It isn’t always about the best advertising campaigns, just the most effective!

How often have you wondered about the best advertising campaigns your industry has ever used?

Well, hopefully you realize that in order to be truly effective, your advertising campaigns don’t have to be expensive.

Too many otherwise (savvy) entrepreneurs think they have to hire one of those fancy Madison Avenue type of ad agencies (which) in all likelihood, they probably can’t afford.

To help them create some giant (over the top), not  to mention outrageously expensive ad campaign, in order to effectively get the word out.

And in far too many cases, a struggling cash strapped small business owner and or service provider will run out of money, long before their ad campaign pays off if it ever does. Continue reading

You don’t need the best advertising campaigns to be really successful!

As you previously discovered in part one of this powerful series about (not) necessarily having to use the best advertising campaigns, in order to successfully advertise your business, product and or service.

And as you discovered in part one, your advertisement just has to be effective, not necessarily expensive, in order to be effective.Right?

Unfortunately far too many otherwise extremely savvy small business owners and or service providers, start out trying to use outrageously expensive (so called) “Image advertising.

And whether it actually builds your image or not, it will do nothing but drain your (extremely limited) bank account.

You’ll also often hear this type of glitzy advertising form, referred to ‘tombstone advertising”, because often it’s plain dead on arrival. Continue reading

Why you need to find the best keywords for your target market!

 (And The Powerful Marketing Lessons You Can Learn From This Process!)

Would you agree, that when it comes to consistently delivering the best keywords  results for your searches, few if any can match the Mack daddy of them all? That of course being) King Google!

Ever wonder (how) and more importantly why Google strives so hard to be so darn accurate? And what powerful (long term) marketing lessons, you can learn because of it?

Then by all means entrepreneur, do read on.

The Best Keywords Results Google And You!

Ever been to a fairly upscale restaurant, ordered a fairly expensive meal and when they brought it out, it wasn’t exactly what you specified? Remember that (totally) sinking feeling you had, as you mentioned it to the person serving your table?

Remember how you felt like your needs we’rent being met, even though you were spending a pretty penny here. And worst yet, your expected to drop a gratuity as well.

my friend, believe it or not. That’s the exact same situation Google and all the other major search engines are in every day! Huh?

Meaning- you (the web surfer) type your request into Google’s text box. In essence that’s your order (request for relevant information), and Google’s robots (aka) spiders, your waiters and waitresses head off to accurately fill your order as quickly as possible.

And if their results (the pages) Google returns are too far off the mark, guess what?

You bolt and head off to another search engine. The same way you would decide never to frequent the same restaurant (or) you would decide not to frequent it nearly as often.Bingo!

So just like the restaurant has a vested interest in making (darn) sure your order is as accurate as possible. So too does Google!

Because if you leave, their long term revenues drop as well.

The Powerful Marketing Lessons You Can Learn From Google Consistently Delivering The Best Keywords Results For Your Searches!

Way back in the very beginning off Google’s rise to the top. Back when they weren’t actually concerned with monetizing all those eyeballs.

Google made it job one to consistently deliver the most accurate/relevant keyword results possible.

And by consistently doing so, word quickly spread and before long, they had millions of people doing billions of searches per day.

And when add all that (potential) long term passive back end income up, you really can’t afford to miss the mark, can you?

And that’s why Google strives to consistently deliver the best keywords for your searches!

And only after establishing a rock solid reputation, did they seek to monetize all their eyeballs.

Here’s the other vital point. Whenever a web surfer din’t find what they wanted, they search elsewhere, looking for answers.

And when you consider how many potential Pay Per Click (PPC) ad campaigns Google could miss out on, simply by being way too casual about the keyword results they provide.

You can easily see how that loss revenue could easily add up to hundreds of millions (if not) billions of dollars in annual lost revenue! If they don’t deliver the best keywords results.

Which brings us full circle. And the powerful (takeaway) marketing lesson for you/us.

And it’s simply this; your job online is to consistently attract your ideal online prospects to (either) your sales page, WordPress b log and or lead capture page.

And just like the restaurant analogy used earlier, your marketing message has to fulfill their needs as accurately as possible, or not only will you lose in the immediate short term!

But your web surfer will probably decide to not return, which means you’ll also lose out on the long term residual income effects as well!

Meaning- no referrals, no repeat purchases and no bank account filling testimonials either! That’s why Google strives so hard to consistently deliver the best keywords results for your searches!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Knowing the five most popular keywords in your niche will make you lots of money!

 (So That You Can Inexpensively Out Promote Your Major Competition!)

So if someone were to ask you to name the five most popular keywords in your particular niche, what would you say?

And how (exactly) does knowing the five most popular keywords in your particular niche, translate into money anyway?

And how can you systematically use this (seemingly) vital information, to dramatically lower (both) the cost and time allocation necessary to consistently generate highly targeted prospects?

All excellent questions, for sure. Do read on to to discover the answers. Continue reading

Make sure you leverage your local centers of influence!

Is there any sane reason why you’d purposely deny the help of your all important (on or offline) centers of influence?

To help you systematically increase your business, by a bare bones minimum of 25% (or more) in the next six months or less.

Provided you’re truly willing to grab the proverbial bull by the horns, and do exactly what you need to do. Or at least, get the ball rolling.

It’s certainly not because your business couldn’t stand an extra twenty five percent increase in long term gross revenue, right about now correct?

That’s a relief. Then hopefully, it’s a simply more of a matter of how you actually go about strategically tapping into your current centers of influence.

The mechanics if you will. Fair enough? First however, before you dive any further into the deep end, in this the (third installment) of this all important (long term) super profit builder strategy.

Let’s take the time to pinpoint when are the absolute best times for you to actively seek and consistently generate (long term) money making referrals from (both) your all important tier one customers and clients, as well as your local centers of influence as well. Continue reading