How simple cross promotions effectively stretch your marketing dollars! part two

As you previously discovered in part one of this series about effectively using cross promotions.

Cross promoting is an incredibly brain dead simple way to stretch your marketing dollars. For ex; think about the last time time you paid for some type of rather expensive traditional advertising.

Whether it was an expensive display ad or classified ad etc.

Have you noticed that, no matter how many times you run it, or how much money you pay for it each time. The moment you stop paying for the ads, guess what? Your ads stop!

On the other hand, suppose you create some relatively inexpensive two sided flyers, both you and your cross promoting small business partner(s) could and should insert one of your best market tested two sided lead generating cross promotional flyers inside the bags of every paying customer. Continue reading

Five proven direct mail ideas you should be using right now!

  (Because They Will Definitely Help  You Be More Successful!)

So are the direct mail ideas, that you’re applying to your business, product or service, are they working? Yes or no? If not, how long do you plan on using them?

Until it bankrupts your company or what? Granted, there are a ton of sources (both) on and offline for you to get more costly information (theory) from.

But aren’t you tired of throwing your hard earned money down the drain?

Direct mail can be one of your best marketing strategies, provided, it’s properly executed. Otherwise, it can and will burn a hole through your wallet. You can consistently generate some serious return on investment (ROI), when you know what your doing.

Or you can quickly drain your extremely limited bank account, when you don’t! Continue reading

How simple cross promotions help you effectively stretch your marketing dollars!

Have you noticed how whether you’re in the middle of a nagging recession or not, you still look for low cost  creative ways for effective cross promotions.

Honestly, what serious minded entrepreneur (such as) yourself, could really afford not to stretch your already extremely limited cash resources?

Cross promotions just happen to be one of the most powerful yet non expensive, creative ways to expand your market share, by effectively leveraging another non competitive small business owner and or service providers customer base and other established marketing resources.

 Cross Promotions Really Help You Stretch Your Marketing Dollars!

Case in point; suppose you run a successful local bakery. You could effectively cross promote with a local Mom & Pop family restaurant that periodically runs special promotions aimed at kids. Continue reading

Here’s five direct mail marketing tips you probably haven’t even considered yet!

When was the last time you actually applied the following five proven direct mail marketing tips to any one particular mailing that you’ve done, say within the last six months or so?

By the way, one of the ways that you  make direct mail work is by consistently staying in touch with your best customers and or clients. Which means, you need to periodically (if) nothing else, contact them (via) some sort of snail mail, at least once every 60 days or so. Even a simple (yet) highly targeted snail mail postcard, mailed to your existing customer base, can and will yield positive results.

As long as you remember, to make them a relevant incentive based (meaning) either you offer them some sort of really desirable free bonus inducements, just depending on how expensive your main “irresistible offer” is, or your extremely time sensitive VIP discounted price is so over the top, they simply can’t afford not to take advantage of it.

(For more proven direct mail tips, refer to this particular  post.) Continue reading

Introducing three common sense small business marketing ideas that can and will put more money in your pocket now! Part two

As you previously discovered in part one of this series about common sense small business marketing ideas. Unfortunately, in far too many cases, when it comes to skillfully and consistently applying, proven effective low cost high powered common sense marketing strategies, to their small business and or service.

Far too many otherwise savvy entrepreneurs, throw common sense out the window and instead seem drawn to the sort of lottery approach to strategically marketing their business, products or services.

Meaning- they tend to rely more on luck (or chance) if you will, as opposed to developing the necessary (long term) skills needed to be successful over time.

Common Sense Small Business Marketing Ideas Shouldn’t Be Replaced Or Overlooked!

Granted, the follow three proven (low cost) marketing suggestions, may seem logical and a given as you read them, but if that were truly the case, then far more cash poor, struggling small business owners and or service providers, would be far more successful and less stressed out! Continue reading