(Unless Of Course You Have Tons Of Money To Burn!)
Even without proactively pursuing the one night stand marketing/promotional perspective. If you are simply bouncing from one and done selling situations to the next one.
Not only are you and or your major competitors constantly and systematically working way too hard. But in the process. You’re not developing the the type of long lasting relationships.
Which far out value the total amount of traditional ad dollars you can or ultimately will spend. Constantly trying to generate first time customers. Hopefully that makes sense, does it not? Continue reading