Featured Posts

What The Big Time Division One College Football Recruiters Can Definitely Teach You About Creative Marketing Strategies!

   (Because If It’s One Thing They Definitely Don’t Lack Is Marketing And Promotional Creativity!)

Entrepreneur you name it. And the top big time division one or two college football recruiters have at least attempted it? They will literally jump through hoops trying to land the “A” list talent.

The boosters are flush with both cash and enthusiasm. And they’re definitely out for blood when it comes to wanting perpetual bragging rights. They are definitely not hurting for creative marketing strategies inspiration. It seems pretty obvious, right? Continue reading

So What Can Big Time College Football Teach You About Implementing Creative Marketing Incentives?

  (A Whole Lot It Turns Out!)

There is absolutely no question about it. (In America anyway!) Big time division one and two college football is a freaking goldmine, is it not? Each hundreds of millions, if not several billions of dollars routinely change hands, correct? Sadly, with so much money circulating.

You’re bound to have a ton of fraud, deception, blatant mis- representation or flat out corruption taking place, agreed? 😀 All in the name of fun and the pursuit of athletic excellence. (Back to reality! 😎

Without a doubt ladies and gentlemen. When it comes to recruiting “A” list athletes. The door remains wide open for implementing some creative marketing incentives. Curious to see how? Continue reading

Wanna Know How To Really Monetize Various Marketing Strengths?

   (Without Necessarily Having To Constantly Create New Products Or Services!)

Some of you may or may not personally know just how challenging any type of sustained telemarketing truly is. The constant rejection is brutal. I personally experienced it decades ago. Potential feel they have the right to be outrageously obnoxious and rude.

Simply because you dialed their number. They bothered to answer. And simply had no interest whatsoever in your products or services.

(That type of untargeted telemarketing totally sucked to put it bluntly. 😎 But that’s not to say nor suggest. You can’t strategically utilized to play to and off of your marketing strengths. Who else is up for discovering how?

Let’s Hear For Some Potentially Profitable Creative Marketing Incentives!

Ladies and gentlemen take a much closer look at the featured image for this particular blog post. One of the simplest strategies to maximize your long term gross profits with any part of your business or service.

Which has or provides in house customer service reps. Especially if their (or your!) ideal prospects or customers call in. Via either a toll free number. Or a regular local number.

The basic idea is to allow another non directly competing vendor to offer one of your best products or services to either:

1.) Their current customers. 2.) Their currently inactive customers. 3.) Allow them to offer your service(s) to the previously mentioned groups. On a trial basis. And their current and future vendors. And their current and future employees. (Whenever it’s applicable.)

If the organization is large enough. Think about a non franchised retail furniture store. Who offers fancy bubble bath products. To every female employee of a large local factory.

As long as the owner(s) and managers spend at least X.

So What If You And I Strategically Leverage Someone Else’s Creative Marketing Ideas Or Tactics!

So imagine what will definitely start happening. When local customers either: A.) Call in to some company.  B.) Or when local customer walks over to the customer service desk. They can be offered a market tested upsell or two. 😀

Statistically speaking. They (or you!) You definitely generate a few additional sales. Strictly by playing the numbers. And if you don’t currently have your own additional products or services to promote on the long term back end of your sales funnel. By all means partner up with a local, non directly competing vendor or two.

Especially if you know your ideal customers total lifetime customer value metrics. Take closer look at the featured image. Now for just a moment. Imagine what will ultimately happen to the bottom line.

Of an extremely marketing savvy retailer. Who allows another non directly competing vendor. To in this particular, hypothetical marketing illustration.

Test offering at least three or X different extremely time sensitive, market tested offers to any incoming callers. In order to determine which, (if any!) of the offers consistently produces the most gross profit.

This Is How You And Or Your Major Competitors Systematically Take Things To The Very Next Level Or Two!

Now you can allow any telemarketers who wish to. Allow them to pass out some of your best market tested, single or doubled sided index cards. Whenever they’re off the job. Say what? 😀 Side “A” could promote you or your major competitors monthly or quarterly free drawing.

Which means they have to join your opt in email list in order to be eligible to receive your ultimate grand prize. 😀 And side “B” ethically bribes the recipient to drag a friend with them to your showroom. Whose at least 18.

Before your ten or X day expiration date expires completely worthless. (This is called super semi qualified lead generation 101 BTW entrepreneur.)

They drag a friend and receive some really cool, market tested ethical bribe for dragging a local friend. The friend, provided they also join you or your major competitors list. (Before they leave the store that day! They’re ethically bribed for doing so. 😎

And the telemarketers are rewarded weekly. The one with the most redeemed index cards and or gift certificates etc. They receive an X dollar cash bonus! And the second runner up also receives a cash bonus. (Obviously not quite as good. :-D)

But every time there after. The customer service comes in first again for the week, month or quarter etc. They automatically receive double the cash award.

My friend that’s playing to your marketing strengths. Don’t you agree?

The Deeper You Or Your Major Competitors Dig! (The More You Tend To Discover!)

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.

Who Says Attempting To Create Multiple Streams Of Income Is Mostly Hype?

  (And Primarily Used To Sell Outrageously Expensive Courses Or Coaching Products And Services!)

The vast majority of you already know the name “Tony Robbins” correct? for decades Tony has blazed the trail. Initially one of the worst top and most recognized self help motivational gurus.

Then later as one of the worlds most sought after and highest paid keynote speakers. These days he’s already added mega best selling authors. And now a world renowned life and business strategist.

Which means he’s definitely mastered the multiple streams of income business model. Let’s take a closer look or two at some purely marketing hypothetical examples, shall we? Continue reading

Why Discovering And Monetizing Hidden Profit Centers Definitely Makes Sense! Part Two

 You’re About Discover Just How Much Previously Untapped Marketing Opportunities There Are Hiding In The Front Or Long Term Back End Of Your Business Or Service!

Before diving head long into part two of this ongoing series entrepreneur. Please take another hard look at the featured image for this particular post.

More than likely you’ve been to some local establishment within your particular city or town. (In America anyway.) And listened to an aspiring local musician or aspiring local band.

And they play for a combination of. Either credit off their rent, discounted prices on the food served at the establishment. And possibly some cash, correct?

So it really should come as no real surprise. They’re at least semi open to discovering how to monetize some of their previously untapped hidden profit centers. Don’t you agree? Continue reading