That’s Really Worth Pursuing!)

Otherwise, you’ll ultimately get an expensive ring side seat at a waste jamboree! So with that said, let’s now quickly define the term “niche and or sub “niche”, just so we’re all on the same page.

Basically a market is generally thought of as a broader overview (generalized term) that’s used to describe a generic subject.

And a niche and or sub (micro) niche (generally) describes a much smaller, more specific market and or markets within the broader general term.

For ex: if you we to say, “Your thinking about moving to California.”

California would be the broader generalized term. However, if you were to get specific and say, that you thought Sacramento California, showed some real potential.

Now Sacramento would be considered the smaller more specialized “niche'” within the broader state of California.

However, if you wanted to drill down even further, you could specify, a specific sub division, within the city of Sacramento, in which case, you would now have defined an even smaller sub (micro) niche within the city of Sacramento.

Hopefully, you now have a much better understanding of the term “niche” market.

Three Simple Reasons Why You Need To Know How To Find A Niche Or Sub Niche Worth Pursuing!

Your job entrepreneur is to uncover as many profitable niches and or sub niches within any larger broad market that you choose. Basically, for the following three simple reasons.

1.) The larger markets are best left to the big boys & girls! Because they have the deep pockets and virtually unlimited access to countless other extremely valuable resources, the rest of us mere mortals don’t!

Therefore they can afford to spend tons of money dominated the first ten organic (free) listings on Google and all of the other major search engines front page.

And it’s important not to forget the lesson(s) you learned earlier on this blog about free search engine rankings.

And that’s basically this: every listing after the first page, basically gets less than 5% of all the traffic! Which means (as incredible) as it sounds, every listing from the second page all the way up to page ten, altogether, they receive less than 5% of the search traffic!

So you either whined up on the first page (in either) the free (organic) search listings or you pay to be there via Pay Per Click (PPC) ad campaigns, or don’t bother!

2.) The smaller more specialty (niche) markets are typically under served! Plus, it’s 500% easier to rank on Google’s front page multiple times, when your competing with far less experienced online marketers!

Typically, the smaller niche and sub niche markets are where the bulk of the newbie marketers play.

Which means, you’ll find it’s far easier to quickly become the proverbial big fish, in the little pond!

3.) It’s also one thousands times easier to quickly become the recognized go to expert and or leader, in a much smaller niche and or sub niche.

And you’ll also find that it generally cost a whole lot less, to market within a smaller niche.

So for those three incredibly simple reasons (and others), it is highly recommended entrepreneur, that you take the time to learn how to find a niche or sub niche that’s really worth pursuing.

And in the beginning anyway, at least to you get your feet wet, and get some real online marketing success under your belt. Avoid the much larger far more competitive, generalized markets!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Make constantly learning from failures job one!

Are you constantly learning from failures? If not, why not?

It’s not like we haven’t had (and won’t) continue to experience our share of temporary setbacks and or flat out failures,correct/

Of course re-living a not so pleasant event in our personal and or business life, isn’t painful.

But entrepreneur guess what? By carefully re-examining that or those less than stellar moments in our not so distant past, it’s where the seeds of some our most profound, long lasting positive changes will come forth.

Make Constantly Learning From Failures Job One!

You know the old saying about the “silver lining in every cloud’ etc. Well, it’s true.

If you really take a look at some of your (or) a respected relative and or valued business associate etc. Take a close look at some of their greatest long lasting bounce backs, and guess what you’ll find preceded it.

You’ll find a devastating divorce, personal or business bankruptcy, or both!

The devastating loss of a loved one, be it a spouse or child etc. Maybe they suffered from a debilitating disease, that not only wiped them out financially, but took a tremendous emotional strain on their marriage and or other personal relationship etc.

The point is; as hard as it was (and is), they managed (to somehow), not only put all the pieces back together,but to come back bigger and better than ever!

And that my friend, rarely happens when your riding the wings of success! How can it?

 That’s Why Constantly Learning From Failures Is So Darn Critical! (To Your Long Term Success!)

Case in point: a very famous Real Estate investment instructor, once relayed the story of how he had exactly 72 hours to make good on some checks he wrote!

Because if the check holders went to his bank to cash the checks and it turned out they were no good! He was facing some really serious consequences!

Needless to say, he made good on them! But what a predicament to find yourself in, right? Everybody faces different degrees of some type of emotional, physical and or financial crisis, at some point in our lives.

You need to be able to start to get past it, or else it will ultimately consume you!

Of course, it will take some time! But if your not moving past it, your surely moving toward it!

 Learning From Failures Is Both A Mindset And A Developed Skill!

It’s not if life will knock us down! It’s when! And when it happens, how will you/we respond?

And to consistently respond positively, you have to adopt the “can do” mindset.

There is simply no way you will crawl back from the depths of despair, unless deep down, you know and believe you can!

That’s why you must constantly be learning from failures!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!