You really can improve conversion rates simply by doing these three simple things!

   (And Watch Your Upfront Out Of Pocket Expenses Go Down As Well!)

Of course you can totally appreciate the fact that, how you improve conversion rates,doesn’t have to be

expensive (and or) time consuming, correct?

And far too many times, otherwise savvy entrepreneurs such as yourself, tend to over complicate things.

Meaning- you turn the simplest things into an advanced chemistry project.

Case in point:

Doing These Three Incredibly Simple Things Improve Conversion Rates!

(Sometimes By As Much As 25% Or More!)

Of course you’re not going to know just how high, the upper limits are, unless you blank? Consistently (and inexpensively test it. You got that right. testing in and of itself  is a surefire way to give your best customers and clients, the chance to honestly assess, how well you know and understand their wants and needs.

And by closely monitoring their reactions and responses (pro & con) to your marketing tactics and strategies, you begin to develop a feel  (over time of course) for what consistently produces the highest positive and negative responses, and make your necessary adjustments accordingly.

Having said that, let’s quickly turn your attention to your all important online marketing tactics and strategies, and let’s see which three incredibly simple things you can do right now, to help improve conversion rates.

You don’t need to be a techie and or a guru to to implement these three incredibly simple marketing strategies.

But if you’re not open to positive change, this will become a bit of a task. Even though, by properly implementing these three proven tactics, your bottom line could potentially improve, by as much as 25% or more (over time.)

Because of two things:

A.) First, you’ll experience an overall (slight to) dramatic increase in long term profitability.

B.) You’ll also (more than likely) simultaneously notice a (slight to) dramatic decrease in traditional up front out of pocket expenses.

In other words, you’ll be systematically, gaining more for less!

You Systematically Improve Conversion Rates And Suddenly A lot Of Other Issues Fade Away!

1.) Strategy # one: For just a second, think about your all important first time web visitor, especially if your paying for that traffic.

They in all likelihood, have no previous knowledge of who you (we) are, the very first time they land on your main blog. So in essence, you two are complete strangers, agreed?

And before they can even get their bearings, you’ve got really cool techie stuff streaming, wow!

And over there you’ve got a ton of snippets of this and that and over here even more really cool techie stuff!

Translated, you’re literally (visually) throwing up all over them! My friend, their overwhelmed to say the least. Calm your site down! And simplify things just a bit.

Because, there is simply no way, for a complete stranger to take it all in, at once! So they bolt, and even though you have (either) a pop up (aka ) light box, to try and capture their all important contact information, for follow up purposes, or you have some type of opt in form in one of the upper corners of your blog.

Your first time visitor is confused and over exposed, so they decide to get the heck out of there, and sadly, statistically speaking, 99% never return! Why you ask? Because the layout of your site is way too aggressive! visually speaking.

Think of it this way, your sitting in a room with seven well respected financial consultants, these men & women are the cream of the crop. But here’s the problem.

Their all aggressively speaking over one another! Which one will you ultimately decide to go with? Exactly! probably none! so all the effort it took for them to finally get you in that room is completely wasted! welcome to your typical online marketers main blog! Ouch!

2.) ) Strategy #two: next, let’s briefly talk about your all important free lead generating giveaway. here’s another really bad marketing mistake, that you see far too many otherwise savvy marketers make, with regards to their free lead generating offers!

Keep in mine, your first time visitor is quickly assessing whether or not, their going to stick around long enough to give your site a chance.

And since their still in the undecided camp. You decide to offer them a gazillion free  ebooks that you got from your guru. You know the old PLR (Private Label Rights) giveaway. That’s supposedly going to help you build your list really fast! Yea right!

The only thing it accomplishes is, convincing your still undecided (first time) visitor that they have no interest in downloading a gazillion more (pretty much worthless) ebooks, that their probably never going to read anyway, to their hard drive!

So they leave! Why, because you’re (so called) giving away is asking for way too serious of a time commitment on their part initially! And their not even sure if they want to subscribe yet!

You Improve Conversion Rates By Systematically Improving Your Perceived Value To Your Target Audience!

3.)  Strategy #  three: This last one tactic has to be addressed; because it might save some of you lots of time and money. Too many beginning online marketers think they can short cut (aka) fast track their way to success, simply by paying for traffic, via expensive methods like Pay Per Click (PPC) ad campaigns.

You’ve heard the phrase “Putting the cart before the horse”, right? A lot online newbie marketers pay to get their WordPress blog made.

Then, before they have a lick of original problem solving content or maybe have written or paid for a blog post or two, they pay to get traffic to a ghost town (very little original content) and they wonder why nobody’s sticking around very long or opting in?

Obviously, the real key to successfully benefiting from this third strategy is, get cracking on consistently producing valuable problem solving content for your niche audience!

Pay Per Click (PPC) in itself, is not magical. Meaning- just because you pay to send traffic to your site in general and or WordPress blog in particular etc; without any solid content, it’s a waste of time and money. Don’t “Put the cart before the horse!”

Just apply these proven online marketing strategies, and you’ll improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Want to know the three main things you look for, when your looking for a business partner?

   (Otherwise You Can Easily Get Side Tracked And Waste Extremely Valuable Time!)

So if you go looking for a business partner, what exactly is the criterion you use to separate the wheat from the chafe?

And more importantly, what exactly do you expect (both) short and long term from this all important potential joint venture partner.

Why Looking For A Business Partner To Help You Grow Your Business Is So Darn Crucial! (To Your Long Term Success!)

Of course your already with these term you hear all over the place, right? That being “joint venture partners (aka) JV partners.

Not to overly hype this rather trite term (and it’s true meaning and implications to your business), but it is as crucial and key to your long term success as any software program, successful (on or offline) ad campaign and or any professional relationship that you might have with any banker!

Yep! Understanding and properly implementing this key marketing strategy, is just that important. The main reason being, because of the tremendous leverage, it  allows you to tap into.

For ex: let’s suppose that your business (no matter) what size it currently is, constantly looks for inexpensive creative ways to leverage the enormous (low cost, high powered leverage) of social media in general and twitter specifically.

Suppose some of your key JV partners were to simply spread the word about your business, product or service by tweeting about it on tweeter.

Depending on (both) the size and responsiveness of their individual followers, this one simple strategy could significantly increase the traffic to (either) your blog and or special lead capture page offer,correct?

You got that right! Simply by them pushing a button, kaboom! An extra 40-75% more daily traffic, that you didn’t pay one thin dime for!

So take a look at the Jing screen capture below, of how one of my JV partners, recently helped yours truly get an extra 25% more daily eyeballs to my blog! Simply be-tweeting a recent blog post I had done about what he shared with me about proven SEO (Search Engine Optimization) fundamentals.

The three things to look for when your looking for a business partner!

Five Things To Consider When You Go Looking For A Business Partner!

okay, since you realize that you definitely need to have JV partners. Let’s quickly point out five things you should take into serious consideration, whenever you go looking for a business partner.

Five tell, tell signs, if you will that will (not only) help you spot really good (long term) potential JV partners, but how to avoid the  not so good ones as well.

But first, consider this train of thought. Have you ever met someone at a social function of some kind, like maybe your local Chamber of commerce meeting and or at a live industry conference of some kind etc.

Or maybe it was even at a real social event, like maybe at the last Super Bowl Sunday get together that you attended and or hosted.

Anyway, you meet someone their, and in 30 minutes or less, it’s obvious you two are kindred spirits, as it relates your approach to business.

And it’s obvious you two should (not only) be working together in some mutually beneficial capacity, but your respective networks should be properly exposed to each others ideas, enthusiasm and leadership qualities as well.

And of course the flip side is also true as well, (meaning) you can typically spot the not so good potential business partners, within the first 30-60 minutes of their conversation as well. And it’s these (rotten apples) that you definitely want to avoid.

With that said; let’s quickly run through a simple five point check list, that will help you identify, your potential JV partners.

Of course this is by no means intended to be a complete list, just a very good starting point.’

1.) Any time you spot a potential (or current) vendor that you personally like their approach to business and their extremely trustworthy and organized!

You’re sitting on a potential goldmine! Because they can most certainly guide you to a ton of other like minded dedicated small business owners and or service providers, that think just like you!

And their contacts could (literally) shave years off your (initial contact) curve!

2.) Any time you come across a vendor (small business ) owner and or service provider, that has a product or service that you know for a fact would be a perfect follow (back end) product or service for your valued customer/client base and you and this particular vendor have had (or currently) have a solid professional relationship.

The two of you have to explore networking (joint venturing) in some type of capacity, because, you assets each of you can strategically tap into! Literally for peanuts!

 The Right JV Partners Can And Will Dramatically Decrease Your Upfront Out Of Pocket Costs!

3.) If you spot a vendor that is consistently growing (perhaps) they’ve opened two more new locations (in the ) general area, within the last five years, and (again) you both are non competitive to each other, yet (at some point) in the the buying process, you both need the same customer.

My friend, part of the reason for their rapid expansion may be due to their extremely good relationship with their local banker(s!)

In which case, they may be able to personally introduce and or vouch for your company’s ability to expand, by you vendors banker extending you a temporary and or new (short term ) line of credit, with extremely flexible terms!

Because of your personal and professional relationship with the bankers client! That being the vendor!

4.) This next one is huge, so pay close attention here.

Sadly, tons of new (and even) fairly established businesses, may not be able to completely ride out the nagging recession! And may have  to do one of two things:

 A.) Either drastically reduce the size of their support staff, outside sales reps and or inside telephone support staff or just plan let some key valued accounts go etc.

B.) Or close their doors for good!

Not very good choices! However, if your there to help pick up some key accounts, or absorb some key sales staff until the business can get back on it’s feet or extend some key sales staff and or support staff etc.

Until they make it back, both your businesses can grow even faster, for a fraction of the traditional cost!

5.) And finally.. Any time you notice that one of your key vendors have under utilized assets, such as a strategically located warehouse, that currently have empty or unused newspaper and or local radio credits etc.

You’ve got the potential of an insanely profitable (long term) joint venture arrangement!

This short list, is just the tip o the iceberg, when it comes to what you should seriously consider, whenever you go looking for a business partner!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Do you have the proper marketing management process working for you?

 (Plus Help You Zero In on Your Ideal Customer Or Client!)

Have you noticed how the average small business owner and or service providers, basically love (initially) the two most under performing marketing approaches, the first being the ‘tombstone ad approach”, nick named that because those type of outrageously expensive ads are pretty much dead on arrival!

The second being, the (one step) “buy my product now” approach. Sadly, far too many online marketers, think they can sell to complete strangers (on the first visit to their site) and they get a rude awakening, when less than one out every one  hundred visitors (sometimes) many more, leave without purchasing anything!

Most of which, are never ever coming back!

The Marketing Management Process And Your Long Term Success!

Sure if your business has deep pockets like Nike or Pepsi etc. And you can afford to simply pound your message into the consciousness of  the typical consumer.

That approach may eventually work for you. But not if your the typical cash starved small  business owner and or service provider.

In fact with the ever increasing cluttered marketing place, you’d be more than lucky if your intended prospects actually saw your ads in the first place.

In fact, if you take a close  look, you’ll see tons of small business owners and service providers, such as Realtor s to Independent Insurance agents, trying (in vain) to do “one step, buy my product now” approach.

 The Five Step Marketing Management Process And How It Will Benefit You!

Since you already know (or at least) you should, that people buy from people they know, like and trust. and since people are basically skeptical to begin with, and they hate having to make decisions, especially if they involve the potential of being wrong!

So your long term marketing management process needs to take these issues into consideration. And you also want to build it around the premise that you’ll give your prospects what they want.

And remember people (your prospects) on or offline, want affordable solutions to their problems! So the main job of your selling sequence, is to discover (asap) exactly what they want, give it to them, faster, and more effectively than your major competitors, and you’ll maximize your marketing results!

Let the following five steps, help you build a successful marketing management process.

1.) Step one: The problem/prospect component. The better you target your prospects, the less, time money and effort it will take to properly identify them.

Far too many beginning marketers (mistakenly) believe, that everyone with a pulse is their prospect. There are basically two fatal flaws with this line of thinking.

A.) You don’t have enough money to reach everyone!

B.) Not everyone wants or needs your product or service!

2.) Step two: Solution: product/service: Don’t made the (all too common) mistake of thinking, that just because your in love with your product or service, everyone else is too!

After you’ve properly identified your prospects unmet want or need, it’s time to determine if your product or service can satisfy their needs or wants.

A Properly Constructed Marketing Management Process Can Dramatically Increase Your Overall Conversion Rates!

3.) Step three:  Making irresistible offers: Basically you will be employing three general types of Irresistible (magnetic) offers.

A.) Magnetic offers that initially generate your ideal prospects.

B.) Magnetic offers that generate (the all important) first time customers.

C.) Magnetic offers that systematically lead to repeat sales.

You can’t just throw money at advertising venues, screaming at your prospects that sell Insurance or houses etc.

Your prospects will (however) respond to a clear concise “Irresistible offer” they simply can’t refuse!

4.) Step four: Response: your all important call to action: Far too many (otherwise) savvy marketers, make the fatal mistake of thinking, that after your prospect reads your marketing material, that they’ll know what to do. Wrong!

You must have an all important “Call to action!” Meaning- you must tell them exactly what you want them to do next!

5.) Step five: Your mediums of distribution: You match your distribution vehicles (initially) to the ones that best match your prospects normal pre consumer patterns.

`You actively employ as many of these five proven marketing avenues as possible and you’ll have an incredibly effective marketing management process.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Ready to discover how to improve conversion rate?

  (Here’s Three More Surefire Ways To Systematically Improve Your Conversion Rates!)

As you previously discovered in part one of this series about how to improve conversion rates, you really need to make it your business to focus solely on the specific needs (and wants) of your valued customer/client base, and virtually nothing else.

Especially when it comes to advertising/marketing to your subscribers via your (on or offline) newsletter and or ezine.

And also, as was mentioned in part one, do not (under) any circumstances, do you allow any type of adsense ads on your main blog site! It’s okay to place them on your other blogs, in other niches, provided your not trying to market a specific product or service, where your constantly adding new content to it!

Because when viewers see your blog plastered with (cheesy) adsense ads all over your pages, it conveys a sort of second rate (less serious) feel to your blogs content!

And that’s simply unacceptable! monetize your other blogs, that way, but not your main one, where your branding yourself and your business.

Improve Conversion Rates By Un Complicating Things!

(Three More Incredibly Simple Things You Can Do Right Now To Improve Conversion Rates!)

First of all, take a look at these amazing numbers and see how and where they fit into your future. Did you know? That a staggering 94% of all Internet users, use the Internet to send or read emails!

Another 81% use to check weather, 87% use it because the search engines, 86% use it to find directions, 75% use it to get their news.

Another 66% use it purchase products and services.

 1.) The main point is, without a doubt  email marketing is still king by far! Which means, if you really want to increase your conversion rates, then powerful systematic email marketing, has to be a main component of your overall sales/marketing funnel.

As long as your consistently marketing specific products and services that help solve your customers and clients wants and needs!

2.) Here’s another biggie, did you know recent stats indicate that a staggering 67% of all shopping carts are abandoned without completing the entire checkout process!

And one of the biggest reasons is, your  online sales process is too drawn out! in other words your asking your customers to jump through too many hoops!

Condense your final sales process and watch your conversion rates improve! You gotta inexpensively test one particular variable at a time.

3.) Also, you gotta be consistent  (meaning) if you blog, no matter what your particular blogging schedule is, stick to it. If you’re going to blog three times per week (or once a week), then commit to it and stick to it!

Your readers need to know ans see over time, that your as committed to them, as you want them to be to you! and they won’t get that impression, if your only posting new content every now and then!

These three incredibly simple strategies, will help you improve conversion rates.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else wants to improve conversion rates?

 (Without Adding Any New Customers!)

So  what specifically would you do in the next 90 days (or less) to improve e conversion rates, by at least 25% or more.

Especially if you were pretty darn sure, you were not going to be able to add any new significant amount of customers, due the nagging recession and the increased competition within your niche.

Let’s face it, unlike the deep pocketed corporate entities, you can’t simply authorize a gazillion dollars worth glitzy (do very little) image ads, and pound your message into the general public’s consciousness, can you? Nope!

So you need to find some creative (less traditional) proven ways to get more out of what you already have.

 How To Improve Conversion Rates!

(And Improve The Overall Quality Of Your Service Too!)

In case it’s not totally obvious, when it comes to effectively marketing (not to be confused with) with constantly trying (in vain) to sell something (anything) to your targeted audience.

You can greatly improve conversion rates, simply by applying these five incredibly simple keys.

And watch your conversion rates soar.Because your overall communication with your target audience will greatly improve.

It’s a sort of overall improvement of (total sales synergy) if you will. Because they feel you are locked into what their specific needs and wants are and your consistently over delivering the overall sales sequence, they’ve come to expect.

And when you do (we) occasionally miss the mark, that unfortunately (simply) happens from time to time. You/we correct the situation asap!

 Five Simple Ways To Improve Conversion Rates By At Least 25% Or More!

For this particular example, let’s suppose that you publish some type of offline newsletter (and or) online ezine, that of course, is targeted for a specific audience.

And the reason for this is, it can demonstrate several critical sales/marketing strategies, that will help you be more successful, for less money!

1.) If your currently sell (random) advertising (meaning), as long as some vendor pays you money, they can advertise some legitimate (non controversial) product or service.

You need to make a giant mind shift right now! Stop accepting any type of advertisers and instead, only accept ads from specific vendors, that offer products and services that you (either) personally endorse), because you use them in your own business.

Or that you know your specific audience (needs) and will benefit from them! This subtle approach to marketing to your valued customer/client base, is perceived as far more exclusive.

And the fact that you “no longer” accept random ads, conveys to your audience that you value them so much, your no longer willing to simply bombard them with non related advertisements, simply to earn a few extra dollars here and there!

2.) Next, instead of allowing more expensive “solo ads”, instead (provided) of course you totally believe in the product or service and you personally use it, so you know first hand, it’s overall quality.

Become an affiliate, and then only “solo advertise” their product or service to your audience.

And by offering them (limited) exclusive periodic access to your targeted niche audience. You can probably negotiate a much higher affiliate commission percentage than normal.

Because (number one) their solo advertising with no up front out of pocket cost! And secondly, because their only compensating you, when they make an actual sale!

3.) Here’s the other thing, regarding marketing products and services (from an affiliate) sales rep perspective.

Don’t feature them in every issue! that’s another way of you delivering value to your audience!

Don’t Sacrifice Your Long Term Credibility For A Few Short Term Nickels And Dimes!

4.) Here’s another really powerful way to improve conversion rates. Whenever it’s feasible, offer (either) additional closed special training (and or) a series of training’s for your best customers and clients that purchase one of your more pricey affiliate products or services!

And throw in the fact, you (or your) business (also) personally uses and has benefited from the product or service and kaboom! You’ve got the makings of a potentially wildly successful marketing campaign!

5.) Are you familiar with the term “attrition?” It basically refers to how much lose you suffer (in this case) the overall lack of effectiveness of your outside advertisements, constantly bombarding your audiences eyeballs!

And sadly, even when you attempt to market  a really hot product or service, through your typical advertising methods (like classified or display ads etc.)

Your audience is simply immune to it, which means (sadly) attrition has set in!

The overall lesson here, don’t short change yourself or your audience for a few nickels here and there on the front end of your sales funnel.

Because you’ll miss out on a ton of real long term money  on the back end of your long term sales funnel!

(That’s why you don’t see any adsense ads on this on this blog! Your too important for those few random clicks here and there! Because that would simply lower the overall perceived value!)

And that’s how to improve conversion rates!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!