Who else reading this particular post hasn’t at some point, seen this major marketing mistake play out right in front of their eyes? First of all, you already realize that any time you can increase your overall response rate to any type of advertising and or marketing strategy, you just increased your business leverage.Right?
For ex: suppose you run a rather expensive display ad in one of the (offline) local small business investment club groups, that typically meet (once a month), usually on the first or second Monday or Tuesday of each month.
Let’s say you’re a small Mom & Pop CPA firm, that specializes in little known tax saving strategies for (both) LLC”s & S corporation filers.
You must totally come to appreciate the incredible marketing leverage available to you, simply by inexpensively testing (whenever possible, your main power headlines against another. Continue reading