Featured Posts

12Feb 2013
More web traffic.

Who else needs more web traffic for less?

So who couldn’t use more web traffic? Especially if you don’t have to pay  for it. You can and should continue to study in order to improve your SEO (Search Engine Optimization) skills.

But that has a bit of a learning curve. and no matter how much you learn and apply, there are companies out there with incredibly deep pockets and vast resources and they can and do spend tons of them on maintaining their first page rankings!

All is not lost, not by a long shot! But like anything else, you need to be cognizant of how and where you spend your time, and choose your (online) battles wisely.

Simply put, don’t try to fight your battles with the big boys & girls online, especially if it involves spending tons of money. Get creative and find some other (non) conventional ways to compete.

 Getting More Web Traffic For Less!

 (Is What It’s All About!)

Just because you can’t write big checks like “Bill Gates”,   doesn’t mean you can’t effectively compete with other larger more financially established online marketers.

But you definitely need to adjust your focus. You don’t need to be able to plaster banner ads all over the place, in order to generate targeted traffic to your site.

You put your emphasis on your target market and they’l put the focus back on you. Because you’ll be helping them solve their problems!

Five Simple Ways To Get More Web Traffic To Your Site! Without Spending Tons Of Money!

It’s far easier to use your blog and the expertise that you share on it, to position yourself and attract your targeted eyeballs, than to attempt to spend your way to mass exposure!

Use these incredibly five simple tactics, to create more web traffic.

1.) Work extremely hard on improving the bond and the trust factor with your readers!

And that will cause them to refer more like minded individual your way! And one of the simplest ways to do that, is by making your audiences needs, your only focus. In other words, don’t try to be all things to all prospects, instead be the most important thing to your ideal prospects!

2.) You’ve often heard it said that you need to “niche” yourself. If your niche is too big, it’s hard to stand out and become the dominant figure and if it’s too small, there may not be enough prosperity in it, for you to make a go of it.

And as long as your niche consistently spends money on viable solutions, and your passionate and knowledgeable about the subject, you should do okay.

3.) Create an ideal prospect profile (a customer avatar) if you will, and build all of your blog content around servicing them from top to bottom.

And from time to time, their basic needs will change (evolve) if you will, in which case, you’ll need to evolve (grow) with them.

Remember, your blog posts (whether) you rite them or not, are like min sales reps, that carry your message (non stop) 24/7!

4.) Make sure your “Tagline” on your main blog, which is a like a power headline; clearly states how your business, product or service, helps solve their main problems and or addresses, their major concerns.

(And your “tagline” should evolve over time to reflect the changes in your target market.)

The way this tactic increases your web traffic is, the eyeballs that land or your site, immediately realize their in the right place and they’ll help spread the word! Oh yea!

5.) Use social media more effectively by mastering any one particular platform like “Twitter or Facebook” etc. And instead of trying to be everywhere, you’ll make a bigger (more effective) splash by mastering one particular platform at a time!

There you have it entrepreneur. Five incredibly simple ways to generate more web traffic for less.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

 

11Feb 2013

persuasive articles

Seven Keys To Writing Really Persuasive Articles!

  (That Convince Your Readers To Take The Actions You Want!)

Have you noticed that one of the crucial keys to writing really persuasive articles, is not so much writing the articles themselves, because practically anybody can do that.

But’s it all the other little things (that) when you combine them, it actually turns the entire article writing process into a gargantuan task.

Case in point: often times many people (the natural writers) among-st us,  tend to have no problem with the (HEO) side of article writing.

By the way, the (HEO) word acronym stands for “Human Emotional Optimization.” And it’s just a fancy way of saying, the natural writers know (how) and which hot buttons to push, to trigger certain emotions, that get you (us) to ‘take the desired action now!” Continue reading

10Feb 2013

Accounts receivable process.

Are you familiar with the accounts receivable process?

   (So You Can Avoid Any Major Problems!)

If there were some serious considerations for you to take into account about the accounts receivable process, you’d want to be made aware of them before hand, would you not? Agreed.

And of course nobody has to tell you how challenging it is, (recession or not withstanding) to obtain credit, for your cash starved small business,right?

Let’s face it, in today’s precarious business environment, practically anything can be a slight impediment to your small or mid sized business having limited access to, (or just straight out) being denied available access to credit.

Which puts any future expansion hopes on hold, or squashes them altogether.Correct? Continue reading

09Feb 2013
Short term loans.

Who says short term loans are hard to get?

So what if the time comes that you suddenly need to apply for any short term loans.

Are you in the position right now to satisfy and address your bankers number one (main) concern?

If not, what three specific steps can you take right now to dramatically increase your chances of being approved?

Is There A Secret To Securing Short Term Loans?

In a word “no”however, that won’t stop the guru and gurette’s from implying that there is, and for just $997 )or more) they’ll share their “seven proven secrets to appearing more credit worthy! (even if your just starting out, and don’t have an established customer base yet!”)

hopefully you get the point there.

In the real world,however, the person on the other side of the desk, that being the loan officer at your local bank.

They need specific answers to at least three vital (magic) questions.

And if they don’t get them, guess what entrepreneur, you do not pass go and you do not collect your $200 dollars to boot.

(That’s a card from the old Milton, Bradly board game called “Monopoly.” for those of you unfamiliar with the lingo.

Anyway, for just a moment, pretend your the local loan officer, that’s under extreme daily pressure to successfully accomplish two things.

A.) Consistently find fresh new consumers that are credit worthy enough to extend (both) short and long term lines of business and consumer credit to.

B.) and to minimize any losses suffered as a result of a credit customer, not being about to (either) completely pay the loan back on time, or not be able to pay it back at all!

That being the case, which side of the ledger, do you think your pre qualifications procedures will fall on? slightly more conservative or extremely fast & loose?

Because remember, your job hangs in the balance.

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The Three Magic Questions You Need To Know The Answers To Before You Apply For Any Short Term Loans!

Because the more accurately you can answer these three vital questions, the better your chances are of getting your loans approved.

And even before you get to the actual sit down with your potential lender, let’s be sure that you’ve covered all of your preliminary bases.

Meaning- did you get (either) your attorney or CPA’s help with constructing a very complete, yet concise business plan?

That you can present to the loan officer, to demonstrate that you are a good credit risk.

And of course let’s not forget to also include a personal financial status document, that present an even clearer (current) assets to debt service ratio.

And if this is not a start up loan (of some kind), be sure you include at least three to five years of past tax returns etc.

And depending (of course) on whether or not your seeking a secured or unsecured line of credit and for how long. These three “magic” questions will vary.

Now let’s get down to three “magic” questions, what da ya say?

1.) Critical question # one: Are you the only “principal” (owner) involved in this enterprise, as it’s currently structured? Meaning- is it a partnership, LLC (Limited Liability Corporation), or a sole proprietorship DBA (Doing Business As) etc.

2.)  Critical question # two: Do you have actual sales projections (via) a preliminary cash flow projection statement, to demonstrate your businesses ability to repay the loan back, over the projected period of time.

3.)  Critical question # three: And the biggie! Do you have a viable (translated) practical alternative to repay the loan, in the untimely  event that your expected source of revenue dries up?

Hello! In other words, entrepreneur, if your main plan doesn’t work out, like you planned, do you have a viable back up plan? And if so, they’re going to need to see & evaluate it!

Basically, these and many other challenges, is what makes securing short term loans such a challenge!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

08Feb 2013

Sales 101.

Sales 101 doesn’t have to mean old school sales methods!

  (Introducing Five Incredibly Simple Things You Can Do Right Now

To Close At Least 25% More Sales!)

Have you ever noticed how no matter what type of formal (or) informal sales training, you or your sales staff may have (or) may actually be in the process of taking, your prospects always seem to have taken some sort of advanced sales 101 objection course as well?

Because it seems like they always seem to come up with the most unbelievable objections imaginable, don’t they? Seriously, if your still using some of the once really popular (formal/conventional)  sales closing techniques, that were really in vogue some twenty plus years, ago, it’s time to wake up and smell the coffee.

Because although (ultimately), the real objective goal on selling (especially) face to face in the real world, gets down to getting to that all important “yes.”

If you or your sales associates are still  consistently using “old school” closing lines such as:

1.) The old “feel, felt found.” Or..

2.) The “Ben Franklin close.”

3.) Or old faithful “‘The alternate choice” close etc.

These selling methods, while really in vogue twenty plus years ago, pretty much make your sales reps (and you) quite frankly, if you’re still bothering to use them at all, they make you seem like just another (run of the mill) me too, sales rep.

And that surely is not going to help boost sales, by any stretch of the imagination.

 Closing  More Sales 101 Doesn’t Have To Be Hard Or Complicated!

One thing is blatantly obvious, as it relates to the modern one on one (face to face) selling situations, that you or your sales staff will encounter.

Teaching or advising your sales staff to cling to these old school methods of attempting to close sales, will most definitely put them (and you) at a competitive disadvantage, because your prospect’s have heard the exact same (stale) sales closing methods repeated over and over.

Not to be misunderstood here; the basic fundamentals of successful selling, have not (nor will) they change any time soon. You and your sales staff, still have to first identify your prospects true needs, then position your business, product or service, as the most viable solution etc.

Companies will always need (to some degree) or another, outside companies to provide viable solutions to their constantly changing needs.

It’s just the process, of how you go about it, needs to be adjusted for today’s high tech modern  business environment.

Which brings us full circle. The following five sales closing solutions, are not necessarily new school. Not at all!

In fact, they rely less on a (so called) secret closing method and instead rely on implementing solid fundamental problem solving basics.

That compel your customers and clients to go ahead, because your solutions get them where they want to go, quicker and more cost effectively than your competitors proposed solutions do!

Basic Closing Sales 101 Without All The Hype!

(Five Incredibly Simple Things You Can Do Right Now To Close At Least 25% More Sales!)

1.) Offer your prospects viable choices. Not to be misunderstood here. Not the old “alternate choice”  maneuver mentioned previously.

Instead, offer at least two really viable choices, for ex; you can offer one choice, which is for them to go ahead with the desired purchase, or offer a second slightly more upgraded choice, that involves a free (or greatly) reduced 30 day trail offer.

People (your prospects) love choice! given them some viable  ones, and at least 25% of them will gladly add to your bottom line.

2.) Entrepreneur, different prospects have different needs, at any given time. Here’s where your ability to recognize this undeniable fact can and will lead to a bare bones minimum of 25% more long term profits!

Because you will be proactively applying closing more sales 101. Offer payment flexibility whenever and wherever you can, because some prefer to pay by credit and or debit card, electronically via Paypal or via installments, some prefer to pay via purchase order etc.

If they truly want what you have to sell, but can’t pay for it the way they want. You lose sales! And perhaps them as a valued customer altogether!

Which also means, no repeat sales, no testimonials and no referrals!  Do the math!

3.) Make them an offer they simply can’t refuse. In other words, where’s your irresistible offer? Dramatically slash that price or dramatically include those free bonuses and extend that Iron clad guarantee by an extra 60-90 days etc. Make it extremely hard for them to say no!

4.) Look for inexpensive, yet incredibly powerful ways to “add value” in their eyes to your offer(s.) Increase value (overall perceived value) without increasing your cost!

5.) And finally.. repackage (really repackage) older products and services, by combining them altogether (at a greatly) reduced price of course, and offer them along with some new time sensitive brand spanking new bonuses, that your joint venture partners gladly supplied and offer them to your best ex customers, in order to reactivate them!

Apply these five brain dead simple, surefire methods to your marketing arsenal and without a doubt, you will definitely become a member of the “closing more sales 101 club!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

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