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   Unless You Can Afford A Business Or Service Which Dramatically Under Performs!

Hopefully after reading part one of this ongoing series. You now appreciate and hopefully on a much deeper level. Why you definitely can’t afford to be or become a self centered marketer of any kind.

Because doing so will ultimately result in you or your major competitors systematically leaving money on the table. You focus on yourself.

Or the more your marketing, advertising or promotional campaigns laser focus on you. And not on helping or demonstrating how your products or services solve your ideal prospects most pressing issues.

The less effective and profitable your campaigns will be. Or ever have any reasonable chance of being. Not terribly encouraging news is it? Continue reading

   (Unless You’re Hell Bent On Continuously Struggling!)

Have you also noticed practically every time you put both your prospect and customers needs above your/out own. You and I have a much better interaction?

This is definitely not an accident. Other the other hand fellow profit seeking entrepreneur(s.) being a totally self centered marketer. Be it on or offline. Is definitely a complete turnoff.

And you’ll be systematically repelling potential customers and or long term clients as well. And that’s not what you want is it?

Systematically Making Your Ideal Customers Feel Special! (Is Definitely One Of The Proven Keys To Continued Long Term Steady Growth!)

For just a moment ladies & gentlemen. Think about the actual hard cost of a rather large. And extremely tasty cheeseburger. From one of the most popular non franchised, mom & pop family styled restaurants in your immediate local area.

Typically, just depending on “how” many extra toppings you get on it. It will probably retail from anywhere from $8.99 – $19.99. Or Somewhere in between, correct?

And we gladly pay it, right? 😀 Let’s say it retails for $11.99. But the actual hard cost is $6 dollars. Now consider the following. “How” many potential effective ads or promotions. On or offline. Do you think you could afford.

At $6 dollars per click. You probably wouldn’t be running your PPC (Pay Per Click) ad campaign very long. right? 😀 Even a $6 dollar a day starter campaign. (Even though it would definitely clue you/us in on what’s probably gonna work.) You still won’t be generating massive exposure from 45- $6 dollar a day ad budget, correct?)

But then you might seriously consider the following….

Making An Impact Is Not Just About The Overall Size Of Your Marketing Or Advertising Budget!

For just a moment. You currently own a non franchised, retail appliance center. And you or your major competitors. Are at least open to inexpensively testing some relatively low cot. Non traditional marketing strategies and tactics.

And because you or your major competitors have already run your ideal customers, total lifetime customer value metrics.

You know your ideal customer, is easily worth somewhere between a low of $400 – $7,500 dollars or X. Over any five to seven year period. And these same numbers pretty much apply equally to your ideal female or male customers. More or less.

This being the case. You could initially test investing $1,200 or X number of dollars. By forming at least a few local Joint Venture (JV) revenue sharing arrangements. With some of the most popular, non franchised local mom & pop, family style restaurant owners.

Six goes into $1,200 exactly 200 times, does it not? ($1,200 divided by $6 = 200. Notice how neat your math is? 😎 So here’s your very 1st attempt at inexpensively testing, generating a positive word of mouth and mouse, viral marketing campaign.

You Or Your Major Competitors Give Your Ideal Customers To Routinely Sing Your Praises! (And They Most Certainly Will!)

Case in point. The initial JV arrangement you or your major competitors successfully negotiate with at least a few local, popular non franchised, mom & pop style restaurants is.

In this particular, hypothetical marketing example. The 1st 200 women who order at least one Mega Cheeseburger. (Not necessarily the incredibly tasty burgers real name of course. 😀 )

Nevertheless, the 1st 200 over the course of say a month to eight weeks. Or whatever amount of time it actually takes for this many local women to come in and order one of these tasty burgers. Which has an actual hard cost of at least $6 dollars or X.

Think about the fact each local woman knows at least 25 other local women, right? (Wanna do the positive, viral word of mouth and mouse math fellow profit seeking entrepreneur?) (

That means at least 5,000 other locals hear about this fabulous particular promotion, right? So you know at least some of them. Along with there, take your pick?

Sister, brother, kids, spouse, co-worker(s), neighbors, live in significant other. Or at least one or both of their parents etc. social media will definitely be a blazed. Don’t you agree?

That’s if you’re smart enough not to be a totally self centered marketer. Check out what’s coming up next in part two.

Entrepreneur Please Don’t Be Afraid To Wow Your Customers Every Once And A While!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.

  (Just Make The Necessary Adjustments To Your Long Term Marketing And Growth Perspective!)

Entrepreneur those of of you with teenage kids or even teenage grand kids. Would you trust them with $50,000 dollars in cash, at their current age and relatively limited real life experiences? For most of you. Your brutally honest answer is a resounding no, correct?

And for totally good reasons, right? They definitely need a little more real world/life experiences seasoning, correct? Entrepreneur just as being successful in life. So it goes in building a successful business and or service. You and I would be incredibly wise.

To embrace the potential long term benefits of incrementally smarting small. And hopefully steadily growing from there. Don’t you agree? Continue reading

    (But If Often Does Require Seizing The Moment!)

So here’s a quick question for you. Are you the more a passive or proactive type of entrepreneurial personality? Go ahead as quickly and as accurately as possible. Define yourself particular category best currently describes your particular personality.

Are you okay with systematically creating opportunity? And if so. Would are you open to exploring these income producing possibilities? Especially if it meant your business or service would ultimately be or become more profitable. Are you ready to dig deeper? Continue reading

   (For Long Term Wealth Building Purposes!)

Some of you may already recognize the name Fred Gleeck. If you do. You know Fred is definitely one of the experienced wealth building experts. On or offline BTW.

Who’s consistently made a ton of money. Selling various types of information based products. He’s also successfully marketed more than his fair share of digitally based products and services as well.

But he also knows how to help business owners, (start ups) and service providers dramatically increase their front and long term back end gross profits too. So much so to the point. He successfully negotiates for equity percentages in his high end clients businesses. As opposed to the simple revenue sharing arrangements.. The average JV (Joint Venture)  partner receives.

Just for the record fellow profit seeking entrepreneur. Which arrangement do you currently prefer? Continue reading